moonah bootstrap class 03 summer2007
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TRANSCRIPT
Webinar #3 Social Media and Virtual
WorldsPresented by Jay Moonah
BOOTSTRAP MUSIC SERIES
Summer 2007
What's going on here? I'm
so bulgy.
Online Promotion and Marketing CourseYour Web Presence: 7/11/07, 7:30pmBlog Postings: 7/11/07-7/20/07
Online Digital and CD Sales: 7/24/07, 7:30pm Blog Postings: 7/24/07-8/3/07
Social Media and Virtual Worlds: 8/7/07, 7:30pmBlog Postings: 8/7/07-8/17/07
Made possible by a grant grant from The New York State Music Fund ("The Fund")
Conference Logistics
• You can mute your phone with *6
• You can unmute your phone with *7
• If you have a question, type it into the chat
• Questions will be answered throughout the Webinar at various points
First of all…
• … any questions from last session?
???
Myspace – The Good
• Some bands have had amazing success using myspace
• Super-easy to set-up initially, just about anyone can do it
• Still has HUGE numbers even though it has lost a bit of ground to Facebook
Myspace – The Bad
• Adding friends and other activities time consuming
• Site is often slow or down
• Just ‘cus you have 6000 “friends” doesn’t mean they really like you!
Myspace – The Ugly
• ‘Nuff said
• Facebook– Similar to myspace, more oriented on
“friends” than music– You can set-up a group as a “fan club”– Events are much easier to set-up and
promote than myspace
Favourite Music in Facebook
• Add yourself to your “Favourite Music” on Facebook
• Encourage others to do the same
iLike on Facebook
• Facebook doesn’t have music play built into the system, BUT…
• The “iLike” music application is one of the most popular on Facebook
• On your profile page, click “Edit” beside applications and then “Browse More”
GarageBand.com & iLike
• To get listed in iLike on Facebook:– Create a profile on GarageBand.com– Download the iLike plugin for iTunes– Play some of your music in iTunes
• For more details, go to http://www.ilike.com/ and check out the “For musicians” link at the bottom of the page
Additional sites
• Virb– A bit like Facebook, but more focused on
entertainment content such as music– www.virb.com
• last.fm– Tracks everything the users plays, creates
“neighborhoods” based on similar preferences– www.last.fm
Also..• Look for online communities that support
the kind of music you are promoting
• Look for local sites with community forums– In Canada, the forums on
http://www.stillepost.ca/ are very active
• Find out where the fans of the genre hang out online, make yourself part of the community
Creating an Artist Blog
• A great way to connect with fans
• Regular, shorter entries better than occasional long ones
• Entries from band members preferable to managers, roadies, etc.– but having BOTH is great!
• Try to integrate with existing site rather than a separate site
Review Blogs
• Find ones that are appropriate to the bands you are working with
• ALWAYS take reviews and comments with a grain of salt
What’s a Podcast?Blog
(with RSS feed)+
MP3s (or other media file)
=Podcast!
A rough translation from the original Geek:An audio feed anyone can subscribe to through iTunes or other software that downloads each new episode automatically when comes out
Get on Podcasts!
• Get music on the Podsafe Music Network– music.podshow.com
• Like review blogs, look for ones that are appropriate– Check out
podcastpickle.com
• Dave Jackson’s free guide at promotingwithpodcasting.com
Creating your own podcast?
• Great, BUT:– It’s lots of work– It does require some technical knowledge,
especially to set-up at first– It’s not for everyone
• Bands or labels could join together and share the effort
Internet Radio
• Different than podcast because it usually a live stream as opposed to a download
• Live365.com probably the best known site
• Like podcasts, best bet is to find stations that play your style and promote to them directly
Video
• Posting videos on YouTube and similar sites a great way to promote
• Doesn’t have to be a $100,000 music video
Live from Your Basement!
• Virtual concerts from anywhere via streaming audio, video or even virtual worlds such as Second Life
• Advanced stuff, but could be the wave of the future…
Final Thoughts
• Be selective & understand what you’re doing!– Work on the things
that make sense for the kind of music you’re promoting and your skills
– Don’t bite off more than you can chew!
Lisa: Wow, Dad, you're surfing like a pro!Homer: Oh, yeah! I'm betting on Jai-alai in the Cayman Islands, I invested in something called "News Corp"...Lisa: Dad, that's Fox!Homer: Aaah! Undo! Undo!
Thanks!