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AMITY BUSINESS SCHOOL

MBA HR

SOCIAL AND INDUSTRIAL PSYCHOLOGY

DR JAIDEEP KAUR

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MODULE II: Social Perception & identity

Non-Veral !ommunication"

#$eories of %ttriution"

Impression ormation and ImpressionMana'ement(

Self !oncept"

Self-esteem" Self-Efficacy"

Self-Monitorin' and Self-ocusin'(

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!$annels

Facial expression

Body language

Eye contact Gestures

Postures

Voice Appearance

Touching eha!ior

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ATT#$B%T$&'

The process through (hich (e see) to

identi*y the causes o* others eha!ior andso gain )no(ledge o* their stale traits

and te+pera+ent,

,

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#$eories

.orrespondent $n*erence

/ones and 0a!id 1-"

/ones and 0a!is theory helps us understand the process o* +a)ing an

internal attriution, 0escries ho( (e use in*or+ation o* others eha!ior as asis *or

in*erring their stale traits,

0egree o* choice $* a eha!ior is *reely chosen it is elie!ed to e due to

internal dispositional5 *actors,

'on co++on e**ects6 $* the other persons eha!ior has i+portantconse7uences *or oursel!es,

8o( 9ocial desiraility eha!iors lo( in socialy desiraility not

con*or+ing5 lead us to +a)e internal5 dispositional in*erences +ore than

socially undesirale eha!iors,

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;elley theory o* .ausal Attriution

s

eha!ior can e oser!ed (ith si+ilar sti+ulus

ut !aried situations 0istincti!eness 6 =o( the indi!idual responds to

di**erent sti+uli

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Bernard

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)I%S %ND E..O.S IN %##.I)U#IONS

Aug+enting @ discounting 6 oss

The correspondence ias 6 situation !s,dispositions

.ulture *actors 6 indi!idual !s, collecti!is+

The actor oser!er e**ect6 The sel* ser!ing ias6 internal !s external

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Application o* attriution theory

Attriution and depression

Attriution in (or)place 6 sexualharass+ent

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$+pression *or+ation6 The process (e

*ro+ i+pression o* others

Asch experi+ent 6 central peripheral trait

$+plicit personality theories 6 traits go

hand in hand

$+pression +anage+ent 9el* enhance+ent

&thers enhance+ent

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Types o* $dentityPersonal Identity indi!iduality personality5

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Personal IdentitiesD Self-concept2Self-esteemD Intelli'ence

D PersonalityD Moti*ationD Volition2Self-.e'ulationD Self-efficacy

Social IdentitiesD Et$nic and2or .acial 3roupD irst Lan'ua'eD 3enderD Nationality2!ountry of Ori'inD Socioeconomic StatusD .eli'ion

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Self comple4ity

The less o* o!erlapping o* sel* concepts

8ess stress

Identity interference

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Independent self:$n indi!idual culture

people (ill de!elop independent sel* and

+en ha!e independent sel* concept than

(o+en,

Interdependent self6 $n collecti!e culture

people (ill de!elop interdependent sel*

and (o+en ha!e interdependent sel*concept than +en,

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Self in conte4t to 'ender

5ustice et$ics6 oral issues are sol!ed

(ith rationality and +en ha!e ustices

ethics,

!are et$ics6 oral issues are sol!ed y

e+otional and (el*are o* others and

(o+en ha!e care ethics,

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Self esteem6 The o!erall attitude to(ardsonesel*,

Self reference effect6 People orientation

to(ards sti+uli that are associated (iththe sel*,

Social comparison t$eory6 Festinger

1"4,The theory suggested that peopleare highly in*or+ati!e to ha!e co+parison(ith others,

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Self e*aluation maintenance model

To percei!e positi!e sel* (e distance oursel!es

*ro+ others (ho per*or+ etter than (e do on

!alued di+ensions ut +o!e closer to others(ho per*or+ (orse,

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)lac1 s$eep effect6 (hen +e+er o* the

group eha!es in a (ay that threatens the

!alue o* the group identity,

In'ratiation6 The atte+pt to +a)e others

li)e us y con!eying that (e li)e the+,

Self monitorin'6 The process o*

+onitoring y people o* their eha!ior in

response to others,

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Self as a tar'et of pre6udice

Emotional conse7uences

!o'niti*e conse7uences )e$a*ioral conse7uences