mortgage planning revolution 1 mortgage planning 101

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Mortgage Planning Revolution

Mortgage Planning 101

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Delivering the services of a Mortgage Planner will have a MAJOR impact on your

career …• How hard you get rate shopped• It’s going to determine if your clients come back

to you to purchase a bigger home. • How many REFERRALS your receive from

Realtors• How many REFERRALS your past clients send to

you EVERY month • It's going to determine whether or not Financial

Planners and CPAs send you an annuity stream of REFERRALS year-after-year.

• It’s going to affect your CAPTURE RATE.

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First step to a Mortgage Plan

I am not the typical loan officer, I see my role as more of a mortgage planner. Loan officers take loan applications and provide simple good faith estimates. This is part of my process as well; however, many homeowners don’t realize the life changing impact their choice of a home loan can have on investment issues, retirement issues and cash flow issues. So, I also help you analyze the TOTAL COST of your mortgage over time, and I help you make the best financial decision that integrates with your personal financial plan. My goal is to help you select the best mortgage that addresses your short and long-term financial and investment goals

First question: With that in mind, help me understand, what’s important about this mortgage to you? MC Best Practice

Position yourself as a Mortgage Planner

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You must ask Mortgage Planner QUESTIONS

How old do you want to be when your home is paid off or until paying off your home is an option?

Based on your current situation, how old are you going to be? GAPWhat percentage of your monthly income are you currently paying towards you mortgage? THINK DIFFERENTLYWhat percentage of your monthly income are you currently saving per month? OPEN MIND & CHANGE THE GAMEHow old do you want to be when you retire? LISTEN, LEARN & LEVERAGE – CHANGE THE GAME QUESTIONBased on your current savings plan, are you on track? GAPWhat is holding you back from saving more? GETTING DEEP

Second step to Mortgage Plan

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Results for making your advice tangible

Average MC User Results

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Interest ONLY w/Invest the difference strategy

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Mortgage PLAN must track Mortgage Strategy over time

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Option ARM w/Invest the difference strategy

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Interest ONLY and investing the difference is NOT the only way to integrate the mortgage decision into a financial plan

Acceleration Debt Reduction is still alive and MONEY in the BANK

Traditional Mortgage w/accelerated debt reduction strategy

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Dollarization: The translation of the VALUE into the dollars-and-cents financial impact to your clients

Secret weapon of the nation’s most successful and efficient Mortgage Planners – They DOLLARIZE their ADVICE

Without Dollarization, comparison of Price vs. Value is impossible

Without Dollarization, the wealth creating value of selecting the right mortgage strategy isn’t obvious

Without Dollarization, homeowners won’t respect or appreciate the value of your advice

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Results for automating your past client marketing


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Mortgages under Management

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Results for delivering Equity Management services


Dollarize the Mortgage Strategy

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Demonstrate the wealth creating value of reorganizing your debt structure

Dollarize the wealth growth based on different appreciation rates

Dollarize the VALUE of your ADVICE

Equity Management

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Breakthrough Increase Referrals Immediately

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Real Estate Investment Analysis

Own vs. Rent – Personal Wealth Building plan

No Money Down – Minimum Risk Purchase Plan

Piggy Back Analysis – Creative Financing Strategy

Mortgage Planner Services

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Key Take-a-ways: Manage Mortgages by sending out monthly RateWatch Reports

NOT Managing Mortgages will cost you a small fortune

Ask Mortgage Planner questions NOT asking the right questions will keep you in the commodity price

game

Dollarizing the value of your advice NOT dollarizing advice creates confusion and lack of clarity

Earn Trust and Respect with the combination of Total Cost Selling & integrate the mortgage decision into the overall financial plan of your clients NOT delivering this combination will cost you a small fortune and

possibly a career that is respected

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Definitions: Mortgage Planning is an analytical process of making informed decisions that integrate the

mortgage decision into an overall financial plan for a homeowner.

Mortgage Planner is a mortgage professional who is dedicated to helping homeowners make informed mortgage decisions that integrate with their personal financial plan. They don’t push or sell specific mortgage programs or strategies.

Mortgage Program is a specific type of loan program. Examples: a] Interest ONLY, b] 5yr ARM, c] Neg. Amt ARM, d] Traditional 30 year Fixed.

Mortgage Strategy is a specific strategy of integrating a “Mortgage Program” into a financial plan. Examples: a] Interest ONLY and invest the difference, b] Amortized loan and accelerate debt reduction, c] 5yr ARM and accelerate debt for 5 years to build equity, d] 5yr ARM and invest to build down payment to purchase another property.

Mortgage Plan is a professional report designed to help homeowners make informed decisions that integrate with their personal financial plan and dollarize the total mortgage cost over time.

Monthly Mortgage Review is a professional service that helps homeowners to track their current interest rates and mortgage program compared to the current market.

Annual Equity Review is an annual service that helps homeowners make informed decisions regarding whether to restructure their debt and/or equity to optimize their personal financial plan.

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Developed by loan officers for loan officers

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Mortgage Planner Resource Center

TRAINING +KNOWLEGE

26 videos

9 special reports

MP Letters and scripts

MC Exclusive Conference calls

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Regular Price

Special Price $745

mortgage planning revolution 1 mortgage planning 101

Documents

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mortgage plan slide

mortgage decision

mortgage planner slide

mortgage planner questions

efficient mortgage planners

difference strategy