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Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and NHS Grampian

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Page 1: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Modernising community

pharmacy in Scotland- how do we know what the stakeholders

want?

Christine BondDepartment of General Practice and Primary Care

and NHS Grampian

Page 2: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Acknowledgements

• Research colleagues– Terry Porteous, Mandy Ryan, Tony Scott, Michela

Tinelli– Phil Hannaford, Sally Wyke

• Funders– Chief Scientist Office, MRC/ESRC, NHS R and D

Page 3: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Traditional NHS contracts

Page 4: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Traditional contracts• Dispensing of prescriptions

– volume driven payment

• Displaying leaflets• Providing opportunistic advice on dispensed medicines

– professional fee

• Locally negotiated services– eg drug misusers, nursing homes, compliance needs

assessment, smoking cessation

• Recognition of other ‘private’ health care roles– Sales of OTC medicines

Page 5: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

New UK community pharmacy contracts(Smoking, Health and Social Care (Scotland) Act 2005)

• Scotland (from July 2006)

– Four core services provided by all pharmacies• Minor Ailments (MAS)• Public Health (PHS)• Chronic Medicines Service (CMS)• Acute Medicines Service (AMS)

– Pharmaceutical Care Services Plan – Locally negotiated services based on national

specifications– Performers List

– Supplementary (and Independent) prescribing– OTC sales function still not NHS

Page 6: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

New contracts                                                                                                                         

                                                                                                                                                                                                                                  

Page 7: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Drivers for change

Research data

Policy, culture/society change

Practice norms

Page 8: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Drivers for change

Research data

Policy, culture/society change

Practice norms

GP workload

Convenience

Skills mix

Drug budgets

Expectations

Relationships

Page 9: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Drivers for change

Research data

Policy, culture/society change

Practice norms

GP workload

Convenience

Skills mix

Drug budgets

Expectations

Relationships

DCE

Page 10: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

New responsibilities for pharmacy

• NHS role in self care and provision of advice and supply of medicines– Community pharmacy led treatment of minor illness

• Chronic medicines review and supply– Medication review– Repeat dispensing– Prescribing pharmacists

• What do pharmacists think?• What do patients think?

DCEs could have informed both of these

Page 11: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Will stakeholders accept new policies? Patients

• DCEs have been used to assess– What patients value in repeat dispensing

• Bond, C.M. , Matheson C., Jones, J., Williams, S. Repeat prescribing study: an evaluation of the role of community pharmacists in controlling and monitoring repeat prescribing, following protocols agreed with the general practitioner.Report to the Grampian Health Board February 1997

– Acceptability of prescribing pharmacist• Tinelli M., Ryan M., Bond C.,Patient preferences for increasing the role of the

pharmacist in the management of drug therapy IJPP 2004 12 (R93)

– Pharmacist role in medication review• Tinelli M., Ryan M., Bond C., Economic evaluation advancement in pharmacy: discrete

choice experiments IJPP 2007 15 A12

– The public’s preferences in self care• Porteous, T., Ryan, M., Bond, C., Hannaford, P. Preferences for self-care or consulting

a health professional in minor illness; a discrete choice experiment BJGP 2006 911-17

Page 12: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Will stakeholders accept new policies? Pharmacists

– Pharmacists’ preferences for contractual changes• Scott. A, Bond, C.M., Inch. J, Grant. A, Preferences of Community Pharmacists for Extended

Roles in Primary Care – A Survey and Discrete Choice Experiment. Pharmacoeconomics 2007;25 (9) 983-792

– Pharmacists’ preferences for different attributes of an electronic data interchange system

• Ubach, C., Bate, A.,Ryan, M., Porteous, T., Bond, C., Robertson, R. Using discrete choice experiments to evaluate alternative electronic prescribing systems.. Int.J.Pharm. Pract 2002; 10:191-200

– Pharmacists’ decision making in OTC advice • Roins S, Benrimoj SI, Carroll PR et al Pharmacists’recommendation of the active

ingredient(s) of non-prescription analgesics for a simple tension and migraine headache JSAP 1998; 15:262-274

Page 13: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Terry Porteous, Christine Bond,

Phil Hannaford, Mandy Ryan,

Sally Wyke

Managing minor illness Factors influencing the choice between self-care and

health professional advice: a discrete choice experiment.

