mosquitno 2017 general presentation

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2017 Company Presentation MosquitNo Concept Innovation Product Development Sales/Marketing

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Page 1: MosquitNo 2017 General Presentation

2017

Company Presentation MosquitNo

Concept Innovation Product Development Sales/Marketing

Page 2: MosquitNo 2017 General Presentation

Who is MosquitNo?

Company Background Protecting our skin from biting mosquitoes previously

meant using sticky lubricants including the toxic

substance DEET.

MosquitNo thought ‘this can be done with more fun

and functionality’ skin or clothing sticks.

MosquitNo is well known from the trendy bracelet for

mosquitoes to keep bad bugs away and has

developed practical solutions to replace the clumsy

lubrication problem. And MosquitNo... its also hip and

trendy.Above all, mosquitoes are the human killer number 1

and we believe that fighting them can be fun!

Company Profile After the introduction of the bracelets & SpotZzz

stickers, MosquitNo developed a new range of

Mosquito Repellent Polo Shirts, available for men,

women and kids.

By these technologies we are able to develop new

product concepts which connect with current trends

for safe and user friendly protection against

mosquitoes and other insects. In 2014 we started with

the development of a series of products based on

Nano Technlogy and for 2015 a Cosmetics Product

Line will be launched.

MosquitNo turns a low interest product into a high

interest product and makes a normally rational sale

into an emotional sale which creates new revenue

chances for the customers.

THE COMPANY

Page 3: MosquitNo 2017 General Presentation

MosquitNo provides a unique offering. Innovations for the target markets.

Concept Innovation MosquitNo leverages on new

technologies, consumer insights and

business needs to deliver innovative

solutions worldwide protecting against

mosquitoes and other insects.

THE COMPANY

Concept Innovation

Product Development

Marketing & Sales

HOME & GARDEN SPORT & OUTDOOR TRAVEL & DUTY FREE HOSPITALITY

MosquitNo products are very

suitable to use around the

house. While sleeping next

to your pillow or on the table

during the long summer

evenings in the garden or

patio.

The skin is extra sensitive for

mosquitoes after sports due the

sweat on the skin. MosquitNo is

a safer solution and more

convenience way to apply on

the skin. MosquitNo making it a

practical and secure protection

during active moments.

The compact and lightweight

MosquitNo packagings are

ideal during holidays and

travel. Our products are easy

to carry during flights and

backpacking

MosquitNo products are

excellent suitable for use on

the terrace or during those

nice summer evenings in

trendy beach clubs.

MosquitNo is easy to use, has

a gradual and prolonged

functionality for optimal

protection

Product Development MosquitNo transform new ideas and

concepts into feasible, ready to sale

products with the most attractive

package and display solutions.

Marketing & Sales MosquitNo have multi-disciplinary

teams and partners in marketing and

sales, distribute the Mosquitno

concepts and products around the

globe in different market segments

according to SWORDFISH model by

MosquitNo.

Stylish, Practical & Functional

Page 4: MosquitNo 2017 General Presentation

SWORDFISH A Customers B Customers C Customers

RETAIL WHOLESALE RETAIL WHOLESALE RETAIL WHOLESALE

SPORTS & OUTDOOR CHANNEL

WELFARE CHANNEL

ONLINE (E-COMMERCE)

RETAIL DUTY FREE & INFLIGHT

DEPARTMENT STORES

FARMACY, DRUGSTORES & HEALTHCARE

INTERNATIONAL PARTNERSHIPS

SUPERMARKETS & HYPERMARKETS

HOSPITALITY (HOTELS & RESORTS)

SWORDFISH… A UNIQUE DISTRIBUTION MODEL

THE COMPANY

SWORDFISH model MARKETS & CUSTOMERS

Market since 2009

Market since 2012

Market since 2008

MosquitNo Office

Market since 2014

Market since 2015

Page 5: MosquitNo 2017 General Presentation
Page 6: MosquitNo 2017 General Presentation

OVERVIEW COUNTRIES

Countries of area at risk 800.000 deaths per year - new upcoming diseases - a multi billion USD market!

Malaria Japanese mosquitoes virus Yellow Fever

Dengoe Asian tiger mosquitoes Chikungunya

Page 7: MosquitNo 2017 General Presentation

Insect repellent products in China

Headlines Insect Repellent products records stable growth of 8% in current

terms, reaching sales of CNY 7.1 billion in 2014. Health-conscious and convenience-orientated consumers, together

with innovative products, boost the development of insect repellent products in 2014, especially liquid repellents

Average unit prices of all home and personal insect repellent product

types increase in current terms in 2014. Home and personal insect repellents set to grow at a stable constant

value CAGR of 3% over the forecast period, reaching sales of CNY8.1

billion in 2019.

