3Half Yearly 2019

MOMENTSAn insight into the world of Mobis

Mobis Newsletter

1. CONFERENCE AND EVENTS • Distributor Parts Conference • Parts & Accessories Managers Conference • Retailer Meet

2. MARKETING COLLATERALS • Events Collaterals • Mobile App Collaterals • New Launches Collaterals

3. DIGITAL PRESENCE • Social Media • Video Marketing • Mobile App

4. HYUNDAI GENUINE ACCESSORIES • Venue Accessories - Interior • Venue Accessories - Exterior • New Launches -Common Accessories

5. TRAININGS • Classroom Training Content • Accessory Trainings Highlights • DPOS Trainings Highlights • Online Trainings- LMS

6. SALES NETWORK • Exclusive Retailers • Distributor Events • HMIL Service Camps

7. ACCESSORIES COUNTER & DISPLAY IN SHOWROOM

8. GLOBAL DELEGATES VISIT AT MOBIS INDIA

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TABLE OF CONTENT

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Conferences and Events

DISTRIBUTOR PARTS CONFERENCE (DPC)

Every year, Mobis India conducts events and conferences to connect, support and encourage the Sales Network. This helps us maintain a healthy interaction with all the individuals connected with Hyundai Mobis.

This year, Mobis India conducted 1st ever Distributor Parts Conference, DPC in the month of April’19 and Retailer meets in the month of May-July ’19.

In year 2018, Mobis conducted National Parts Conference for its dealers. With same zeal, this year

Mobis India conducted its 1st ever Distributor Specific Part Conference (DPC) on 9th -11th April, 2019 in

the beautiful city Ho Chi Minh city, Vietnam with participation of more than 35 Distributor principals

across India. The conference started with opening remarks from Mr. Woosuk Leem, Managing

Director, AS-Parts, which was followed by Mr. Ram Kumar, Group Head, Sales & Marketing. Each

department shared their extensive plans through presentations such as Marketing, Network

Enhancement, Accessories, Inventory and Logistics. On the concluding note, our Group Head, Mr.

Ram Kumar conducted a Q&A Session and discussed all the queries assuring earliest resolution to

the participants. A group photo was taken to capture the successful event.

With a fruitful session that resulted in upscaling the knowledge and association of distributors with

Mobis, an award ceremony was organised to acknowledge the efforts and hard work of our

distributors in growing Hyundai Genuine Parts & Accessories business. All the achievers were

felicitated with the award and gift for performing commendable job. The jam-packed session

ended with international dance performances and gala dinner.

Second day of itinerary was set for leisure & sightseeing with all travel arrangements. A much

appreciated feedback was received from Distributors on business sessions & event as whole.

Opening Remarks byMr. Woosuk Leem,

MD, AS-PARTS

Best Distributor AwardNIMBUS Mobis

Sightseeing in Vietnam Group photograph

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PARTS & ACCESSORIES MANAGERS CONFERENCEThis year, Parts & Accessories Managers Conference was conducted in two beautiful locations, Mussoorie for North & West Region and Vizag for South & East Region in the month of July.

The agenda for this year’s conference was to educate the participants on parts & accessories, business process and provide them professional training.

A separate session was organised for Parts Managers and Accessories Managers to provide in-depth knowledge related to their field. There was a huge participation with 394 managers from PAN India. A fully accessorised Hyundai Venue became the showstopper which gathered a lot of attention by the participants and the queries related to accessories were acknowledeged by the MIN representatives.

A separate session for distributor parts managers was also arranged to give them special attention and help them understand our business process effectively.

Day 1 of the event was dedicated to easy check-ins and sightseeing followed by Welcome dinner for the guests. Day 2 was jam-packed sessions by MIN representatives which was helpful, knowledgeable and an effective session as stated by the participants. The session was followed by a group photo. Award ceremony was arranged to felicitate the top performers and the celebrations were continued with performances & gala dinner. On Day 3, Distributor specific conference was set-up to help Distributor Parts Managers gain better insight of our business process.

