MOONWHALE VENTURES

Blockchain Consulting for your Business

Introduction: Moonwhale2 Pillar Blockchain Services & Consultancy | HQ Singapore

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§ Supporting MNC, SME, Listed Companies to expand Business, or to develop

new Business Units / Revenue Streams

§ STO as Alternative to traditional Growth-Financing (TOKENIZATION)

§ Support on Fundraising, Token Economy, Investor Relation

§ Extensive Network to Investors, Industry and Corporations for Partnerships

§ Identify, Analyze and Implement Blockchain Technology to optimize parts of

your Value Chain (Supply Chain, Payment System, Reward Schemes) and to

Improve Security of Legacy Systems

§ Healthcare, Banks & Financial Institutions, Supply Chain & Automotive, Retails,

Agriculture, Media & Entertainment, Transportation and Government

Security Token Offering (STO) Consulting2

Blockchain-Technology Consulting1

Blockchain technology is improving

business processes in value chains

within many industries.

Through tokenized assets or utility

token, EVERYONE is able to

participate as investor in Initial Coin

Offerings (ICO), Security Token

Offerings (STO) or Initial Convertible

Coin Offerings (ICCO / Equity).

Moonwhale is specialist in this

disruptive technology, and supports

Startups and existing Businesses to

create and expand, finance, increase

security and efficiency.

Market Opportunity

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Danny Christ

Co-Founder & CEO

Based in Kuala Lumpur (MY). 20+ years in IT,

operations and supply chain. Blockchain

consultant at GLG (US) and NSCS (Malaysia).

MBA from Strathclyde Business School (UK).

Stefan Bergstroem

Co-Founder & Chairman

Based in Stockholm (SE). Experienced angel

investor and serial entrepreneur. Invested in 18+

Tech-Startups. ICO Advisor and Blockchain

Innovation Centre in the Nordics’.

Eike Schramm

COO

Based in Hamburg (GER). Entrepreneur, 4+

years exp. in Startups, M&A and VC. Previously

VC at Deutsche Telekom Capital. MSc Finance

from Cass Business School (UK).

Iliya Zaki

Head Marketing and Business Development

Based in Singapore (SG). Co-Founder, Marketing

and Community Manager for Crypto Projects,

Admin for DataDash, Master's Degree in Media

Composition.

Jerry Floros

CBD, ICO Advisor, Investor Relations

Based in London (UK). 33 years background in

finance, engineering and maritime. Founder of

MoneyDrome Edge, blockchain investment

platform. Member FinTech Circle Institute, British

Blockchain Association, Crypto Valley Association.

Janet Lee

Board Advisor, Investment Acquisition

Based in Singapore (SG). Founder & CEO of

Venture Capital Network, a financial service

platform. 25+ years experience in the fields of

wealth management & capital markets.

Bram Weerts

Board Advisor

Based in Amsterdam (NL). Entrepreneur with a

strong background in digital transformation and

strategic consultancy. Worked with RWE, Dell &

Gartner. Co-Founder of Kea Company.

Shon Tran

Board Advisor, Industry and Investor Relations

Based in Houston (US). Venture and Angel

Investor, and global M&A activities. Advisor and

board member of multiple int. corporations. PhD

in Behavioral Economics

Stephan Horvath

Board Advisor, Strategy and Investor Relations

Based in Dubai (UAE). Partner at Burj Financial,

investment advisory firm. 20+ years C-level exp.

in consulting. Masters in Economics from

Technical University of Stuttgart (GER).

Konstantin Dimitrov

CTO, Enterprise Blockchain Solutions

Based in London (UK). Serial entrepreneur and

founder of DICE project. 20+ years experience

in IT and development incl. DLT. Masters in

Computer Science and Engineering.

Samuel Bretzfield

Board Advisor, Technology Development

Based in Los Angeles (US). CEO of bGlobal.

Technology entrepreneur and investor with over

20 years of leadership experience working with

global F500 enterprises.

Daniël de Blocq van Scheltinga

Board Advisor, Finance and Business Strategy

Based in Hong Kong (CH). Founder of

Polarwide., financial advisory. Vast experience in

corporate restructuring, finance and M&A.

Master of Law from Leiden University (NL).

Team & AdvisorsUSA to Asia, 300 Years of Experience in Financial Markets and Venture Building

Blockchain Adoption is HappeningYour Opportunity to Become an Early Adopter and Stay Ahead

