morning show presentation
TRANSCRIPT
04/15/2023 1
Morning ShowsComparison
Aug 2012
To be decided: •Time Slot•Show’s Name•Days for Fresh•Days for Repeat
2
Utho Jago Pakistan
9:00:00Start Timing:
Days:
Shaista WahidiHost Name:
Bakhabar Savera
9:05:00Start Timing:
Days:
Maya KhanHost Name:
Monday to FridayMonday to Friday
Mast Morning
Monday to Friday
9:00:00
Sadia ImamHost Name:
Start Timing:
Monday to Friday
09:00 Start Timing:
Days:
Sanam BalochHost Name:
Subah sawayra samaaakay sath
Days:
3
Muskurati Morning
9:00:00Start Timing:
Days:
Faisal QureshiHost Name:
Monday to Friday
Good Morning Pakistan
9:00:00Start Timing:
Days:
Nida YasirHost Name:
Sunday to Friday
A Morning With Farah
9:00:00Start Timing:
Days:
FarahHost Name:
Monday to Friday
Jago Pakistan Jago
09:00Start Timing:
Days:
Fahad MustafaHost Name:
Monday - Friday
4
Subah Bakhair Vibe Kay Sath
09:00 -11:00 Start Timing:
Days:
JiaHost Name:
Monday to Saturday
Ajj Subah Aik Naye Din Ka Aghaz
9:00:00Start Timing:
Days:
Ali SalmanHost Name:
Monday to Friday
Morning Delight
09:00Start Timing:
Days:
Shagufta YasmeenHost Name:
Monday to Saturday
Ghar Ke Bat
11:00Start Timing:
Days:
Ayesha Khalid.Host Name:
Monday to Friday
5
Salam Pakistan
10:00 Start Timing:
Days:
Nazia MalikHost Name:
Monday to SaturdayMonday to Friday
10:00 Start Timing:
Days:
Fiza KhanHost Name:
Subah ki Fizah Geo Shan say
Monday to Saturday
10:00 Start Timing:
Days:
ShaanHost Name:
6
Month-May
Health TV GeoSamaa
Aaj TV
DawnMetor One
Exp News
ARY News
CNBCDunya
TV01.May 0.06 2.12 0.37 0.26 0.4 0.09 0.81 1.81 0.53 1.76
02.May 0.01 0.63 0.57 0.11 0.56 - 0.65 0.52 0.26 0.87
03.May 0.03 0.52 1.36 0.29 0.54 - 0.4 1.74 0.08 0.59
04.May 0.05 0.91 1.8 0.08 0.95 - 0.14 2.79 0.11 1.3
05.May 0.06 1.71 1.15 0.97 1.36 0.1 0.61 0.9 0.11 1.25
06.May 0.01 1.82 0.32 0.92 0.66 0.08 0.21 0.93 0.09 0.92
07.May
- 0.73 0.81 0.45 0.23 0.03 1.22 0.58 0.12 1.75
08.May 0.05 0.55 1.19 0.48 0.13 0.02 0.3 0.71 0.17 0.55
09.May 0.01 1.09 1.19 0.83 1.07 0.09 0.35 0.79 0.14 0.39
10.May 0.01 0.89 0.51 0.36 0.22 0.06 0.86 0.57 0.1 1.15
11.May 0.06 0.81 1.67 0.1 0.62 0.07 0.71 0.58 0.1 1.85
12.May 0.04 0.93 0.93 0.36 0.39 0.1 0.96 0.84 0.2 1.02
13.May 0.03 1.44 0.83 0.41 0.5 0.05 0.99 0.59 0.23 0.67
14.May 0.02 0.93 0.39 0.25 0.22 0.34 0.24 1.23 0.06 0.45
15.May
0.7 0.31 0.17 0.75 0.04 0.17 0.32 0.02 1
16.May
- 0.55 1.45 0.27 0.81 0.01 0.2 1.03 0.03 0.31
17.May 0.03 0.79 0.67 0.41 0.92 0.1 0.33 0.83 0.06 0.59
18.May
- 0.7 0.43 0.31 0.62 0.15 0.74 1.05 0.05 0.83
