308 Maple Street, Lisbon, Ohio 44432 | 330-424-9541 | www.morningjournalnews.com

2019 MEDIA KITMORNING JOURNAL

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Our MissionThe Morning Journal has been publishing and distributing the newspaper in Columbiana County, Ohio, and the surrounding communities for more than 167 years. We reach more than 14,959 readers in print and online. Our mission is to connect our audience with your customers through an individualized marketing strategy using our print and online products.

Our PhilosophyOur advertising consultants are taught to listen fi rst. We want to hear about your business, your customers and your goals. Then, we’ll provide the consultation, creative services and targeted audience you need.

Our PledgeWe pledge diversity. We offer a very diverse product portfolio. From online advertising options, to display ads, to inserts and specialty print products, we can customize an effective campaign just for you.

Contact Us308 Maple Street, Lisbon, Ohio 44432 | 330-424-9541 | www.morningjournalnews.com

Source: AAM Quarterly Data Report, Q4 2018 RATES EFFECTIVE APRIL 1, 2019

2019 MORNING JOURNAL MEDIA KIT

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With more than 13,425 readers every day

Audience Audience

Our audience gives you a large target to reach.

Print Digital

Daily Readers

Sunday Readers

13,425

13,204

Monthly Unique Users

Monthly User Sessions

Monthly Pageviews

46,017

129,573

437,811

Mature: 76% range in age from 30 to 69.

Educated: 75% hold a bachelor’s degree

Affl uent: 54% have income of $75,000 or more

SOURCE: Google Analytics Jan. 1, 2019 through Jan. 31, 2019SOURCE: AAM Quarterly Data Report, Q4, 2018

2019 MORNING JOURNALMEDIA KIT

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Print AdvertisingRetail Display: Sample Ad Sizes & Pricing

Mechanicals:1 Col = 1.583 inches • 2 Col = 3.266 inches • 3 Col = 4.949 inches • 4 Col = 6.632 inches • 5 Col = 8.315 inches • 6 Col = 10 inches

Rates apply only to the modular ad sizes shown. Non-CAPS advertising is available on a per column inch basis at the open rate of $28.00 pci. Frequency discounts cannot be applied to non-modular advertising.

Double Truck 13 Col X 20 InDaily + Sunday $2,028.00

Full Page6 Col X 20 InDaily + Sunday $978.00

1/2 Page V3 Col X 20 InDaily + Sunday $609.00

3/4 Page6 Col X 15 InDaily + Sunday $814.50

1/2 Page H6 Col X 10 InDaily + Sunday $609.00

1/4 Page H6 Col X 5 InDaily + Sunday $376.50

1/8 Page H6 Col X 2.5 InDaily + Sunday $243.30

1/8 Page V3 Col X 5 InDaily + Sunday $243.30

1/12 Page2 Col X 5 InDaily + Sunday $170.50

1/4 Page V3 Col X 10 InDaily + Sunday $376.50

2019 MORNING JOURNAL MEDIA KIT

$85.00$135.00$225.00

1/4 Page (up to 30”)1/2 Page (up to 60”)Full Page (over 60”)

Ad Size Per Ad Rate

Consecutive Week Packages

Retail Contract RatesInvestment Level

$22.25

$22.00

$21.70

$21.20

$20.20

$19.50

$1,500.00

$2,500.00

$5,000.00

$7,500.00

$10,000.00

$15,000.00

PCI

8 Weeks

Commitment

Consecutive Week Packages

15%

Signed advertising recap required. Consecutive week packages require that at least one ad be published every week in consecutive weeks for the number of weeks contracted.

25%

35%13 Weeks

4 Weeks

1-Run Discount

Frequency discounts only apply to duplicate ads published within seven days of the original ad’s publication. Discounts are only applicable to CAPS program.

