Module 4: Sign-Up Stampede

How to Get People Out-Of-Their-Minds Excited to Sign Up and Show Up Every Time.

Module 4: Sign-Up Stampede

What We Learned in Module 3

➢ Options For Our Slide Presentation➢ 4-Step Selling System

○ Introduction○ Content○ Offer○ Q&A

Module 4: Sign-Up Stampede

Today We Are Learning...

➢ Brief Review of Hell-Yeah Headlines➢ 3 Ps of Webinar Traffic➢ What Order of Traffic to Focus On➢ Strategies If You Don’t Have An Audience

Module 4: Sign-Up Stampede

Expectations...We All Have Different Sized Audiences

➢ If you have a small email database or social media following, there is a good chance you are going to start off with less webinar attendees

➢ Webinars are not a magic bullet➢ You still need an audience of interested people➢ I am going to show you how build an audience

faster

Module 4: Sign-Up Stampede

Reasons You Get More Sign-Ups

➢ You Have a Compelling Hook ➢ You Have Built a Reputation For Giving Value-Rich

Webinars➢ You Have an Engaged Audience That Loves You

Module 4: Sign-Up Stampede

Hell-Yeah Headlines

➢ Hook That Excites Your Audience To Sign Up➢ Pain➢ Benefits➢ Numbers➢ Timelines

Module 4: Sign-Up Stampede

Quick Example

The Fastest Path to [Desired Result]: 5 Crucial Keys to [Desired Result] You Want in [Specific Time], or less!

The Fastest Path to Getting Engaged: 5 Crucial Keys to Finding the Soulmate You Want in One Year, or Less!

Module 4: Sign-Up Stampede

3 Ps of Webinar Traffic

➢ Personal➢ Partner (Module 10)➢ Paid (Module 11)

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Personal

➢ Email Database (#1 Asset)➢ Social Media Following

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Webinar Email Tips

➢ Don’t Email Too Early (3-7 Days Prior)➢ Send 3-5 Promotional Emails

Module 4: Sign-Up Stampede

When?

➢ Best Days to Send Out Promotional Emails are Tuesdays, Wednesdays, and Thursdays

➢ The Best Days for Webinar Attendance are Wednesdays and Thursdays

➢ Best Time to Host Webinars in North America is 11am PST/2pm EST

Source: 2016 ON24 Webinar Benchmarks Report

Module 4: Sign-Up Stampede

Example Webinar Promotion

➢ Webinar is on a Thursday, November 17th➢ Email #1- Thursday, November 10th➢ Email #2- Tuesday, November 15th➢ Email #3- Wednesday, November 16th➢ Email #4- Thursday AM, November 17th➢ Email #5- Thursday 15-Minutes Prior

Module 4: Sign-Up Stampede

Promotion Examples

Let’s Take a Look at a Calendar for an Example...

➢ Hell-Yeah Headline➢ Give Specifics of

the Event➢ Use Benefit Bullets➢ Have Clear CTAs

Module 4: Sign-Up Stampede

Webinar Email Promotion Swipe Copy

You Have Example Email Swipe Copy to Model After in Module 4

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Social Media Promotion Tips

➢ Start a Facebook or LinkedIn Group➢ Host an Event For Your Group➢ Share on Your Facebook Personal Profile, Your

Facebook Business Page, LinkedIn, Twitter, Google+

➢ Start Promoting 3-7 Days in Advance

Module 4: Sign-Up Stampede

Canva.com

Module 4: Sign-Up Stampede

Module 4: Sign-Up Stampede

Partner Traffic

“Joint Venture or Affiliate Traffic”

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Partner Traffic

Will Be Going Deeper In Module 10

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Partner Traffic

➢ Make Your Top 10 List➢ Online Influencers, Bloggers, Larger Podcasts,

Organizations or Companies➢ Follow People Who Are a Few Steps Ahead of

You and Build a Real Relationship➢ Comment on Their Blogs➢ Follow and Comment on Social Media

Module 4: Sign-Up Stampede

Partner Traffic

➢ Make Your Top 10 List➢ Always Spend 30 Minutes, Every Other

Day Networking

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Paid Traffic

➢ Facebook➢ Google ➢ Youtube➢ LinkedIn➢ Twitter➢ Solo Ads

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Avoiding Costly Mistakes

Facebook Ads (Cold Traffic) Directly to a Webinar is Expensive

Don’t Do This to Start!

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Avoiding Costly Mistakes

$5-$8 per Registration@20% Show-Up Rate

$25-$40 per Live Attendee

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Avoiding Costly Mistakes

$1,000 in Spend @$40 =25 Live Attendees

10% Sales Conversion of 25 = 2.5 Sales x $197 = $492.50

Module 4: Sign-Up Stampede

Use Facebook For….

➢ Webinar Lead Magnets and Indoctrination➢ Use Facebook Retargeting and Custom

Audiences…➢ Email Custom Audiences➢ Retarget From Website or FREE Offers➢ Lower Cost Per Lead (CPL)

Module 4: Sign-Up Stampede

Paid Traffic

Going Into More Detail on Facebook Advertising in

Module 11

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Recommended Order

1. Personal 2. Partner3. Paid

Low Budget

1. Personal 2. Partner/Paid3. Paid

Higher Budget

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What If I Don’t Have An Audience?

How to Get Sign-Ups When You Are Just Starting Out

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What If I Don’t Have An Audience?

➢ 0-132 Subscribers in 5 Weeks from Two Webinars

➢ Free Webinars are Great For List Building

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What If I Don’t Have An Audience?

➢ First Sales Webinar➢ 30 People Live➢ 10 Sales @197➢ Took The Offer to

Partners

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What If I Don’t Have An Audience?

➢ Host Free Workshops for Your Audience➢ Host Free Workshops for Other People’s

Audiences ➢ Interview Webinars➢ Mini-Summits (Roundtables)

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What If I Don’t Have An Audience?

➢ Webinar Lead Magnets (Module 9)➢ Guest Blogging on Your Webinar Topic➢ Interviews on Summits or Podcasts

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Actions Steps

➢ Determine Your Traffic Sources➢ Start to Write Out Your Promotional Emails

Using the Example Swipe Copy to Guide You➢ Parts of Your Email Copy Can Serve as Your

Social Media Copy➢ Start Creating Your Top 10 List for Partnerships

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Recap

➢ Set Expectations and Reviewed Headlines➢ 3 Ps of Webinar Traffic

○ Personal○ Partner○ Paid

➢ How You Can Start Building Your Webinar Audience

Module 4: Sign-Up Stampede

Coming Up Next….

Module 5: Double Your Show-Up Rate