Health-conscious and convenience orientated Health-conscious and convenience-orientated consumers, together with

innovative products, jointly boosted the development of more natural and non toxic insect repellents in in 2014, especially non harmful

insect repellent. Supported by increasing product knowledge,

consumers were becoming more sensitive about the chemical residues that insect repellent products might produce, especially young parents, according to trade sources. In addition, they

were increasingly looking for convenience. This convenience and innovation successfully attracted consumers and resulted in healthy growth.

Stable current value growth Insect Repellent products recorded stable current value growth of 8% in

2014, which was slightly lower than in the previous year. On the one

hand, most insect repellents, such as coils and spray/aerosol insect repellents, had already reached a high degree of maturity.

On the other hand, stable consumer demand, especially in the summer,

along with the further penetration of liquid insect repellents gave

home insect repellent products new growth momentum. As a result,

home insect repellent products recorded stable growth in 2014, despite

coming from a large base

Average unit prices growth The average unit prices of all insect repellents product types grew in current terms in 2014, mainly thanks to consumers’ low price sensitivity

due to infrequent purchases, and to a general trading up to more- expensive less-harmful insect repellent products.

INSECT REPELLNT PRODUCTS IN CHINA

Page 8: MosquitNo 2017 General Presentation

INSECT REPELLNT PRODUCTS IN CHINA

Prospects for China 2014/2019To become increasing popular Smart and non harmful insect repellents are set to become increasing popular over the forecast period. Firstly, the popularity of small-area commodity housing, which fits in better with the use of smart and functional insect repellents. Secondly, the increasing sensibilities of consumers towards excessive amounts of chemical ingredients, with the fact that liquid insect repellents contain more-natural insecticidal ingredients, such as, citronella, lemon grass, wormwood and mint, further support their increasing popularity.

Increasing popularity of insect repellents Compare to the review period, home and personal insect repellents are expected to record a slight lower but still healthy constant value CAGR of 3% over the forecast period. The strong growth momentum from the increasing popularity of personal insect repellent products will support a positive performance from home insecticides, which is already coming from a large base

Price competition Price competition within home & personal insect repellents is set to be moderate over the forecast period; all product categories are set to record stable price increases at constant 2014 prices. This is due to the further penetration of advanced, innovative and more high end product versions, for example, natural electric insect repellents. Price rises within electric repellents are set to be strong, as the high-priced liquid electric repellents will continue to account for a larger share of sales at the expense of low-priced mat electric insect repellents.

Sales of insect repellent products by category

Sales of Spray / Aerosol insect repellent by type

Forecast sales home & personal insect repellents by category

Page 9: MosquitNo 2017 General Presentation

ACTIVE INGREDIENTS

EFFI

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The efficacy against an Anopheles-species (Mosquitoes) was monitored over a time period of 10h. The best protection was achieved with DEET and particularly with Saltidin®. Even after 10h, the efficacy of the Saltidin®-solution was still at a level of 99%. During this time frame, no loss of efficacy was observed for Saltidin®, in contrast especially to IR3535® (Fig. 1).

A superior performance of Saltidin® was also found when comparing the average repellency over all concentrations, which was 10 percentage points above that of DEET and nearly 20 percentage points above that of IR3535® (Fig. 2). The anopheles mosquitoe is a common carrier of Malaria and Dengue Fever. This breed of mosquitoe is more prevalent in Central - South America & Asia.

With NAN

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Safety for children “Saltidin® is considered to be the repellent of first choice by the Public Health Agency of Canada’s Canadian Advisory Committee on Tropical Medicine and Travel for travelers six months to 12 years of age.” (10)

Material compatibility Saltidin® will not harm or damage plastic or synthetic coatings. It won’t damage your fishing line, firearm finishes, sunglasses, watch or other outdoor products. Effect on PVC plastic soaked in Saltidin® and DEET then analyzed after 7 days. Control PVC at the top, Saltidin®in the middle, and DEET at the bottom.

