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    Chapter 1

    Monopolistic Competition

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    Imperfect Competition

    We have so far seen two kinds of markets:

    Perfect competition Many buyers

    Many sellers

    All sellers sell the exact same product

    Monopoly Many buyers

    One seller, the monopolist

    These are the two extreme cases Imperfect Competition refers to markets in which

    the degree of competition among sellers fallssomewhere in between these extremes

    2

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    Imperfect Competition

    There are two main types of ImperfectCompetition Monopolistic Competition

    Many sellers They sell products that are similar but not identical

    New firms can enter freely, in the long run

    Oligopoly

    Only a few sellers

    The product sold may be identical or similar but notidentical

    New firms find it difficult to enter

    3

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    The Four Types of Market Structures

    Tap water

    Railway

    Monopoly

    Novels

    Movies

    Monopolistic

    Competition

    Laptops

    Automobiles

    Oligopoly

    Number of Firms?

    Perfect

    Wheat

    Milk

    Competition

    Type of Products?

    Identical

    products

    Differentiated

    products

    One

    firm

    Few

    firms

    Many

    firms

    4

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    Monopolistic Competition

    This chapter focuses on monopolistic

    competition

    Main features of monopolistic competition Many sellers

    Product differentiation: similar but non-

    identical products

    Free entry and exit

    5

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    Monopolistic Competition: main

    features

    Many Sellers There are many firms competing for the same

    group of customers.

    Product examples include books, CDs, movies,

    computer games, restaurants, piano lessons,

    cookies, furniture, etc.

    This feature of monopolistic competition is shared

    withperfect competition, which we studied in anearlier chapter

    So, the decisions made by one firm do not

    affect other firms in any perceptible way6

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    Monopolistic Competition: main

    features

    Product Differentiation Each firm produces a product that

    is at least slightly differentfrom

    those of other firms. As a result,

    Rather than being a price taker,

    each firm faces a downward-

    sloping demand curve. Monopolistic Competition shares this

    feature with monopoly, which we

    studied in an earlier chapter

    7

    Demand

    Quantity

    Price

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    Monopolistic Competition: main

    features

    Free Entry or Exit Firms can enter or exit the market without any

    difficulty. As a result,

    The number of firms in the market adjusts

    until economic profits are zero.

    This is another feature of monopolistic competition

    that it shares withperfect competition

    8

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    Recap: Monopoly

    Quantity0

    Price

    Profit-

    maximizing

    quantity

    Price

    Demand

    MR

    ATC

    Average

    total costProfit

    MC

    9

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    Monopolistic Competition in the Short Run

    Quantity0

    Price

    Profit-

    maximizing

    quantity

    Price

    Demand

    MR

    ATC

    (a) Firm Makes Profit

    Average

    total costProfit

    MC

    10

    These profits willnot last.

    Short-run

    economic profits

    encourage new

    firms to enter the

    market.

    This reduces thedemand faced by

    firms already in the

    market (incumbent

    firms)

    Incumbent firms

    demand curves

    shift to the left.

    Their profits fall

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    Monopolistic Competition: effect of the entryof new firms on an incumbent

    Quantity0

    Price

    Profit-

    maximizing

    quantity

    Price

    Demand

    MR

    ATC

    (a2) Firm Makes Less Profit

    ATCProfit

    MC

    11

    These profits willnot last either.

    Profits encourage

    new firms to enter

    the market.

    This reduces the

    demand faced by

    incumbent firms

    Incumbent firms

    demand curves

    shift to the left.

    Their profits fall

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    Monopolistic Competition in the Long Run

    Quantity0

    Price

    Profit-

    maximizing

    quantity

    Demand

    MR

    ATC

    (a3) Firm Makes No Profit

    Price = ATC

    MC

    12

    Zero profit

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    Monopolistic Competitors in the Short Run

    Demand

    Quantity0

    Price

    Price

    Loss-

    minimizing

    quantity

    Average

    total cost

    (b) Firm Makes Losses

    MR

    LossesATC

    MC

    13

    These losses willnot last.

    Losses force some

    incumbent firms to

    exitthe market.

    This will increase

    the demand faced

    by the remainingfirms

    Their demand

    curves will shift to

    the right.

    Their losses will

    shrink

    In the long run,profits will be zero!

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    Monopolistic Competition in the Long Run, again

    Quantity

    Price

    0

    DemandMR

    ATC

    MC

    Profit-maximizing

    quantity

    P=ATC

    14

    We have seen that in

    the long run profitscannot be positive or

    negative.

    Therefore, profits

    must be zero!

    Note that P= ATC>

    MR= MCin long run

    equilibrium.

    MR= MC

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    Monopolistic Competition: Between Perfect

    Competition and Monopoly

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    Excess Capacity :- Monopolistic Competition versusPerfect Competition

    Quantity0

    Price

    Demand

    (a) Monopolistically Competitive Firm

    Quantity0

    Price

    P= MC P= MR

    (demand

    curve)

    (b) Perfectly Competitive Firm

    Markup

    Excess capacity

    MCATC

    MCATC

    MR

    Marginal

    cost

    Efficient

    scale

    P

    Quantity

    produced

    Quantity produced =

    Efficient scale

    16

    The long run equilibrium under monopolistic competition shows

    excess capacity. Under perfect competition, theres neither.

    The difference between ideal output and the output actually

    attained in the long run.

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    Summary A monopolistically competitive market is

    characterized by three attributes: many

    firms, differentiated products, and free

    entry.

    The equilibrium in a monopolistically

    competitive market differs from perfect

    competition in that each firm has excesscapacity and each firm charges a price

    above marginal cost.

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    Summary Monopolistic competition does not have all

    of the desirable properties of perfect

    competition.

    There is a standard deadweight loss of

    monopoly caused by the markup of price

    over marginal cost.

    The number of firms can be too large or

    too small.

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    Thanks