modernize with all flash - dell emc · 2019-10-12 · advanced flash wear analytics huge write...

Modernize with All Flash

Ooi Eng Kong

Advisory Specialist Systems Engineer,

All Flash Primary Storage, Dell EMC

Southeast Asia

Dell - Internal Use - Confidential3

Efficiency

Agility SpeedModern business

requirements


Reduce costs (# of drives,

power, floor space, etc.)

Consistent and predictable

performance

Lower entry costs and

scale as you grow

Manage massive capacity

with fewer resources

Automated provisioning

and business agility

Flexible and programmable

data services

Policy driven service delivery

On/off premises data and/or

application mobility

Pillars Of The Modern Data Center

Scale-out Software-definedCloud-enabledFlash

Protection and trustSecurity/Governance | Encryption | Data Protection | Services/Support

© Copyright 2016 Dell Inc.4



Every Day More Customers Choose Flash

10% of companies are all flash today (they’re not

telling anyone) – 80% have a plan to get there.

Competitive edge

— Eric Burgener, IDC

Infrastructure agility Lower TCO



$-

$10

$20

$30

$40

$50

$60

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Flash

An

nu

al R

eve

nu

e in B

illio

n $

Hard Disk

Drives

Source: © Wikibon Server SAN Research Project 2015

2016

Flash – A Fundamental Market Shift ...



Runaway Market Leader In All-flash

$200

$400

$600

$800

$1,000

$1,200

$1,400

$1,600

$1,800

$2,000

1st Year 2nd Year 3th Year 4th Year 5th Year

Time Since Introduction

Sources: DELL EMC All-In Bookings , Pure Storage S1 Filing, Public Earning, Gartner Market Share Report

Leader in strategic

AFA technology

#1 share,

Marketscape leader#1 share, Magic

Quadrant leader

DBTA trend-setting

product for 2016


Go Faster Go Faster

Architecture Matters

It’s about the right architectureIt unlocks unique business value

=

Get Smarter

+

Business Agility

=

Use Flash



The year of all flash for

primary storage



Mid-range

All-flash Array

Powered by Intel®

Xeon® Processors

Rack-scale Flash

High-end

All-flash Arrays

SMB

All-flash Arrays



Powered by Intel®

Xeon® Processors

1 Net usable capacity price with 5 years of support, after 4:1 data reduction, vs. major competitors net of data reduction. Street price analysis is based on a variety of sources including analyst data, price sheets when available, and public information as of May 2016.

2 Over 90% of SC arrays are sold into PowerEdge environments. Source: Dell internal analysis of worldwide known end customer SC array sales, as of August 2016, for the four previous quarters.

Built-in business continuity solution

Auto-tiering, auto-RAID

provisioning

Lowest $/GB AFA

1All-flash or

hybrid options

Great choice for PowerEdge installsLeverages Dell EMC server design, 90% PowerEdge attach2

SC Series Flash ArraysValue-optimized, mid-market proven solutions



Powered by Intel®

Xeon® Processors

1 Net usable capacity price with 5 years of support, after 4:1 data reduction, vs. major competitors net of data reduction. Street price analysis is based on a variety of sources including analyst data, price sheets when available, and public information as of May 2016.

2 Over 90% of SC arrays are sold into PowerEdge environments. Source: Dell internal analysis of worldwide known end customer SC array sales, as of August 2016, for the four previous quarters.

Easy

• Self-optimizing platform

• Built-in virtualization features

Efficient

• Dedupe/compression savings

• Pervasive “thin methods”

Expandable

• Modular, “right-sized” design

• Multiprotocol, SAN/DAS/NAS option

• Multi-array federation

Great choice for PowerEdge installsLeverages Dell EMC server design, 90% PowerEdge attach2

SC Series Flash ArraysValue-optimized, mid-market proven solutions



Powered by Intel®

Xeon® Processors

Virtual & purpose-built & convergedUnified NAS & SAN & VVOLS

Flexible

IALL Flash Starting Under $18k

Hybrid Option Starting > $8k,

< $1/Gb

Affordable

Slick UX, Couldiq™ Proactive Assist

Simple

All flash design with integrated

copy data management

Modern

Unity – The New Midrange Product Line



• Scale-out IOPS & bandwidth

• Inline all the time data services

• Purpose-built all-flash array

Powered by Intel®

Xeon® Processors

The all flash market leader


Biggestall-flash array

on the planet

150 GB/s Throughput

4 millionIOS per second

Powered by Intel®

Xeon® Processors

½ Millisecond Response time



Intel Multi-core, multi-threaded

Designed for +1M VM’s

Scalable low latency IB fabric

Massive global memory

Write folding to minimize cell

wear

Advanced flash wear analytics

Hugewrite

cache

Intelligent read/writealgorithms

Flash Boosttechnology

Pooled cores with dynamic

allocation

Advanced QoS, priority controls

Tunable FE/BEprofiles

Industry leading SPC

throughput

SupportsBI and DW use

cases

Enables in memory

computing

Ultra Low

Latency

Gigantic

Scale

3D/TLC Flash

Optimized

Ultra High

IOPS

Unmatched

Bandwidth

Architected For All Flash Powered by Intel®

Xeon® Processors



Enterprise

Grade

Native &

Flexible

Performance

Centric

Dense &

Shared

Rack-scale

Powered by Intel®

Xeon® Processors



Modern Business Model

All inclusive

software licensing

Maintenance =

11% of net per

year

Modern pricing

approach

Promoting 2X

longer storage

lifecycle


*See EMC.com/XpectMore for details, terms and conditions.

