monday, april 25, 16 the 1970s, the relevance of modernism is challenged. designers emerged who...

Monday, April 25, 16

During the 1970s, the relevance of Modernism is challenged. Designers emerged who weren’t afraid to reference historical movements within their design work.


“Postmodern” graphic design is brought about by:

• Swiss designers who broke away from the Traditional International Style• New Wave Typography (Wolfgang Weingart)• The 1980s “look” from the Memphis Group in Milan• The San Francisco “group” (The Michaels)

and most of all...• The arrival of the MacIntosh in the late 80s!



https://www.youtube.com/embed/fUhb8sQ_gn4

Rosemarie Tissiad for Lutz & Company1964


Seigfried Odermattad for Union Wall Safes1968


Rosemarie Tissiad for Englersatz AG1980


Bruno Monguzziposter for an exhibition of The Photogram in 20th Century Art1990


In the 60s, designers like Tissi were expanding the boundaries of

the International Style without rebelling against it.

That would change in the 70s with an approach that would be known

as New Wave Typography


Wolfgang Weingart portion of German typesetter’s exam,

1963


Weingart was able to break the typographic rules masterfully, because he knew them and understood them.

He believed in the “Gutenberg approach,” in that students should

understand printing processes as well as design principles


Wolfgang Weingart taught at the Basel School of Design and breathed new spirit into the

typography of order and neatness set by the Swiss masters of the International Style.


Wolfgang Weingart experimental text setting, 1969


Wolfgang Weingart typographic experiments, 1971


Wolfgang Weingart announcement from typographic magazine, 1974


Wolfgang Weingart, exhibition posters, 1977, 1982Monday, April 25, 16

Wolfgang Weingartexhibition poster1982


https://www.youtube.com/embed/WA5CYRrd8qo

Dan Friedmantypographic magazine cover1971


Dan Friedman, another student of Weingart’s, taught at Yale and gave his students extensive

typographic exercises.


Dan Friedman (instructor) Rosalie Hanson (student) typographic permutations, 1970


Dan FriedmanBonwit Teller gift packaging proposal1977


April Greiman, who studied with Weingart in Switzerland, opened a studio in

Los Angeles in the early 70s.


April Greimanmasthead for Luxe magazine

1978


April GreimanChina Club advertisement1980


April Greimanposter for California Institute of the Arts

1979


Willi Kunzpages from 12 typographic interpretations1975


Willi Kunz, photography exhibition poster, 1978Monday, April 25, 16

Willi KunzTypographic workshop poster1974


Christoph Radl and Valentina GregoMemphis logo designsearly 1980s


The Memphis aesthetic was about bright color, exaggerated geometric forms and references to classical culture.

Their work set the tone for a decade

of highly decorative design.


http://www.thewellappointedcatwalk.com/2015/10/memphis-inspired-super-notebooks-by.html

Wm. Longhauser, poster for Michael Graves exhibit, 1983Monday, April 25, 16

The San Francisco style or “The Michaels” of the early 80s:

Michael VanderbylMichael Cronin

Michael Manwaring


Michael VanderbylCalifornia Public Radio poster1979


Michael Vanderbylpromotional mailer for Simpson Paper company,

1985


Michael Vanderbylcover for HBF Furniture catalog1985


Michael Vanderbylpostmodern architecture poster1984


Michael Manwaringretail display poster for Santa Cruz1984


Michael Manwaringbrochure cover for Barr Exhibits1984


Michael Cronin and Shannon TerryBeethoven Festival poster1983


Retro (or backward-looking) design revisited historical design from the era

between the two world wars.

Vernacular design is a reference to earlier commonplace graphic forms

like baseball cards, old-time packaging or naive illustration styles.


Paula Scherposter forSwatch Watches1985


Herbert Matter, Swiss Tourism poster


Paula Scherposter for CBS Records1979


Paula Scher, “Great Beginnings” spread from Koppel & Scher brochure, 1984


Paula Scherposter for MTV’s Free Your Mind campaign1994


• https://vimeo.com/18839878


https://vimeo.com/18839878


Paula Scher, Louise Fili and Carin Goldberg initiated the Retro Style in New York City.


Louise Filibook cover forThe Lover1985


Carin Goldberg andFrank Metzbook cover forThe Sonnets to Orpheus1987


Daniel Pelavin and Judith Loesercover for The Notebooks of Malte Laurids Brigge1985


Inspired by this Gustav Klimt poster


Charles S. AndersonMarine Midland Automotive

Financing Division trademark1985


Joe Duffy and Charles S. Andersonidentity program for line of Chaps/Ralph Lauren clothing1987


Charles S. Anderson (designer and illustrator) and Lynne Schulte (illustrator) packaging for Classico Pasta Sauce1985


Charles S. Anderson Design Co.watches & packaging1992


Charles S. Anderson Design Co.cover for CSA Archive Catalog of Stock Art1995


Neville Brodyrecord album cover design for Parliament1985


Neville Brody, contents page logos from The Face, nos. 49, 52 & 55, 1984.

the word contents deconstructed into changing iconMonday, April 25, 16

Neville Brody reused a graphic design element from one of his earlier designs in a

story about Andy Warhol.


Neville Brody, spread from The Face, no. 59, 1985Monday, April 25, 16

• https://vimeo.com/32207784




monday, april 25, 16 the 1970s, the relevance of modernism is challenged. designers emerged who...

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