CONTROL

SALTIDIN

DEET

Detailed eye on the ingredients Safety and Effectiveness

Page 10: MosquitNo 2017 General Presentation

Advantages of Saltidin®

Non -Toxic and Dermatologically tested (not on animals)

Safe for kids from 0 months "Human Safety report Saltidin®"

Safe for pregnant women (see attached report "Human Safety Saltidin®")

Also effective against horse flies and ticks. (see attached report "SOFW May 2014")

Effective against midges (As a part of the WHO Pesticide Scheme

(WHOPES) the efficacy of Saltidin® was tested against Scottish biting midges

(Culicoides impunctatus). Saltidin® was shown to be ahighly effective repellent against the Scottish biting midge. Landing and

biting was prevented for more than 8 hours)

Further test results can be found in the report "Summary Efficacy Data"

DEET-based repellents under restriction in many countries

Current restrictions based on DEET products:

Spray containing 20% DEET: Do not use on children less then 12 years old.

Spray containing 30% DEET: Do not use on children less then 12 years old. Adults: only apply once a day

Spray containing 50% DEET: Do not use on children less then 17 years old. Adults: only apply once a day

What do other say?

The safety data and efficacy of Saltidin®

(Icaridin) have been reviewed by the World Health Organization. The results of this evaluation can be viewed online under:

On page 28, WHO comes to the conclusion that KBR 3023 (= Saltidin®) “is recommended as a safe and effective insect

repellent for human use”.

Conclusion

To summarize the implications of Saltidin® for human health, it can be stated that even

long-lasting use of large amounts of Saltidin®-containing repellent products will be without any undesired effects on the skin or any internal organ.

Saltidin®, at a concentration of up to 20% in the

repellent product, is also safe for use by small children (no age restriction) and pregnant women.

Saltidin®, with its proven efficacy against a broad range of biting insects as well as ticks, has been marketed since 1998 in now more than

40 countries worldwide without any health-related customer complaints.

Detailed eye on the ingredients Safety and Effectiveness

ACTIVE INGREDIENTS

Page 11: MosquitNo 2017 General Presentation

MosquitNo Insect Repellent Factor - IRFMosquitNo is introducing the

INSECT REPELLENT FACTOR (IRF)

This tool will help consumers to select the right insect repellent

product. IRF includes 4 Factors: Factor 1 up to 4. How higher the

Factor how more powerful the protection against insects like

mosquitoes and ticks. The IRF will also help retailers to create display

and planograms based on the effectiveness of the products.

Insect Repellent Factor 3

Long-lasting Protection To be used on textiles

Proven effectiveness against e.a Malaria, dengue, Lyme disease.

Age > 6 months. Non Toxic Protection.

Nano products are without scent, 100% DEET FREE

Outdoor products: Flowerpot, Placemats, Table Cloth Hangers

Nano products: Textile Spray, Fabric Softener, Polo Shirt

Insect Repellent Factor 2

Easy & Fun Protection

Effectiveness could be different by person to person,

by location or mosquito species. Natural protection,

100% DEET FREE.

Citronella products (only use to products with ‘non-EU’ packages)

Insect Repellent Factor 4

Powerful Personal Protection To be used on the skin

Proven effectiveness against e.a. Malaria, dengue, Lyme disease.

Age > 6 months.

Non Toxic Protection. Safe for the environment.

Comfortable Scent. 100% DEET FREE

Cosmetics Products

INSECT REPELLENT FACTOR - IRF

Page 12: MosquitNo 2017 General Presentation

Trendy Citronella Bracelets

Page 13: MosquitNo 2017 General Presentation

EASY CARE

About Trendy Citronella Bracelets MosquitNo is well known for our trendy citronella

bracelets. We developed our bracelet as a fun and

practical alternative to the often sticky and

cumbersome repellent creams and sticks.

After intensive research MosquitNo developed a

silicone which can absorb fluids and let them

evaporate gradually. Thanks to this technology our

bracelets will spread a citronella odor for a minimum

of 72 hours. Besides being practical our bracelet is

safe for children, waterproof and 100% natural.

The bracelets are available in our normal design, with

or without clip or in the new 'get connected' design.

Our 'get connected' bracelets are also available in a

smaller size for kids.

Why Buy? 72hrs duration per bracelet

100% natural

Waterproof

Safe for kids 3> years

Available in 10 trendy colors

Does not contain any liquids:

easy to carry during traveling

Size easy to adjust thanks to clip

Why to use the Clip? (5-pack only)

Easy to adapt size

Luxury gadget look

Easy take off and on

Re-usable

Trendy Citronella BraceletsWhy choose for Get Connected?

