More on regulationsMore on regulations

The Ontario Waste Diversion Act created The Ontario Waste Diversion Act created Stewardship Ontario to collect weight based Stewardship Ontario to collect weight based packaging fees packaging fees

Mandatory paper recycling in St. John’s and Mandatory paper recycling in St. John’s and surrounding areas began in Sept. 2005surrounding areas began in Sept. 2005

Other parts of the province will also require Other parts of the province will also require both business and residential waste paper to be both business and residential waste paper to be recycled beginning in March 2006recycled beginning in March 2006

Moving in a greener direction – Moving in a greener direction – What can you do?What can you do?

Develop new product ideas

Refine production methods

Make your operations environmentally friendly

Review your marketing practices

Developing new product ideasDeveloping new product ideas

Primary sources of new product ideas:Primary sources of new product ideas:Personal needsPersonal needsPersonal knowledge of the needs of othersPersonal knowledge of the needs of othersThe mediaThe mediaResearch in Business Data BasesResearch in Business Data BasesBusiness Journals and booksBusiness Journals and books

Our HeritageOur HeritageTravel and Networking experienceTravel and Networking experience

Emerging but critical sources of new Emerging but critical sources of new business ideasbusiness ideas

Resource shortagesResource shortages

Increasing cost for resourcesIncreasing cost for resources

Rising energy costsRising energy costs

Changing regulations Changing regulations

New customer attitudes and needsNew customer attitudes and needs

Increasing cost of travelIncreasing cost of travel

New technologyNew technology

Local OpportunitiesLocal Opportunities

New Waste management and

energy conservation rules

New products that create less

waste

Utilizing waste products

Developing environmentallysound products

Local examplesLocal examples East Coast Converters develops the Billy Boot East Coast Converters develops the Billy Boot

garbage bag from recycled resins garbage bag from recycled resins Enviroplastic Lumber uses a mixture of post Enviroplastic Lumber uses a mixture of post

consumer and post industrial plastics to create an consumer and post industrial plastics to create an assortment of products ranging from lobster pots to assortment of products ranging from lobster pots to mailboxesmailboxes

Inland Technologies recycles glycol used in the Inland Technologies recycles glycol used in the de-icing processde-icing process

Wildland Tours develops ecotourism for small groupsWildland Tours develops ecotourism for small groups Eastern Newfoundland Home Builders Association Eastern Newfoundland Home Builders Association

members construct Enviro-Homesmembers construct Enviro-Homes

National OpportunitiesNational Opportunities

Kyoto Accord

Developing Pollution control

equipment

Develop new energy sources

Evaluating ProductionMethods to

Increase OperationalEfficiency

National ExamplesNational Examples

The development of Bio diesel and biomass The development of Bio diesel and biomass fuelsfuels

Future Aqua Farms integrates aquaculture and Future Aqua Farms integrates aquaculture and hydroponics to utilize fish farming wasteshydroponics to utilize fish farming wastes

Beach Laundromat uses solar energy and Beach Laundromat uses solar energy and energy recovery to reduce costsenergy recovery to reduce costs

Vision Quest’s Windelectric produced ten Vision Quest’s Windelectric produced ten million kwh of electricity for the Alberta million kwh of electricity for the Alberta marketmarket

International OpportunitiesInternational Opportunities

Resource DevelopmentAnd Depletion

Environmental Remediation

Services

More efficient Extraction

Knowledge transfer

ExamplesExamples

Product stewardship legislation in Germany Product stewardship legislation in Germany results in the development of new technologies results in the development of new technologies for dealing with mixed plastics for dealing with mixed plastics

Scottish Tourism encourages pollution Scottish Tourism encourages pollution prevention and energy conservation in tourist prevention and energy conservation in tourist establishmentsestablishments

Florida Power and Light implements business Florida Power and Light implements business wide recycling programwide recycling program

Production PhaseProduction Phase

Reducing waste, saving moneyReducing waste, saving money

““Find pollution or waste and you’ve found something Find pollution or waste and you’ve found something you’ve paid for that you can’t sell.”you’ve paid for that you can’t sell.” Peter Coors, Peter Coors, CEO, Coors Brewing Company,1992CEO, Coors Brewing Company,1992

““If it’s filling your dumpster, it’s costing you money.”If it’s filling your dumpster, it’s costing you money.” Paul Fitzgibbons, Web Atlantic, Paul Fitzgibbons, Web Atlantic,

Every stage in production is a possible waste source. Every stage in production is a possible waste source. Every stage holds potential profits. Every stage holds potential profits.

