monthly magazine daily updated website

Daily updated websiteDaily updated websiteMonthly MagazineMonthly Magazine

2011 MEDIA KIT

Weekly NewsletterWeekly Newsletter

Formerly DTM Magazine

In House Events

About Us

Defining Trends Media Group is a multi-platform media companythat connects with the bilingual/bicultural Hispanic market byproducing relative content in proprietary events, social media,weekly newsletter, website and a magazine , all under the LatinTRENDS brand. Latin TRENDS is the #1 brand in New York, &beyond, for progressive men & women who are passionateabout “la esencia Latina”… culture, cuisine, and entertainment.

The go-to company for trends in Latino Culture, Defining TrendsMedia Group LP is a 360 media company dedicated to identifying

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The go-to company for trends in Latino Culture, Defining TrendsMedia Group LP is a 360 media company dedicated to identifyingtrends and innovations in the U.S. Hispanic community andreaching Latinos at various touch-points through publishing,internet, social media and events.

In July of 2010 DTM (Defining Trends Magazine) was rebranded asLatin TRENDS in an effort to be more inclusive of all Latinosubgroups, and to provide bicultural Latinos more of what is ofinterest to them: content that covers pop culture and urban trendsfrom a Latino perspective.

Going into its 10th year, DTM Media Group has earned significantclients because of its effectiveness and excellence in understandingand connecting with the bicultural / bi-lingual Latino community

Our platform is designed to deliver priority positioning for brands toincrease market share and ROI in this rapidly expanding marketsegment.

Our presence is local but our scope is national.

The Magazine (monthly) Latin Trends Magazine, formerly DTM (Defining Trends

Magazine), is the only bilingual magazine that providespop culture entertainment with a Latin twist to the NY areaLatinos that are bicultural. Latin trends characterizes forits original bilingual/bicultural content that covers trends,promotes diversity, discovers emerging talent andcelebrates Latino culture. Latin Trends is distributed viasubscription, newsstand sales and promotional distributionvia business, sports and community based organizations,mostly throughout the NY Tri-State area.

Formerly DTM Magazine, with 9 years of deliveringoriginal content that inspires people, celebrates diversity,discovers emerging leaders, defines trends andcelebrates Latino culture.

www.LatinTrends.com ( updated daily)

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www.LatinTrends.com ( updated daily)The online destination for LatinTRENDS followers

and all seeking information on entertainment , socialnews, cultural trends events and pop culture with aLatin twistProvides additional content and opportunities for

branding & sponsorships.

Weekly E-newsletter covering New York's hottestevents, clubs, concerts, restaurants & culturalactivities

Other: Art exhibits, book signings, special events, VIPinvitations, Latin TRENDS events & special offers.

E-newsletter ( weekly)

Events that attract your audience and promote your brandthrough sponsorship opportunities that offer productsampling.

Proprietary Events (four in 2011)

OpportunityAccording to U.S. Census data (July 2010), 1 in 7 Americans identifies asHispanic. By 2050, 1 in 4 Americans will be Hispanic. Hispanics continueto be the largest U.S. ethnic group at 44.3 million and account for almost15% of the U.S. total population. Overall purchasing power of Hispanicsis expected to reach more that $1 trillion by 2011.

The Internet is a mainstream medium among US Hispanics. In 2010, 29.6million Hispanics will go online at least once a month. By 2014, 39.2million Hispanics will be online, representing 70% of this population.

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This online population is young and thriving: the majority are native born,who speak—and read—English proficiently. Yet, even as second- andthird-generation citizens, they still identify with their parents’ nativecountry. They also frequently use social media, message boards andsports sites. They check advertisers’ Spanish-language sites—and findmany of them wanting for more.

According to the eMarketer study, growth within this population—bothonline and offline—will come from native-born Hispanics rather thanimmigrants. This group of young Latinos is bilingual and proud of itsHispanic origins. 79% of US Hispanic Internet users are bicultural and themajority of these bicultural Latinos are online every day.

In her book, Best Careers for Bilingual Latinos, Graciela Kenig states thatthe Latino community will add 1.7 million people to its population everyyear. This trend is creating a tremendous demand for bilingual job seekersfluent in Spanish and English.