Elastic

Available in 2 sizes: for children and adults

To use for: Easy, quick and natural protection

For children and adults

During swimming and outdoor playing

Page 14: MosquitNo 2017 General Presentation

SpotZzz Citronella Stickers

Page 15: MosquitNo 2017 General Presentation

EASY CARE

About SpotZzz Citronella Stickers Handy & fun citronella stickers that can be attached

to, for instance, textiles, sleeping bag, bed frame,

etc.

The MosquitNo SpotZzz stickers gradually evaporate

a citronella odor during 72 hours per sticker. The

stickers do not contain any liquids and are 100%

natural and safe for children >3 years.

The assorted SpotZzz stickers are available in 29 fun

designs. Also available: SpotZzz safari stickers,

containing 12 animal designs.

Why Buy? 72hrs duration per bracelet

100% natural

Waterproof

Safe for kids 3> years

Working duration: 72 hours per sticker

Gradually evaporates a pleasant citronella odor (minimal 72hrs) per sticker

Comfortable for kids and adults during sleeping, sports and traveling

Available in 5-pack and single sheets

Available in handy retail displays

To use for: To use on textiles

Easy, quick and natural protection

Specificly for children

During camping, swimming and outdoor playing

Do not apply directly on the skin

SpotZzz Citronella Stickers

Page 16: MosquitNo 2017 General Presentation

Insect Repellent Cosmetics

Page 17: MosquitNo 2017 General Presentation

INSECT REPELLENT COSMETICS

2in1 Luxury skin care, fragrance & insect repellent Through an exclusive joint development

MosquitNo has created a ground breaking

skin care series protecting against the sun and

mosquitoes! Imagine: an advanced 2in1 skin

care range that protects you and your family

against a sunburn and at the same time

against mosquitoes and other insects. The

best has yet to come… An insect repellent

with a outstanding fragrance and great safety

advantages for human and environment.

Saltidin, the active ingredient used in our 2in1

Cosmetic range, has many advantages:

1) More effective as DEET,

2) Non toxic,

3) Safe for children and adults,

4) Safe for the environment.

To use for: 100% DEET free

Easy to apply on skin

Dermatologically tested

Safe for children >6 months

Non-toxic

Environmentally friendly

No typical insect repellent fragrance!

With Aloë Vera, White Lotus & Saltidin®

Active insect repellent ingredient Saltidin®. Recommended by the WHO

Flight Safe Label - <100ml - Easy to carry in handbag or luggage

Saltidin® is recommended by the World Health

Organization as the best alternative for DEET.

Due to the increased awareness of the dangers

involved in using DEET-based repellents we

believe that MosquitNo's advanced Insect

Repellent cosmetice range will offer a excellent

alternative to replace DEET-based products on

the market.

Insect repellent Cosmetics

Page 18: MosquitNo 2017 General Presentation

INSECT REPELLENT COSMETICS

Insect Repellent SUN CREAM 30SPF Sun Cream protection up to 6 hours.

To use for: At the beach and swimming pool

During sports, cycling, hiking, backpacking and safari trips

For children and adults

Insect Repellent AFTER SUN LOTION After Sun lotion protection up to 8 hours.

To use for: During the early evening and night

During evening dinners

For children and adults

Insect Repellent FRAGRANCE HER / HIM Fragrance protection more than 10 hours.

To use for: Advanced luxury fragrance

Top class fragrance for women and men

Insect Repellent BODY MOISTURIZER Body Moisturizer protection up to 8 hours.

To use for: All day during all outdoor activities

100ml spray, easy to carry

For children and adults

Insect Repellent WIPES Wipe protection up to 5 hours.

To use for: Easy to carry in your handbag

For quick protection

During sports, cycling, camping,backpacking, hiking and safari trips

For children and adults

Ook verkrijgbaar: Travelsets!

Insect repellent Skin Care

Page 19: MosquitNo 2017 General Presentation

BASED ON NANO TECHNOLOGY

Insect Repellent Products

Page 20: MosquitNo 2017 General Presentation

PRODUCTS BASED ON NANO TECH

Nano Technology MosquitNo leverages on new technologies,

consumer insights and business needs to deliver

innovative solutions for worldwide protection against

mosquitoes and other insects.

Nano Technology is a fairly new and extremely

innovative technology which consists of the

manipulation of elements on an atomic and

molecular scale. This is innovative and unique and

consists a matrix of nanoparticles which allow the

transportation of active components.

