monday - igniteu.netigniteu.net/wp-content/uploads/2016/07/16ignite_schedule.pdf · 7/16/2016  ·...

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2 | IGNITE JOURNALISM UNIVERSITY 2016 MONDAYAT A GLANCE Noon Registration Please register, turn in your car keys to a Resident Assistant (RA), and get settled in. noon-2:30 p.m., Rho Parking Lot 3 p.m. Craft Your Storytelling Skills After being inspired at Ignite Journalism University last summer, Gabriela Mariscal ’16 and Katherine Pham ’16 created Humans of Loara, showcasing the beauty of the humans at their school. Mariscal will share the how and why of this impressive project. Afterward, daily online newspaper instructor Karl Grubaugh will teach basic storytelling techniques to inspire you to create the next great project at your school. 3 p.m., Keynote Speaker Gabriela Mariscal ‘16 of Humans of Loara and Karl Grubaugh, Elkins 4:30 p.m. Meet Your Mission Coach Yearbook Theme Packet Keri Kemble and Judi Coolidge Elkins Media Marketing Calendar David Honnold PC 190 2-Minute Video John Hull PC 191 Daily News Online Karl Grubaugh PC 189 12-Image Photo Essay Jennifer Kelley Lublin PC 188 5:30 p.m. Dinner Please wear your Ignite Journalism University wristband visibly. You may only go through the food line one time per meal. Please make sure that your one trip includes a drink, dessert, whatever you need. All students and adults must leave the cafeteria by 6:25 p.m. daily to allow the cleaning crew to reset the space for our staff evening meetings. 5:30 p.m., Tyler Campus Center 6:30 p.m. Who’s Who? What’s What? Creating a great publication isn’t easy! Find out how to use a proven organizational method to lead and empower everyone on your team. Plus, meet our team of professionals here to help you this week. 6:30 p.m., Brynda Everman, Elkins 7:30 p.m. 90-Minute Power Ups! Marketing 101 Find out what it takes to market your publication in today’s fast-paced business environment. Learn about buyer behavior, marketing research principles, demand analysis, distribution, financing, pricing and product management. 7:30 p.m., Jen Bladen, AC 263 (54) Noon Registration Rho Parking Lot 3 p.m. Keynote Speaker Gaby Mariscal, Humans of Loara Craft Your Storytelling Skills Elkins 4:30 p.m. Meet Your Mission Coach Various Locations 5:30 p.m. Dinner Tyler Campus Center 6:30 p.m. Who’s Who? What’s What? Elkins 7:30 p.m. Power Ups! See schedule on next page 9 p.m. Refreshments & Social Networking Tyler Campus Center 10:30 p.m. Dorm Meetings Dorm Lobbies 11 p.m. Quiet Hours Dorm Rooms

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Page 1: MOndAy - igniteu.netigniteu.net/wp-content/uploads/2016/07/16ignite_schedule.pdf · 7/16/2016  · Come see the newest and greatest in professional design as curated by scholastic

2 | IgnIte JOURnALISM UnIveRSIty 2016

MOndAyAt A gLAnce

noon Registration

Please register, turn in your car keys to a Resident Assistant (RA), and get settled in.noon-2:30 p.m., Rho Parking Lot

3 p.m. Craft Your Storytelling Skills

After being inspired at Ignite Journalism University last summer, Gabriela Mariscal ’16 and Katherine Pham ’16 created Humans of Loara, showcasing the beauty of the humans at their school. Mariscal will share the how and why of this impressive project. Afterward, daily online newspaper instructor Karl Grubaugh will teach basic storytelling techniques to inspire you to create the next great project at your school. 3 p.m., Keynote Speaker Gabriela Mariscal ‘16 of Humans of Loara and Karl Grubaugh, Elkins

4:30 p.m. Meet Your Mission Coach

● Yearbook Theme Packet Keri Kemble and Judi Coolidge Elkins

● Media Marketing Calendar David Honnold PC 190

● 2-Minute Video John Hull PC 191

● Daily News Online Karl Grubaugh PC 189

● 12-Image Photo EssayJennifer Kelley Lublin PC 188

5:30 p.m. DinnerPlease wear your Ignite Journalism University wristband visibly. You may only go through the food line one time per meal. Please make sure that your one trip includes a drink, dessert, whatever you need. All students and adults must leave the cafeteria by 6:25 p.m. daily to allow the cleaning crew to reset the space for our staff evening meetings.

