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CHNG 2MI TRNG QUN L

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NI DUNGMi trng ca t chc1

Mt s MH nghin cu v d bo

bn ngoi ca TC2Mt s MH nghin cu v d boMT bn trong ca TC3

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1. Mi trng ca t chc1.1. Khi nim

TruynthngL nhngyutnmbn ngoi TC, c nh

hng v tc ng qualivi TC

HiniL nhngyut c stc ng qua liivi

TC

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1. Mi trng ca t chc1.2. Phn loi

MT bn trong Ngunlcca TC H ca TC ctrngv

QTTC

MT bn ngoi MT trctip MT gin tip

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1. Mi trng ca t chc1.3. Khi nim v mc ch ca nghincu v d bo MTKhi nim: l qu trnh thu thp v phn tch

thng tin nhm xc nhimmnh & imyuca TC ngthi xc nhchi & thch thcca

MT =>> cung cp thng tin cho qu trnh ra quytnhquntr.

Mcch: cung cp thng tin cho qu trnh raquytnhquntr, thng tin bao gm:

- immnh (S) - Chi (O)

- imyu (W) - Thch thc (T)

=>>a ra tngvphng n quytnh

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1. Mi trng ca t chc1.4. Quy trnh nghin cu v d bo

Thu thp thng tin

Phn tch thng tin

Xc nh S, W, O, T

Cung cp thng tin

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2. Mt s MH nghin cu v d bo MTbn ngoi ca TC2.1. Mi trng v m

MH PEST:

P(CHNH

TR-LUT

PHP)

NIDUNG NGHIN CU CHS- Ch chnh tr - Snnh chnh tr

- Cc xung t chnh tr - Tnsut xung t chnhtr

- Khuynh hng chnh tr - Mcthtrng ha

- Hthng VB php lut - nnhcahthnglut

- thcchp hnh lut php ca ccc quan lp php, hnh php, t php

- Sthngnhtgia ccVB php lut

- Tnh ycahthng

VB phplut

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MH PEST:

E(KINH

T)

NIDUNG NGHIN CU CHS

Tnh hnh kinh tcaquc gia

- Tngtrng KT: GDP, GNP

- nnh KT: CPI

- Cng bng KT: GINI

- Trnh pht trin KT

- Ch KT

- Snnh v hon thincachnh sch KT vm

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MH PEST:

S(VNHA -

X

HI)

NIDUNG NGHIN CU CHS- Ccu dn c - Ccu dn c thnh th -

nng thn- Cc tnglp x hi - Trnh dn c

- Mcsng - Thu nhp

- S di chuyn dn c - Tnsut di chuynchc

-Tn gio- Tn ngng-Nghthut

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MH PEST

=>> Ktlun: ngoi cc yut P, E, S, T chng ta cnquan tm n cc yutvmitrngquct.

T(CNGNGH)

NIDUNG NGHIN CU CHS-Trnh KHKT ca x hi-Lclng KHKT-Thch KHKT

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2. Mt s MH nghin cu v d bo MTbn ngoi ca TC2.2. Mi trng vi mMH M.PORTER

T

CHC

Khchhng

Nhcungcp

NN vcc TC

khc

Nhphn

phi

ithcnhtranh

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MH M.PORTER

* Khch hng:

Phn loi

KH ngi tiu dng KH cng nghip

KH thngmi

Nghin cu

khch hng

Thhiuca KH Mi trngca KH

Nhu cuca KH

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MH M.PORTER

*ithcnh tranh:

- Trong ngnh

- Ngoi ngnh

- Timnng (trong tng lai sp ra nhp ngnh)=>> Phi xc nhithcnh tranh

lnhngai?slng? clith gvsn

phm, dchv?

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MH M.PORTER

* Nh cung cp, nh phn phi:

- Nghin cuslng nh cung cp, phn phi

- Phn tch timlcca nh cung cp, phn phi

VD: c gy sc p v gi? c nn mua litrthnh nvca mnh?

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3. Mt s MH nghin cu v d bo MTbn trong ca TC3.1. Mt s MH phn tch MT bn trong

MH chui gi tr theo dngchysnphm

MH chui gi tr theo hotng

MH phn tch cc chcnnghotng

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3. Mt s MH nghin cu v d bo MTbn trong ca TC3.1. Mt s MH phn tch MT bn trong

MH phn tch cc chcnnghotng:STT CHCNNG NI DUNG

1 Ti chnh Ccu thu chi, hiusutH, khnng thanh ton, phn

tch hiuquut.2 Marketing Nghin cu marketing (snphm, gi, phn phi, xc

tin, con ngi, quan h cng chng)

3 Ngunnhn lc

Tuynm, tuyndng, b trsdng, oto, ing,sai thi, nghhu

4 Snxut Cng ngh SX, chtlngsnphm, quy trnh SX, btrSX

5 Nghin cuv pht trin

Thitksmphm, cng nghsnphm, pht trinsnphmmi

6 Ccu

tchc

Kthp chuyn mn ha - tnghp ha, s hnh thnh

cc bphn v phn h, tmquntr v cpquntr