monimos aalto service factory 22.10.2010
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Co-designing a social media service for civic participation
Case MonimosOct 22, 2010Teemu Ropponen // SOMUS-projectAalto University School of Science and TechnologyDepartment of Media Technology
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Case Monimos
• Can social media help immigrants in participating in the society and in collaboration with public sector?
• Shared case study of two research projects– Somus: Social media for citizens and public sector
collaboration– EPACE: Exchanging good practices for the promotion of an
active citizenship in the EU, (Ministry of Justice)
• ...in collaboration with the network of multicultural associations in Helsinki capital area (Moniheli)
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Background: Social media
Socialmedia
Content
Communitiesand networks
Web 2.0technologies
Fun FreeEasy
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Three views to participation
• Goal: Civic participation– deliberative process (public discussion), open and accessible
to the public– involving citizens in processes that deal with their everyday
life and environment• Process: Participatory design
– users participate actively as members of the design team– integrates the knowledge of different stakeholders in a
common design space• Result: Social media
– Process, not just tools, content, technology (Erkkola 2008)
– Produsage: open participation, fluid hierarchy, unfinished artefacts, common property (Bruns 2008)
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Monimos design process
• Community-driven participatory design• “Monimos team”: 10 immigrants, 2 Moniheli
employees, EPACE and Somus researchers/developers
• Working methods– 8 monthly workshops (face-to-face/online)– Open online collaboration: discussion + voting of
service ideas, features, layout, service name
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The Monimos project
Needs, problems, ideasWorkshops
Service conceptOwela discussion,Moniheli workshop
Service pilotOnline test,further development
2009 2010
Design and developmentw/ Monimos teamWorkshops + Owela
Public serviceContinuous development
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Open co-design in http://owela.vtt.fi/immigrantmedia
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www.monimos.fi
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Monimos value proposition
“Monimos is a virtual meeting place for internationally minded people and associations in Finland to enjoy diversity and promote active citizenship”
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Meaning that Monimos…• Is a positive meeting place for developing associational
democracy through– Knowledge sharing and problem solving– Citizen participation and deliberation– Combining fun and utility
• Networks the associations and people who share the same interests and helps empower them to act on important issues
• Combines physical and online spaces as well as bottom-up/top-down approaches
Monimos is a vehicle for encouraging collective action
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Issues/findings
• Which roles of individuals are present in people’s decision-making?
• Who owns the project? Researchers, participants, (funders)?
• Democracy, or co-owning, can hinder visionary work
• Decisions & design drivers need to be reminded often, to avoid repetitive discussions
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Combining Online & Face-to-face : Monimos Club yesterday
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Challenges & success factors
• ”yet another website” • will it gain enough user base to fly
• Integration/immigration hot subject??• From talk to action?!
• Communities tend to end up meeting F2F!
• Top-down vs. bottom-up• Can gov agencies follow and utilize the service
• Ownership of the service & vision• Co-design has created a driving force – will it last?
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Conclusions
• Open process needs A LOT of meta-level communication and crystallization, as well as clear decision-making guidelines
• Social media- & produsage-like process – already starting from the design phase– needs to be taken into account in tool, method and
process selection & design
• Community-driven design is difficult FOR ALL PARTIES, agreement on open process necessary
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Thanks!
• Questions?
• We dare you to participate!– http://www.monimos.fi– http://somus.vtt.fi
• Contact: – [email protected], [email protected]