moochi edition spring 2011
DESCRIPTION
moochi edition spring 2011TRANSCRIPT
SPRING COLLECTION 2011 SEVENTH
edition
launching
02
enjoy being in
03
delve into a beautiful dark botanical world for spring.
inspired by a whimsical children's book, the poison diaries, the 'beautiful poison' collection has four chapters - each telling it's own story.
set in an apothecary garden, botanicals run wild. original prints have been individually created to tell the tale of each look and design details appear at every corner.
we are excited to share 'beautiful poison' with you! we have worked passionately to bring you a cohesive and exciting new season's collection.
enjoy!
kellie taylor - creative director
did you know... moochi is lovingly designed and it is almost all made here in nz!
04
enjoy being in
GET THE LOOk
mixing with darkness, the shadows, the playing of broken mazes, leaf skeleton seams and masculine french tailoring.
leaf
sea
m d
ress
liqui
d ki
mon
o, s
kele
ton
tank
, cap
ski
rt
05
there are many more styles in the collection, to view them all pop in store or visit our new online store moochi.co.nz
hand embroidered
leaf skeleton seams
shei
ld d
ress
, the
cap
ski
rt, l
etha
l cou
rt
this
tle s
hirt
dre
ss, s
kele
ton
legg
ing,
the
grea
t pla
tform
keyh
olde
r tan
k, d
es p
ant,
skel
eton
legg
ing,
man
drak
e bo
ot
his
tee,
leaf
sea
m s
kirt
, the
cap
, let
hal c
ourt
maz
e sc
arf,
keyh
olde
r tan
k dr
ess,
ske
leto
n le
ggin
g, m
andr
ake
boot
shie
ld s
wea
t, sk
elet
on le
ggin
g, th
e gr
eat p
latfo
rm
refle
ct c
ardi
, tur
n ta
nk, d
es p
ant,
the
grea
t pla
tform
bold
jack
et, c
rop
skin
nies
, cat
e sl
ip, l
etha
l cou
rt
dangerous jewels
shie
ld ta
nk
leaf
sea
m s
kirt
thor
n st
ud
thor
n th
read
frien
dshi
p ch
ain
brac
elet
exclusive original
moochi print
enjoy being in
06
GET THE LOOk
sweet shades of innocence, feminine softness, pastel tones & prints layered with floral flocking.
butto
n be
lla d
ress
, bud
sho
rt, t
he g
reat
pla
tform
drea
m w
rap,
pet
al tu
tu, t
he g
reat
pla
tform
cate
rpilla
r dre
ss, p
etal
ski
rt, l
uxe
peep
toe
07
did you know... moochi is lovingly designed and it is almost all made here in nz!
spring essentials
4. 5. 6. 7. 8.
see our blog for more
1. keyholder tank, petal short, the great platform 2. poison dress, luxe peep toe 3. ladybird top, stem pant, the great platform 4. MAC Fashionflower Collection available now at MAC 5. ladybird top 6. elle macpherson intimates 'spree' 7. marigold slipper 8. pollen dress, the great platform
1. 2. 3.
exclusive original moochi print with
a velvety feel
a meandering print of wild vine and great weeds.
08
enjoy being in
GET THE LOOk
wild weeds creep over surfaces, flowers bloom reaching out to the day,
haze
jack
et, h
is te
e, p
lum
e pa
nt, b
oy b
elt,
the
grea
t pla
tform
cree
per t
ank
dres
s, th
e gr
eat p
latfo
rm
dead
ly d
ress
, the
gre
at p
latfo
rm
liqui
d tu
nic,
the
grea
t pla
tform
09
there are many more styles in the collection, to view them all pop in store or visit our new online store moochi.co.nz
summer skin tips
1. exfoliate for clearer, smoother skin
2. keep skin hydrated3. make friends with H204. when in doubt, apply
(and reapply!) 5. soothe over-exposed skin
6. repair and treat sun damage
luxe leathers
see our blog for more
loun
ging
kaf
tan,
the
grea
t pla
tform
ivy
shirt
, ram
ble
skirt
, the
gre
at p
latfo
rm
gent
le s
hirt
, qui
ck d
raw
sho
rt, t
he g
reat
pla
tform
leat
her t
ank,
loun
ge c
rop,
the
grea
t pla
tform
printed tee
quick draw short
slouch bag
sleek leather tank
home made lemonade
make fresh lemonade or limeade by squeezing the fresh juice of either fruit and add to well chilled sparkling or still water with lots of ice!
add sugar to taste and serve with mint, mmmmm... delicious!!!
the great platform
in etch and soot
exclusive original moochi print
canopy leather jacket
enjoy being in
10
GET THE LOOk
mysterious potions that lurk around each corner. A powerful explosion
of to die for colour and bold silhouettes that your heart desires.
death by chocolate
triple chocolAte
brownie.
to die for
laye
red
toni
c dr
ess,
luxe
pee
p to
e
dead
ly d
ress
, lux
e pe
ep to
e
pois
on d
ress
, lux
e pe
ep to
e
185g butter185g dark chocolate, chopped3 eggs1 ¼ cups castor sugar cup plain flour½ cup cocoa powder¾ cup roughly chopped white chocolate¾ cup roughly chopped milk chocolate
1. preheat the oven to 180 c. 2. melt butter and dark chocolate in a saucepan over
a low heat and still until smooth – allow to cool3. place the eggs and sugar in a bowl and beat with
electric mixer until light and creamy4. sift the flour and cocoa over the mixture and mix
to combine.5. add the white and milk chocolate then pour into
a square (approx 25cm) cake tin, lined with non-stick baking paper.