Overall the event was a grand success with positive feedback by the participants on location, event and hospitality. Here are the glimpses of the event.

Conferences and Events

Opening Remarks by Mr. Hwang Se Moon, Coordinator, Sales & Marketing

Accessorised Car at the conference MOBIS Overview by Mr. Ram KumarGroup Head, Sales & Marketing

Group Photo at Vizag, South & East Region Accessories display at the conference Award Distribution Ceremony

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RETAILER MEET 2019

Every year, Mobis India organises Retailer Meets in different cities to ensure a healthy and

flourishing relations with our Distributors and Retailer Network. This year, the meet began with our

distributor – Triumph Mobis , Haryana and its retailer network.

Conducted on 22nd May 2019, the event hosted a feast of information, entertainment activities,

awards ceremony and felicitation to Distributor Principal Mr. Manu Gupta which altogether looked

every bit like a festival. The event took place at one of the most beautiful hotels in Gurgaon , WESTIN

that oozes luxury and elegance. The ballroom observed the presence of 135 superheroes from

Gurgaon, Karnal and Hisar.

Mr. Ram Kumar (Group Head, Sales & Marketing) shared company's vision and further plans.

Mr. Manu Gupta (Distributor Principal, TRIUMPH Mobis) shared his association with Mobis and

aftermarket network. Distributor Testimonial Video was played sharing the journey of our distributor

with Mobis and the support given by various departments. Mr. Mayank Sinha (HOD, Network

Enhancement) shared his brief plan with retailers which was highly appreciated by the guests.

Mobis also felicitated our distributor principal, Mr. Manu Gupta for his active performance in

growing Hyundai Genuine Parts & Accessories business.

Top 9 retailers of Gurgaon, Karnal and Hisar region were awarded for their best performance and

high sales. Our guests were actively engaged in various interactive games, dance performances

and activities. A dedicated platform for accessories display grabbed many eyeballs and Mobis

distributed Hyundai Genuine Accessories as a token of remembrance to the participants. The event

was concluded with cocktail dinner and a group photograph to capture the successful event.

Welcome Note byMr. Amit Bagga,

HOD Marketing

Mobis Overview byMr. Ram Kumar,

Group Head, Sales & Marketing

TRIUMPH Mobis Overview byMr. Manu Gupta,

Distributor Principal,TRIUMPH Mobis

Group photo-Retailer Meet

Conferences and Events

Marketing Collaterals

To support our sales network and ensure that they stay updated of new content, Hyundai Mobis keeps on developing collaterals and promotional materials in the form of Leaflets, Standees, Banners, Backdrops and Posters which are shared with Dealers and Distributors on regular basis. Collaterals are the means through which company establishes a brand awareness and sends out brand communication to the outside world. This year, we shared several collaterals with different message.

1) Collaterals for Events:E-copies of the collaterals were shared with sales network consisting posters, standees, backdrop & banner which can be utilised by them during Retailer Meets & Mechanic meets for creating brand awareness about Mobis.

2) Collaterals for Mobile App:Collaterals like Standees and Posters with scannable QR code for Android & iOS platforms were shared as electronic copies to download mobile applications “Hyundai Genuine Accessories” directly on the mobile phones. These collaterals help in promoting and increasing awareness about the range of Hyundai Genuine Accessories. You can download the app, add accessories in your wish list and generate an enquiry at the nearest dealership.

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Marketing Collaterals

3) Hyundai Genuine Accessories – New Launches:With new accessories launch of various models; collaterals in form of leaflets help share relevant details like product code, MRP and detailed information about Hyundai Genuine Accessories. Further, standees help promote the brand and product visibility at dealership showrooms.

CRETA SANTRO

CRETA SANTRO

COMMON ACCESSORIES

COMMON ACCESSORIES

GRAND i10 XCENT

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Digital Presence

Digital Media plays a vital role in creating brand awareness about any company in a very short span of time. It is a medium to target direct and potential customers. Through digital presence, it is easier to capture the mass audience as well as targeted audience with effective promotional campaign.

