More about

2009

More, more, more…

• We have called this summary of 2009 ‘More about 2009’ because it really sums up what 2009 was all about for TV and Internet in New Zealand – More!

• More viewers on TV, more viewers Online, more time spent watching TV, more people watching TV online, more people online on a daily basis, more purchases made online, more of the top shows on TVNZ, more people buying Plasma and LCD TV’s and more homes connected via broadband

• So what does this mean for you? Even more opportunities in 2010!

More about

TV

TV remains the most consumed media

Media Usage

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

90.0

100.0

Watched TVwithin a Week

Read Magazinewithin a

PublishingPeriod

Listened toRadio within a

Week

Used InternetWithin a Week

Read DailyPaper within a

Week

% o

f Tot

al P

opul

atio

n us

ing

med

ia in

eac

h gi

ven

time

fram

e

Source: Nielsen Media Q4 2008 to Q3 2009 Research

In fact it’s the only mass media showing growth

• Yes, it is across different media and multiple research providers, but we think it is a pretty good story to share.. TV is the only mass media to show growth in audience numbers in the year to September 2009

% Change in 10+ Audience YOY (Oct - Sept 2009 v Oct - Sept 2008)

-7%

-6%

-5%

-4%

-3%

-2%

-1%

0%

1%

2%

3%

4%

Peak PUT's Average Readership ofTop 10 Magazines

Station Cume for Top10 National Stations

All Daily Newspapers

Source: TV - AGB NMR, and compare Oct – September 2009 with previous year. Press & Magazine – NMR National Readership Survey, comparing the Q4 08 – Q3 09 survey with the previous year. Top magazines are New Idea, NZ WW, Woman’s Day, TV Guide, AWW, National Geographic, NZ House and Garden, Readers Digest, AA Directions and Sky Watch. Radio - Research International National survey – *2/09 compared with 2/08. Top 10 National stations which are Newstalk, Edge, Rock, ZM, Classic Hits, More, Breeze, Hauraki, Coast & Solid Gold. The percentage change is calculated in thousands so as to be comparable across media.

With TV viewing reaching record levels in 2009

Peak PUT's - All 5+

33.5

34

34.5

35

35.5

36

36.5

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

• Amid a sea of bad news and belt tightening as we moved through the recession, TV viewing levels rose to the highest of the decade as New Zealanders rediscovered TV

Source: AGB NMR

With the largest growth in younger demos and families

Source: AGB NMR

• It wasn’t surprising that those most likely to feel the pressure from the recession were young people and families

• And they returned to TV en masse, with HHS with Kids showing the highest PUT levels in the decade and AP 18-39 the highest levels since 2000.

Peak PUT's - HHS with Kids 0-14

34

35

36

37

38

39

40

41

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Peak PUT's - AP 25-54

34

34.5

35

35.5

36

36.5

37

37.5

38

38.5

39

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Peak PUT's - AP 18-39

29

29.5

30

30.5

31

31.5

32

32.5

33

33.5

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

The time New Zealanders spend with TV continues to grow

• After showing steady growth over the past 3 years, time spent viewing reached the highest levels of the decade in 2009

Source: Nielsen Media Research - Q4 2008 to Q3 2009, Q4 2007 – Q3 2008, Q4 2006 – Q3 2007

Average Time Spent Viewing

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Ave

rage

Hou

rs P

er D

ay

And New Zealanders continue to invest to enhance the TV viewing

experience• Despite a tighter economic situation for most, New Zealanders continue to invest in new technology

to improve the quality of their TV viewing experience, with purchases of Plasma/LCD TV’s in the past 12 months almost double what it was 2 years ago

Purchased a Plasma/LCD in the last 12 months

0

2

4

6

8

10

12

14

Q4 '06 - Q3 '07 Q4 '07 - Q3 '08 Q4 '08 - Q3 '09% o

f Tot

al P

opul

atio

n 10

+ w

ho c

laim

to h

ave

purc

hase

d a

plas

ma/

LCD

Source: Nielsen Media Research - Q4 2008 to Q3 2009, Q4 2007 – Q3 2008, Q4 2006 – Q3 2007