5:30 p.m., Tyler Campus Center

6:30 p.m. Who’s Who? What’s What?

Creating a great publication isn’t easy! Find out how to use a proven organizational method to lead and empower everyone on your team. Plus, meet our team of professionals here to help you this week.6:30 p.m., Brynda Everman, Elkins

7:30 p.m. 90-Minute Power Ups!

● Marketing 101 Find out what it takes to market your publication in today’s fast-paced business environment. Learn about buyer behavior, marketing research principles, demand analysis, distribution, financing, pricing and product management.7:30 p.m., Jen Bladen, AC 263 (54)

noon Registration Rho Parking Lot

3 p.m. Keynote Speakergaby Mariscal, Humans of Loara

craft your Storytelling Skills elkins

4:30 p.m. Meet your Mission coach various Locations

5:30 p.m. dinner tyler campus center

6:30 p.m. Who’s Who? What’s What? elkins

7:30 p.m. Power Ups! See schedule on next page

9 p.m. Refreshments & Social networking tyler campus center

10:30 p.m. dorm Meetings dorm Lobbies

11 p.m. Quiet Hours dorm Rooms

Page 2: MOndAy - igniteu.netigniteu.net/wp-content/uploads/2016/07/16ignite_schedule.pdf · 7/16/2016  · Come see the newest and greatest in professional design as curated by scholastic

IgnIte JOURnALISM UnIveRSIty 2016 | 3Key: Time, Instructor, Room Number (Room Capacity)

●● Basic Layout Start from scratch in the development of your perfect spread. Get hands-on instruction in the beginning, middle and end of double-page spread design. 7:30 p.m., Keri Kemble, Elkins

● What is news? What makes something newsworthy? How does a journalist find a specific angle? What are some of the different ways to tell a story? A quick introduction to what news is all about -- plus a chance to begin to develop a feature profile piece. 7:30 p.m., Karl Grubaugh, PC 190 (54)

● Theme Direction/Creation A detailed discussion of the conceptual development of the yearbook, focusing on specific and unique qualities of your school and the 2017 school year.7:30 p.m., Judi Coolidge, PC 189 (54)

● Digital SLR Basics Learn how to use your camera in manual mode and finally be able to bring to life the photos you imagine. We’ll head out to take photos around campus and practice.7:30 p.m., Jennifer Kelley Lublin, PC 188 (54)

● Video Camera BasicsLearn how to use camp-provided video cameras. We’ll head out to take footage around campus and practice. 7:30 p.m. , John Hull, PC 191 (40)

9 p.m. Refreshments & Social Networking

Social networking — IRL. 9 p.m., RAs, Tyler Campus Center

10:30 p.m. Mandatory Dorm Meetings

Students and adults must attend this important meeting with the dorm Resident Assistant. Meet in the lobby of your dorm for announcements and emergency procedures.10:30 p.m., RAs, Dorm Lobbies

11 p.m. Quiet HoursPlease be in your own suite, not in the lobby. If you want to continue working or socializing, please do so quietly so that your dorm mates may sleep.10:30 p.m., Dorm Rooms

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PHOTO BY IGNITE STUDENTS 2015 PHOTO BY IGNITE STUDENTS 2015

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4 | IgnIte JOURnALISM UnIveRSIty 2016

tUeSdAy At A gLAnce

7 a.m. Breakfast tyler campus center

8 a.m. Featured Speaker c. Bruce Watterson

good design Makes for great Stories elkins

9:15 a.m. Power Ups! See schedule below

10:15 a.m. Snack elkins Fountain

10:30 a.m. Power Ups! See schedule below

11:45 a.m. Lunchtyler campus center

Adviser LuncheonFireside Room

12:45 p.m. game Plan elkins

2 p.m. Software training various locations

3:45 p.m. Snack elkins Fountain

4 p.m. Mission coach Stand Up!various Locations

Adviser ResourcesAc 263

5:30 p.m. dinner tyler campus center

6:30 p.m. game on!elkins

7:30 p.m. team Meetingstyler campus center

9 p.m. Light at night Photographyelkins Fountain

Refreshments & Mixer tyler campus center

11 p.m. Quiet Hoursdorm Rooms

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IgnIte JOURnALISM UnIveRSIty 2016 | 5Key: Time, Instructor, Room Number (Room Capacity)

7 a.m. BreakfastPlease wear your Ignite Journalism University wristband visibly. You may only go through the food line one time per meal. Please make sure that your one trip includes a drink, dessert, whatever you need. 7 a.m., Tyler Campus Center

8 a.m. Good Design Makes

for Great StoriesDesign is the basic bone structure of storytelling. Learn from good examples and your own creativity how the layout of the page can help convey the story you’re trying to tell.8 a.m., Bruce Watterson, Elkins

9:15 a.m. 50-Minute Power Ups!