3x Week

Frequency

Frequency Discounts

40%

50%

60%

75%

4x Week

7x Week

2x Week

Discount

2019 MORNING JOURNAL MEDIA KIT

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PUBLICATION DAY DEADLINEMonday Thursday 3 p.m.Tuesday Friday 3 p.m.Wednesday Monday 4 p.m.Thursday Tuesday 4 p.m.Friday Wednesday 4 p.m.Saturday Thursday 3 p.m.Sunday Thursday 10 a.m.

Rate Calculator

Consecutive Week Discount

Adjusted Ad Price

Frequency Discount

Final Ad Cost

Cost Per Week

Cost Per Campaign

Color Cost

Total Cost

Base Rate $

$ -%

$

$ -%

$

$

$

$

$

CAPS Color Rates$130.00$60.00$45.00$30.00

1/4 Page1/8 Page1/12 Page

$15.00$7.50$5.00

Double TruckFull Page3/4 PageHalf Page

Ad Size Per Ad Rate Ad Size Per Ad Rate

Non-CAPS advertising is available on a per column inch basis at the open rate of $28.00 pci or one of the Investment Levels listed below. Frequency discounts cannot be applied to non-CAPS advertising.

Deadlines

Let our websites help drive traffic to your website. We can link ads to your website or Facebook page.

Use our numbers to boost your number.

Unique UsersEvery Month

User SessionsEvery Month

PageviewsEvery Month

46K 130K 439K

SOURCE: Google Analytics

Digital Display AdsAd

Half-Page 300 x 600 px

728 x 90 px

300 x 250 px

160 x 600 px

$11.00 cpm

$11.00 cpm

$11.00 cpm

$11.00 cpm

$550.00

$550.00

$550.00

$550.00

Leaderboard

Medium Rectangle

Skyscraper

Cost Per 50K ImpressionsSize Rate

Digital Display Ad SpecsMechanicals:• All ad sizes are in pixels•Preferredfileformats: JPEG or GIF•Maximumfilesize:50K

Half-Page300x600 Pixels

Skyscraper160x600 Pixels

Medium Rectangle300x250 Pixels

Leaderboard728x90 Pixels

Digital Advertising2019 MORNING JOURNAL

MEDIA KIT

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Print AdvertisingClassified Display: Sample Ad Sizes & Pricing

Mechanicals:1 Col = 1.022 inches • 2 Col = 2.144 inches • 3 Col = 3.266 inches • 4 Col = 4.388 inches • 5 Col = 5.510 inches • 6 Col = 6.632 inches7 Col = 7.754 inches • 8 Col = 8.876 inches • 9 Col = 10 inches

Rates apply only to the modular ad sizes shown. Non-modular advertising is available on a per column inch basis at the open rate of $18.65 pci. Frequency discounts cannot be applied to non-modular advertising.

Full Page9 Col X 20 InDaily + Sunday $978.00

3/4 Page9 Col X 15 InDaily + Sunday $814.50

1/2 Page H9 Col X 10 InDaily + Sunday $609.00

1/4 Page H9 Col X 5 InDaily + Sunday $376.50

1/8 Page H9 Col X 2.5 InDaily + Sunday $243.30

1/8 Page V3 Col X 7.5 InDaily + Sunday $243.30

1/12 Page3 Col X 5 InDaily + Sunday $170.50

1/4 Page V4 Col X 11.25 InDaily + Sunday $376.50

2019 MORNING JOURNAL MEDIA KIT

1/16 Page3 Col X 3.75 InDaily + Sunday $139.16

Classified Advertising Contract Rates

$1,500.00$2,500.00$5,000.00$7,500.00$10,000.00$15,000.00

$14.90$14.65$14.45$13.80$12.55$12.45

Investment Level PCI

$85.00$135.00$225.00

1/4 Page (up to 30”)1/2 Page (up to 60”)Full Page (over 60”)

Ad Size Per Ad Rate

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Newspaper Media: The Results are Real.Newspaper advertising drives action.

SEVEN IN TEN CONSUMERScite Sunday or weekday newspaper edition as their main coupon source.