SOCIAL MEDIAWith nearly one & half years of our online presence, Mobis has captured more than 1.6 lacs of audience through social media channels with 280 posts so far covering topics like Anti-counterfeit Day, FCCC moments, Genuine Parts & Accessories, Indian & Global festivals, Global cause, etc.ORM: Through Online Reputation Management , we ensure a quick resolution to online queries raised on all the platforms. We ensure quick automated replies as well as specific replies on concerned queries.

A GLIMPSE OF SOCIAL MEDIA

#Events & #HMILSupportProgram

#GlobalCause & #Festivals

#HyundaiGenuineParts #HyundaiGenuineAccessories

DISTRIBUTOR TESTIMONIAL:Through this video, we showcased our association with distributors and their valuable testimonials for Mobis. Their positive feedback is our motivation and gives us pride in what we are doing.

Video views: 58,000 on YouTube alone.

CORPORATE VIDEO:Through this video, Mobis India showcases its milestones, business processes, sales network and achievements in 2018 and 2019. This video highlights Mobis journey so far.

Video views: 24,000 on Facebook.

HYUNDAI GENUINE ACCESSORIES APP:This video is about industrywide 1st Mobile App for Accessories “Hyundai Genuine Accessories” in India. This video is a tutorial to showcase the features of Mobis newly launched app like dealer locator, brochures/leaflet download section, wish list & enquiry generations and many more.

Video views: 23,000 on Facebook.

AFTERMARKET NETWORK TESTIMONIAL:Aftermarket Network is an integral factor for our success and we believe that their testimonials are quite essential for us. It gives us a pride moment to understand that our Aftermarket Network is equally happy to associate with Mobis.

Video views: 20,500 on Instagram.

Digital Presence

VIDEO MARKETINGVideo marketing is a powerful strategy to promote and grow brand awareness through online posts especially in social media. According to Hubspot specialist , 90% of users say that product videos are helpful in the decision-making process.Videos are engaging and share relevant details in an effective manner. Hence this year, HyundaiMobis has widened the focus on developing videos for creating effective brand strategy.

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Hyundai Genuine Accessories App

According to the statistics, India has nearly 80% of mobile users vs the world’s average of 50%. Thisexplains the growing potential of Mobile marketing. Understanding the current needs of market,Mobis India has developed a mobile application for Hyundai Genuine Accessories which is industrywide 1st car accessories mobile app.

HOW THIS APPLICATION WILL BE BENEFICIAL FOR OUR SALES NETWORK?1. Tool for Customer – To customise & choose the accessories, download car brochure / accessoriesleaflet for respective Hyundai Car.2. Tool to Generate Enquiries – To generate online & showroom traffic and hence, conversion ofonline leads into sales.3. Tool for Sales Team – Effective tool for brand awareness & product portfolio among customers,dealers/ distributors.This application is a complete accessories catalogue for the users with following key features:• List of Hyundai Car Models & Accessories• Profile set-up for personalised experience• Colour bar to select / change car colour on• Specific Accessory• Enquiry generation by user• Dealer locator• Download Cars brochure / Accessories leaflet• Accessories preview (Before/After accessorising)

The application is available on Android and iOS platform with the name of: Hyundai Genuine Accessories. You can download the app and explore the range of accessories before even installing them on your car.Android: https://goo.gl/MYpU9HiOS: https://goo.gl/58gDcY

Home Page Select Type Detail Page Select Accessories Wish List Dealer Locator

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Designer Mat Part No.- K3S13AP001