MAGAZINE

Audience & Impressions InfoMagazine: Web: 250,000 page views Per month...and growing

Readers per copy: 3.5 Newsletter: 15,000 weekly sub…and growing

Total Audience: 294,000

Age• 52% of our readersare 21-35• Median Age: 27

Gender

Education• 79% Went tocollege

HomeOwnership

DEMOGRAPHICS6

Subscribers Survey, 2009

Gender• 52% Female• 48% Male

Income• Median HH Income$46,127

Ownership• 53% Own homes• 47% Rent

CarOwnership• 74% Own a car

LatinTRENDS reaches a unique bilingual/bicultural audience: Latinos born or raised in the U.S. who are acculturated.

They have a higher degree of education, and earn, spend and invest more.

They choose to stay connected with their roots as they progress in life.

Readership Survey & Consumer Profile

TRAVELTRAVEL

HOW OFTENTRAVELING:• 40% 1X a year• 17% 1X every 2years• 20% 2X a year• 23% 3X or more ayear

TYPE OF TRAVEL:• 68% International• 38% Domestic• 30% Leisure• 5% Business

BOOKING TRAVELONLINE:• 44% Sometimes• 35% Always• 12% Most of the time• 9% Never

ENTERTAINMENTENTERTAINMENT

EVENTS ATTENDED IN THE LAST6 MONTHS:• 27% Art Gallery• 46% Concert• 16% Live Theater• 73% Movie Theater• 54% Night Club• 35% Sporting Event• 51% Museum• 32% Live Performances• 16% Science/Theater

DO YOU DRINK BEER?• 69% Yes• 31% No

BANKING / FINANCEBANKING / FINANCE

FINANCIAL PRODUCTS OWNED:• 64% Savings Account• 78% Credit Cards• 78% Checking Account• 24% Stocks• 11% Bonds• 54% 401K• 19% CD Accounts• 19% Mutual Funds

OUR SUBSCRIBERS *OUR SUBSCRIBERS *79% Went to college

53% Are home owners

74% Own a car

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ONLINEONLINE

HOURS A WEEK SPENT ONLINE:• 37% 7 or more• 33% 1-3 hours• 30% 4-6 hours

TYPES OF PURCHASES MADE RECENTLY & VALUE RANGE:TYPES OF PURCHASES MADE RECENTLY & VALUE RANGE:

Type 1-99 $100-199 $200- 299 $300-399 $500+81% Clothing 22% 22% 11% 44%58% Magazines 100%51% Music 100%30% Fragrances 88% 12% 100%8% Real Estate54% Books 66% 13% 13% 8%54% Electronic Products 15% 23% 23% 39%27% Diet or Vitamin Products 43% 29% 14% 14%32% Hair Care Products 57% 43%3% Cars 100%

Circulation byNew York City Boroughs

LATINTRENDS is distributed viasubscription , promotionaldistribution &newsstand sales,mostly throughout the NY Tri-State area.

25%43%

Circulation by Sales

Subscriptions Newstand Controlled Cir

CIRCULATION BREAKDOWN8

Circulation by State

32%

ISSUE EDITORIAL THEME EDITORIALDEADLINE

Jan-Feb

The Amor & Family issue love, relationships, family and spirituality – in and around the

Latino culture. Also this month: Valentine’s Day gift ideas Traditional & non traditional Hispanic dishes / food

December 10,2010

March

The Fashion Issue A review of NY Spring 2011 Fashion Week Also this month: A celebration of achievements of Latinas past and

present during Women’s History Month

10-Feb-2011

April

The Business & Technology Issue

Tax Season – investment and “real money” tips

Alternative entrepreneurs – teens, moms, and other innovators

The latest offerings in science & technology – how the digital ageaffects our personal, professional, and social lives.

10-Mar-2011

The “Mujer Latina” Issue

May Celebrity mothers, military moms, military families

Also this month: Real Latina Moms! Real Life Mom Stories!

10-Apr-2011

June

The Sports & Wellness Issue

• Conventional – and unconventional – Latino sports stars!

• Also in this issue: Father’s Day gift ideas!

10-May-2011

July-August

The Travel Issue• The top five (5) Latino demographics in the Greater NYC area• In Metropolis: “trips back to the motherland”• The connection & influence of bicultural Latinos & pop culture

10-Jun-2011

September

The Hispanic Heritage/Education Issue

Focusing on the important social issue of education for Latinos

Also this issue: Hispanic Heritage Month – educating readers abouttheir roots

10-Aug-2011

October

Fiesta Issue• The hottest restaurants, nightclubs, and trendy spots in NYC, Miami,

& L.A.• Also in this issue: Halloween, Fright Night, and other scary stuff!

