monika kaczynska - international atomic energy agency · monika kaczynska director of ......
TRANSCRIPT
Comunicating nuclear safety
Monika Kaczynska
Director of President’s Office
Polish Regulatory Authority
6.10.2015, Fukui, Japan
POLAND
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we do not have nuclear plants but we have a Polish Nuclear Power Program
HOW MANY NUCLEAR POWER PLANTS WE HAVE IN POLAND?
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CURRENT STATUS OF NUCLEAR POWER PROGRAMME
PUBLIC OPINION RESEARCH - MINISTRY OF ECONOMY DATA
Opinion polls: nation-wide survey
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If the nuclear power plant was being built in Poland, its safety standards would,
in your opinion, be:
Opinion polls: local survey
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If the nuclear power plant was being built in Poland, its safety standards would,
in your opinion, be:
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KEY ACTORS
Investor/
Operator/
Utility (PGE)
Radioactive Waste Management Plant
(ZUOP)
Nuclear Regulatory
Authority
PAA
Ministry
of Economy
Vision & mission & strategy
We are a modern, competent nuclear authority respected
and trusted by the general public, conducting activities that are significant for ensuring nuclear safety and radiological protection.
Through regulatory and supervisory activities we aim to
ensure that activities involving exposure to ionizing radiation are conducted safely both for workers, the general public and the environment.
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Regulator key communication assumptions
Pri
ori
ty f
or
Safe
ty
• Safety as a superior value and priority for the nuclear regulatory actions
• Implementing the highest possible safety standards
• Strict requirements compliance to protect human life and health
Co
mp
ete
nce a
nd
p
rofe
ssio
nali
sm
• Knowledge and experience of the nuclear regulatory personnel,
• Tools and prerogatives necessary to enforce nuclear safety requirements
• The ability to continuously improve safety culture
Pu
bli
c t
rust • full transparency of the
regulatory work
• conducting the two-way communication
• politicaly independent decision
The three pillars of the PAA communication strategy
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Target groups
POLICYMAKERS • MINISTRY OF ECONOMY
• MINISTRY OF ENVIRONMENT
• THE PARLAMENT OF POLAND
BENEFICIARIES • INVESTOR
• NUCLEAR TECHNOLOGY PROVIDERS
• SUBCONTRACTORS
KEY OPINION
LEADERS
• UNIVERSITIES
• R&D CENTERS
• THINK TANKS
• CONSULTING AGENCIES
• EXPERT INSTITUTIONS
INTERVENERS • ORGANIZATIONS AND ASSOCIATIONS OPPOSING THE IMPLEMENTATION OF THE
NUCLEAR ENERGY PROGRAM IN POLAND
FOREIGN PARTIES • INTERNATIONAL ORGANIZATIONS
• FOREIGN NUCLEAR REGULATORY OFFICES
INTERMEDIARIES • JOURNALISTS SPECIALIZING IN THE ENERGY, ENVIRONMENT OR HEALTH ISSUES
SOCIETY • CITIZENS IN THE AGE OF 16-69
• RESIDENTS OF PROVINCES, DISTRICTS AND MUNICIPALITIES IDENTIFIED AS
POTENTIAL LOCATIONS FOR FUTURE POLISH NUCLEAR POWER PLANTS
• WOMEN IN THE AGE OF 18-59
• ADOLESCENTS IN THE AGE OF 16-29
• RESIDENTS OF THE VILLAGES OF LESS THAN 200 THOUSAND. RESIDENTS
PAA stakeholders map
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Evaluation of the implemented communication activities
Regular media monitoring
Public opinion polls
Quoting index
An external audit of the key stakeholders
Journalists and citizens inquiries
SWOT analysis
Strengths
Employees who are experts in the
field of nuclear safety
Modern, clear and precise Atomic Law
regulations
Reorganized and effective structure
Adequate budget
Weeknesses
Limited scope of communication
activities
Regulator is an unknown organization
Ineffective internal communication
Low knowledge of new media among
employees
Technocratic approach towards PR
(complicated language)
Opportunities
PAA plays an important role in PNPP
Public interest in nuclear power is on
the rise
Pro-active communication as a
chance to increase public confidence
Society trusts experts and scientists
Threats
Low public trust in PAA
If the government decides not to
pursue the program, the PAA may be
downsized
PAA may be blamed for delays in the
program
PAA may be targeted by NGO’s, such
as Greenpeace
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Regulator independence
International agreements:
• 1.Convention on Nuclear Safety
• 2.Joint Convention on Spent Nuclear Fuel and Radioactive Waste Management
Safety Standards IAEA:
• SF-1 Safety Fundamentals
• GSR Part 1 Governmental, Legal and Regulatory Framework for Safety
• SSG-16 Specific Safety Guide on Establishing the Safety Infrastructure for a Nuclear
Power Programme
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Challenges
Should the regulatory authority be proactive in communication?
• It depends on the status of the nuclear programme
• There is a thin red line between communicating nuclear safety and
promoting nuclear energy
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Conclusions - recommendations
• be aware of conflicts of interests, keep independent
• prepare communiactaion startegy not to put on a shelf /communicate
the startegy to the staff (goals, key messages, action plans for every year
should be know by the staff)
• work on your image/ brand (mission, vision, logo, media cooperation)
• hire communication experts (not only engineers and inspectors are experts ;)
•
• becareful of the accusation of spending public money (big and
expensive campaings in tv or internet can be „dangerous” ).
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Thank you for your attention