module one: social media foundations skill workshop ... · masterclass agenda 1 3 steps to building...
TRANSCRIPT
2019-09-12
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Skill WorkshopMastering G Suite
MODULE ONE:
Social Media Foundations
Quick Timeline
2002 2004 2007 2010 2015 2017 2019
Kelly and Craig enter the freelance world
and they like it!
Trained 40 freelancers and VAs
for a software company
A BIG detour results in New University for Freelancers & VAs.
Designed over 200+ courses for 11,000 students worldwide
Launch of All-Access University for
Freelancers and VAs
Launch of new brand:
Masterclass Agenda
1 3 Steps to Building a Profitable Niche
27 Income Streams to Ignite Your Freelance
Success
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Question:What is the GREATEST
source of income for your
Freelance Business?
Henry Ford hired a mechanic to fix one
of his machines. The mechanic came in,
replaced one of the nuts that had come
free, and gave an invoice for $100.
When Henry Ford got the bill, he was
furious, ”How can one nut cost $100?”
So, the mechanic submitted a new
invoice listing $1.00 for the nut and $99 for “knowing where to put it”
Henry Ford paid the bill, or so the story
goes.
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FOUR SUCCESS FACTORS
Y OUR NICHE
The types of specia lized services you
offer and the s pecific clients you
s erve.
Y OUR EXPERTISE
Your unique b lend of abili ties and
experience that m akes you d istinct
and in-demand.
Y OUR UNIQUE TRAITS
A m ix of your amazing quali ties and
tra i ts that m ake up your personal
brand.
Y OUR MINDSET
Your commitment to learning, growth
and overcoming obstacles that come
your way!
The First IBM Computer
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Adopting a “Dorothy Vaughn” Mindset
• Committed to learning, growing &
developing new skills every day
• Proactive in identifying new opportunities (before others do)
and staying on the cutting edge
• Motivated to overcome the “challenges of the day” to achieve
her goals
Three Steps to Building a
Profitable Niche
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A Quick Exercise…
Niche Assessment
In-Demand Niches
Interests / Passions
Skills, Qualities & Experience
1. Interests / PassionsWhat tasks / projects do you currently LOVE to do?
2. Top Skills & AbilitiesWhat areas do you have unique skills and abilities?
3. In-Demand NichesWhich niches offer fast-growing and in-demand opportunities for Freelancers right now?
HOT ZONE
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Survey of 375 Active Freelancers
https://tinyurl.com/freeureport
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Income Stream #1
Social Media Management
1. Social Media Management
How Can Clients Effectively Manage their Social Media
Platform?
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1. Social Media Management
❑ Social Media profile set-up &
design
❑ Online community management (groups, pages
& blogs)
❑ Content planning & scheduling (Buffer, Hootsuite
Meet Edgar)
❑Social Media image editing & design (Canva)
❑ Social Media advertising (FB
Ads, LinkedIn Ads, Promoted Tweets)
❑ Social Media analytics (Platform
Stats, Google Analytics)
From AT&T Manager to Social
Media Extraordinaire
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Income Stream #2
Digital Marketing
The Growth of Digital Marketing
Digital Marketing Jobs
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Many Niches in One!
MOBILE MEDIA
Market Research
Funnel Marketing
Email Marketing
Content Marketing
Search Engine
Optimization
Social Media Marketing
Affiliate Marketing
Video Marketing
Paid Advertising
Influencer Marketing
Meet Tiffany
20-Year Legal
Assistant turned Digital Marketing
Consultant!
Income Stream #3
Content Creation, Editing
& Management
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3. Content Creation & Management
Blogs / Articles
Podcasts
Social Media Posts
Live / On Demand Video
Courses
Newsletters Sales Copy
Presentations
Ebooks / PDFs
The Rise of the Digital Content Manager
Many ”Content” Hats You Can Wear…
❑Digital Content Management
❑Blog writing
❑Sales/Web copywriting
❑Course creation
❑Ebook design
❑Newsletter editing
❑Transcription
❑Copy editing
❑Document formatting
❑Email sequence creation
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Meet Allen
Income Stream #5
Online Business
Management & Support
Business Management Niches
❑ Online Business
Management
❑ Virtual Administration
❑ Project Management
❑ Bookkeeping
❑ Ecommerce Inventory Management
❑ Travel Coordination
❑ Customer / Client Support
❑ CRM Management
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Meet Tammy
• Business Management &
Bookkeeping
• Diagnosis of Multiple Sclerosis led her to pursuing her VA business
• Currently runs an amazing team of
individuals with disabilities
Income Stream #5
Technology Management
& Support
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The average client is too
busy and lacking the
know-how to manage
their technology!
