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Skill WorkshopMastering G Suite

MODULE ONE:Social Media Foundations

Quick Timeline

2002 2004 2007 2010 2015 2017 2020

Kelly and Craig enter the Freelance world

with an elearning company

Trained 40 Freelancers and VAs

for a software company

Launch of very FIRST course for Freelancers

and VAs!

Designed over 300+ courses for 15,000 students worldwide

Launch of All-Access University

for Freelancers and VAs

Launch of new brand:

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Prior to this Global Pandemic, online learning was growing

rapidly and forecasted to exceed $325 billion worldwide.

Over the last three months, the demand for online learning has sky rocketed to a whole

new level!

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Workshop Goal:

To show you TEN ways to build an income creating courses for your business and as a service for your

clients.

Richard Florida, The Atlantic Senior Editor

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In the US, 550,000 new businesses launched in 2009 after “The Great Recession”.

• Access contract-based, course creation, delivery and management opportunities

• Payment is typically on a flat rate, retainer or hourly basis

• Popular model in the technology industry

The Freelance Model

BENEFITS DRAWBACKS

• Get paid to create and teach courses on topics you love

• Potential for stable and ongoing income

• No business headaches with customer support and overhead costs

• In-demand skill to have right now

• Hard model to scale

• No automated income streams

• Building somebody else’s education empire

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Model Example

• Create free course to build email list and establish credibility

• Free training leads to other paid products, software and services

• Examples: 7-day email course, 5-day challenge, live webinar

The Lead Generation Model

BENEFITS DRAWBACKS

• Build major asset in your business: a targeted email list

• Ideal starting point to building credibility and momentum in a market

• Perfect pathway to promoting products and services

• Delayed revenues

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Model Example

The Client Industries Most Affected By The Coronavirus

❑Real Estate

❑Brick & Mortar Retailers

❑Travel & Hospitality

❑Event Planning & Related Professions (Photographers & Videographers)

❑Speakers

❑Construction

• Live and scheduled, online classes delivered over a series of days or weeks

• Delivered via webinar tools like Zoom or livestream platforms like Google Meet, YouTube, IG or Facebook

• Ideal for launching a new online course

The Workshop Model

BENEFITS DRAWBACKS

• Ability to sell courses before you create them… love this!

• Able to tailor training to meet audience needs on the fly

• Higher levels of student interaction and participation

• Offers flexibility to run live classes or convert into on-demand courses

• Not automated… requires you to be there live

• Potential tech glitches running live classes… gulp

• Need critical mass (decent # of students) to have effective interaction and participation

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Model Example

ANiceJewellery.com

• Create one major training course or program that drive the business

• Focus on developing and enhancing one program (1.0, 2.0, 3.0 or 2020, 2021 edition)

The Flagship Model

BENEFITS DRAWBACKS

• 100% focus on building one awesome online program

• Simplifies branding, marketing and back-end systems

• Ideal for establishing authority in your niche

• Only one revenue stream… not diversified

• Requires ongoing updates

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Model Example

MarieForleo.comTribehub.com

CLIENT #1:Ecommerce Store Owners

❑ Companies that sell digital or physical products that don’t rely on a brick & mortar presence

❑ Many brick & mortar businesses are making the shift to selling products online

• Create an online school with multiple training courses and products

• Ideal for niches with a variety of topic areas (I.e. web design, marketing, hobbies)

• Offers a variety of training delivery options: live and on-demand courses

The University Model

BENEFITS DRAWBACKS

• Diversified revenue streams

• Offers one-stop training platform for your niche

• Time intensive to create new courses and update existing ones

• Focus spread thin on multiple courses

• More back-end set up, marketing and customer support

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Model Example

DigitalMarketer.com

TheSchoolofPhotography.com

CLIENT #2Course Creators

• Deliver your courses in a recurring subscription model

• Offer indefinite access to course content

• Provide monthly learning opportunities: webinars, Q&A calls, articles, tutorials, online community

The Netflix Model

BENEFITS DRAWBACKS

• Automated, recurring revenues streams

• More interaction and participation over on-demand courses

• Fresh, updated course content

• Possible upsells to premium membership or coaching programs

• Time intensive to create regular monthly course content and training

• Greater customer service and billing issues with recurring payments

• Challenging to sustain over the long-term

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Model Example

www.freelanceu.com

CLIENT #3Coaches, Consultants & Counsellors

• Small group intensive teaching and coaching program

• Ideal upsell from flagship or membership model

• More intimate learning community

The Mastermind Model

BENEFITS DRAWBACKS

• Higher value offer

• More intimate connection with audience and deeper impact is clearly seen with students

• Excellent premium income stream stemming from other models

• Intensive to manage, sustain and develop

• Ongoing development of training content

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Model Example

CLIENT #4Software and App Developers

❑Relevant software that helps us do life from home along with tools and apps that are relevant to our daily lives

❑ Zoom, meditation apps, productivity tools etc…

• Access established online training marketplaces to promote courses on a revenue-share basis

• Ideal for those with established skills and experience in a popular niche

• Examples: Skillshare, Udemy, Outschool

The Marketplace Model

BENEFITS DRAWBACKS

• Access to an established network of buying students

• No technology headaches as platform is managed and hosted on their end

• Loss of control – completely hosted by them

• Building somebody else’s brand

• Give up revenue percentage

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Model Example

CLIENT #5Membership Site Owners

• Create or co-create training programs with partners that have an established audience

• Example: Develop software training for your coaching client

The Joint Venture Model

BENEFITS DRAWBACKS

• Partner has an established audience

• Partner handles all marketing, tech or ecommerce responsibilities

• Rely on partner to be the marketing arm to generate sales and revenues

• Loses some control over branding

• Give up revenue percentage

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Model Example

CLIENT #6Hobby-Based Businesses

❑Hobbies such as puzzle-making, crafting and scrapbooking are increasing during this time of social distancing

❑ Example: Stitchery Stories Podcast

• Create a live, multi-speaker online event

• Deliver through popular webinar technology such as Zoom

• Recruit a variety of top-notch expert trainers in your niche

• Used as both a lead generation and/or revenue model

The Virtual Conference Model

BENEFITS DRAWBACKS

• Excellent for building influence and your email list

• Terrific scalable revenue model

• Ability to package and sell as a on-demand program after your event

• Great to build connections with other thought leaders

• Huge time investment to setup, coordinate and manage

• Potential tech issues for live sessions

• Dependent on recruiting quality speakers

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Model Example

Ten Profitable Course Creation Models

The Freelance Model

The Lead Generation Model

The Workshop Model

The Flagship Model

The University Model

The Netflix Model

The Mastermind Model

The Marketplace Model

The Joint Venture Model

The Virtual Conference Model

CLIENT #7THE POWER OF MODEL STACKING!

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Example: Freelanceu.com

The Freelance Model

The Lead Generation Model

The Workshop Model

The Flagship Model

The University Model

The Netflix Model

The Mastermind Model

The Marketplace Model

The Joint Venture Model

The Virtual Conference Model

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