19.May 0.01 1.42 0.64 0.42 0.16 0.05 0.35 0.95 0.11 1.59
20.May 0.01 0.61 0.23 0.08 0.24 0.13 0.57 0.77 0.06 1.88
21.May
1.17 0.56 0.29 0.51 0.02 0.13 0.69 0.02 0.34
22.May
- 0.59 0.7 0.14 0.34 0.04 0.51 1.17 0.09 0.34
23.May
0.86 1.22 0.35 0.77 0.05 0.32 0.25 0.61 1.23
24.May
- 0.59 0.86 0.48 0.73 0.03 0.2 0.74 0.18 0.37
25.May
0.73 1.26 0.43 1.32 0.05 0.65 0.66 0.03 1.21
26.May
- 0.27 0.34 0.22 0.29 0.18 0.67 0.14 0.05 0.21
27.May 0.06 0.54 0.39 0.13 0.36 0.36 1.24 0.41 0.1 1.37
28.May
- 0.33 0.32 0.1 0.29 0.01 0.39 0.59 0.07 0.26
29.May
- 0.58 0.8 0.15 0.29 0.1 0.29 0.82 0.07 0.25
30.May
- 0.98 0.57 0.27 1.21 0.02 0.5 0.59 0.07 0.18
31.May
- 0.47 0.21 0.35 0.07 0.03 0.38 0.62 0.03 0.1
Time Slots : 10:00 till 11:00 AM
TG: M/F, Age 25-35, CnS
Period: 1st till 31st May 2012
Region : Pakistan Urban
Period: 1st - 31 May 2012
channels broadcast GRPs
GEO News Geo Shan Say 27.0
Dunya TV Hasb-e-Haal 26.6
ARY NEWS Bakhabar Savera 26.2
SamaaSubha Saveray
Samaa Kay Saath
24.1
Dawn News Mast Morning 17.5
ExpNews Dum Dama Dum 16.1
Aaj TV Aaj Subha (With Ali Salman) 10.4
CNBC Ya Waqt Ha Mera 4.0
MetroOne Morning Delight 2.4
Health TV Healthy Morning 0.6
7
Channels Morning Shows
GEO News Geo Shan SayDunya TV Hasb-e-HaalARY NEWS Bakhabar SaveraSamaa Subha Saveray Samaa Kay Saath
Dawn News Mast Morning
ExpNews Dum Dama DumAaj TV Aaj Subha (With Ali Salman)CNBC Ya Waqt Ha MeraMetroOne Morning DelightHealth TV Healthy Morning
Comparative GRPs for Healthy Morning ShowsGRPs obtained for selected Time Slots 10:00 – 11:30 AM
Early Morning Slot8:00:00-8:30:00
Health tV 0.1Geo 13.6
Samaa 5.1Aaj TV 3.5Dawn 4.9
MetorOne 1.5ExpNews 7.0ARYNews 4.0
CNBC 0.8Dunya TV 9.9
Keeping in view the Idea from Boss side for quick review: yesterday major event, current days happening with current weather update etc.
Through Research comparative data show upward trend during 10:0 – 11:30 AM in
comparison with 09:00 – 10:30 AM
8
With the help of Research below content has been decided mutually.
1-Suitable Day for Fresh Episode ?
10:00 – 11:30 AM
Mostly channels starts there Morning Shows at 9:00 AM. where we decided 10:00 AM because the viewers will have the 2nd opinion to watch Morning Show, viewership (GRPs) show upward trend on 10:00 – 11:30 then 09:00 – 10:30 Am which proved through Research data has also proved.
Early Time Slot viewership ( 8:00 - 08:30 AM) have viewership we also discussed to sum up major happening, weather & temperature updates. (discussed)
Mon to Friday
2-Suitable Time Slots?
3-Reason?