Xpect more

3-yearMoney-back

warranty

Lifetime*Maintenance price

protection

Lifetime*Flash endurance

protection

Powered by Intel®

Xeon® Processors



A comprehensive set of storage offerings

Modernize With Converged InfrastructureFundamental shift from building to buying infrastructure

Appliances BlocksRacks

Powered by Intel®

Xeon® Processors

Built-in network



Buy Your OutcomesBuild what hasn’t been solved

Converged operations

more apps deployed

reductionin downtime

faster time-to-market

moretime to innovate



Flash is the foundation for the future



But it doesn’t solve everything



Always-on

availability

Insight &

analyticsAutomation

Storage

efficiency

What About?

24




World-class Data Protection

No Impact

Consistent

Performance

Almost

Unlimited

In the arrayInstant copies

In the datacenterProtectPoint

• 20 times faster

backups

• Reduces backup

storage

requirement by 10-

30 times

• Eliminates

production impact

• Active/Active

• Sync/Asynch replication

• Metro & Geo

• Multi Site

• Heterogeneous Replication

• Continuous availability

• Federated Live Migrations

• Zero RTO

Across datacenters

24



Copy Data Management Approaches… And the new integrated CDM option

Traditional

snapshots 3rd party

CDM

Tools

DELL EMC

In-memory

integrated

CDM

Full

copiesSubsets

“clones”“copy/

redirect-on-

write”

Costs

Performance

Agility

Scalability

$$$$ $ $$ $$$ Free

Limited Moderate Limited Moderate Limitless

Limited Limited Limited Very limited Massive



Dell EMC Integrated Copy Data ManagementWorkflow consolidation and self service

More Copies? Why Not?

Development

Data analytics

Operations

Data protection

Consistent scale-up or scale-out

performance & data services

DELL EMC all-flash copies

App integration

and orchestration

App

self-service



Dell EMC ViPR SRMVisualize. Analyze. Optimize.

Capacity utilization Infrastructure monitoringPerformance analysis



Dell EMC ViPR ControllerImprove efficiency & increase agility

Realizing Software-Defined Storage with DELL EMC ViPR, Principled Technologies, 2014

Reducing Operating Expense with DELL EMC ViPR Controller and ViPR SRM, Principled Technologies, 2014

<60 seconds

Discover and ingest

new storage

5 Simple Steps

End-user self-service

access to storage

resources

63%

Average reduction in

time to provision

storage

Up to 73%

Reduction in storage

provisioning costs

100%

Savings in SAN zoning

task costs

to 63%

Reduction in VM

provisioning costs



Dell EMC ViPR ControllerImprove efficiency & increase agility

Realizing Software-Defined Storage with DELL EMC ViPR, Principled Technologies, 2014

Reducing Operating Expense with DELL EMC ViPR Controller and ViPR SRM, Principled Technologies, 2014

Reduces the risk of human

error and the need for lengthy

management reviews and can

make your organization

more nimble.

— Principled technologies



Powered by Intel®

Xeon® Processors

Where you need it



Powered by Intel®

Xeon® Processors

Where you don’t




Modernize Without Compromise

reduction in provisioning tasks

reduction in planning & architecture

Agility

Speed

Efficient




Agility

Speed

Efficient

reduction in batch processing

improvement in application performance




Agility

Speed

Efficient

reduction in floor space

reduction in power & cooling

reduction in physical storage capacity



Flash-sessment

Power

Cooling

Floor space

Data efficiency services

Ease of use

Operational

Impact DA

TA

Performance

Impact

IOPS

Response time

Bandwidth

DA

TA Current costs

Future costs

TCO

DA

TAFinancial

Impact

Application data

Workload improvement

DA

TABusiness

Impact



KPIs

Validate The Value

$85K annual

cooling and

power savings

8xless avg. latency

2.2:1data reduction

66% / 45%

less power/cooling

75% less floor space

15x more

performance

• 2.3 PB useable (@1.8:1 reduction)

• Cooling: 85k BTU/hour

• Power: 27 kW

• <1 ms avg. response latency

• 4.8M IOPs

• Operational management

Dell EMC VMax All-flash proposed

2

modernize with all flash - dell emc · 2019-10-12 · advanced flash wear analytics huge write...

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