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Monthly Top 25

1. Bag the Elephant: How to Win & Keep Big Customers

By Steve KaplanHardcover, 208pp

2. TheMillionaire Real Estate Investor: Everyone Can Do It . . . Not Everyone Will . . . Will You?

By Gary Keller, Dave JenksPaperback, 368pp

3. Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renee MauborgneHardcover, 288pp

4. Now, Discover Your Strengths: By Marcus Buckingham, Donald O. CliftonHardcover


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5. When Generations Collide: Who They Are, Why They Clash, How to Solve the Generational Puzzle at Work

By David Stillman, Lynne LancasterPaperback, 352pp

6. The Resilient Enterprise: Overcoming Vulnerability for Competitive Advantage

By Yossi SheffiHardcover, 368pp

7. TheSearch: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

By John BattelleHardcover, 288pp

8. TheRadical Leap: A Personal Lesson in Extreme Leadership

By Steve FarberHardcover, 192pp


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9. TheOne Thing You Need to Know: About Great Managing, Great Leading, and Sustained Individual Success

By Marcus BuckinghamHardcover, 304pp

10. First, Break All the Rules: What the World's Greatest Managers Do Differently

By Marcus Buckingham & Curt CoffmanHardcover, 272pp

11. Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

By Ben McConnell, Jackie Huba, Guy Kawasaki (Foreward)Hardcover, 214pp

12. The7 Irrefutable Rules of Small Business Growth: By Steven S. LittlePaperback, 256pp


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13. Why Business People Speak Like Idiots: A Bullfighter's Guide

By Brian Fugere, Chelsea Hardaway, Jon WarshawskyHardcover, 192pp

14. Contagious Success: Spreading High Performance Throughout Your Organization

By Susan Lucia AnnunzioHardcover, 288pp

15. Loyalty Rules: How Today's Leaders Build Lasting Relationships

By Frederick F. ReichheldPaperback, 240pp

16. TheCycle of Leadership: How Great Leaders Teach Their Companies to Win

By Noel M. TichyHardcover, 352pp


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17. Life After The 30-Second Spot: Ten Fresh Ways To Reach Customers That Are Transforming The Marketing Game

By Joseph JaffeHardcover, 300pp

18. I've Seen A Lot Of Famous People Naked, And They've Got Nothing On You!: Business Secrets From The Ultimate Street-Smart Entrepreneur

By Jake Steinfeld, Steven Spielberg (Foreword)Hardcover, 235pp

19. Tough Management: The 7 Ways To Make Tough Decisions Easier, Deliver The Numbers, And Grow Business In Good Times And Bad

By Chuck MartinHardcover, 224pp

20. Clued In: How to Keep Customers Coming Back Again and Again

By Lewis CarboneHardcover, 256pp


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21. Topgrading: How Leading Companies Win by Hiring, Coaching, and Keeping the Best People, Revised and Updated Edition

By Bradford D. SmartHardcover, 592pp

22. TheOther 90%: How to Unlock Your Vast Untapped Potential for Leadership & Life

By Robert K. CooperPaperback

23. Breaking The Bamboo Ceiling: Career Strategies For Asians

By Jane HyunHardcover, 288pp

24. Brag: The Art of Tooting Your Own Horn Without Blowing It

By Peggy KlausPaperback

monthly top 25web.mit.edu/sheffi/www/documents/genmedia.800ceoread.pdf · street-smart entrepreneur...

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