● Yearbook sales Go beyond the obvious to sell more yearbooks. We’ll talk about what hurdles you may encounter with your on-campus sales and how to creatively overcome them. We’ll explore free and low-cost marketing ideas to get the word out that your book is for sale. We’ll introduce you to a YSM!9:15 a.m., David Honnold, AC 263 (54)

●● Design trends Come see the newest and greatest in professional design as curated by scholastic journalism royalty.9:15 a.m., Bruce Watterson, Elkins

● News Design Learn six essential principles of page design, applicable to print (newspaper and yearbook) and online, and see lots of great examples from the scholastic and professional press. 9:15 am., Karl Grubaugh, PC 190 (54)

● Photo Essay 101 This class will walk you through the entire process of creating your own photo essay, from choosing your story through writing captions and selecting your final 12 images. 9:15 a.m., Jennifer Kelley Lublin, PC 188 (54)

● Theme Development After you find a theme that fits your school, explore why and how theme development and copy are so important to telling that story and ways to find the voice that carries it through.9:15 a.m., Judi Coolidge, PC 189 (54)

● Composition for Videography Learn a few simple principles that will make your videos stand out. Practice shooting footage that simply looks better — from interviews to classroom shots and sporting events. 9:15 a.m., John Hull, PC 191 (40)

●● Photoshop—Selections and MaskingPhotoshop tasks can take up days of class time if you don’t have the right tools. Work better, and faster, to make quick knockouts using the best selection tools for the specific photo assignment. Use the masking tools to their full advantage.8:30 a.m., Joey Werkmeister, AC 286 (24)

10:15 a.m. SnackLook for your RAs at the fountain for a quick snack and to catch up with your staff mates.10:15 a.m., Elkins Fountain

10:30 p.m. 50-Minute Power Ups!

● Public Relations Learn fundamentals of public relations writing and editing, including press releases, fact sheets and crisis communications. Also learn how to prepare media kits. 9:15 a.m., Jen Bladen, AC 263 (54)

● Finding the Story Come to this session to learn how to find the story that will make people laugh, cry or maybe both at the same time.9:15 a.m., Karl Grubaugh, PC 190 (54)

● Indoor & Outdoor Lighting Finding great light is a challenge. Make the most of light indoors and outdoors. We’ll start in the classroom which often has poor lighting and then move outdoors. We’ll use reflective objects that we can find to bounce light—buildings, ground, etc. 10:30 a.m., PC 188 (54), Jennifer Kelley Lublin

● Design Inspiration Escape average! Learn how to find design inspiration where no one else is looking.10:30 a.m., Stephen Williams, Elkins

● Coverage and Ladder Planning The yearbook ladder tells you the who, what, where and when of page completion and deadline management. The first step in successful planning is analysis of the previous year’s book and creation of a color-coded ladder diagram in Balfour tools, on paper or in Excel. Bring a 2017 school calendar, 2016 yearbook and an open mind.10:30 a.m., Keri Kemble, PC 189 (54)

● Shooting B Roll Practice a unique 30-second technique for visual news gathering that captures supplemental footage to intercut with the main shot of your video stories. 10:30 a.m., John Hull, PC 191 (40)

●● Photoshop—Styles and AutomationThis session will introduce you to options within Photoshop to streamline your work. Learn how to apply styles and create highly productive actions to your images.4 p.m., Joey Werkmeister, AC 286 (24)

11:45 a.m. LunchPlease wear your Ignite Journalism University wristband visibly. You may only go through the food line one time per meal. Please make sure that your one trip includes a drink, dessert, whatever you need. 11:45 a.m., Tyler Campus Center

11:45 a.m. Adviser LuncheonAdvisers, please meet in the Fireside Room to enjoy a special lunch (no need to go through the cafeteria line!) with the Camp Director, Balfour’s sales representatives and all of the camp instructors. 11:45 a.m., Rick Parra, Workshop Director and Workshop Staff, Fireside Room

