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Celebrating & Learning Celebrating & Learning From Our First Year
MBL 2010 RetreatMBL 2010 Retreat
What have we done for “us”?
• MBL Member Directory
• Connected with national leaders
• Joined regional effort
• Secured funding
• Boosted social media efforts
• Presented MBL throughout region
Current Stats
Members: 54 members
Grant for Directory: $1,250
Directory: 2,500 copies
Member Feedback Future marketing tools:
1. Newspaper Ads
2. Stickers
3. Radio Ads
What are we doing well?
- Using social media; directory
- Professional launch of program
Room for improvement?
- Challenge businesses to buy from other members
- More presentations and active volunteers
- Collaboration networking
Community FeedbackAwareness
- In one day, 89 people from our region filled out the survey!- 30% -- look for the sticker when they shop- 59% -- didn't know there was a directory
Who’s missing from the Directory?
1) Local Restaurants 2) Producers—local butcher shop 3) Artists
Support mission of MBL?1) Use the MBL Directory (94%!) 2) 14%: Want to become a supporter ($25/year)3) Suggestion: List Community Supporters in MBL Directory
Community Feedback II
Support your Locally Owned Businesses?1) Shop local first2) Buy from farmers 3) Encourage friends/neighbors
Successes of MBL?1) Survey! 2) MBL Decals 3) Public Education
Room to Improve?1) Visibility events --Shift mob2) More PR3) More community involvement
What can WE do for US?
• Send your press releases/newsletters to MBL• Share your specials/sales/events with us • Hand out directories • Make sure directories are well displayed• Ask us about hosting a Shift Mob• Put MBL logos into your advertisements• Mention MBL in radio ads• Share your gifts! How would you like to help?
Moving Forward Together
1. Vision of our Local Economy in 5 years
2. How do we make this regional?
3. Who should be part of our 2011 MBL Steering Committee?
Questions?