Monitoring Value Webs

Patrício de Alencar Silva (PhD Candidate)*Hans Weigand (Supervisor)

Tilburg UniversityDepartment of Information Management

Agenda

• Research Context• Research Design• Design Artifact

– Enterprise Monitoring Ontology• Evaluation

– Case: Monitoring Renewable Energy Webs• Discussion

Research Context

• Value• Value Transactions• Value Webs• Enterprise Value

Transactions• Enterprise Value Webs

– Communication, Social, Economic, Information Systems

Research Design: Problem

• How to monitor a value web?– Knowledge questions

• What is value?• What is to monitor value?

– How?• What is to monitor a value transaction?

– How?• What is to monitor a value web?

– How?

– A multidisciplinary endeavor, but an IS-driven one• Requirements Engineering for monitoring value webs

Research Design: Methodology

• Design Science– Problem Relevance: (Economy of monitoring)– Artifact: (Monitoring Ontology) – Evaluation: (Exploratory Case, Conceptual Fitness)– Contributions: (Fidelity, Implementability)– Research Rigor: (Applicability, Generalizability) – Design as a Search: (Theories, Selection)– Communication: (Novelty, Pragmatism)

Back to Context: Monitoring context: Value Transaction

Back to Context: Service Management Level

Monitoring ValuesAn Example:

New-Year’s Experience1 Night, VIP serviceCopacabana Beach, Rio de Janeiro1st Jan. 2012 (00:01h)Value Promise

New-Year’s Experience1 Night, VIP serviceCopacabana Beach, Rio de Janeiro31st Dec. 2011 (00:01h)Value Delivery

Design Artifact: Enterprise Monitoring Ontology

Enterprise Monitoring Ontology

EMO: Value Goal View

EMO: Value Policy View

EMO: Indicator View

Case: Renewable Energy

• Commodity: monitorable

• Value: dynamics• Value promise ≠ Value

delivery• How to monitor value

transactions in renewable energy trading?

Renewables: Core Market

Renewables: Monitoring Market

Discussion• Enterprise Monitoring Ontology as:

– A Requirements Engineering Technique– An Enterprise Engineering Task Ontology– Value Modeling Artifact– Design Science Artifact

• Core points for discussion (innovation)– On the value of monitoring– On the monitoring of value

• Further work– Value Level Agreements– Key Value Indicators