1. Monthly Trend ReportPaymentMobileE-BusinessSocial Media Technology (2012. 10) Inside Trend [Payment] MoviePass (Techcrunch)[E-Business] P2P , Spinlister (Techcrunch)[E-Business] (CNET)[E-Business] : Marketplaces (Techcrunch) [Technology] NFC 6 (CIO)

2. Monthly Trend Report 10ListPaymentMobile , Passbook (: Venturebeat) MoviePass, (: Techcrunch) Braintree, InstantApproval (:Yahoo) PayPal, Bill Me Later (: Gigaom) (: Giagom) Lemon, Lemonade (: Techcrunch) PointsPay (: Techcrunch) 6 (: Softwareadvice) , (: Techcrunch)E-BusinessSocial Media $200 (: CNET) Revel iPad POS (: Techcrunch) P2P , Spinlister (: Techcrunch) Kaleidoscope (: Techcrunch) (killing relationships) (: CNET) (App notification) (: CNET) Swagbuck (: Techcrunch) : Marketplaces (: Techcrunch) e 5% (: Techcrunch) 5 TV Web (: CNET) , (: Techcrunch) 1 www.inicis.com 3. Monthly Trend Report 10List Technology NFC 6 (: CIO) NFC, (biometrics banking) (: ZDNET) , (: ZDNET)2www.inicis.com 4. Monthly Trend Report 10Payment Mobile , Passbook (: Venturebeat) ( ) iOS6 Passbook Passbook , , , , Passbook , , , - . - fraud , PIN ( ) fraud , - , , - , , , - , , : http://venturebeat.com/2012/09/21/amex-launches-integration-with-apples-passbook/ MoviePass, (: Techcrunch) MoviePass MoviePass $10 , All-You-Can-Eat (subscription) - MoviePass (subscription) ( 1 , 1 2D )- , $24.99 LA $39.99 ( $29.99) , MoviePass , , MoviePass : http://techcrunch.com/2012/10/02/moviepass-debit-cards/3 www.inicis.com 5. Monthly Trend Report 10Payment Mobile Braintree, InstantApproval (: Yahoo finance) Braintree instant approval (underwriting) (merchant account) ( merchant account , Credit History ) Braintree Instant , , , . , Braintree Instant , , HotelTonight Braintree Braintree Instant 2.9% + $0.3 ( ), 2 . Braintree Rovio, Uber, Fab.com, Airbnb , API 7 : http://finance.yahoo.com/news/braintree-launches-instant-approval-product-140000075.html PayPal, Bill Me Later (: Gigaom) PayPal $99 6 Bill Me Later (6 19,99% ) Bill Me Later Bill Me Later , Bill Me Later Bill Me Later PayPal Bill Me Later , () 1 PayPal Bill Me Later 18 Bill Me Later , Forrester Research Bill Me Later 43% , Bill Me Later 75% : http://gigaom.com/2012/10/16/paypal-offers-small-businesses-simple-bill-me-later-financing-option/ 4 www.inicis.com 6. Monthly Trend Report 10Payment Mobile (: Giagom) , ( ) , ( 2,600 . 3,280 , , , : http://gigaom.com/2012/10/04/mobile-payments-comparing-the-players-table/5 www.inicis.com 7. Monthly Trend Report 10Payment Mobile Lemon, Lemonade (: Techcrunch) Lemon Lemonade Lemon API , , , .Lemonade (in-app) , , , , Lemonade , , , , , , ,, , Gold Platinum , , (balance) , , , , , tracking tools, , ( Lemon ) Lemon 2 , 5 ( 2 ) : http://techcrunch.com/2012/10/03/mobile-wallet-provider-lemon-launches-lemonade-developer-tools-for-building-smarter-cards/ PointsPay (: Techcrunch) Loylogic Holdings PointsPay 3000 PointsPay PointsPay (Visa, MasterCard ) (load) , , (load) 150 PointsPay , , () , , PointsPay : http://www.pointspay.com/index.php/news-press-releases-and-media-coverage/press-releases/39-pointspay-launches-first-mobile-based-wallet-to-convert-loyalty-points-and-miles-into-cash 6www.inicis.com 8. Monthly Trend Report 10Payment Mobile 6 (: Softwareadvice) National Restaurant Association(NRA) , 45 (Restaurant) , , 6 ( , OpenTable )1. ChowNowChowNow , , ChowNow . PC , , , . ChowNow , 2. Tabbedout , PIN Tap , , . , , , 3. Diner ConnectionDiner Connection , , , Diner Connection (pager) 7www.inicis.com 9. Monthly Trend Report 10Payment Mobile 6 (: Softwareadvice)4. Uncorkd , , PC , , . 350~400 6 5. GoPagoGoPago , . 6. BellyBelly , (customizable) , , Belly , : http://blog.softwareadvice.com/articles/retail/6-mobile-restaurant-apps-1080812/8www.inicis.com 10. Monthly Trend Report 10Payment Mobile , (: Techcrunch) , (Carrier Billing) , . mopay (80, 300 ) 2008 2011 4 , 30% . 