12:45 p.m. Game PlanWe’ve got the secret game plan from successful teams! Plan, Work, Review, Repeat. This just may change your journalism life.12:45 p.m., Brynda Everman, Elkins

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6 | IgnIte JOURnALISM UnIveRSIty 2016

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y 2 p.m. Software Training● StudioWorks: Returning Students Let us show you some of the basics of StudioWorks that you may not even know and then ramp it up to the super-duper advanced stuff that will make your designs dynamite!2 p.m., David Honnold, AC 263 (54)

● StudioWorks: First Year Students Learn the nuts and bolts of designing a spread in StudioWorks. All first year staffers will benefit from this hands-on instruction in the basic tools to create amazing designs.2 p.m., Chase Sutton, Elkins

● InDesign: Returning Students Let us show you some of the basics of InDesign that you may not even know and then ramp it up to the super-duper advanced stuff that will make your yearbook designs dynamite! Get the behind the scenes scoop on how to create a productive workflow and automate production using Balfour Tools for InDesign. 2 p.m., Brynda Everman, PC 189 (54)

● InDesign: First Year Learn the nuts and bolts of designing with InDesign. All first year yearbook staffers will benefit from this hands-on instruction in the basic tools to create amazing designs.2 p.m., Instructor TBD, PC 188 (54)

●● WordPress Learn setup, pages, posts, themes, functions and more for the WordPress content management system. 2 p.m., Joey Werkmeister, PC 190 (54)

●● Photo and Video Lab Use this time to meet with photography and videography instructors to talk about cameras, techniques and editing. 2 p.m., Jennifer Kelley Lublin & John Hull, PC 191 (40)

3:45 p.m. SnackLook for your RAs at the fountain for a quick snack and to catch up with your staff mates.3:45 p.m., Elkins Fountain

4 p.m. Adviser Power Up!

●● Yearbook Adviser Resources You said, “Common Core? What?” Don’t worry, we’ve got your lesson plans all mapped out to teach magazine, newspaper and journalistic yearbook practices from Day 1. Also learn about other Studio Balfour tools.4 p.m., Frank Ortiz, AC 263 (54)

4 p.m. Mission Stand Up!● Yearbook Theme Packet

Keri Kemble and Judi Coolidge Elkins● Media Marketing Calendar

David Honnold PC 190● 2-Minute Video

John Hull PC 191● Daily News Online

Karl Grubaugh PC 189● 12-Image Photo Essay

Jennifer Kelley Lublin PC 188

5:30 p.m. DinnerPlease wear your Ignite Journalism University wristband visibly. You may only go through the food line one time per meal. Please make sure that your one trip includes a drink, dessert, everything you need. All students and adults must leave the cafeteria by 6:25 p.m. daily to allow the cleaning crew to reset the space for our staff evening meetings. 5:30 p.m., Tyler Campus Center

6:30 p.m. Game On! If it isn’t fun, you shouldn’t be doing it! Here are some ideas to make journalism life fun and productive.6:30 p.m., Brynda Everman, Elkins

7:30 p.m. Team MeetingsFind your coach’s color grouping of tables to meet with your school staff to work on the project for Ignite Journalism University and your 2017 publications. This is serious work time and bonding time. Attendance is mandatory.7:30 p.m., Tyler Campus Center

9 p.m. Photography Power Up!

● Light at Night Learn to take pictures at night in creative ways. Open to all interested students. Make sure to bring a tripod. And for fun, bring a flash or flashlight. Knowing how to take pictures in the darkest setting—nighttime—will help you feel confident that you can take a great photo in any lighting situation.9 p.m., Gayle Nicholls-Ali, Elkins Fountain

9 p.m.