Industrial and Commercial Bank of China filed patents using

Blockchain technology to verify digital certificates instead of a

trusted central authority

Facebook is developing a Cryptocurrency for WhatsApp transfers

Bank of America is working to automate the process of creating

letters of credit

Apple filed a patent for Blockchain technology to timestamp data

Royal Dutch Shell is working with BP to create an energy

commodities platform

Toyota Motor Corp is exploring how Blockchain could secure self-

driving cars

Samsung Electronics announced “Nexledger” platform for tracking

global supply chains

Oracle’s BaaS offerings are allowing businesses to make proof of

concepts (POCs) with DLTs

Who is Already Involved? Gartner‘s Hype Cycle for Emerging Technologies, 2018

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Goldman Sachs is reportedly setting up a cryptocurrency trading

desk in New York that will be running by the end of June 2018

Mining Giant BHP Billiton will use Blockchain to record the

movements of wellbore rock and fluid samples, and better secure

real-time data

Maersk partnered with Blockchain-Startup GuardTime, which

worked with Microsoft and EY, to launch a marine insurance

Blockchain platform

Swiss bank UBS is leading a pilot that aims to automate regulatory

requirments for the MiFID II/MiFIR rules through Blockchain

Walmart, Kroger, Nestle, and Unilever, partnered with IBM to use

Blockchain to improve food safety through enhanced supply chain

tracking

The UN’s Climate Change Coalition is researching how distributed

ledger technology (DLT) could improve its climate change initiatives

Alibaba’s ZhongAn is leveraging Blockchain to process and store

patient data in a secure manner for over 100 hospitals across China

Who is Already Involved? 52% Of S&P 500 Companies Have Disappeared In The Last 15 Years

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Everyone is a Tech CompanyBusinesses Need to Adopt the Latest Technology to Competetive

Brazil’s Ministry of Planning, Budget, and Management is piloting a

blockchain identity application using uPort, a self-sovereign ID

platform

Spanish bank Santander launched an app called One Pay FX that

uses distributed ledger technology to allow customers to send

international money

IBM is using the Stellar Blockchain protocol to help financial

institutions clear and settle international payments in seconds

Nasdaq and Citi are using blockchain technology to automate

payment processing

JPMorgan submitted a patent for applying distributed ledger

technology for settling transactions between banks

Amazon Web Services has partnered with Kaleido to offer a full-stack

blockchain enterprise platform on the cloud that integrates

blockchain services with AWS services

Baidu manages intellectual property rights of images on the

Blockchain

Who is Already Involved? 2016– 2018 YTD Number of Compromised and Breanched Data Records

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Everyone is a Tech CompanyBusinesses Need to Adopt the Latest Technology to Stay Safe

Google is developing a distributed ledger to allow third parties to

send and verify transactions, and plans to provide a full-stack

blockchain service for developers that companies can run on their

own servers

Tencent and Huawei are leading a blockchain consortium of over

100 different Chinese companies called Fisco, which is launching it’s

own blockchain that focuses on fast transactions while providing

“observatory” nodes for government regulators and auditors

Ant Financial, the parent company of Chinese payment service

Alipay, partnered with Standard Chartered, launched a blockchain-

based remittance service that enables real-time money transfer

between Hong Kong and the Philippines

Cisco is creating its own permissioned, enterprise blockchain

German insurance giant Allianz confirmed that it’s testing a token for

moving money between its global affiliates to mitigate currency

conversion costs and other inefficiencies between the units

Pfizer and Roche has participated in a Blockchain pilot to track who

touched what drug at what time

Who is Already Involved? Factory Of The Future

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Everyone is a Tech CompanyBusinesses Need to Adopt the Latest Technology to Stay Efficient

Blockchain-Technology Consulting

Blockchain for optimizing your Value Chain and

Transaction Security

Industrial Application of BlockchainBlockchain Disruption Across Industry Sectors

Financial institutions will have

enhanced customer satisfaction

due to the security and trustless

features of Blockchain

technology

Banks & Financial

Institutions

Clinical data across hospitals

and allied medical institutions

enable patients to control their

data and increase the quality of

care to patients

Healthcare

The Blockchain ensures that

the data of citizens are secure,

protected, and accurate to

maintain trust in the

government

Government

The Blockchain will reduce

fraud, increase operational

efficiency, and ensure faster

transactions for passengers and

other stakeholders

Travel & Transportation

The insurance industry will be

revolutionized due to the

incorruptible nature of the data,

which ensures transparency in

the system

Insurance

Blockchain allows innovative

mobility services, adding

traceability and secure financial

transactions

Supply Chain & Automotive

Media & Entertainment

An ecosystem of assurance is

built around digital content with

Blockchain’s immutable, secure

and trustless network

The retail segment is heavily

reliant on inventory control,

operations management, and

consumer satisfaction

Retail

Agriculture

Blockchain will provide

transparent tracking of

agricultural products from growth

to consumption to ensure food

authenticity 9

Automation

Third party eliminationSecure and shared

transaction ledger

Robustness

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Cost reduction Regulatory Coverage

Better Customer Experience and Reduction Cost

Why Blockchain for Your BusinessCreate Value-Chain Operational Efficiency

Moonwhale Blockchain ConsultingIdentify Opportunities and Gaps – Strategize - Development & Integration