6. bake for 35-40 minutes or until set.7. allow to cool, then cut into squares.
makes 20 pieces
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death by chocolate
triple chocolAte
brownie.
liquid silohuetteske
yhol
der d
ress
, lux
e pe
ep to
e
beet
le ta
nk, a
rise
shor
t, lu
xe p
eep
toe
drea
m w
rap
tee,
liqu
id s
kirt
butto
n be
lla, s
kele
ton
crop
, cro
p sk
inni
es, l
uxe
peep
toe
orlytruly
tangerine
orlyprince
charming
our 'liquid styles' can be worn the shiny side or matt side of the fabric to give two strong looks!
elle Macpherson intimates Fly Butterfly Fly in Ginger Snap
1. paint your nails all over with a 'pop' colour
2. when dry, apply french mani tips way down nail bed
3. paint your remaining nail with a contrast colour
4. if all else fails, pop to your local nail bar!
colour blocked nAils
luxe peep toealso available
in chilli
liqui
d dr
ess,
luxe
pee
p to
e
did you know... moochi is lovingly designed and it is almost all made here in nz!
enjoy being in
12
mar
igol
d dr
ess,
the
grea
t pla
tform
there are many more styles in the collection, to view them all pop in store or visit our new online store moochi.co.nz
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01 tangle dress 02 layered tonic dress 03 creeper tank dress 04 poison dress 05 orchid plunge dress 06 pollen dress 07 creeper tank dress 08 gardener shirt dress 09 girly dress 10 pollen dress 11 poison dress 12 caterpillar dress 13 keyholder dress 14 asym tunic 15 thistle dress 16 orchid plunge dress 17 marigold dress 18 layered tonic dress 19 liquid tunic 20 gardener shirt dress 21 shield dress 22 deadly dress 23 shield dress 24 liquid tunic 25 deadly dress 26 leaf seam dress 27 marigold dress 28 button bella dress
01 02 03 04 05 06
07 08 09 10 11
12 13 14 15 16 17
18 19 20 21 22
23 24 25 26 27 28
enjoy being in
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made in nz, these styles are going to be your new best friends and are sure to make days 6 and 7 that much sweeter!
we suggest teaming them with a relaxed fit 'des pant', cut-off denim or our new fav 'quick draw shorts'.
available in store and online late august, be sure to keep an eye out for 6 and 7!
as part of our spring collection we have included the introduction of a new line, 6 and 7.
designed for days 6 and 7 of the week, with a more relaxed style.
see our blog for more
asym
tuni
c
his
tee,
des
pan
t
turn
tank
prin
ted
turn
tank
, qui
ck d
raw
sho
rt
turn
tank
, des
pan
t
drea
m w
rap
tee,
runw
ay s
hort
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the inside line
all aboard...we know how much you love being kept up to date with all the latest news at moochi, so we've made it even easier to keep up with all the goings on... we've joined the social media bandwagon! whether it's what's new in store for friday freshness, factory sales, what our friends are up to or just general chit chat, we would love to have you with us!
facebook: facebook.com/M o o c h i
twitter: twitter.com/moochi_nz
blog: moochi.co.nz/client/blog
as always you can keep in touch with us is by our weekly emails
email: moochi.co.nz/client/become_a_local
she's alive!!!if this copy of 'edition' has found it's way to your lap and you are thinking, 'i wish there was a moochi store in my area', well we have the answer for you, our online store is now up and running!
as the season unfolds all styles will be available on the moochi website and online store, which was launched for winter 11.
after a full season of successful trade, a comprehensive shopping experience is available in a virtual world. customer feedback has proven the same high level of customer service and presentation flows through from in store to online.
moochi makes me...to get the most from your moochi, you might need a little inside knowledge. new seasons can be daunting for many, you are not alone! whether you are a busy mum with no time to try on outfits, a career girl who keeps buying work clothes and forgets about weekend looks or you are new to designer fashion and need to build your styling skills, we are here for you!
we have so much more we would like to share with you, to help you put looks together that will make your life a little more fabulous!
these 'moochi makes me' tips will be launching online from the end of august!
...'i keep meaning to send an email to say thank you for the wonderful way in which the clothing from your online store is sent out - the packaging is fantastic! ... i have been spoiling myself with new moochi clothing and the way the clothing is packaged when it arrives is immaculate. you guys do a wonderful job creating a whole moochi experience!' (email from a happy moochi customer)
check it out here: moochionline.co.nz
we were so excited by the story behind
'beautiful poison' that we couldn't resist
the temptation to interpret the ideas
through film.
working with the creative and talented
film team from 'clair obscur' we spent
a freezing winters day on the side of mt
eden, at an old quarry that is now 'eden
garden'. the setting was insanely beautiful
and our models, india (blonde) and timena
(dark) braved the cold to star in their
first film!
it's an amazing experience to see your
fashion dream unfold. keep an eye out for
the film on our website very soon!
behind the scenes
moochi in motion!!!
did you know... moochi is lovingly designed and it is almost all made here in nz!
moochi stores
moochi corner cnr high st / vulcan lane
auckland city 09 373 9823
moochi refinery cnr teed / osborne st
newmarket 09 523 4640
moochi undercover the milford centre
north shore 09 486 1060
moochi light capsule 21 devonport road
tauranga 07 571 1300
moochi lane 111 customhouse quay
wellington 04 499 3789
moochi online moochi.co.nz 09 358 2138
moochi ward 25 ward street
hamilton 07 838 0103
moochi design pod 15 hargreaves street
ponsonby 09 358 2138
moochi pr rebecca mahwinney
09 358 2138 [email protected]
a special thanks to our good friends at
visit our website moochi.co.nz to view the full collection and shop online!
photography rob hart model india, timena red eleven makeup chay MAC hair shannon d&m and schwarzkopf
ROBERTHARTPHOTOGRAPHY.CO.NZ