More about

ONLINE

Access to the Internet continues to grow

Source: Nielsen Media Research - Q4 2008 to Q3 2009, Q4 2007 – Q3 2008, Q4 2006 – Q3 2007

• As it reaches critical mass, the number of new users online has slowed down, but there is still growth in the number of New Zealanders with access to the internet

Access to the Internet

81

82

83

84

85

86

87

88

89

Q4 '06 - Q3 '07 Q4 '07 - Q3 '08 Q4 '08 - Q3 '09

% o

f Tot

al P

opul

atio

n 10

+

The number of homes with Broadband shows strong growth

Source: Nielsen Media Research - Q4 2008 to Q3 2009, Q4 2007 – Q3 2008, Q4 2006 – Q3 2007

• The number of homes with broadband has grown by 67% in the past 2 years, and is expected to continue to grow

Have a Broadband Connection at Home

0

10

20

30

40

50

60

Q4 '06 - Q3 '07 Q4 '07 - Q3 '08 Q4 '08 - Q3 '09

% o

f Tot

al P

opul

atio

n 10

+

And with faster internet, people go online more often

Source: Nielsen Media Research - Q4 2008 to Q3 2009, Q4 2007 – Q3 2008, Q4 2006 – Q3 2007

• The number of people using the internet daily is now above 50%. As more people make the switch to broadband and discover a faster and more enriching internet experience, we expect this number to continue to grow also

Use Internet Daily

0

10

20

30

40

50

60

Q4 '06 - Q3 '07 Q4 '07 - Q3 '08 Q4 '08 - Q3 '09

% o

f Tot

al P

opul

atio

n 10

+

They watch more TV online

Source: Nielsen Media Research - Q4 2008 to Q3 2009, Q4 2007 – Q3 2008, Q4 2006 – Q3 2007

• The number of people watching TV online has doubled over the past 2 years. Our take on this is that as broadband connections continue to grow and internet users become more familiar with the programming available online this number will continue on this upward trend

Have Watched TV/Movies Online in the Last 4 weeks

0

2

4

6

8

10

12

Q4 '06 - Q3 '07 Q4 '07 - Q3 '08 Q4 '08 - Q3 '09

% o

f Tot

al P

opul

atio

n 10

+

And they buy more online

Source: Nielsen Media Research - Q4 2008 to Q3 2009, Q4 2007 – Q3 2008, Q4 2006 – Q3 2007

• The number of people purchasing online is also growing

Have Purchased Online in the Last 12 Months

34

35

36

37

38

39

40

41

42

Q4 '06 - Q3 '07 Q4 '07 - Q3 '08 Q4 '08 - Q3 '09

% o

f Tot

al P

opul

atio

n 10

+

More about

US

TV ONE average audience down 5% YOY

• TV ONE is down by 5%, when compared with last year

• However, to put some context around this result - 2008 was an Olympics year (which as we know always boost the ratings for TV ONE) and when we compare it with 2007 we are down by only 1%

Average Peak Audience - AP 25-54

0

1

2

3

4

5

6

7

8

9

10

2007 2008 2009

Ave

rage

pea

k au

dien

ce

Source: AGB NMR

TV ONE most impacted YOY in August (which in 2008 had Olympics)

TV ONE Peak Audience - AP 25-54

0

2

4

6

8

10

12

14

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Ave

rage

Aud

ienc

e

2008 2009

Source: AGB NMR

CPTs up on TV ONE by 4%

• Despite a 5% decrease in audience on TV ONE, CPTs have increased by only 4% on TV ONE

TV ONE Peak CPT - AP 25-54

0

200

400

600

800

1000

1200

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Ave

rage

CP

T (

$) -

Fin

al

2008 2009

Source: AGB NMR

2009 was an outstanding year for TV2, with audiences up 16% YOY

Average Peak Audience - AP 18-39

7.5

8

8.5

9

9.5

10

10.5

2007 2008 2009

Ave

rage

pea

k au

dien

ce

Source: AGB NMR

TV2 delivering consistently higher audiences from March 2009

Source: AGB NMR

TV2 Peak Audience - AP 18-39

6

7

8

9

10

11

12

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Ave

rage

Aud

ienc

e

2008 2009

CPTs on TV2 decrease by 14% YOY

Source: AGB NMR

TV2 Peak CPT's - AP 18-39

400

500

600

700

800

900

1000

1100

1200

1300

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Ave

rage

CP

T (

$) -

Fin

al

2008 2009

TVNZ played host to 9 out of 10 of the top shows of the year

Source: AGB NMR

• 9 out of 10 of the top programmes of the year (excluding one off’s and specials) played on TVNZ

