morganti, e., dablanc l., fortin f., gouvernal, e. · 2019. 2. 20. · morganti, e., dablanc l.,...

FINAL DELIVERIES FOR ONLINE SHOPPING: the rise of pickup points in France Morganti, E., Dablanc L., Fortin F., Gouvernal, E. E-commerce’s impact on final deliveries Pickup points (PP) networks Trends for reception point networks PP density is high in urban areas and tends to decline in rural regions. However, the coverage of rural areas by PP networks is not proportional to their population: 7% of PPs are located in rural areas, which contain 17% of the population (Fig. 4). In France, e-commerce increased by 24% in 2012 and it now accounts for about the 7% of the French retail market. It first appeared in cities, but soon spread to sub-urban and rural areas, and has generated a significant demand for dedicated delivery services to end consumers. This change has made the physical distribution of products increasingly difficult, with direct effects on logistics organizations in urban and suburban areas. Pickup points (PP) and automated packing stations (APS) represent a fast-growing solution, and are becoming an important alternative to home delivery. They account for about 20% of e-commerce deliveries in France, one of the highest rates in Europe. About 60 million parcels pass through these networks every year. Name Type * Country No. sites 2008 No. sites 2012 Growth rate 08-12 Parcel volumes ‘12 ByBox APS UK 1,000 1,300 +30% N.A. Collect Plus PP UK N.A. 5,000 N.A. N.A. PackStation APS Ger. 1,000 2,500 +150% N.A. Paketshop-Hermes PP Ger. 13,000 14,000 +7,7% N.A. ByBox APS F Not used. 170 N.A. N.A. Cityssimo APS F 20 33 +55% N.A. Kiala PP F 3,800 (+M.R.) 4,500 +18% 15 million Pickup Services PP F 3,100 5,200 +68% 9 million Mondial Relay PP F 3,800 (+Kiala) 4,300 +13% 12 million Relais Colis PP F 4,000 4,200 +5% 23 million In France, the total of ventures serving as PPs rose from 10,900 in 2008 to 18,200 in 2012, i.e. a 67% increase in reception points. The density of sites in each PP network increased significantly for the whole population, from 5,9 (2008) to 7 PPs per 100,000 inhabitants (2012). However a growing # of consumers shop on line. Danger of a fall in service standards PP network all target the same type of location for new PPs: the most densely populated areas and transportation nodes (main train and subway stations, highway interchanges and road intersections) (Fig.s 3 and 5). Potential lack of partner stores for hosting PP Fig.s 1 and 2. Dropping off and picking up parcels at a press kiosk 93% 83% 33% 7% 17% 67% Pickup points location Population distribution Type of municipality Rural Urban Fig. 3. Pickup point networks in Seine-et-Marne Fig. 5. Pickup point location in urban (top), suburban and rural areas (maps on bottom left and right ) Fig. 4. Disparities between urban and rural areas, Seine-et-Marne, 2013 Map by Fortin, F., Morganti E., 2013 Map by Fortin, F., 2013 Table 1. European reception point networks *APS = automated packing station; PP = pickup point Source: the authors with company data from various sources, 2013

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FINAL DELIVERIES FOR ONLINE SHOPPING:the rise of pickup points in France

Morganti, E., Dablanc L., Fortin F., Gouvernal, E.

E-commerce’s impact on final deliveries Pickup points (PP) networks Trends for reception point networks

PP density is high in urban areas and tends to declinein rural regions. However, the coverage of rural areasby PP networks is not proportional to theirpopulation: 7% of PPs are located in rural areas,which contain 17% of the population (Fig. 4).

Space for Charts

In France, e-commerce increased by 24% in 2012 and it now accounts for about the 7% of the French retail market. It first appeared in cities, but soon spread to sub-urban and rural areas, and has generated a significant demand for dedicated delivery services to end consumers. This change has made the physical distribution of products increasingly difficult, with direct effects on logistics organizations in urban and suburban areas.

Pickup points (PP) and automatedpacking stations (APS) represent afast-growing solution, and arebecoming an important alternative tohome delivery. They account forabout 20% of e-commerce deliveriesin France, one of the highest rates inEurope. About 60 million parcels passthrough these networks every year.

Name Type

*

Country No. sites

2008

No. sites

2012

Growth rate

08-12

Parcel

volumes ‘12

ByBox APS UK 1,000 1,300 +30% N.A.

Collect Plus PP UK N.A. 5,000 N.A. N.A.

PackStation APS Ger. 1,000 2,500 +150% N.A.

Paketshop-Hermes PP Ger. 13,000 14,000 +7,7% N.A.

ByBox APS F Not used. 170 N.A. N.A.

Cityssimo APS F 20 33 +55% N.A.

Kiala PP F 3,800 (+M.R.) 4,500 +18% 15 million

Pickup Services PP F 3,100 5,200 +68% 9 million

Mondial Relay PP F 3,800 (+Kiala) 4,300 +13% 12 million

Relais Colis PP F 4,000 4,200 +5% 23 million

In France, the total of ventures serving as PPs rose from 10,900 in 2008 to 18,200 in 2012, i.e. a 67% increase in reception points.

The density of sites in each PP network increased significantly for the whole population, from 5,9 (2008) to 7 PPs per 100,000 inhabitants (2012). However a growing # of consumers shop on line. Danger of a fall in service standards

PP network all target the same typeof location for new PPs: the mostdensely populated areas andtransportation nodes (main trainand subway stations, highwayinterchanges and road intersections)(Fig.s 3 and 5). Potential lack of partner stores for hosting PP

Fig.s 1 and 2. Dropping off and picking up parcels ata press kiosk

93%

83%

33%

7%

17%

67%

Pickup points location

Population distribution

Type of municipality

Rural Urban

Fig. 3. Pickup point networks in Seine-et-Marne Fig. 5. Pickup point location in urban (top), suburban and

rural areas (maps on bottom left and right )Fig. 4. Disparities between urban and rural areas, Seine-et-Marne, 2013

Map by Fortin, F., Morganti E., 2013

Map by Fortin, F., 2013

Table 1. European reception point networks

*APS = automated packing station; PP = pickup pointSource: the authors with company data from various sources, 2013