10-Sep-2011

November

Trendsetter IssueThe 10th Annual Trendsetter Awards Event - this cover and most of the

issue, features the top Latinos in: education, business, health,community services, sports, technology arts & entertainment

10-Oct-2011

DecemberLatinTRENDS: The Year in Review A reflection on the past year, & what 2012 will bring Also: Holiday Gift Guide, & Christmas Recipes!

10-Nov-2011

102011 EDITORIAL CALENDAR

PAGE/SIZE

4 Color 1x 3x 5x 10x

Full Page 5,189$ 4,938$ 4,669$ 4,411$

2/3 Page 3,942$ 3,744$ 3,548$ 3,353$

1/2 Page 3,165$ 3,006$ 2,847$ 2,691$

1/3 Page 2,231$ 2,121$ 2,008$ 1,898$

1/4 Page 1,918$ 1,823$ 1,728$ 1,633$

Spread 9,078$ 8,625$ 8,171$ 7,721$

Covers 1x 3x 5x 10x

Second 6,224$ 5,913$ 5,602$ 5,295$

RATES & FREQUENCY DISCOUNTS

Rate Base: 84,000

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Second 6,224$ 5,913$ 5,602$ 5,295$

Third 5,704$ 5,421$ 5,135$ 4,852$

Fourth 7,005$ 6,655$ 6,322$ 5,943$

Black & White 1x 3x 5x 10x

Full Page 4,306$ 4,090$ 3,875$ 3,662$

2/3 Page 3,271$ 3,109$ 2,946$ 2,784$

1/2 Page 2,627$ 2,495$ 2,363$ 2,234$

1/3 Page 1,851$ 1,759$ 1,666$ 1,574$

1/4 Page 1,593$ 1,513$ 1,434$ 1,355$

Spread 7,535$ 7,158$ 6,780$ 6,408$

RATE CARD

Specs

Magazine trim size is 8.500” x 10.875”

BLEED SIZES

Full Page 8.75 x 11.125

2 Page Spread 17.25 x 11.125

1/2 Page Horizontal 8.75 x 5.5625

1/2 Page Vertical 4.375 x 11.125 1/2 Page Vertical 4.375 x 11.125

1/4 Page 4.375 x 5.5625

1/3 Page Vertical 2.958 x 11.125

LIVE AREA SIZES

Full Page 7.5 x 9.875

2 Page Spread 16 x 9.875

1/2 Page Horizontal 7.5 x 4.9375


1/4 Page 3.75 x 4.9375


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ISSUE EDITORIAL THEME ADVERTISINGDEADLINE

MATERIALSDEADLINE

Jan-Feb Amor & family Issue December 1, 2010 Dec 10, 2010

March Fashion Issue February 1, 2011 Feb 10, 2011

AprilBusiness/Technology

IssueMarch 1, 2011 March 10, 2011

May Mujer Latina Issue April 1, 2011 April 10, 2011

June Sports & Wellness Issue May 1, 2011 May 10, 2011

July-August The Travel Issue June 1, 2011 June 10, 2011

SeptemberHispanic

Heritage/Educationissue

August 1. 2011 August 10, 2011

October Fiesta Issue September 1, 2011 Sep 10, 2011

November Trendsetter Issue October 1, 2011 Oct 10, 2011

December Year in Review Issue November 1, 2011 November 10, 2011

13CLOSING DATES

DIGITALDIGITAL

WEBSITE SYNERGY

latintrends.com provides dailycontent on Lifestyle trends, news& entertainment.

Our bloggers cover pop culture,urban trends from a Latinoperspective

Page view have more tripled inthe past quarter to almost 400ka month

TOP BANNER

ADVERTISING OPPORTUNITIES

Banner Ads

Editorial Integration

Newsletter Sponsorships

Video Spots

Caliente Company Profiles

Job Postings

15ONLINE ADVERTISING

TOP BANNER

Have a commanding presence with our most dominant position throughout the website to extendreach to our loyal visitors.

728 x 90ad that will link to your website for additional impact.

SQUARE POP-UP BANNER IN RIGHT HAND COLUMN

High-visibility real estate on the Home Page and all sub-pages.

300 x 250 Pop-Up Banner is strategically placed and will link to your website for additional detailsabout your company.

WIDE LEADERBOARD BANNER ON PAGE BOTTOM

High-visibility real estate on the bottom of the Home Page and sub-pages.

