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Moncler and QDF open first permanentbranded airport store in Middle East

By Hibah Noor on January, 31 2017 | Retailers

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Qatar Duty Free (QDF) and luxury French-Italian brand Moncler have opened a dedicated boutique inHamad International Airport (HIA) - launching the first permanent airport store for Moncler in theMiddle East.

Located in the main Duty Free Plaza South in HIA’s recently awarded five-star terminal, the newMoncler boutique has become a permanent fixture in QDF’s extensive luxury retail space, followingthe Moncler pop-up store that’s been delighting global travellers since late last year. The newdedicated boutique continues to provide passengers travelling through HIA with the very latestMoncler men’s and women’s collections along with the luxury brand’s sought after accessories,including shoes and bags.

Qatar Duty Free Senior Vice President, Mr. Luis Gasset, said: “I am delighted to extend ourpartnership with leading luxury and lifestyle brand, Moncler, to open a dedicated brand boutiqueinside our award-winning, five-star airport, HIA. Moncler is known for its commitment to providingexceptional style and quality, and it is this commitment to excellence that complements the Monclerand Qatar Duty Free partnership.”

The new Moncler boutique has been architecturally designed to honour the luxury brand’s aestheticand vision, with French Chêne Fumeé wood panelling set against beautiful grey marbled ceilings, andwalls with stunning white Calcatta marble display cases – all paying homage to Moncler’s alpineheritage.

The Moncler boutique is a welcome addition to Qatar Duty Free’s already 70 plus premium boutiqueslocated strategically throughout the terminal, providing travellers at HIA the very best in duty freeshopping. Moncler joins other leading luxury brands including Bally, Burberry, Coach, Hermès, HugoBoss, Rolex, and Bulgari, along with Harrods.

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HIA, the home of QDF, has recently been announced as a five-star airport by Skytrax, becoming oneof only six airports in the world to receive the title, and the only airport in the Middle East. In 2016,HIA was named fifth ‘Best Airport for Shopping’ and ‘Best Airport in the Middle East’ for the secondconsecutive year at the Skytrax world airline awards. Last year, HIA became the first Middle EasternAirport in the world to make the ‘World’s Top 10 Best Airports’ at the awards ceremony held in March.