1 $5 40% (Offer) $2~$5 25% , $6.5 (premium spending) Mopay , (Charity)SMS $10 , 6 1 , 55% 5 ( , 25%, 70% ) Mopay , , , , , mopay (developed markets) (emerging market) , QR iWallet : http://techcrunch.com/2012/09/02/social-gaming-dating-account-for-the-biggest-growth-in-carrier-billing/ 9www.inicis.com 11. Monthly Trend Report 10E-Business Social-Media $200 (: CNET) Javelin Strategy and Research $200 $200 , $50 Javelin Strategy and Research 3 , , , $10 Javelin Strategy and Research , ( ): http://news.cnet.com/8301-1023_3-57521023-93/mobile-shopping-bringing-in-$20-billion-annually-study/ Revel iPad POS (: Techcrunch) iPad POS Revel POS (add-on) iPad Revel , POS , , , Perkville, Dwolla, LevelUp, Groupon, LivingSocial Revel POS . POS , Sales tracker , , Revel Revel API , 3 non-connected Revel , Revel case-by-case : http://techcrunch.com/2012/10/03/revel-achieves-profitability-introduces-apps-marketplace-for-its-ipad-point-of-sales-system/10 www.inicis.com 12. Monthly Trend Report 10E-Business Social-Media P2P , Spinlister (: Techcrunch) 2011 5 Spinlister Airbnb (, ), Spinlister , Spinlister , , , , , ( Spinlister ) , , Spinlister $16, Spinlister $5 Spinlister , $5,000 ,( $50 ) : http://techcrunch.com/2012/09/26/spinlister-national-launch/ Kaleidoscope (: Techcrunch) Kaleidoscope e ( ) , , : http://techcrunch.com/2012/08/27/fashion-focused-kaleidoscope-app-readies-personalized-shopping-recommendations/11www.inicis.com 13. Monthly Trend Report 10E-Business Social-Media (killing relationships) (: CNET) , Good Technology , 1007 , 88% 35% 24% ( 1.4% ) 20% Good Technology , bring-your-own-device (BYOD) , , : http://www.zdnet.com/au/mobile-working-killing-relationships-survey-7000005069/ (App notification) (: CNET) Urban Airship history , , , ( ) , history , ( , ) , ( , ZIP code, ) Urban Airship , , , , : http://news.cnet.com/8301-1035_3-57523342-94/next-step-for-app-notifications-location-based-messages/12www.inicis.com 14. Monthly Trend Report 10E-Business Social-Media Swagbuck (: Techcrunch) Swagbucks , Swagbucks (Swagbucks 2011 $2,300, 2012 $3000 ) Swagbucks , ( ), Swagbucks Swagbucks , , Swag bucks , $1 , 2 swag bucks , Swagbucks Swagbucks Ebates Fatwallet Cash Back (affiliate shopping sites) , Swagbucks , Swagbucks , swag bucks : http://techcrunch.com/2012/08/29/swagbucks-shop-and-earn/ : Marketplaces (: Techcrunch) () () , . , , ( ) , . ( ) , Benchmark Capital General Partner Matt Cohler , eBay, OpenTable, 1stdibs, GrubHub, Zillow, oDesk Uber Matt Cohler , : http://techcrunch.com/2012/09/27/mobiles-hidden-opportunity-marketplaces/13www.inicis.com 15. Monthly Trend Report 10E-Business Social-Media e 5% (: Techcrunch) e Monetate e 3.31% , 1.76% ( 5.41% , 2.45% ) , ( 1.26%, 1%) 3.58% 3.19% , 88.31% ( 10% ) Monetate iOS , , , , Top 150 e 1 : http://techcrunch.com/2012/08/10/iphones-now-top-5-of-total-e-commerce-website-traffic/ 5 TV Web (: CNET) TV . NPD , 14 18% TV ( TV ). 25% TV TV TV , VIZIO TV TV (Built-in app) NPD , 44% TV , 30% NPD = National Purchase Diary : http://news.cnet.com/8301-1023_3-57499256-93/one-consumer-in-five-uses-the-web-via-tv-survey/14 www.inicis.com 16. Monthly Trend Report 10E-Business Social-Media , (: Techcrunch) Pew , , 2012 6 8 9,513 , PC , , , PC 51 , 54 . PC 64, 54 , 69% 78% 1depth , 60% , 39% : http://techcrunch.com/2012/10/01/tablet-owners-read-more-news-longer-articles-report/15 www.inicis.com 17. Monthly Trend Report 10Technology NFC 6 (: CIO) 2000 NFC , ( NFC 2007 6131) NFC 1 NFC , Forrester Research NFC 3~5 , 15~20% Forrester Research , , , NFC NFC in Motion HID Global , , , NFC . NFC , , NFC , , NFC NFC . NFC , , Cityzi , NFC , 30,000 NFC , NFC NFC NFC , Forrester , . NFC , , E-Book, 16 www.inicis.com 18. Monthly Trend Report 10Technology NFC 6 (: CIO)NFC NFC , , , NFC , NFC , (Like) Wallibi NFC NFC NFC , , , . S3 Android Beam NFC NFC , One Card NFC , , , Alask Airlines , BMW NFC : http://www.cio.com/article/713618/NFC_Not_Just_for_Mobile_Payments_Six_Future_Uses 17www.inicis.com 19. Monthly Trend Report 10Technology NFC, (biometrics banking) (: ZDNET) , , NFC ANZ CEO ANZ ATM PIN , PIN , 2~3 ANZ 79% PIN (fingerprint) , PIN , PIN , : http://www.zdnet.com/au/nfc-to-stick-finger-in-biometrics-banking-expert-7000005295/ , (: ZDNET) (Public services) Cabinet Office( ) ID (Identity Assurance, IDA) , , 10 Cabinet Office , , , , IDA , , (council tax payments), (identities) , , : http://www.zdnet.com/uk-considers-facebook-logins-for-access-to-public-services-7000005234/ 18www.inicis.com 20. Biweekly Trend Report Vol.Monthly Trend Report 10 1 PREMIUM PG KG INICISwww.inicis.comThank you for reading...KG INICIS Co, Ltd. IT Division10F ACE HIGH-END TOWER 2,222-14 Guro-Dong, Guro-Gu, Seoul 152-050, KOREA . 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