468x 60 Leaderboard ad will link to your website.

CALIENTE COMPANY PROFILES

High-visibility real estate in Career section - editorial content profiling companies with bestpractices in diversity hiring.

500 x 500 profile will link to career/job page on your site.

JOB POSTINGS

Listing of job openings in your company with link to career/job page on your site.

LatinTRENDS Weekly E-Newsletter:Delivered weekly to our subscribers. Featuringgoings-on in and around NYC. The latest trends,hot restaurants, cool dance lessons, andinteresting news can all be found in this newsletterthat has over 15,000 subscribers -- and growingevery week since its 2010 premiere.

Exposure on our 15K weekly email newsletter Exposure on our 15K weekly email newslettersubscribers

Advertorial opportunities.

Web ads with link to your site

Opportunity to be part of editorial content: Caliente Company Profiles

Product integration

Stories & talent profiles

Job postings – list job openings/careeropportunities/franchise businesses

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NEWSLETTER

WEBSITE ADS (72 dpi)

PLACEMENT PIXELS MONTHLYRATE

Top Banner Ad 728 x 90 $900

Square Pop-Up Banner 300 x 250 $700

Bottom Leaderboard Banner 468 x 60 $500

Caliente Company Profile 500 x 500 $900

Job Posting $100

17ONLINE RATE CARD

NEWSLETTER SPONSORSHIPS/EMAIL BLASTS (72 dpi)

PLACEMENT PIXELS PER EMAIL

Top Banner Ad 728 x 90 $500

Square Ad 300 x 250 $250

Bottom Leaderboard Banner 468 x 60 $200

Caliente Company Profile 500 x 500 $500

Job Postings $50

EventsEvents

CONSUMERSLatinTRENDS events connect with its audience throughexciting venues that feature the latest in entertainment as wellas a diverse perspective on culture and lifestyle topics.

Event BenefitsLatinTRENDS events offer opportunities to reach the targetyou seek: connect with and recruit participants promote your brand - distribute items and company

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promote your brand - distribute items and companyliterature.

get exposure through signage, logo inclusion in promomaterials, sponsorship live mentions,

photo and video opportunities with post coverage inLatinTRENDS and other media

copies of LatinTRENDS magazine branded with youradvertisement and editorial message to give away toevent attendees

“ Healthy Living”– June 2011

“Health & Wellness Seminar / Expo”

Kicking off summer with innovative companies and organizations, providing information, tipsand instructions on accessing the best possible heath care and wellness for Hispanics today.How to maintain wellness and manage health. Opportunities for Health oriented organizations

A career, business & money expo that brings together experts from a wide cross sectionof professions: Technology, education, business, health, technology, marketing andentertainment Leaders from a range of civic and cultural organizations, executives,entrepreneurs and innovators in the Hispanic community and wider multicultural arenaprovide invaluable information on job hunting, career development, business ownership,time management, money-saving strategies, as well as ways of dealing with the stressof job loss.

“Business, career & finance in 2011…and Beyond”– April 2011

iConomy Event

YEARLY EVENTS 20

A big end of year celebration with musical entertainment and dancing.

How to maintain wellness and manage health. Opportunities for Health oriented organizationsto connect with a qualified and contained audience.

Our signature event, The Latino Trendsetter Awards celebrates the accomplishments ofLatinos in business, fashion, community service, health, education, media, music, law,entertainment, technology and government. We also present scholarships to Hispanicstudents with promise to be the leaders and trendsetters of tomorrow.

10th Annual LatinoTrendsetter Awards

“Role models, leaders, innovators”– Nov 2011

Holiday Blow Out “Holiday celebration”– Dec 2011

PLEASE CALL FOR MORE DETAILS AND SPONSORSHIP LEVELS

Event Sponsorship BenefitsSurvey, Sampling, testing, promotion, lead generation, signage, added value externalmedia coverage, PR benefits, live audience interaction, live sponsorship mention,speaking opportunity

Juan GuillenPublisherPhone: 212 851 6164 ext. 12Toll free: 1-800- 313-1869Fax: 212 671 2363email: [email protected]

CONTACT INFO21

email: [email protected]

Hope LawrenceAdministrative AssistantPhone: 212 851 6164 ext.19Toll free: 1-800- 313-1869Fax: 212 671 2363email: [email protected]

monthly magazine daily updated website

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