monday presentation ppt (003)
TRANSCRIPT
Presented by: Kira Howell, Liz Godbout, Taylor Rotella & Christian Tabares
GAME ON!
Vantage Sports Network From Frontier
Let’s Give’em something to SPORT about ! VSN-CT Channel 600/1600HD
A Vantage TV Exclusive The BIG Win
What is VSN-CT?• New/Exclusive to Vantage TV• Channel dedicated to High School, College/University, Pro
and Youth Sports throughout our 169 cities and towns• Hosted by Former WTNH Sports Director Noah Finz• Content & Programming developed by Finz Creative
Programming (FCP)• CT Sports NOW- employee named show• Our partners will join our team: Uconn, CT Sun, Black Wolves
Lacrosse, Bridgeport Sound Tigers, Special Olympics, In sports, Sportscenter etc.
Our Goal• Acquire new Vantage customers• Retain CT Vantage TV customers• Community Goodwill- Hands on Learning for
Students• Create New Revenue Source• To attract CT residents with kids who have
interest or participate in sports • Excite them, Engage them• Game changer to attain more market share
HOMERUN- 1,000 NEW CUSTOMERS a month
• We need you to get in the game with us• We need you , we need your kids, we need your schools, we
need CT to come play with us!• Increase market share in the state• Create awareness of, interest in and affinity for Vantage Sports
Network among our target audiences in order to retain existing customers and attract new ones
• Build viewership for the network• Demonstrate Frontier’s commitment and passion to its local
communities through the use of sports and our communities
Background/Objectives
Sponsorship Opportunities to sell Spirit & Sports
• Vantage Sports Network from Frontier Game of the WEEK• Sponsorship segments
– Game will be referred to as “The [Your Company Name] Game of the Week”
• Game of the Week Sponsor Package includes:– The title will appear throughout game broadcast with graphic
branding and be mentioned by broadcaster– Game will be aired several times throughout the week and will
be branded in all guides and listings– Promotions for the game on our nightly show and will run
through the day’s programming– Additional Frontier promotional advertising to CT residencies
through the following channels:
The Leader Board
CT Video Subscribers
Taking 2% market share from our competitors would equal: 20,875 New Video Subscribers
Can we do it? YES WE CAN
Operating Qtr Operator Video Subscribers Market Share %
Taking 2% Market
Share From Competitors
2016Q1 Cablevision Systems Corp. 233,947 19.38% 46792016Q1 Charter Communications Inc. 85,705 7.10% 17142016Q1 Comcast Corporation 461,871 38.26% 92372016Q1 Cox Communications Inc. 106,142 8.79% 21232016Q1 DIRECTV Group Holdings LLC 98,749 8.18% 19752016Q1 DISH Network Corp. 56,857 4.71% 11372016Q1 Verizon Communications Inc. 500 0.04% 10
20875Total New Video Subscribers
• Direct advertising toward households with children within and outside of the current Frontier marketing footprint in CT.
• Allocate higher media weight levels to Fairfield county than the remainder of the state – Higher number of competing media vehicles providing local sports
content– Higher Frontier household penetration
• Schedule higher cross channel TV and digital media weight levels during the first 5 weeks of the campaign to build impact and excitement around the launch quickly.
• SPONSORSHIPS= Sell Show, Sell Segments, Game of • Week, In League of Their Own Zone
Media Strategies
Internal Plan: Employee based
External Plan: Retain Customer
Based
External Plan: acquire new customers
• Engagement• “Name Our New Show”
• Kick off 8/22• E-blast 8/19• Newsletter• Quick Stops • Casting Calls 8/25• Get Your Sports Selfie On• Cross Channel TV spots on
Vantage
• Earned Media • Press conference • Leverage Partners• Target SMB/medium
customers sports• Billing Ads• Targeted E-mail Blasts• STB 1 – 8/31• STB2(9/7-9/12)• Social Media • Target small business
/medium customers that are categorized by sports
• TFN866-406-8268
866-406-VANTAGE
• BAU Marketing• Leverage home team
marketing• Leverage sports teams • Leverage Partner digital
assets• Selfie rolls • Social Media Ads
• Snapchat, Facebook, Twitter, Instagram
• Field Collateral• Door hangers• Flyers
• Commercials• Radio• Educational Tool Kits
“GET YOUR GAME ON”
Media Plan • Use of all Frontier platforms/real estate• Coming soon teaser- multi staged flyer campaign-under way
(September)• Casting Calls August 8/25 & 8/28• Digital/Static/Mobile Banners 8/26• Social Media sponsored ads 8/26• Buck Slips October mailing 8/26• Bill inserts- coming soon -COMPLETE• Door Hangers 8/26• TV & Radio Campaign
Watch Me
Casting Call For All CT Student Athletes
Visual Identity
School Roll Out • Media kit to introduce VSN-CT to schools throughout state
working with schools AD’s (Athletic Directors) 9/6– HANS Network Road Show to schools- weekly schedules– Unified Games Special Olympics
Hometeam MarketingDate High School State Opponent DMA Opponent Sport (Schedule)
Home/Away
9/9/2016 7:00 PMRidgefield High School CT 06877 New York,NY Trumbull Football Home9/10/2016 1:30 PMWesthill High School CT 06902 New York,NY Greenwich Football Home9/16/2016 7:00 PMNorwalk High School CT 06851 New York,NY Fairfield Warde Football Home
9/23/2016 12:00 AMStaples High School CT 06880 New York,NY Wilton Football Home9/30/2016 7:00 PMBrien McMahon High School CT 06854 New York,NY Stamford Football Home
10/1/2016 1:00 PMNotre Dame Catholic High School CT 06825 New York,NY New Fairfield Football Home
10/7/2016 7:00 PMLyman Hall High School CT 06492Hartford-New Haven,CT East Haven Football Home
10/15/2016 1:30 PMSaint Joseph High School CT 06611 New York,NY Wilton Football Home10/21/2016 7:00 PMFairfield Warde High School CT 06825 New York,NY St. Joseph Football Home
10/28/2016 7:00 PMWest Haven High School CT 06516Hartford-New Haven,CT North Haven Football Home
10/29/2016 1:30 PMBridgeport Central High School CT 06606 New York,NY Ridgefield Football Home
11/5/2016 7:00 PMFairfield Ludlowe High School CT 06824 New York,NY Bridgeport Central Football Home
11/10/2016 7:00 PMCrosby High School CT 06705Hartford-New Haven,CT
Sacred Heart/Kaynor Football Home
11/11/2016 7:00 PMForan High School CT 06460Hartford-New Haven,CT Amity Football Home
11/12/2016 1:00 PMStamford High School CT 06902 New York,NYNorwich Free Academy Football Home
11/17/2016 6:30 PMEast Lyme High School CT 06333Hartford-New Haven,CT Law Football Home
11/18/2016 7:00 PMNew Britain High School CT 06051 Berlin Football Home11/19/2016 1:00 PMImmaculate High School CT 06810 New York,NY Cheney Tech Football Home11/23/2016 6:00 PMDanbury High School CT 06811 New York,NY Ridgefield Football Home
11/24/2016 10:00 AMTrumbull High School CT 06611 New York,NY St. Joseph Football Home
Get YOUR SPORTS SELFIE on with VANTAGE SPORTS NETWORK FROM FRONTIER
WATCHME@ ftr.com
Join Our Team
• Be Ambassadors for Vantage Sports Network• Encourage your family and friends to
participate and switch to Frontier• Celebrate Our Communities• Get new customers to switch and join our team
GAME ON……GO TEAM