Refreshments & Social NetworkingJoin us in the Tyler Campus Center for a snack and some socializing. Photographers are encouraged to take the class meeting at the fountain. 9 p.m., Tyler Campus Center

11 p.m. Quiet HoursQuiet hours means boys in boys’ dorms, and girls in girls’ dorms. Please be in your suite, not in the lobby. If you want to continue working or socializing, please do so quietly. 11 p.m.., Dorm Rooms

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2 | IgnIte JOURnALISM UnIveRSIty 2016

WedneSdAyAt A gLAnce

7 a.m. Breakfast tyler campus center

8 a.m. dig deep for great Stories elkins

9:15 a.m. Power Ups! See schedule below

10 a.m. Snack elkins Fountain

10:15 a.m. Storytelling Photography & captionselkins

11 a.m. Power Ups!See schedule below

11:45 a.m. Lunch tyler campus center

12:45 p.m. Software training See schedule below

2:30 p.m. Beach trip Rho Parking Lot

5:30 p.m. dinner tyler campus center

6:30 p.m. Level Up!elkins

7 p.m. team Meetingstyler campus center

9 p.m. Refreshments & Social networkingtyler campus center

11 p.m. Quiet Hoursdorm Rooms

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IgnIte JOURnALISM UnIveRSIty 2016 | 3Key: Time, Instructor, Room Number (Room Capacity)

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Please wear your Ignite Journalism University wristband visibly. You may only go through the food line one time per meal. Please make sure that your one trip includes a drink, dessert, whatever you need. 7 a.m., Tyler Campus Center

8 a.m. Dig Deep for Great Stories

Never again ask, “Can I get a quote?” Learn techniques that are sure to elicit powerful anecdotes, useful stats and charged reactions. 8 a.m., Karl Grubaugh, Elkins

9:15 a.m. 40-Minute Power Ups!

● Ad salesLearn how to sell advertising like a pro and raise the big bucks. This fun, educational session will give you the confidence to succeed at sales.9:15 a.m., David Honnold, AC 263 (54)

●● Design Simplicity and EleganceLess is more. 9:15 a.m., Bruce Watterson, Elkins

●● Typography 101 What’s the difference between type, fonts and typefaces? When you hear terms like stem, ear, eye, beak and spine, do you think we’re talking about birds? Let’s talk type — where it comes from and how to identify classifications and why you care.9:15 a.m., Jen Bladen, AC 286 (24)

● Press Conference Every journalist has to know how to deal with formal news situations -- whether it’s the classic “press conference,” the “press release” or the “news gaggle.” After this session, you’ll be prepped and ready to hit the ground running when there’s formal news being announced on your campus.9:15 a.m., Karl Grubaugh, PC 190 (54)

● Environmental Portraits How to pose a person for a portrait, communicate with your subject and compose the image to get incredible portraits. We’ll practice working with people and taking great portraits, and we’ll also add in their environment to tell an even more in-depth story.9:15 a.m., PC 188 (54), Jennifer Kelley Lublin

● Filming an Interview

Set up and film an interview with a member of the Ignite Journalism University community. Learn how to use the camera and the microphone. Practice what we teach right away. 9:15 a.m., John Hull, PC 191 (40)

●● Photoshop 3 This session is hands-on Q&A time with a professional user of this complicated and powerful tool. 9:15 a.m., Joey Werkmeister, PC 189 (54)

10 a.m. SnackLook for your RAs at the fountain for a quick snack and to catch up with your staff mates.10 a.m., Elkins Fountain

10:15 p.m. Storytelling

Photography & CaptionsWe’ll discuss the importance of proportion in photographic composition such as balance, the rule of thirds, leading lines, diagonals, framing and more. Let’s be honest —the short writing in your book is the easiest to read, so draw in those reluctant readers with great writing. This general session will share the methods for writing, revising, and editing what should be the best writing in your book.10:15 a.m., Jennifer Kelley Lublin and Judi Coolidge, Elkins

11 a.m. 40-Minute Power Ups!

● Balfour Marketing Tools Let’s look at the technology tools you can incorporate into your marketing plan to help sell more books and ads. From SmartPay, Balfour.com, AdBuilder, QR codes, eYearbooks and so much more!11 a.m., David Honnold, AC 263 (54)

●● Visual-Verbal Connections There are many graphic tools available to convey great yearbook themes, not to mention great feature stories. Striving to create a visual voice that is uniquely your school, your year? Consider the savoir faire of dramatic headline packaging coupled with dominant photographic images.11 a.m., Bruce Watterson, Elkins

● NewswritingSo what makes newswriting ... newswriting? In this quick session, you’ll get a practical introduction to the elements of newswriting that are useful

in any journalistic medium.11 a.m., Karl Grubaugh, PC 190 (54)

● Action Photography Capturing action for the publication takes practice, knowledge of the sport and the right equipment. After talking about covering sports, we’ll head outside to see the RAs play a quick game of sand volleyball to give us an opportunity to practice our skills. 11 a.m., Keri Kemble, PC 188 (54)

