MoneyDoes Grow

on Trees

Funding your evolving mission

Your tree huggers for today:

BarbaraAndersen

Consultant

WallyVerdooren

CDO, Roadrunner FBAlbuquerque NM

Erik TalkinCEO, Foodbank of

Santa Barbara County CA

Format for Workshop

1. Three Presentations:

BarbaraFunder Perspective

“How to Develop yourRelationship with Funders”

WallyNational Perspective

“Broadening and ExpandingPhilanthropic Support for

Ending Hunger ”

Erik Local Perspective

“How one FoodbankChanged its approach”

2. Break up into interest area groups to work on a proposal

COMMUNITYFOOD

SYSTEMS

HEALTH ADVOCACY

COLLECTIVEIMPACT

Using what you have learned,your groups will have two minutes

to pitch a projectto our funding experts

3. PITCHING SESSION

4. PITCH FEEDBACK &GENERAL QUESTIONS

Wally VerdoorenCDO Roadrunner Foodbank

National Perspective“Broadening and Expanding

Philanthropic Support forEnding Hunger ”

BarbaraAndersen

Funder Perspective“How to Develop your

Relationship with Funders”

Erik TalkinCEO, Foodbank of

Santa Barbara County CALocal Perspective

“How one FoodbankChanged its approach”

PRACTICAL ADVICE FOR

SHAKING THE TREE

Re-educate existing funding base:

• Visioning lunches or events bringing in a third party expert to validate your approach

• Program tours – approach in action

• Accept that some can only processthe old hunger message and show respect by keep taking their money

What new tools do you have to market yourself:

• Information – Guide to Nutrition Programs

• Access to clientele – for health screenings or other services for low-income people

Find Novel Partners:

• Donors and foundations who are interested in solutions – health, good food

• New partnerships for your new work to excite funders – Like us partnering with an environmentalCharity for our local Food Action Plan

Re-build your narrative:

• Health, community development and novel partnerships are going to excite the media who only have one ‘food insecurity’ story in their repertoire

• Rebrand and get new positive client stories out there

Cobble together the funds to get your first easy wins:

• Use partial funding of new initiative as demonstration that this is ‘the wave of the future’ and sneak through full funding.

• Get that rich individual who wants to fund a garden or health program

2. Break up into interest area groups to work on a proposal

COMMUNITYFOOD

SYSTEMS

HEALTH ADVOCACY

COLLECTIVEIMPACT

COMMUNITYFOOD SYSTEMS HEALTH

- community food hub or access place- community gardens- market match- capacity building through evaluation- agricultural partnerships – building local growers- food provision partnerships- your own project idea

- Diabetes- Obesity- Food Literacy - Health Partnerships- Hypertension- Pre-natal or early childhood education- Your own project idea

ADVOCACY COLLECTIVEIMPACT

- talking to legislators- grassroots organizing/neighborhood revitalization - coalition building- your own project idea

- local multi-agency impact groups- coalition building - Family resource centers- data / evidence building / - your own project idea

SMALL GROUP DISCUSSIONS

a Pick one of the four areasb Introduce yourselves quickly stating what type of project resonates with youc Pick a project to work ond Consider how best to pitch ite Identify a pitch person

15 Minutes

PITCH TIME

2 Minutes per pitch