Page 14: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Study design

• Qualitative interviews Aim - To describe what factors influence patients when deciding how to manage minor ailments associated with analgesic use

• Discrete choice experiment Aim - To describe what trade-offs people make when deciding how to manage minor ailments associated with analgesic use

Page 15: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Qualitative interviews

24 interviews across Scotland asking about:

• recent experience and management of symptoms associated with analgesic use.

• reasons for practising self-care and/or consulting health professionals

• opinions on self-care and use of analgesics

Page 16: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Influencing factors • Reasons for practising self-

care • Faster treatment/easier access• Use of complementary treatments • Avoidance of unwanted treatments• Feelings of control/independence• Previous experience of same

symptoms• Advice from friends, relatives or

media• Perception that condition is self-

inflicted• Belief that GP will be of limited

help• Does not want to waste Dr’s time

• Reasons for not practising self-care

• Having to pay for treatments yourself

• No advice from Dr/pharmacist• Chance of missing important

condition• Chance of drug interactions• Chance of making things worse• Belief that nothing can help or

stoicism• Lack of knowledge• Belief that only medical help

will work

Page 17: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

The attributesThe “influencing factors”

• Type of management (self-care, GP, pharmacy, practice nurse, complementary, NHS24, do nothing)

• Time to treatment (the time you have to wait for an appointment, travel time and time taken to get any treatment) (0,1,5 hours, 1,2,5 days)

• Cost (travel costs and the cost of any treatment e.g. any consultation fee, over-the-counter medicines, complementary remedies etc.)(£2, £5, £7, £15)

Page 18: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

The scenario

Please imagine this situation:  

You have a headache and a fever, your bones are aching and your nose feels slightly blocked up. You are still able to do all the things you usually do but are more tired than usual. The symptoms started to appear four days ago, and were slightly worse when you woke up this morning.

Page 19: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

A sample question

 Option 1 Option 2

Type of management

Self-care GP

Availability 1 hour 2 days

Cost £2 £7

(Tick ONE box only) Option 1 Option 2 Do nothing

Example Which option would you choose?

Page 20: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

DCE analysis and results

• DCE administered during November 2005

• Response rate of 57% (326/573)

• Analysed using multinomial logistic regression

• Regression coefficients used to estimate - utility (“preferences” or “satisfaction”) - willingness-to-pay

Page 21: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Overall preferences

For the symptoms presented:• Respondents had a general preference for doing

something (rather than “do nothing”) • Relative preferences for type of management:

Self-care Community pharmacy GP consultation Practice nurse NHS24 Complementary

Decreasing preference

Page 22: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Conditional logit regression analysis

Page 23: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Respondents valued self-care at £22.62 i.e they were prepared to pay up to £22.62 to treat these symptoms by self-care but beyond this price, they would rather “do nothing”.

Willingness to pay

Page 24: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Willingness to pay

They valued other treatment options lesshighly e.g. they wouldpay £17.01 LESS thanthis to treat symptoms using the NHS24 option

Page 25: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Willingness to pay

They were prepared topay £3.69 to reduce thewait to treat symptomsby 1 day

Page 26: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Moving from one “service” to another

Service 1 Service 2

Type of management

Telephone advice from NHS24

Ask for advice in a pharmacy

Wait before treating symptoms

5 hours 1 day

Page 27: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Moving from one “service” to anotherService 1 Service 2

Type of management

Telephone advice from NHS24

β = -1.48

Ask for advice in a pharmacy

β = -0.304

Wait before treating symptoms

5 hours

β = 5/24*-0.321

1 day

β = -0.321

Utility of a service = Constant (1.968) +β (service)

Moving from NHS24 to pharmacy management gives an increase in “utility”

ie β (NHS24) – β (pharmacy) = -1.48 – (-0.304)

= -1.176

Page 28: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Moving from one “service” to anotherService 1 Service 2

Type of management

Telephone advice from NHS24

Ask for advice in a pharmacy

Wait before treating symptoms

5 hours

β = 5/24*-0.321

1 day

β = -0.321

Utility of a service = Constant (1.968) +β (service)

Moving from a wait of 5 hours to 1 day gives a decrease in “utility”

ie β (5 hours) – β (1 day) = -0.067 – (-0.321)