NEARLY EIGHT IN TEN ADULTShave taken action in the past 30 days from a newspaper ad, including half who made a purchase.

$

SOURCE: News Media AllianceOctober 2016

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12

4

Tab

$81.00

$44.00

$47.00

$49.00

$51.00

$54.00

$61.00

$69.00

$73.00

$78.00

28

32

36

20

16

8

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Preprint reservations should be made 14 days in advance of the distribution date. Signed agreements are required for contract rates. Contracted preprints qualify toward fulfillment of the advertiser’s annual ROP bulk space contract.

Open Rate Per M

$76.00

$41.00

$46.00

$48.00

$49.00

$51.00

$59.00

$65.00

$69.00

$73.00

6-13 Year Per M

$72.00

$40.00

$44.00

$47.00

$48.00

$49.00

$57.00

$60.00

$65.00

$70.00

14-20 Year Per M

$65.00$67.00

$36.00$38.00

$38.00$41.00

$40.00$45.00

$42.00$46.00

$46.00$48.00

$49.00$52.00

$52.00$56.00

$57.00$60.00

$61.00$65.00

26-52 Year Per M

21-25 Year Per M

PreprintsPreprint Program RatesImproperly packed inserts can

cause misses or multiples. We offer these important guidelines:• Stack inserts on non-returnable 4-way wooden pallets designed for use with forklift trucks.• Standard Pallet should be 40 x 48 inches with two runners 4 inches offthefloor.• Add a protective cover to the bottom of pallet to protect inserts from green lumber and another on top to protect from the weather.• Do not double stack pallets.• Skids must be tagged with insert name, date of insertion, and quantity.• Small quantities can be delivered inboxesidentifiedontheoutside with insert name and quantity in each box.

Delivery AddressMorning Journal308 Maple StreetLisbon, Ohio 44432

Delivery HoursMonday - Friday 8 a.m. - 3 p.m.No deliveries on Saturday or Sunday

Inserts must be full run daily, Sunday and Thanksgiving Day.

For larger sizes add $1.00 more per page.

2019 MORNING JOURNAL MEDIA KIT

Specifications are as follows:• GLOSSY: Weight spec 70# and higher, size spec 4”H x 6”W minimum, 10”H x 10”W maximum unless folded.• STANDARD STOCK: Weight spec 40# and higher, size spec 4”H x 6”W minimum, 10”H x 10”W maximum unless folded.*It is strongly suggested that any single sheet under weight spec should be folded to insure better product quality.• OTHER INSERTS, minimum size 4”H x 6”W and maximum 10”H x 11”W. Four page or less tabloids (inserted wraps on 30# newsprint) are preferred quarterfolded.

Packaging Tips

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Reach more readers with the Morning Journal Daily

ReadersSundayReaders

13,425 13,204

Total Average Paid Circulation Combo

Personnel Mailing Address

Total Average Paid Circulation Daily

Tammie McIntosh, PublisherLisa Ludovici, Advertising DirectorJackie Ross, Circulation Director

Morning Journal308 Maple Street, Lisbon, Ohio 44432 330.424.9541

5,726

Total Average Paid Circulation Sunday 5,834Member of Alliance for Audited Media

ZIP CODESOHIO

WEST VIRGINIA

Lisbon 44432West Point 44492Wellsville 43968East Liverpool 43920Salem 44460Leetonia 44431Washingtonville 44490East Palestine 44413Petersburg 44454Columbiana 44408North Lima 44452Negley 44441New Waterford 44445Rogers 44455Salineville 43945Irondale 43932Summitville 43962Hammondsville 43930Hanoverton 44423Kensington 44427E. Rochester 44625Minerva 44657Beloit 44609Sebring 44672Alliance 44601Homeworth 44634

Chester 26034Newell 26050

2019 MORNING JOURNAL MEDIA KIT

308 Maple Street, Lisbon, Ohio 44432 | 330-424-9541 | www.morningjournalnews.com