Boot MatPart No.- K3S17AP000

3D Cabin MatPart No.- K3S13AP000

Carpet Mat PremiumPart No.- K3S14AP002

Black All Weather MatPart No.- K3S14AP003

Mud FlapPart No.- K3S42AP000

Part No.-K3S11AP010BRS & K3S11AP030BRS

Part No.- K3S11AP016BVP & K3S11AP036BVP

Part No.- K3S11AP012KBE & K3S11AP032KBE

Part No.- K3S11AP013GPB &K3S11AP033GPB

Hyundai Venue Genuine Accessories

Floor Mat

Seat Covers

INTERIOR

Hyundai Venue Genuine Accessories

Wheel Ring 16”_Lava RedPart No.- K3S10AP004

Wheel Ring 16”_Denim BluePart No.- K3S10AP000

Body CoverPart No.- K3S26AP000

Roof Wrap Matte BlackPart No.- K3S20AP001

Window BeadingPart No. - K3S24AP000

Door Scuff PlatePart No. - K3S45AP000

Side Step Part No. - K3S37AP000

Sporty DecalsPart No.- - K3S20AP000

Head Lamp GarnishPart No. - K3S30AP001

Tail Lamp GarnishPart No. - K3S30AP004

Fog Lamp GarnishPart No. - K3S30AP002

Door Side Moulding ChromePart No. - K3S33AP001

Front Blinker GarnishPart No. - K3S30AP000

Rear Boot GarnishPart No. - K3S30AP003

Rear Reflector GarnishPart No. - K3S30AP005

ORVM GarnishPart No. - K3S30AP006

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EXTERIOR

Tyre Valve, Part No.- ACS83AP019 240 g Balancing Weight, Part No.- ACS84AP000

Car Perfume Jazz, Part No.- ACS75AP004 Tyre Valve Caps, Part No.- ACS83AP016

Tyre Dresser All Shine 30ml, Part No.- ACS83AP018 3 Way Mfi Charging, Cable Part No.- ACS63AP002

Bio Car Shampoo 20ml, Part No.- ACS83AP017 Key Chain-Premium, Part No.- ACS83AP010

New Launches Common Accessories

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Skilling is not to be considered as an end in itself, but as the stepping stone for an aspirational career. Our commitment towards Skilling and Higher value addition of the workforce has made us increase the number of trainings and diversify the training pedagogy using conventional and digital tools. This will enable us to meet the objectives and aspiration of all stakeholders.

CLASSROOM TRAINING:Classroom training is considered as the most effective form of learning. Attending a class requires an investment of time and effort, but the rewards are significant. The  classroom  environment removes you from the distractions of everyday work so that you can focus on improving your development skills.

ONLINE TRAINING:In the era of rapid digitisation, MIN is promoting online trainings in addition to the regular classroom trainings. Online training  is a form of instruction that takes place completely on the internet. It involves a variety of multimedia elements, including graphics, audio, video, and web-links, which all can be accessed through one's internet browser.

BENEFITS OF TRAINING:1. Improving the employability of our workforce through up-skilling and re-skilling2. Addressing the knowledge gap from academic level to industrial level3. Adapting to new roles in the Automotive ecosystem4. Improved productivity for the industry and better knowledge

Trainings

Digital Trainings Classroom Trainings

HUMAN CAPITAL CREATION

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SYSTEMS – The understanding of the DPOS helps in conducting daily operations smoothly.

INVENTORY MANAGEMENT – Helps dealership to keep the right inventory at the right time for fulfilling the customer’s part requirement .

WAREHOUSE MANAGEMENT – Understanding basic principles of Warehouse Layouting.

SELLING SKILLS – Empowering the Accessory manager with selling skills for increasing the sales.

PRODUCT KNOWLEDGE – Helps in understanding the Feature Advantage & Benefit of the product which in turn makes him confident about the product.

Classroom Training Content

DEALER TRAININGS

DPOS

SYSTEMS

INVENTORYMANAGEMENT

WAREHOUSEMANAGEMENT

SELLING SKILLS

PRODUCTKNOWLEDGE

FEATURES,ADVANTAGES, BENEFITS

ACCESSORY

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0%

20%

40%

60%

80%

100% 97%

Relevance Content

Series2 97% 98% 94% 99% 99% 98%

Durationof

Training

Knowledgeof

Trainer

Way ofPresentation

OverallScore

98% 94% 99% 99% 98%ACCESSORY TRAINING-PARTICIPANT'S FEEDBACK

Selling skills and Accessory training atAhmedabad ( 23rd-24th May)