Two and a Half Men TV2 17.7Shortland Street TV2 16.8Motorway Patrol TV2 16.7Desperate Housewives TV2 16.1The Mentalist TV2 15.8The Big Bang Theory TV2 15.5Grey's Anatomy TV2 14.6Scrubs TV2 14.3Outrageous Fortune 3 14.1My House My Castle TV2 13.7

All People 18-39

The Mentalist TV2 16.5South TVOne 15.6Motorway Patrol TV2 15.5Desperate Housewives TV2 14.8Two and a Half Men TV2 14.8Shortland Street TV2 14.5The Politically Incorrect Pare TVOne 14.3Dancing With The Stars TVOne 13.5Outrageous Fortune 3 13.5Wild Vets TVOne 13.4

All People 25-54

South TVOne 18.3Dancing With The Stars TVOne 16.2Wild Vets TVOne 15.8Fair Go TVOne 15.8Border Security TVOne 15.5Rapid Response TVOne 15.2One News TVOne 15.1Stars In Their Eyes(NZ) TVOne 15.1The Politically Incorrect Pare TVOne 14.8Border Patrol TVOne 14.3

All People 5+

And had all the top rating shows of the decade!

• All the top programmes of the decade (excluding one off’s and specials) played on TVNZ

Source: AGB NMR

Dancing With The Stars TVOne 19.4Off the Rails TVOne 19.4South TVOne 18.3Fair Go TVOne 18.2Mucking In (PM) TVOne 17.9One News TVOne 17.8Corbans Taste New Zealand(Fri) TVOne 17.7Money Doctor TVOne 17.4Animal House(NZ) TVOne 17.3Border Patrol TVOne 16.9

All People 5+

Celebrity Treasure Island TV2 20.8UK Popstars TV2 20.7Rescue One TV2 20.1Desperate Housewives TV2 20Treasure Island Extreme TV2 17.8Outback Jack TV2 17.3Who Dares Wins(Thurs) TV2 17.2Spin City TV2 17.2Carters My House My Castle TV2 17.1Mitre 10 D.I.Y. Rescue TV2 17.1

All People 18-39Tarps

Desperate Housewives TV2 19.4Rescue One TV2 19.1Celebrity Treasure Island TV2 18.3Corbans Taste New Zealand(Fri) TVOne 17.5Dancing With The Stars TVOne 17NZ Idol TV2 16.9Mitre 10 Changing Rooms TVOne 16.8Money Doctor TVOne 16.5The Mentalist TV2 16.5Mucking In (PM) TVOne 16.4

All People 25-54

tvnz.co.nz continues to grow with 42% more UBs in 2009

• Monthly Unique Browsers to tvnz.co.nz are up on average, by 42% YOY

Source: AGB NMR

Unique Browsers to tvnz.co.nz

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

1800000

Janu

ary

Febru

ary

Mar

chApr

ilM

ayJu

ne July

Augus

t

Septe

mbe

r

Octobe

r

Novem

ber

Decem

ber

With a corresponding lift in Page Impressions

Source: AGB NMR

Page Impressions for tvnz.co.nz

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

Janu

ary

Febru

ary

Mar

chApr

ilM

ayJu

ne July

Augus

t

Septe

mbe

r

Octobe

r

Novem

ber

Decem

ber

More about

YOU

How we can help you to get more in 2010

• It’s a great time to invest in TV and Online with both media showing audience growth in 2009

• And the best news is it is all expected to continue into 2010 as we continue to deliver the highest rating shows and a superior online experience

• And in 2010 we will also be delivering our Time Use Study to help you make even better decisions about how to reach your target audience throughout the day