Pioneer institute of professional studies

Presentation on-Decision Making for Purchase of mosquito repellent

Presented to-

Prof.Nihit jaiswal

Prof.Sumit zokarkar

Presented by-

Swapnil kanojia

Section- ‘A’

Roll no-57

CONTENT

• INTRODUCTION• NEED RECOGNIZATION• INFORMATION • EVALUATION TABLE• PURCHASE DECISION• SWOT ANALYSIS• SUGGESTION• POST BEHAVIOUR

Introduction• Mosquito repellent-this is the chemicals used to protect

the human body from mosquito bites.• These chemicals are used in different forms-1-Liquid vaporizer chemical content- prallethrin for eg-

allout liquid, good knight liquid etc.2-Coils chemical content- transfluthrin and D-trans allethrin

for eg- mortein,tortoise,maxo cyclothrin and good knight.3-Aerosol chemical content-pyrethroid for eg-mortein

hit ,maxo aerosol etc.4-Cream chemical content-Diethyl benzamide for eg-

odomos.

Basic need of a good mosquito repellent coils

1-Long burning hour.

2-Less eye irritation.

3-Less smoke.

4-Effectiveness.

5-Good fragrance.

6-Price range from rs 10-30.

Information-

• Market Search -local retail shop, Reliance fresh.• Internet-http://www.jyothylaboratories.com/

HouseholdInsecticide.aspx?pk=61

http://www.mortein.co.in/products_coil_10.asp

Friends• Advertisement-mortein louie,maxo-aya bhago

etc.• Observation-self.

MORTEIN COIL • Mfg-  Reckitt Benckiser India Ltd.• Mkt- Reckitt India.

Feature-1- It contains chemical d- trans

allethrin that is effective in killing mosquito in homes.

2- Its unique hexagonal shape is thicker at corners which releases power boosters in every half an hour ensuring you a peaceful night.

3- Each pack contains twelve coils.4- No fragrance

5- Mortein 12 hour coil power booster burn up to 12 hour.

6- Price-25 RS

CASPER COILS

Mfg by-Tainwala India ltdMkt by-NAFeature-1- Mosquitoes repellent

formulating like d-trans Allethrian,  Prallethrin Transfluthrin & d-Allethrian is used with effectively repel Mosquitoes.

2- Contain 10 coils per pack.3- Don’t come in fragrance.4- Burn upto 12 hours5- Price -24rs

TORTOISE MOSQUITO COILS

• Mfg by Bayer India ltd. • Mkt by-Bombay

chemicals pvt ltd. Feature-1- It contains chemical

transfluthrin effective for mosquito killing.

2- It has a round shape thicker coils.

3- Each pack contains ten coils.

4- No fragrance.5- Burn up to 8-9 hours.6- Price-20 rs

MAXO CYCLOTHRIN COIL • Mfg by-jyothy laboratories

India.• Mkt by-storm India.Feature-1- It also contain transfluthrin.2- It has round shaped coil.3- Each pack contain ten coils.4- Comes in fragrance.

5- Maxo Cyclothrin Coil xl giant burns upto 12 hours.6- Price-23 Rs

GOOD KNIGHT COIL

• Mfg by-godrej ltd.• Mkt by-godrej sara lee ltd.

Feature-

1- It comes in round and hexagonal shaped coils.

2- Contain 12 coils.

3- Don’t come in fragrance.

4- Good knight coil jumbo burns upto 12 hours.

5- Price-26 Rs.

EVALUATION TABLE

Product Mortein 12 hour coil power booster

Tortoise lazor mosquito coil

Maxo Cyclothrin Coil xl giant

Good knight coil jumbo

Casper coil 12 Hour super protection

Burning hour 12 hours 8-9 hours 12 hours 12 hours 12 hours

Effectiveness over mosquito

Excellent Good Ok Good OK

Fragnance No No Yes No no

Chemical D- trans allethrin

Transfluthrin Transfluthrin NA D-Allethrian

Shape HEXAGONAL ROUND ROUND HEXAGONAL ROUND

Smoke LOW MEDIUM MEDIUM LOW MEDIUM

Number of coils

12 10 10 12 10

Price range 25Rs 20Rs 23Rs 26Rs 24Rs

Purchase decision-

I will go for mortein power booster coil because of its 12 hour protection, low smoke and power booster feature due to thickness at the sides.

SWOT Analysis

• Strength1- Long burning hours.2- Less smoke and irritation.3- Good penetration effect in the room.4- Good marketing and availability in the

market.

• Weakness1- Don’t come in fragrance.

• Opportunities1- Good opportunity in the rural parts of India.2- New techniques like power booster ie wideness at

the sides add advantage over other mosquito coils.

• Threat1- Rival companies going for new techniques and

chemical with less smoke and irritation can overcome mortein.

2- Rival companies can go for good effectiveness with fragrance.

• Suggestion

1- Company can go for coils with good fragrance.

2- Company can go for more burning hours with more widen coils.

• Post behavior

I myself and friends use mortein power booster 12 hour protection coil totally satisfied due to its effectiveness and long burning hours for all night.