All products in our Nano range offer long lasting

protection. Some products, like the fabric softener,

can even be re-activated without re-applying.

To use for: Long lasting protection

Treat bed sheets, curtains, sleeping bags and tents

Clothing, uniforms and sporting gear

Use the Nano-tech bracelet for long lasting personal protection

Nano Technology products

The Nano products protect against

diseases like Dengue, Yellow Fever and

Malaria. Besides, it is non toxic and

biocompatible.

Page 21: MosquitNo 2017 General Presentation

PRODUCTS BASED ON NANO TECH

Insect Repellent FABRIC SOFTENER Just add the 60ml bottle MosquitNo's Fabric

Softener to your washing and your textile is

repellent for 10 washings afterwards and 2 months

without washing after first wash time! (Not for

leather)

Why Buy? Easy to use

For all textiles from bed sheets to curtains and clothing

Long lasting: up to 10 washings

Pleasant lavender scent

For up to 5 kg of textile

Use at 30˚C max.

Insect Repellent TEXTILE SPRAY Protect any fabric by treating it without repellent

textile spray. One treatment lasts 3 months or up to

the next washing. You can use it for any type of

textile from bed sheets, to curtains, sleeping bags,

tents, shirts, and more.

Why Buy? Long lasting: 3 months or until the next washing

Odorless!

Apply to any type of textile

Especially suitable for people with skin allergies/irritations (as there is no skin contact)

Insect Repellent NANO TECH BRACELET The trendy bracelets are available in 6 colors - 2 bracelets in box. Use the bracelet for arm and

ankle. One bracelets protects 20 days long against

mosquitoes and other insects. No liquids, odorless

and one size fits all.

Why Buy? Long lasting: Working duration 20 days

Trendy and functional

One size fits all

For wrist and ankle

Nice for travel, events, activities and leisure!

Available in 6 trendy colors,

Odorless!

Nano Technology products

Page 22: MosquitNo 2017 General Presentation

Outdoor productsFOR GARDEN, BALCONY

AND MORE…

Page 23: MosquitNo 2017 General Presentation

INSECT REPELLENT OUTDOOR

Outdoor products We know that mosquitoes and other insects are

uninvited guests at your table! Keeping them away is

easy with the functional and trendy range of

products in our outdoor range.

Our outdoor range contains many useful product

items such as flowerpots, tablecloth hangers and

placemats in trendy designs and colors. These

products belong in every home, balcony or garden

and make memorable and practical gifts for family

and friends.

The MosquitNo Flowerpot and Tablecloth Hangers

include a refill Gom based on either citriodiol- or

citronella. Both editions are available for countries

with specific regulations regarding the active

ingredients.

Outdoor products

To use for: Dining table, side table and terraces

Camping, picnic, garden and balcony

Unique product for restaurants and hotels

Page 24: MosquitNo 2017 General Presentation

INSECT REPELLENT OUTDOOR

Insect Repellent FLOWERPOT Silicone Flower pot including refill gom based on

Citriodiol or Citronella. Collect all 4 funky designs to

keep mosquitoes away.

Why Buy? To use in your bedroom, balcony and garden

Ideally suited for children’s bedrooms

Citronella odor is gradually released from inside the flowerpot

Includes refill gom

Insect Repellent TABLE CLOTH HANGERS Our functional tablecloth hangers are made to

provide protection against mosquitoes and other

insects in your garden or balcony and during

camping activities. The tablecloth hangers contains a

refill gom based on Citriodiol or Citronella. The

tablecloth hangers include clips to apply to textiles

such as table cloths.

Why Buy? Set of 4 MosquitNo Tablecloth Hangers

Refill gom included

Effective for approx 2 months

Clip for easy attachment

For dinning table, side table, terrace, etc.

Outdoor products

Page 25: MosquitNo 2017 General Presentation

FLOORDISPLAYS

Instore Presentation Modular displays to stimulate sales. Displays for each store surface available. All-in-one sales displays

Page 26: MosquitNo 2017 General Presentation

COUNTER DISPLAYS IRF 3 + 4

Counter displays IRF 3+4 For Flower pots, Family Spray and unique 2in1 Wipes

Page 27: MosquitNo 2017 General Presentation

COUNTER DISPLAYS EASY CARE

Page 28: MosquitNo 2017 General Presentation

More information? Ask our MosquitNo country distributor, local sales team or visit our website.

Kapellerlaan 19 . 6041 JB Roermond . The Netherlands . [email protected] WWW.MOSQUITNO.EU