M O N T A N A . D K

Press Release 19 April 2018

MONTANA WINS FRAME AWARD IN MILAN

Winner in the category: Best Use of Colours Yesterday Montana Furniture won the prestigious FRAME Awards in Milan honouring Salone del Mobile's best stands. Montana won in the category: Best Use of Colour. The stand was designed by Helena Laursen, Architect and Head of Spatial Designs at Montana Furniture. The FRAME Award sets the international standard for spatial design excellence and features four categories: Best Use of Colour, Best Use of Light, Best Use of Material and Trade-fair Stand of the Year.

A Cathedral of Colour A dominant feature of Montana's stand is tall, reaching arches build of shelving modules in the colour Moulin Rouge, which gives the space an ambience that hints to a cathedral of colour. The colour scheme focuses primarily on reds and pinks from the 42-colour palette of Montana: Zen Red, China Red, Rio and Moulin Rouge – with a dash of Candy Floss, contrasted by blacks and anthracite and the soft pastel floor. The layout of the stand is open and the tall walls are angled so as to invite the visitor in from either side.

M O N T A N A . D K

The Nominees and Jury Montana Furniture's stand won against Moroso's stand built by Patricia Urquiola, Lammhults', Tacchini's and Laufen's stands. An international jury of industry leaders presided over the FRAME Awards Milan featuring a balanced jury of international creators and critics in the interior design world: Tom Edington, YourStudio, Associate Director of Environments, Anouk Haegens, Frame Research Editor, Floor Kuitert, Frame Editor, Storage Associati founders Barbara Ghidoni, Marco Donati and Michele Pasini, Howard Sullivan, YourStudio Co-founder and finally, Remi Versteeg, Space Encounters Co-founder.

News Highlighted on the Stand Montana launched a brand new, elegant and minimalistic freestanding shelving system, Montana Free, designed by the Danish designer Jakob Wagner. Montana Free adds itself to the well-known classic design icon Montana, embodying a design philosophy built on the freedom to express your personality. Montana Free takes Montana's vision and storage leadership to new heights. The new freestanding shelving system adds a new dimension to the already versatile Montana System offering endless opportunities.

Frameawards.com

"It is a great honour to win a prestigious prize like the FRAME AWARD Milan in the colour category as colours are fundamental and the most important design feature of

the Montana system"

Helena Laursen, Architect and Head of Spatial Designs, Montana Furniture

For further information and prices, please contact:

Montana Furniture Annette Spanggaard

E-mail: as@montana.dk Mobile: +45 29 26 20 24

For further inspiration, please visit montana.dk

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Montana Furniture produces and supplies storage and shelving systems, tables, and chairs for homes and modern office environments. The Montana shelving system is designed by Peter J. Lassen. The flexible modular system and the inspiring colour palette offer freedom to create your own personal room and to personalize your style. Montana’s table and chair series are designed by af Arne Jacobsen, Verner Panton, Stefan WeWerka, Peter J. Lassen, Joakim Lassen, schmidt hammer lassen design, Salto & Sigsgaard and Jakob Wagner.