Review the production processReview the production process

Monitor the supply chain

Analyze delivery controls

Tour the production facility

Create waste map

Evaluate packaging

Scrutinize storage facilities

Examine the path to the customer

Green productionGreen production

Implement a waste reduction and resource Implement a waste reduction and resource recovery planrecovery plan

Upgrade old inefficient equipmentUpgrade old inefficient equipment Train staff to be energy and resource Train staff to be energy and resource

consciousconscious Mistake-proof equipmentMistake-proof equipment Reduce energy demandReduce energy demand Stop energy leakagesStop energy leakages

Green production, continuedGreen production, continued

Find local product sourcesFind local product sources Share resourcesShare resources Reuse production componentsReuse production components Implement critical maintenance scheduleImplement critical maintenance schedule Start an employee awareness program Start an employee awareness program Reduce production wastesReduce production wastes Look for alternative materials that are Look for alternative materials that are

environmentally friendlyenvironmentally friendly

Green production--continuedGreen production--continued

Find alternate energy sourcesFind alternate energy sources Monitor delivery and return damaged goods Monitor delivery and return damaged goods

immediatelyimmediately Create more economical packagingCreate more economical packaging Reduce inventoryReduce inventory Recycle wherever possible Recycle wherever possible Look for complementary productsLook for complementary products

Production - Cradle to CradleProduction - Cradle to Cradle

Cradle to cradle design plans for end use and Cradle to cradle design plans for end use and restoration of product materials to the environment .restoration of product materials to the environment .

Life Cycle Cost Accounting and other related Life Cycle Cost Accounting and other related accounting procedures consider all costs associated accounting procedures consider all costs associated with a product from the raw materials stage to final with a product from the raw materials stage to final disposal or disassembly.disposal or disassembly.

Where environmental stewardship or extended Where environmental stewardship or extended producer responsibility programs are in place, the producer responsibility programs are in place, the company must consider costs that may not be part of company must consider costs that may not be part of the company’s expenses until some time in the future.the company’s expenses until some time in the future.

Implementing a waste management Implementing a waste management planplan

Write a mission statementWrite a mission statement Be clear about goalsBe clear about goals Be sure employees are aware of your goalsBe sure employees are aware of your goals Consider an energy auditConsider an energy audit Maintain current data on quantities of waste and Maintain current data on quantities of waste and

energy use in each section of your business energy use in each section of your business Implement an employee awareness and reward Implement an employee awareness and reward

programprogram Monitor and evaluate progressMonitor and evaluate progress

MarketingMarketing

Marketing strategiesMarketing strategies Much of today’s advertising is still in print formatMuch of today’s advertising is still in print format Posters, Business cards, brochures etc are all heavy Posters, Business cards, brochures etc are all heavy

consumers of paper consumers of paper Use the Internet - Besides web pages, use ad banners Use the Internet - Besides web pages, use ad banners

on other sites, e-newsletters and e-mailon other sites, e-newsletters and e-mail Use “on product” advertisingUse “on product” advertising Develop customer loyalty through common interestsDevelop customer loyalty through common interests Focus on consumer relations over “advertising”Focus on consumer relations over “advertising” Communicate simply - avoid environmental jargonCommunicate simply - avoid environmental jargon

Marketing StrategiesMarketing Strategies

Take advantage of charitable eventsTake advantage of charitable events Create useful items that carry your messageCreate useful items that carry your message Use long term advertising. eg. Bus shelters Use long term advertising. eg. Bus shelters Direct your marketing efforts - avoid the scattergun Direct your marketing efforts - avoid the scattergun

approachapproach Develop complementary marketing techniquesDevelop complementary marketing techniques Use interactive marketing strategiesUse interactive marketing strategies Take advantage of eco-labelingTake advantage of eco-labeling Develop strategic alliancesDevelop strategic alliances

Environmental Concerns in a Environmental Concerns in a “Throw Away” Culture“Throw Away” Culture

Most consumers have greater knowledge of Most consumers have greater knowledge of environmental issues than in the past environmental issues than in the past

Unlike in the past, consumers have become Unlike in the past, consumers have become accustomed to the comforts of a “throw away accustomed to the comforts of a “throw away culture”culture”