Accessory Training at Bhopal RO:16th & 17th May ‘19

MIN Orientation training at INQC,Faridabad (14th March)

Selling skills and Accessory training atLucknow (25th April)

Accessory Trainings Highlights

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DPOS Trainings Highlights

DPOM & DPOS Training at Panchkul(25th & 26th April 2019)

DPOM & DPOS Training at Mumbai(16th & 17th May 2019)

DPOM & DPOS Training at Ranchi(18th & 19th Feb 2019)

DPOM & DPOS Training at Guwahati(13th & 14th Feb 2019)

DPOS TRAINING-PARTICIPANT'S FEEDBACK

0%

20%

40%

60%

80%

100% 97%

Relevance

Series2 97% 93% 86% 98% 98% 94%

Durationof

Training

Knowledgeof

Trainer

Way ofPresentation

OverallScore

93%86%

98% 98% 94%

Content

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A  Learning Management System  (LMS) is a  software application  for the administration, documentation, tracking, reporting, and delivery of  educational  courses, training programs, or learning and development programs.  

The Learning Management System concept emerged directly from E-Learning. Although the first LMS appeared in the higher education sector, the majority of the LMS’s today focus on the corporate market. Learning Management Systems make up the largest segment of the learning system market.

Learning Management System is designed to identify training and learning gaps, utilising analytical data and reporting. LMS focuses on online learning delivery and support a range of uses, acting as a platform for online content, including courses, both asynchronous based and synchronous based.

BENEFITS OF LMS:• Organises e-Learning content at one location.

• Provides unlimited access to e-Learning materials.

• Easily tracks learner’s progress and performance.

• Reduces Learning and Development costs.

• Reduces Learning and Development time.

• Keeps organisations up-to-date with compliance regulations.

• Quickly and conveniently expands E-Learning courses.

• Integrates social learning experiences.

Online Trainings- LMS

EFFECTIVE UTILISATION OF THE DIGITAL PLATFORM UNDER 4 STEP STRATEGY

Publishing OnlineModules

Uploading Videos

E- learning modules/ Voice based training

Online Test

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The Knowledge Centre entails various training presentations for technical knowledge and skill enhancement. The major topics covered in Knowledge Centre are Inventory Techniques training, Parts Technical Information, DPOS Manuals and Inventory Warehouse Manuals.

Learning Management System

KNOWLEDGE CENTRE

The Audio Video Hub consists of various video modules for skill enhancement of Channel Partners. The category under which video modules uploaded are Accessory Fitment, Operational, Behavioural, Motivational and Technical.

AUDIO VIDEO HUB

Type of video

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Expansion of our retailer network across the country is the proof of grown awareness about Hyundai Genuine Parts & Accessories. Increased awareness results in on time availability of Hyundai Genuine Parts & Accessories and hence, growth in the business.

Hyundai Mobis promotes the retailer network with support through marketing collaterals like Genuine parts leaflets & CI guidelines to follow which help them establish the brand name and register themselves as an authorised retailer with Hyundai Mobis.

Glimpse of grown retailer network this year across India:

Sales Network

Govind Automobiles ,Sanganer Road

NAS By MGF Mobis Authorised Retailers in MumbaiUnder W1DBA

San Marketing By MGF Mobis Royace Auto By Talwar Mobis Kanpur

Developing Distributors Owned New Retail Counters –GRG Mobis

Exclusive Retailers

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Hyundai Mobis has widely spread the awareness through its Distributor network. Our distributors leave no stone unturned to ensure that the awareness and availability of Hyundai Genuine Parts & Accessories reach its customer on desired time and ensure a continuous growth in the sales of business.

Our Sales network keeps inspiring hundreds of retailers across the country by conducting regular meets and spreading awareness through business sessions.

Through these meets, it gives our distributors a platform to interact directly with each retailer, understand the market needs and resolve any query related to the business. It is a two-way communication platform where the business expectations are discussed and agreed upon. The session is followed by dinner and gift distribution to the participants.

