module 3: storytelling + calendar planning · module #3: storytelling + calendar planning june 1st...
TRANSCRIPT
The GlobalGiving AcceleratorModule 3: Storytelling + Calendar Planning
Accelerator Training Program
Module #1: Setting SMART Goals
May 30th at 10:00am EDT
Module #2: Network Mapping + Advocates
May 31st at 1:00pm EDT
Module #3: Storytelling + Calendar Planning
June 1st at 10:00am EDT
Module #4: Social Media + Email Campaign Strategy
June 5th at 10:00am EDT
Introduction 5 min
Storytelling 20 min
Calendar Planning 10 min
Wrap-Up 5 min
Agenda
O B J E C T I V E
1. Generate compelling and authentic stories for use in your crowdfunding campaign appeals.
2. Revise your project page to most effectively capture prospective donors.
3. Prepare your calendar for the Accelerator campaign.
Storytelling
Stories are powerful.
56% of individuals who respond to a nonprofit call to action cite being motivated
by compelling storytelling
Get Your Story StraightBrevity is key
seconds
The amount of time most
donors review a page before
deciding whether to donate.
4.2
• Close-up, high-resolution
• Clear focal point
• Positive + empowering
• Engaging
Show + Connect
Specific, Action-Oriented Title
Using the triple bottom line to tell powerful stories
People, Planet, Profit
The Nonprofit Storyteller’s
Triple Bottom Line
How do our storiesempower the people
we intend to help?
Will you let them speak for themselves?
How do our storiescreate a healthier
social sector?
Do they make people feel hopeful and powerful?
Do our storiesmove people to give?
Do they help us build long-term relationships with
supporters?
Show, don’t tell
Compel Your Audience to Give
Five Essential Building Blocks of Compelling Stories
1. An effective character2. Trajectory3. Authenticity4. Action-oriented
emotions5. A Hook
Use photos.
Close-up photos of a
single person or
animal work best.
1Get straight to the
point.
Put the most
important
information the first
three sentences.
2Make it clear.
Use bullets and lists
to catch skimming
eyes.
3Don’t forget the
ask!
Include a clear
call-to-action.
4
Stories Are Powerful
Our images, words, and stories have a lasting
effect on the people we intend to help
Questions?
Calendar Planning
“First, we made a calendar of the entire process, and before the
actual campaign period we created many messages to
communicate on social networks and personal emails.”
G L O B A L G I V I N G N O N P R O F I T P A R T N E RR a i s e d $ 5 , 4 2 0 i n 3 0 d a y s
Make a plan.Create a calendar.
$10,000In matching funds from GlobalGiving
20%The percentage
that eligible donations will be
matched at
$1,000Two prizes to the projects that get the most dollars
and donors
Sample Calendar for Accelerator Campaign
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
June 4Advocate
Pre-Campaign Check-In
June 11
Campaign Begins
Send Email #1
Facebook + Twitter Posts
Facebook +Twitter Posts
Facebook +Twitter Posts
AdvocateCheck-In
June 18 Donor CallsFacebook +
Twitter Posts
Bonus Day!
Send Email #2 + Facebook + Twitter Posts
Facebook +Twitter Posts
AdvocateCheck-In
June 25Facebook +
Twitter PostsFacebook +
Twitter Posts
AdvocateCheck-In +Facebook +
Twitter Posts
Send Email #3 + Facebook +Twitter Posts
Campaign Ends
“Let your creative juice flow for creating a compelling story. That's the key. Brainstorm to tell that story most effectively with meaningful pictures
and videos in all possible social media and never hesitate to ask for money
even over phone.”
G L O B A L G I V I N G N O N P R O F I T P A R T N E RR a i s e d $ 1 1 , 5 1 8 i n 3 0 d a y s
Learn how to craft an
effective email appeal on June 5th
Questions?
Wrap-Up
N E X T S T E P S
Select one story you want to tell in your donor outreach. Using today’s lessons, draft
the story such that it can be read in no more than 30-seconds. Then, boil it down to
six words or less. Finally, share both with a partner and ask for feedback. Record all of
this as it will all feed into your email appeals, social media content, and more!
1. Log into your GG Rewards Dashboard.
2. Find the GG Rewards Cycle for this webinar.
3. Earn 2 points by typing in the original stories (both 30-second and six word versions)
under Step 2 (Act).
4. After you have shared your story with a partner and received feedback, earn 3
points by telling us what you learned from this experience under Step 3 (Learn).
Need help? Email us at [email protected].
Homework Assignment #3 (continued)
• Add screen steps for completing cycleAvailable 24 hours after viewing the webinar
Special Lower Fulfillment Fee
After raising $5,000 USD, subsequent qualifying donations will be charged:• 8% fee if a US- and UK-
registered organization• 10% fee if an organization
registered outside US / UK
Offer extends through:• June 30 for qualifying
donations made in GBP • August 31 for qualifying
donations made in USD
Don’t Forget to…
• Submit your project by
end of day tomorrow!
• Join the Facebook Group
• Complete the
pre-Accelerator survey
• Attend the upcoming
Accelerator trainings
Accelerator Training Program
Module #1: Setting SMART Goals
May 30th at 10:00am EDT
Module #2: Network Mapping + Advocates
May 31st at 1:00pm EDT
Module #3: Storytelling + Calendar Planning
June 1st at 10:00am EDT
Module #4: Social Media + Email Campaign Strategy
June 5th at 10:00am EDT