● Specialized Caption Writing Learn how to write those other kinds of captions like for group portraits, sports, etc. 11 a.m., Judi Coolidge, PC 189 (54)

● Video Editing BasicsLearn the basics of Final Cut Pro including how to import video, basic editing and how to export to different formats. 11 a.m., John Hull, PC 191 (40)

11:45 a.m. Lunch Please wear your Ignite Journalism University wristband visibly. You may only go through the food line one time per meal. Please make sure that your one trip includes a drink, dessert, whatever you need.11:45 a.m., Tyler Campus Center

12:45 p.m. Software Training

● StudioWorks: Returning Students Let us show you some of the basics of StudioWorks that you may not even know and then ramp it up to the super-duper advanced stuff that will make your designs dynamite!2 p.m., David Honnold, AC 263 (54)

● StudioWorks: First Year Students Learn the nuts and bolts of designing a spread in StudioWorks. All first year staffers will benefit from this hands-on instruction in the basic tools to create amazing designs.2 p.m., Chase Sutton, Elkins

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4 | IgnIte JOURnALISM UnIveRSIty 2016

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y ● InDesign: Returning Students Let us show you some of the basics of InDesign that you may not even know and then ramp it up to the super-duper advanced stuff that will make your yearbook designs dynamite! Get the behind the scenes scoop on how to create a productive workflow and automate production using Balfour Tools for InDesign. 2 p.m., Brynda Everman, PC 189 (54)

● InDesign: First Year Learn the nuts and bolts of designing with InDesign. All first year yearbook staffers will benefit from this hands-on instruction in the basic tools to create amazing designs.2 p.m., Instructor TBD, PC 188 (54)

●● WordPress Learn setup, pages, posts, themes, functions and more for the WordPress content management system. 2 p.m., Joey Werkmeister, PC 190 (54)

●● Photo and Video Lab Use this time to meet with photography and videography instructors to talk about cameras, techniques and editing. 2 p.m., Jennifer Kelley Lublin & John Hull, PC 191 (40)

2:30 p.m. Beach Trip Meet in the Rho parking lot. Your RAs will check off the your name as you get on the bus to the beach, and then check your name off again as you board the bus to return back to campus. Buses will leave as they fill up.

Bring a towel, sunscreen and drinking water. You may bring your cameras, but please beware of sand and water near such expensive equipment. The RAs will have a few beach toys (football, volleyball) to play with. All buses leave the beach to head back to campus at the same time.

no outside visitors. Students may not ride in a car to the beach — even with an adviser — they must be on the buses.

Please be sure keep your name tag/room key from beach wear to the clothes for dinner! 2:30 p.m., RAs, Rho Parking Lot

5:30 p.m. Dinner Please wear your Ignite Journalism University wristband visibly. You may only go through the food line one time per meal. Please make sure that your one trip includes a drink, dessert, everything you need. All students and adults must leave the cafeteria by 6:25 p.m. daily to allow the cleaning crew to reset the space for our staff evening meetings. 5:30 p.m., Tyler Campus Center

6:30 p.m. Level Up! Working the plan and planning the work just got real. How to keep track of your progress and meet your goals.6:30 p.m., Brynda Everman, Elkins

7 p.m. Team MeetingsFind your coach’s color grouping of tables to meet with your school staff to work on the project for Ignite Journalism University and your 2017 publications. This is serious work time and bonding time. Attendance is mandatory.1 p.m., Tyler Campus Center

9 p.m. Refreshments & Social Networking

Social networking — actually in person!9 p.m., Tyler Campus Center

11 p.m. Quiet HoursQuiet hours means boys in boys’ dorms, and girls in girls’ dorms. Please be in your suite, not in the lobby. If you want to continue working or socializing, please do so quietly so that your dorm mates may sleep.Dorm Rooms

