more offices offer workers alcohol
DESCRIPTION
More Offices Offer Workers Alcohol. BA 516 July 1, 2013 Alex Jamieson. “The Keg is Becoming the New Water Cooler”. Some companies have begun to stock full bars and beer fridges Why? To keep employees on the job longer Stay at the office vs. going to a bar. http://on.wsj.com/11NEBbU. - PowerPoint PPT PresentationTRANSCRIPT
S
More Offices Offer Workers Alcohol
BA 516July 1, 2013
Alex Jamieson
“The Keg is Becoming the New Water Cooler”
Some companies have begun to stock full bars and beer fridges
Why? To keep employees on
the job longer Stay at the office vs.
going to a bar
http://on.wsj.com/11NEBbU
The Upside
Employees connect and socialize across divisions Incentive to stay in the office longer
"You don’t need to go off and spend eight bucks on premium beer; you can enjoy it for free on company grounds."
Recruitment Tool Dropbox – “Whiskey Fridays”
The Downside
Driving under the influence Assault Sexual harassment Can be exclusionary Company liability
Interesting Points
Most popular in urban settings where employees tend to be “young, male, and unattached.”
Dr. Rothbard – increases bonding amongst like employees, but tends to make those who are dissimilar uncomfortable
Mitigation Efforts
Kegbot Individual user accounts Takes a picture of keg
tapper Arnold Worldwide
(advertising agency in Boston) 3 to 5 drink credits per
month
S
Cheers!
http://online.wsj.com/article/SB10001424127887323998604578567883910899540.html?mod=WSJ_0_0_WP_2722_RIGHTTopCarousel_1