module title: service marketing management education...service marketing management, and in...
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CORK INSTITUTE OF TECHNOLOGY INSTITIÚID TEICNEOLAÍOCHTA CHORCAÍ
Semester 2 Examinations 2010
Module Title: SERVICE MARKETING MANAGEMENT
Module Code: MKTG B5001
School: Continuing Education ACCS Programme Title: Masters of Business Studies Programme Code: BBUSA_9_Y5 External Examiner(s): Dr Claire Gubbins Internal Examiner(s): Dr Angela Wright Instructions: Answer any ALL questions.
All questions carry equal marks. Please put your lecturer’s name and your class group on your answer handbook
Duration: 3 Hours Sitting: Summer 2010 Requirements for this examination: Read the attached case on Gleninchaquin Park and answer the question below Note to Candidates: Please check the Programme Title and the Module Title to ensure that you have received the correct examination paper. If in doubt please contact an Invigilator.
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Read the attached case study on Gleninchaquin Park, and answer the question below
QUESTION:
Critically assess the case study presented on Gleninchaquin Park, Co Kerry.
From a knowledge of the concepts and theories that you have studied throughout the course on
Service Marketing Management, and in particular, from you case study analysis of the leisure
sector at Fota Wildlife Park, analyse the complexities and challenges that are faced by service
marketing managers, or operators, of the Tourism Leisure sector in Ireland today. Discuss in detail,
specifically referring to the Gleninchaquin Park case attached.
Paper worth Total: 60 Marks
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