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1. Identify 2. Strategize

3. Develop 4. Train

§ Create operational efficiencies through Blockchain applications

§ Determine industry- and sector-specific Blockchain use cases for your

business

§ Identifying legacy systems, security risks and recommendation for

complexity reduction

§ Identify existing and suitable Blockchain applications for implementation

§ Proof of concept services to showcase the business and technical viability

of a Blockchain application and its market potential

§ Customized recommendations on Distributed Ledger Technology (DLT) for

the entire Value Chain (loyalty & rewards systems, payment systems, data

storage and sharing solutions, supply chain, financial transactions and

insurance) and to optimize Security with Decentralized Business Networks

(data storage, data transfer, payment systems, communications)

§ Full cost-benefit analysis and SWOT analysis of Blockchain implementation

§ Training of employees handling and maintaining the new system structures

§ Training of customers and clients on new ways to interact and transact

accordingly to business optimizations implemented

§ Training all stakeholder on business improvements, change-management

§ Utilize or build permissioned private Blockchain protocols, applications and

platforms to optimize or replace legacy systems

§ Integrate DLT and Smart Contracts in existing infrastructure

§ Development of Token Ecosystem customized Cryptocurrency to launch

your customised crypto coin, e.g. customer loyalty & reward products

§ Design fully automated, decentralized and autonomous, self-governed and

self-executing business contracts and workflows

Security Token Offering (STO) Consulting

Financing your Business Expansion or New

Business Model through Tokenization

Security TokensTokenization Democratizes Capital Markets and Transforms Traditional Financing

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Security tokenization is projected to become a multi-trillion dollar industry

Commodities

Art & Collectables

Real Estate

Equity Shares

Debt Financing

Reserve Assets

$10tn+

Problems with Traditional Securities

§ Often requires larger investment amounts

§ Tied-up capital, especially in private placements like Venture Capital

§ High costs due to complex fee structures for issuers and buyers of securities

§ Access to significant funding only through institutional investors

Solutions through Security Tokenization

§ Allows fractional ownership, leading to smaller requirement of investment amounts

§ Tokens can be traded on secondary markets,

providing much better liquidity to investors

§ Low fee structures as regulatory compliance is

incorporated on the blockchain and allows for automated processes (e.g. dividend events)

§ Virtually everyone can participate, not limited to

institutional investors which makes it easier for companies to raise funds

Moonwhale STO & ICCO ConsultingSecurity Token Offering and Initial Convertible Coin Offering for Your Business Expansion

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Tokenization Fundraising

Business

ExpansionDevelopment

§ Options to consider: ICCO (Initial Convertible Note Offering), DSO/ STO

(Digital Securities Offering, Security Token Offering), IEO (Initial Exchange

Offering), TAO (Tokenized Asset Offering), ETO (Equity Token Offering),

§ Commodities, Equity, Debt Financing, Reserve Assets, Real Estate

possibility to tokenize, fractional sales to a broader investment audience

§ Fundraising through STO: We take you through the whole STO process –

from conceptualization of your token model to the fundraising event

§ STO allows for the tokenization of your company’s assets and equity. The

issuance of your company token to the public is a new financing method to

fuel the next growth stage of your business

§ Benefits of STOs are profit-sharing rights, tokens are more liquid than

privately held shares, fractional ownership makes it more affordable for

smaller investors, and ease of attracting a cross-boarder investor base

§ Creating collaterals incl. STO / ICCO token economics, whitepaper,

investor pitch deck

§ Building website, Smart contract development and connections with token

issuing platforms

§ Advise on legal framework and compliance incl. KYC, AML, SAFT

§ Fundraising and marketing plan execution

§ Opportunity for guidance to next round: IPO

§ Identify new business opportunities and revenue streams within your

organisation

§ Analysis if STO or ICCO is the right choice to finance your expansion

§ Strategy development for STO / ICCO and general integration of existing

Blockchain applications

§ Recommendation of token model and its features

§ Creation of the development proposal plan

Appendix

Contact, Partners and References

Contact & Partners Get in Touch

danny.christ@moonwhale.io

eike.schramm@moonwhale.io

www.moonwhale.io/business-consulting

Our Partners

Venture Capital

Network

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Sweden – Social Crypto Trading

Germany – Solar Power

UK – Fundraising by Cryptomining

Estonia – Ecommerce

USA – Autonomous Company

Egypt – P2P Transportation

France – Food Delivery

Spain – GDPR Compliant ExchangeUK – Clinical Management

Korea – Credit Scoring

Austria – Freelance on the Blockchain

Ukraine – Sharing Economy

Singapore – AIO Wallet

ITALY – Smartwatch, crypto wallet, exchange Malta – Derivatives Crypto-Exchange

UK – Mapping the World

Germany – AI, Big-Data ‘Crypto Bloomberg’

Germany – IoT, Medical Blockchain

USA – Supply Chain

Reference - Blockchain Projects

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Estonia – Crypto platform

USA – Device filtering Ads, SecuritySwitzerland – Fitness App

France – Fund Management

MOONWHALE VENTURES

Blockchain Consulting for your Business