PHOTO BY IGNITE STUDENTS 2015

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2 | IgnIte JOURnALISM UnIveRSIty 2016

tHURSdAy A gLAnce

7 a.m. Breakfast tyler campus center

8 a.m. Storytelling Marketing elkins

9:15 a.m. Power Ups! See schedule below

10:15 a.m. Snack elkins Fountain

10:30 a.m. Power Ups! See schedule below

11:45 a.m. Lunchtyler campus center

12:45 p.m. Mission Stand Up! elkins

1:30 p.m. team Meetings tyler campus center

5 p.m. deadline Fireside Room

5:30 p.m. dinner tyler campus center

6:30 p.m. game on!elkins

7:30 p.m. Movie night?? elkins

9 p.m. Pizza Partytyler campus center

9:30 p.m. talent Showelkins

11 p.m. Quiet Hoursdorm Rooms

Page 10: MOndAy - igniteu.netigniteu.net/wp-content/uploads/2016/07/16ignite_schedule.pdf · 7/16/2016  · Come see the newest and greatest in professional design as curated by scholastic

IgnIte JOURnALISM UnIveRSIty 2016 | 3Key: Time, Instructor, Room Number (Room Capacity)

7 a.m. Breakfast Please wear your Ignite Journalism University wristband visibly. You may only go through the food line one time per meal. Please make sure that your one trip includes a drink, dessert, whatever you need. 7 a.m., Tyler Campus Center

8 a.m. Storytelling MarketingMarketing isn’t just about trying to build advertising and yearbook sales; it’s about building relationships. The result may yield more sales, but readers and viewers want authenticity and a storytelling marketing strategy can be the difference between solidifying reader relationships or losing them.8 a.m., Jen Bladen, Elkins

9:15 a.m. 50-Minute Power Ups!

● Social Media MarketingUnderstand the importance of branding and how these principles can be applied to Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn, Google+ and blogs.9:15 a.m., David Honnold, AC 263 (54)

●● Infographics Let’s look at great examples of data visualization from professional publications and the best of high school journalism. 9:15 a.m., Keri Kemble, Elkins

●● Feature WritingWe’ll explore the power of narrative to help create the kinds of stories that stick with readers long after they’ve put down our publications. If you fancy yourself a writer, this session is for you.9:15 a.m., Karl Grubaugh, PC 190 (54)

● Group Portraits Practice taking group photos. It’s not easy to get a big group to line up (that’s your job, too!) and look interesting. Explore options beyond the obvious. And learn how to focus on all rows at the same time.9:15 a.m., Jennifer Kelley Lublin, PC 188 (54)

● Theme Copy Every theme requires both a visual and a verbal component. Some schools have nailed the visual, but still need to work on the verbal to avoid the clichés that pepper so many yearbooks. Come find out the process (yup, there’s a process that

works!) to develop the words that make the hair on your arms stand up and bring tears to your eyes.9:15 a.m., Judi Coolidge, PC 189 (54)

● Video Editing TechniquesLearn Final Cut Pro tips and tricks including color correction, split screen, special effects, key framing and titles. 9:15 a.m., John Hull, PC 191 (40)

●● Illustrator Basics Learn Adobe Illustrator’s tool palette, menus, layers, color palette and tracing tools to create real-world projects for your school publications. 8:30 a.m., Joey Werkmeister, AC 286 (24)

10:15 a.m. Snack Look for your RAs at the fountain for a quick snack and to catch up with your staff mates.10:15 a.m., Elkins Fountain

10:30 a.m. 50-Minute Power Ups!

● Marketing Calendar 10:30 a.m., David Honnold, AC 263 (54)

●● Design: How’d They Do That? Bring magazine pages, websites and other professional designs and we’ll deconstruct them to determine how they were created. 10:30 a.m., Bruce Watterson, Elkins

●● Sports Writing Ten top tips for tip-top sports writing. Athletic talent? Optional. Interest in telling compelling stories that happen to have a sports element? Required. 10:30 a.m., Karl Grubaugh, PC 190 (54)

● Photoshop for Photographers Learn Adobe Photoshop for photographers. We’ll look at real-world Photoshop uses with a focus on retouching.10:30 a.m., Jennifer Kelley Lublin, PC 188 (54)

●● Headline Writing and Design Create a verbal-visual connection to accentuate your spread’s message with a well-written and well-designed headline.10:30 a.m., , Keri Kemble, PC 189 (54)

● Digital Graphics for Video Learn how to incorporate Adobe Photoshop and Illustrator to support your videos. 10:30 a.m., PC 191 (40)

●● Illustrator in Action Use Adobe Illustrator’s tool palette, menus, layers, color palette and tracing tools to create real-world projects for your school publications. 1 p.m., Joey Werkmeister, AC 286 (24)

