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Module 2: Feedback 3daystartup.org/springboard/moduletwo
Why Lean Startup?
• Create order in the (unavoidable) chaos of a startup
• First learn, then execute
Most startups fail from a lack of (paying)
customers.
Lean Canvas 3daystartup.org/lean
Why Lean Canvas • Lean Canvas is an actionable tool • Entrepreneur-focused • Quick Iterations on your ideas
3daystartup.org/lean
Ask questions
Exercise #1 • Find it at 3daystartup.org/lean • Use a white board or piece of paper to draw
the canvas • Spend the next 20 minutes filling out boxes
1-4 of the Lean Canvas • No need to turn it in: this will become the
backbone of Customer Validation and Pitch
Customer Development 101
Things you’ve completed • Lean canvas • A set of hypotheses:
– Customer segments – Problem – Solution
Two Part Interview • The Problem interview • The Solution interview
The Problem Interview • A conversation about their pains. • What doesn’t work with alternatives? • How big is their problem? • Are there patterns?
How not to interview • Do not talk about your idea. • Do not ask leading questions • Do not talk about the future.
– Would you like your existing solution better if it did X?
Sample Script • What’s the hardest part about [problem
context] ? • Can you tell me about the last time that
happened? • Why was that hard? • What, if anything, have you done to solve
that problem? • What don’t you love about the solutions
you’ve tried?
After Multiple Problem Interviews... • A good idea of our customer and their biggest
problems
The Solution Interview • Avoid this if Problem Interview is
unsuccessful – You may have to change your solution to solve
actual problem stake holders are having
• A conversation to validate your solution. • Does it solve their problem? • How much is it worth to them? • Is it a Must-Have? • Now you can talk about what you’ll build.
Exercise #2 • 20 minutes • Create 5-10 Problem and Solution questions
– 3daystartup.org/springboard/moduletwo/
Assignment for Thursday • Get out of the building or make phone calls • Spend 20-30 minutes practicing on interviews
with each other.
• Entire team should do customer development • Aim for 30+ interviews
Tips to Find Customers • Your network, network’s network. • Cold-calling • Be resourceful. • Hustle.
Who Else to Talk to • Everyone that can offer insight. • Partners • People who tried it before • Competitors
Things that matter less • Surveys (if a must aim for 100) • “Expert” Market Reports • Non-customer opinions • News articles
Ask questions