Georgie Cooke

Gamification drives results. And we’ll prove it…

How do you feel about gamification?

How do your stakeholders feel about gamification?

Why?

• Is it adult enough?

• Is playing really the same as learning?

• Aren’t some subjects too serious for games?

• Isn’t it really expensive?

• Doesn’t it take ages to build?

• Does it get results?

Does knowledge retention worry you?

Knowledge retention after passive eLearning

When gamification is used right…

• Grab attention

• Increase engagement

• Drive results

Stephen EvansRetail Learning Academy

ManagerBoots

“Every year we traditionally rely on 20 minutes page-turner e-learning, we wanted something completely different this year to reinvigorate and reenergise how people feel about our L&D Christmas offer...

..we set Mind Click quite a difficult challenge to do something wildly different to what we have done historically.”

Grab attention

Design secrets:

• Prioritise impact

• Be unpredictable

• Make it challenging

Increase engagement

Design secrets:

• Give learners choice

• Add an element of risk

• Encourage healthy competition

Drive results

Design secrets:

• Don’t forget adult learning principles

• Keep activities relevant

• Embrace failure and repetition

Stephen EvansRetail Learning Academy

ManagerBoots

“The game has really changed the way people feel about training and L&D in our stores, there was almost a palpable sense of excitement.

I’ve never had so many people approach me to discuss a piece of learning and how it made them feel”

Didn’t it cost loads and take ages?

6 week timeline

Low budget

Now…How do you feel about

gamification?

Demo Zoneuntil 3.15

Over to you for questions…