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MOMENTMARKETING

of marketing strategists in the

UK have planned to increase

budget for this type of

marketing in 2016.

Recently Deloitte and Warc

published their six marketing

predictions for 2016, and

moment marketing was second

on the list.

D I D Y O U K N O W ?

67%

2nd

The consumer's decision power changes as it

has access to information. It remains comprised

of several propitious mo- ments for

consumption.

This is where brands have to seize the moment

to influence the consumer's purchase decision.

THE POWER OF"HERE AND NOW"

The customer: Potential consumer

audience.

The context: Influences behaviour and

preferences of the audience.

The content: The message must be

sent with effective content at the right

moment.

THE COMPONENTSOF MOMENTMARKETING

"Moment marketing" works with accurate data for a specific moment in time. Thus,

the message arrives in a useful and con- textualised way. Ad-Pure allows to:

Arrive at the moment of maximum with the effective message.

Meet the audience's needs.

Adapt to the tools that are already in use.

At the time of maximum opportunity Ad-Pure takes into account the factors

considered to be of maximum importance in the interaction with users: The

climate, the situation, sporting events, festivities, holiday periods, stock market

information, payment of payroll.

AD-PURE THE “MOMENTMARKETING PLATFORM”

INCLUDED AD-PURE IN THERANKING OF COMPANIES “THETV SYNC VENDOR LANDSCAPE”.

F O R R E S T E R R E - S E A R C H F O R B 2 CM A R K E T I N G P R O F E S S I O N A L S

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