11:45 a.m. LunchPlease wear your Ignite Journalism University wristband visibly. You may only go through the food line one time per meal. Please make sure that your one trip includes a drink, dessert, whatever you need.11:45 a.m., Tyler Campus Center

12:45 p.m. Mission Stand Up!● Yearbook Theme Packet

Keri Kemble and Judi Coolidge Elkins● Media Marketing Calendar

David Honnold PC 190● 2-Minute Video

John Hull PC 191● Daily News Online

Karl Grubaugh PC 189● 12-Image Photo Essay

Jennifer Kelley Lublin PC 188

1:30 p.m. Team Meetings

Sit in your color area with your school staff in the Tyler Campus Center to complete your individual or group project for Ignite Journalism University. Projects are due in the Fireside Room no later than 5 p.m. 1:30 p.m. - 5 p.m., Tyler Campus Center

5 p.m. Deadline Please turn in your assignment at the Fireside Room by 5 p.m. Once your school has submitted the project, then you may sign-up for a critique with the instructor, rep or coach of your choice for Friday morning. Sign-ups are on a first come, first served basis. To reserve the time slot that you desire, you may submit your assignment form before 5 p.m.5 p.m., Fireside Room

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Please wear your Ignite Journalism University wristband visibly. You may only go through the food line one time per meal. Please make sure that your one trip includes a drink, dessert, everything you need. All students and adults must leave the cafeteria by 6:25 p.m. daily to allow the cleaning crew to reset the space for our staff evening meetings. 5:30 p.m., Tyler Campus Center

6:30 p.m. Game On! You have completed your mission. Now what? Let’s celebrate.6:30 p.m., Brynda Everman, Elkins

7:30 p.m. Movie NightYour RAs will take a voice vote during the week to determine what movie you’d like to watch together. 6:30 p.m., Elkins

9 p.m. Pizza PartyJoin us in the Tyler Campus Center for a snack before heading over to see if journalists really do have talent. 9 p.m., Tyler Campus Center

9:30 p.m. Talent ShowWe know that journalism isn’t your only talent. Sign up with your RAs during the week to perform for us. Come on, show off your other talents too!9:30 p.m., Elkins

11 p.m. Quiet HoursQuiet hours means boys in boys’ dorms, and girls in girls’ dorms. Please be in your suite, not in the lobby. If you want to continue socializing, please do so quietly so that your dorm mates may sleep. 11 p.m., Dorm Rooms

PHOTO BY IGNITE STUDENTS 2015PHOTO BY IGNITE STUDENTS 2015

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7 a.m. Breakfast Please wear your Ignite Journalism University wristband visibly. You may only go through the food line one time per meal. Please make sure that your one trip includes a drink, dessert, whatever you need. 7 a.m., Tyler Campus Center

8 a.m. Critiques Sign up for a consultation appointment with an instructor or coach on Thursday at 5 p.m. Please be on time Friday morning, ready to learn. Critiques are to give you constructive feedback to take back to school and create your best 2017 publication. 8 a.m.—10 a.m., Various Locations

10 a.m. Snack Look for your RAs for one last snack. 8 a.m.—10 a.m., Elkins Fountain

10:15 a.m. Professional Sports Journalism

Mike Bresnahan covers the Lakers for the Los Angeles Times. He started the beat in 2004, a month after Shaquille O’Neal was traded, and covered several seasons of mediocrity before the Lakers won back-to-back championships in 2009 and 2010. Now they’re back to mediocrity, and he’ll tell us all about it while sharing photos by Los Angeles Times photographer Wally Skalij. 10:15 a.m., Keynote Speaker Mike Bresnahan, Elkins

11:15 a.m. Awards and Closing Congratulations! Stomp, clap and cheer— you made it. Celebrate for each other as you get recognized for the great work you did all week. Sit back and enjoy a photo recap of the week’s activities.11 a.m., Elkins

nOOn DismissalPlease pack up, move out of your dorm rooms, drop your linens off in your dorm lobby and return your dorm keys to your RA. Students who drove their own vehicle may collect their car keys from RAs at this time. Pepperdine vans will shuttle your luggage to the Rho Parking Lot, where you can arrange to be picked up.

7 a.m. Breakfast tyler campus center

8 a.m. critiques various Locations

10 a.m. Snack elkins Fountain

10:15 a.m. Keynote Speaker Mike Bresnahan, Los Angeles times

elkins

11 a.m. Awards and closingelkins

noon dismissal

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