5. Technology Management & Support
Set-up & Manage
Technology
Social Media Management
Tools
WordPress Management
Ecommerce Tools
Email Marketing Platforms
Landing Page Design Tools
Project Management
Tools
CRM & Support Tools
Course Management
Tools
250 technology discovery calls in
the past two years!
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Income Stream #6
Web & Graphic Design
Graphic Design❑Photo editing
❑Image design and formatting
❑Logo design
❑Ebook design
❑Forms and brochure design
❑Infographic Design
❑Branding package design
Web Design
Squarespace.com
WordPress
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Meet Lisa
Income Stream #7
Digital Media & Events
Types of Virtual Events
Types of
Events
Webinars
Live Streaming
Events
Virtual Conferences
Podcasts
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7. Digital Media and Events
❑ Online Event Manager
❑ Event Marketing Specialist
❑ Podcast Producer
❑ YouTube and Video Marketing Specialist
❑ Multimedia Editor
(audio/video)
❑Video Tutorial Designer
Meet Susan
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Social Media Management
Digital Marketing
Management
Content Creation &
Management
Online Business Management &
Support
Technology Support
Web & Graphic Design
Digital Media & Events
Seven Income Streams
Amplify Your Niche
Copy Editor
Blogging
Blog management
Ebook creation
Content research
Jena K
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Social Media Example
Email Marketing
Content Marketing
Graphic Design
SOCIAL MEDIA
Step Six: Master Your Niche
✓Create a regular block of time to
master your niche
✓Take courses, listen to podcasts, watch tutorials, read blog posts &
articles
✓ Practice. Practice. Practice.
✓ Become the “trusted expert”
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How do you keep your
skills sharp and current in
this rapidly changing
business landscape?
The #1 Learning Platform for Freelancers, VA
and Online Professionals!
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Our Diverse Student Base• Virtual Assistant
• Online Business Manager
• Writer / Editor
• Graphic Designer
• Online Marketing Strategist
• Book Marketing Specialist
• Social Media Manager
• WordPress Designer
• Content Marketing Manager
• Customer Support Professional
• Online Event Manager
• Bookkeeper
• Project Manager
• The list goes on…
Our Big Why
We desire our students to
experience the FREEDOMS that
come from running a flexible,
location-independent, service-
based business!
What Makes FreeU Different?
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What Makes FreeU Different?
Gain FULL access to
70+ certifications and
courses for one low-
cost monthly or annual
tuition plan.
Connect with 8 talented
mentors with over 45
years of combined
experience as a
Freelancer or VA!
Enroll in practical
courses designed to
build your client and
income opportunities.
What Makes FreeU Different?
Access industry-leading
certifications in Digital
Marketing, Content
Creation, Project
Management, WordPress
and much more.
Join a wise and
supportive community
of like-minded mentors
and peers committed to
your success
Set up a professional
profile to be seen by
a fast-growing base
of client prospects!
What Makes FreeU Different?
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What is the cost of Freelance
University Tuition?
FreeU Tuition Plans
ANNUAL PLAN OF
$597(3 Months Free - $200
Savings)
MONTHLY PLAN OF
$67
http://www.freelanceu.com/university
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Registration for Freelance University is
officially OPEN for just a few days!
NOTE: This is the LAST intake for 2019!
Enroll in one of our TWO affordable tuition plans today:
$597/Year or $67/Month
http://www.freelanceu.com/universityAny questions?
Contact us at: [email protected]
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Registration for Freelance University is
officially OPEN for just a few days!
NOTE: This is the LAST intake for 2019!
Enroll in one of our TWO affordable tuition plans today:
$597/Year or $67/Month
http://www.freelanceu.com/universityAny questions?
Contact us at: [email protected]
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