Consumers want to make minimal changes in Consumers want to make minimal changes in their lifestyle to accommodate environmental their lifestyle to accommodate environmental concernsconcerns

Considering the Environmentally Considering the Environmentally Aware CustomerAware Customer

Many are willing to spend a little moreMany are willing to spend a little more Most are looking for minimal effort demandMost are looking for minimal effort demand Most prefer to purchase green products in Most prefer to purchase green products in

places where they normally shopplaces where they normally shop Many consumers are cynical about Many consumers are cynical about

environmental claims in advertisingenvironmental claims in advertising Green products must be comparably pricedGreen products must be comparably priced Commercial sales may be subject to green Commercial sales may be subject to green

procurement rulesprocurement rules

Demographics– Green Consumers Demographics– Green Consumers

Late thirties and early fortiesLate thirties and early forties Executive professionals and college graduatesExecutive professionals and college graduates Higher than average incomesHigher than average incomes More women than menMore women than men Young adults are most responsive to green Young adults are most responsive to green

marketingmarketing Green consumers make up about 40% of the Green consumers make up about 40% of the

Canadian marketCanadian market

Other ConsiderationsOther Considerations High profile of environmental concerns including High profile of environmental concerns including

climate change and contaminated soilsclimate change and contaminated soils Shortage of resourcesShortage of resources Concerns about wasteConcerns about waste Greater accountability for advertising claimsGreater accountability for advertising claims Environmental education programsEnvironmental education programs Quality and the competitionQuality and the competition Investigative and scientific television programsInvestigative and scientific television programs

OperationsOperations

Environmentally Conscious Environmentally Conscious OperationsOperations

Reducing heating costsReducing heating costs Office waste reductionOffice waste reduction Choosing and maintaining environmentally Choosing and maintaining environmentally

friendly business premisesfriendly business premises Energy saving lightingEnergy saving lighting Aggressive recycling practicesAggressive recycling practices Implement a waste management teamImplement a waste management team

Energy saving practicesEnergy saving practices

Insulate attics and floorsInsulate attics and floors Caulk windows and doors to prevent heat from Caulk windows and doors to prevent heat from

leakingleaking Install compact fluorescent and T-8 bulbsInstall compact fluorescent and T-8 bulbs Install occupancy sensors or programmable Install occupancy sensors or programmable

thermostatsthermostats Turn off appliances and equipment when not in useTurn off appliances and equipment when not in use Reduce travel by holding online meetings and Reduce travel by holding online meetings and

conference callsconference calls Keep equipment and vehicles well maintainedKeep equipment and vehicles well maintained

Waste management in the officeWaste management in the office Use double sided copies whenever possibleUse double sided copies whenever possible Use e-mail and online applicationsUse e-mail and online applications Fax directly from a computerFax directly from a computer Reduce margins and line spacings on draft documentsReduce margins and line spacings on draft documents Display paper conservation hints near copiers and Display paper conservation hints near copiers and

computerscomputers Display notices in a central location rather than Display notices in a central location rather than

sending a memo to each worker– use a white board to sending a memo to each worker– use a white board to leave short messages for staffleave short messages for staff

Environmentally friendly work Environmentally friendly work environmentsenvironments

Use a good ventilation systemUse a good ventilation system Keep temperatures even and prevent drafts Keep temperatures even and prevent drafts

around windows and doorsaround windows and doors Make sure lighting is appropriate - Reduce Make sure lighting is appropriate - Reduce

unnecessary lightingunnecessary lighting Keep copiers and other equipment clean and in Keep copiers and other equipment clean and in

good working ordergood working order

Environmentally friendly work Environmentally friendly work environmentsenvironments

Avoid the use of harsh chemical based Avoid the use of harsh chemical based cleanerscleaners

Ensure adequate air space around equipmentEnsure adequate air space around equipment Keep offices and other work spaces free of Keep offices and other work spaces free of

fumes or dust from production areasfumes or dust from production areas Properly dispose of expired products and Properly dispose of expired products and

chemical containers including ink and toner chemical containers including ink and toner cartridgescartridges

Energy AuditsEnergy Audits

An energy audit is a good way to get an An energy audit is a good way to get an energy reduction plan startedenergy reduction plan started

Energy audits should be followed by quality Energy audits should be followed by quality data gathering practices and frequent follow-data gathering practices and frequent follow-ups with staff and managementups with staff and management

A repeat audit should be conducted if the A repeat audit should be conducted if the business expands or production processes business expands or production processes changechange