Going Deeper: Event by Distributors

Retailer Meet

Retailer Meet at Rewari by Triumph Mobis at Rewari (March 2019)

Retailer Meet at Lucknow by Beeaar Mobis (May 2019)

Retailer Meet at Hisar By Triumph Mobis (March 2019)

Total No. of Retailer Meets: 3718

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NorthSouthEastWest

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Mechanic MeetEvents play a vital role in building association among the participants through a common objective. Our Sales network involves themselves in regular Mechanic Meets to induce a strong association between them and the mechanics. It is essential for mechanics to understand the importance of Hyundai Genuine Parts & Accessories as they are our real influencers for the outside market.

An end customer tends to believe the mechanic who regularly services his Hyundai car and hence it becomes crucial for him to know why it is essential to choose Hyundai Genuine Parts & Accessories for the optimum performance of his car.

This year, our Sales network has conducted nearly 70 Mechanic Meets so far. The objective of the meet is to communicate and understand the needs of the mechanics and end customer.

Going Deeper: Event by Distributors

Mechanic meet at Jaipur byMorani Mobis (May 2019)

HASC meet at Jaipur by MoraniMobis (May 2019)

Mechanic Meet at Jaipur byMorani Mobis (May 2019)

Lucknow 2019

HASC Meet at Jaipur by MoraniMobis (May 2019)

Jodhpur (January 2019)

Awareness and Educationprogramme, Rajasthan (April 2019)

Mechanic Meet at Bahraich(January 2019)

Mechanic Meet at Lucknow(April 2019)

Total No. of Mechanic Meets: 72

Glimpse of Mechanic Meets

NorthSouthEastWest

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Display of Hyundai Genuine accessories Display of Genuine accessories

HMIL Mega service camp was conducted with humongous participation during the camp period in Udaipur on 17th March 2019. Fully accessorised Santro was displayed during the camp in Udaipur to promote Hyundai Genuine accessories in the market.

HMIL Mega customer meet was conducted on 11th May 2019 in Jaipur where Hyundai Genuine accessories were displayed and promoted during the event. The event experienced a huge participation with 550 customers visiting the camp. The objective was met while creating awareness about the range of Genuine accessories developed by Mobis.

Glimpse of HMIL Service Camps 2019

Accessories Promotion duringHMIL Service Camp’ 2019

HMIL MEGA BEFORE SERVICE CAMP UDAIPUR

HMIL MEGA CUSTOMER MEET IN JAIPUR

Promotional activities

Display of Hyundai Genuine accessories

Fully Accessorised Santro Car

Display of Hyundai Genuine accessories

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Accessories counter area - Raja Hyundai, Jodhpur Accessories counter area - Raja Hyundai, Jodhpur

Jawar Udaipur Workshop Jawar Udaipur Workshop

Display counters at dealership showroom attract the visitors to enquire about the product and hence, generate direct leads in the showroom.

Hyundai Mobis motivates its dealers to promote the accessories through dedicated accessories display counter at their showroom. This results in awareness about the range of accessories and direct counter sales.

A well-maintained accessories display counter also promotes the accessories business in the market. We have few dealerships which have highly organised Accessories counter at their showroom.

Accessories counter & Displayin Showroom

Glimpse of Accessories Counter Area

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CEO VISITHyundai Mobis CEO, Mr. Chung Kook Park visited Mobis India on 28th June 2019 to understand the business process and approach of Indian market. Our CEO visited the PDCs and Head office where presentations were given by each department, sharing their activities and plans ahead. The visit was concluded with a group photo to capture the moment.

Global Delegates visit at Mobis India

VP VISITMobis Global VP, Mr. Kangrae Lee visited Mobis distributorship, Sky Mobis (WD1AA) to experience the facility and infrastructure of the distributors in India. Facility overview given by the Distributor Principal and an organised accessory displays at distributorship were the highlights of the visit. The visit was concluded with a group photo outside the distributor premises.

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