monthly reading of magazines in finland, spring 2017
TRANSCRIPT
Monthly reading of Magazinesin Finland, spring 2017
Finnish Periodical Publishers’ Association (Aikakausmedia)
79 % of Finns read print magazines monthly.
Print is still the favourite medium of consumingmagazine media contents in all age groups.
Source: NRS MAG + total autumn 2016 / spring 2017
79
59 60
71 8085 88
0
10
20
30
40
50
60
70
80
90
100
ALL 12-17 y 18-24 y 25-34 y 35-44 y 45-64 y 65+ y
Monthly reading of print magazines in Finland, spring 2017, % of population
Source: NRS MAG + total autumn 2016 / spring 2017
18–24 year old readers consume more magazine media content on a computer
compared to the whole population.
38 % of them read magazines monthly on their desktop/laptop.
Source: NRS MAG + total autumn 2016 / spring 2017
3128
38 37 37
31
22
0
5
10
15
20
25
30
35
40
ALL 12-17 y 18-24 y 25-34 y 35-44 y 45-64 y 65+ y
Monthly reading of magazines on desktop/laptopin Finland, spring 2017, % of population
Source: NRS MAG + total autumn 2016 / spring 2017
26 % of Finns use magazine media contents monthly on mobile, and even 44 % of young
people aged 12–17 do so.
Source: NRS MAG + total autumn 2016 / spring 2017
26
44 4340
37
19
10
0
5
10
15
20
25
30
35
40
45
50
ALL 12-17 y 18-24 y 25-34 y 35-44 y 45-64 y 65+ y
Monthly reading of magazines on mobilein Finland, spring 2017, % of population
Source: NRS MAG + total autumn 2016 / spring 2017
In 5 years the monthly reading of magazines in tablets has gone up from 10 % to 18 %.
Source: NRS MAG + total autumn 2016 / spring 2017
1820
16
20
26
20
13
0
5
10
15
20
25
30
ALL 12-17 y 18-24 y 25-34 y 35-44 y 45-64 y 65+ y
Monthly reading of magazines via tablet/e-readerin Finland, spring 2017, % of population
Source: NRS MAG + total autumn 2016 / spring 2017
Audiences in digital magazine media shift from desktop/laptop to mobile and tablet.
Source: NRS MAG + total autumn 2016 / spring 2017
Monthly reading of magazines on different platformsin Finland, Spring 2013 – Spring 2017, % of population
Source: NRS spring 2013 - spring 2017
91 90 89 89
80 79 80 79 79
43 43 40 40
3126
33 30 31
1619
23 24 2220
26 26 26
10 13 16 18 17 16 19 20 18
0
10
20
30
40
50
60
70
80
90
100
S 2013 A 2013 S 2014 A 2014 S 2015 A 2015 S 2016 A 2016 S 2017
Desktop/laptop
Mobile
Tablet/e-reader
For people under 35, mobile is the most popular platform to consume digital magazine
media content.
Source: NRS MAG + total autumn 2016 / spring 2017
Monthly reading of magazines on different platformsin Finland, spring 2017, % of population
Source: NRS MAG + total autumn 2016 / spring 2017
79
59 60
7180
85 88
31 28
38 37 3731
2226
44 43 40 37
19
1018 20
1620
2620
13
0
10
20
30
40
50
60
70
80
90
100
ALL 12-17 y 18-24 y 25-34 y 35-44 y 45-64 y 65+ y
Desktop/laptop
Mobile
Tablet/e-reader
Men consume digital magazine media content more often than women.
Source: NRS MAG + total autumn 2016 / spring 2017
83
26 2416
74
3629
21
0
10
20
30
40
50
60
70
80
90
Print Desktop/laptop Mobile Tablet/e-reader
Women Men
Women’s and men’s monthly reading of magazines on different platforms in Finland, spring 2017, % of population
Source: NRS MAG + total autumn 2016 / spring 2017
More detailed information on Finnish magazines and their
NRS resultswww.ratecards.fi
www.aikakausmedia.fi www.ratecards.fi
@aikakausmedia