mood morphing: futurevision 2028

© 2018

Mood Morphing:FutureVision 2028

Cannes Health June 19, 2018

what would you do differently today?

If you knew everything about tomorrow,

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Transformations We’ve Delivered

FROM Health Care Company TO Caregivers’ Caregiver

FROM Delivering MailTO Delivering Connection

FROM A Tough WorkoutTO Building Body Beauty

FROM Treating Sickness TO Building our Well-th

FROM Distrusted BankTO Enabler of Progress

FROM Treating PainTO Celebrating It

FROM a Birth Control PillTO a HealthStyle Brand

FROM Helping Home OwnersTO Making Renters Feel at Home

FROM Total Beverage AlcoholTO Total Mood Modulation

FROM A Family CompanyTO A Company for Families

FROM Making MoneyTO Making a Better World

FROM Slaughterhouse TO Protein Powerhouse

FutureVision

2028

CAUTION

Times are tense. The planet is in peril; nationalism is rising; and the robots are marching in, taking our jobs. The gap between the Have’s and the Have-Nots has never been wider.

The consumer is ever more connected—but lonely and distrustful. An anxiety epidemic takes root, and we crave a sense of control.

There’s an awakening to the intense stress we are under and how brain and body are intertwined. Tech helps us tweak our minds and moods, but we also seek to reclaim our humanity as the digitization of life marches on.

We’re entering a time of head-spinning, mind-bending upheaval.

She’s 32 and runs a boutique VR travel agency and is training as a PastCrafter, creating VR of past eras for travelers. She and her partners David and Ashley are parenting one 10-year-old. She has her eggs on ice, is passionate about fitness, and is an insomniac.

MeetJessica

Sleep app completes Beach Bliss dream; implanted chip calibrates breakfast smoothie with LSD micro-dose

6:45 AM

A Day In The Life 2028

Yesterday’s PastCrafter work corrupted; implanted chip senses Jessica’s stress soaring and sends calming dose to her cannabis pen

10:30 AM


Implanted Nutrition Bot scans Jessica’s gut microbiome; designs lunch to optimize social skills for client meeting at 2 PM

11:45 AM


Holographic yoga with Mumbai group; elixir inhalations afterward with virtual trainer

3:45 PM


Sex and sound bath with David; pre-sleep elixir to remove brain plaque

9:30 PM


Tracking Tomorrow’s Consumer

5 Key Currents In Mood Morphing

N of 1 SelfHacking SuperHuman HighChasing Anchoring

#1 #2 #3 #4 #5

#1N of 1We demand recognition of our individuality. DNA-specific mood regulation rockets ahead.

Totally Wired Wellness TomorrowVision:

Implanted chips and “neural lace” read your mind and bodyConstantly connected to the Internet, the consumer’s bio and emotional needs and wants stream in real time.

N of 1 / Shift#1

Microbiome Mastery

N of 1 / Signals#1

“Gut bacteria imbalances have been linked to depression and anxiety symptoms…New research finds that fermented foods ease stress.”– Traci Stein, Ph.D.

CalTech microchip:Monitors health; relays info to MDs

Habit Nutrition Plan:DNA-tailored meals; Campbell’s has invested

“

”

Video: Habit

Hyper-Personal Care

N of 1 / Signals#1

Spire:Health tracker detects stress; sends meditations

Vitagene Supplements:DNA-tailored vitamins for mood and body

Dosist:Calibrated Cannabis

Video: C heddarVideo: Cheddar

Creativity Opportunity:N of 1 / Takeaway#1

Curator Protector• Consumers curating friends’/family’s/clients’

moods• Environments that induce personalized moods

• Personal Privacy Officers to build customer confidence about data confidentiality

#2SelfHackingWe integrate technology to optimize our mental space.

Headware Is HereTomorrowVision:

SelfHacking / Shift#2

Mind DesignWe recraft our human nature into cyborg-hood:• Implanted chips• Brain stimulators• Swallowables track and

tweak hormones

The Technified Body

SelfHacking / Signals#2

Monitoring cap:Chinese workers’ brainwaves tracked for efficiency

Remote-Controlled:Deep-brain stimulation improves depression, Alzheimer’s

Body Vibes:Vibrational stickers for “harmonic homeostasis”

Video: O hio S tate W exner M edical C enter

Video: Ohio State Wexner Medical Center

Creativity Opportunity:SelfHacking / Takeaway#2

Engineered Happiness • ITMD’s, a hybrid of tech and

medical gurus, to care for our cyborg selves

#3SuperHumanWe push our natural limits to stay competitive amidst unprecedented stress.

Remote-Control MoodsTomorrowVision:

SuperHuman / Shift#3

Programmable Brains• Qualia Research Institute

using tech to explore and eradicate depression

From Blade Runner book:“On his own console he dialed for a creative and fresh attitude towards his job”

You Will Be Replaced

SuperHuman / Signals#3

47% of US jobs will be robo-replaced by 2036– Oxford University

87% of manufacturing job losses due to automation

Education Is No BufferAI and bots are lawyers, composers and authors

Video: United News International

It’s Enough to Make You Want a DrinkRobo-BartenderAI-assisted drinks


Video: The T ipsy R obot/N ow R eport


How We’ll Compete

Dormio:MIT wristband/app = dream control for enhanced creativity

Provigil:Narcolepsy drug used off-label to support cognition

Mental Acuity Boost: Nootropics and micro-dosing of psychedelics

Psyched about Psychedelics

Video: R eason TV

Video: Reason

Creativity Opportunity:SuperHuman / Takeaway#3

IQ Optimizer• Uploading concentration and

education for higher-performance humans

#4HighChasingWe crave escape. Exploring new realms of our mind delivers release and relief.

24-7 EcstasyTomorrowVision:

HighChasing / Shift#4

Engineered Bliss• Regular rapture becomes

a given, not a goal

HighChasing / Signals#4

U.S. teens’ anxiety at all-time high—and rising;

Huso: Calibrated calming sounds

Resolve One: Inhaler with K-cups of marijuana

Instant Zen

feel so stressed, they are “hopeless”

46% AR and VR:The new way to manipulate your mood

OPIOID OBSOLESCENCE

Video: Applied VR

Creativity Opportunity:HighChasing / Takeaway#4

Escape Artist• Delivering VR for the

journey inside our minds and beyond

#5AnchoringIn a digitized world, the human touch becomes ever more vital.

Salvaged HumanityTomorrowVision:

Anchoring / Shift#5

Tenderness TransformedThe Mammalian brain – feelings, memories—is cultivated. Your consumer craves:• Sensory engagement • Intensified human connection

The Lonely Crowd

Anchoring / Signals#5

faster growth for Talkspace tele-therapythan expected due to surge in Millennials seeking help

Americans’ current screen time…and rising

10+ hours

54% of Americans feel no one knows them well—Cigna 80%

Hungering for Humanity

Anchoring / Signals#5

Capsule Rx:Seamless transactions + human communication

Lush’s Synesthesia:Choose-a-mood sensory spa treatments

HealthUnlocked:Local wellness support clans

Video: N BR /C N BC

Creativity Opportunity:Anchoring / Takeaway#5

Humanist• Caregivers who deliver

touch and emotional support• MinuteClinics for urgent

mood balancing

The consumer’s evolution is accelerating.

Radical innovation is your mandate!5 major shifts

N of 1 SelfHacking SuperHuman HighChasing Anchoring

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mood morphing: futurevision 2028

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