= 0.254

Page 29: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Moving from one “service” to anotherService 1 Service 2

Type of management

Telephone advice from NHS24

Ask for advice in a pharmacy

Wait before treating symptoms

5 hours 1 day

Overall difference in “utility” is positive and we can quantify it by WTP

U (service 1) – U (service 2)/ β (cost) = 0.421-1.343/-0.087

= £10.60

Rather than get telephone advice from NHS24 with a 5 hour wait, a respondent would be willing to pay an extra £10.60 to get advicefrom a pharmacy with a wait of 1 day

Page 30: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Conclusions• Self-care was the preferred way of dealing

with these symptoms

• It was highly valued by respondents

• Community pharmacy was the preferred source of professional advice

• DCE allowed quantification of preferences and expressed them by WTP

Page 31: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Assessing what patients liked about pharmacist led medicine management

Tinelli M, Ryan M, Bond C

Page 32: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

• Aim: to evaluate the introduction of the Medicines Management Service by community pharmacists for patients with CHD

• Randomised Controlled Trial

• Setting: Nine Health Authorities in England, 50 Community pharmacies, 39 General Practices

• Primary subjects: Patients with CHD

• Intervention: Community Pharmacy face-to-face patient review to include medication and lifestyle advice

• Control: Usual care

The Community Pharmacy Medicines Management Project* The Community Pharmacy Medicines Management Project*

The Community Pharmacy medicines Management Project Evaluation team (C. Bond Principal Investigator) The MEDMAN study: a randomized controlled trial of community pharmacy-led medicines management for patients with coronary heart disease. Family Practice 2007; 24(2):189-200

Page 33: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

• Primary outcome measures: appropriate treatment (derived from the NSF), health status (EQ5D and SF36)

• Secondary outcome measures: satisfaction, experiences and attitudes of patients and health care professionals

• Time period: All measures were assessed at baseline and 12 months

• Results: no changes in clinical or QALY outcomes; patients satisfaction higher in the intervention group

• To use a DCE to– Explain the increased satisfaction– Inform a CBA for the community pharmacy-led medicines

management service

The Community Pharmacy Medicines Management ProjectThe Community Pharmacy Medicines Management Project

Page 34: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

• Identification of attributes from replies to patient survey• DCE survey questionnaires sent to all patients participating to the trial 2

years after study start (879 intervention; 470 control) • DCE compared three options:

– a novel community pharmacist and general practitioner review of medicines (CPGP)– a GP only medicines review (GP) – the current scenario

• WTP in moving from the current situation to ‘CPGP’ or ‘GP’ were estimated

• Groups compared: – intervention all vs control (TAU) (ITTA)– intervention still receiving the Medman service vs control (TAU) (PPA)

• A priori assumed people who had experienced the service more likely to value it

Use of DCEUse of DCE

Page 35: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Attributes• Advice

– None, only on medicines, only on health/lifestyle, both

• Time (travelling to and in the pharmacy)

– 10,20,30,40 min

• Privacy (in the pharmacy)

• Satisfactory replies to questions– Yes, No

• Chance of receiving most appropriate treatment– Very poor, poor, good, very good

• How much you pay ( medicine + advice+ review+ travel) – £0, £10, £20, £30

Page 36: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Example of DCE choiceMedicines

review by GP and Pharmacist

Medicines review

by GP only

Current situation

ADVICE On medicine & health/lifestyle

No

PRIVATE DISCUSSION Yes No

SATISFACTORY REPLIES Yes No

CHANCE OF APPROPRIATE TREATMENT

Very good Very good

TIME(Travelling to + waiting in the pharmacy)

10 minutes 10 minutes

HOW MUCH YOU HAVE TO PAY (Consultation + medicines + travelling)

£ 10 £ 10

WHICH SERVICE WOULD YOU CHOOSE? (Tick one box only)

Page 37: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Results

• Response rates: Intervention (73%) and Control (67%)

• 44% of intervention still receiving the service, 52% stopped , 4% never

• The preferred option for all groups was the current option

• Controls:– ‘Chance of receiving the best medicine’ and ‘cost’ were most

important

– If moving from the current service would choose the GP only option

Page 38: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Intervention groups

• Intervention all– ‘Advice on medicines’, ‘satisfactory replies’ as well as ‘chance of

receiving the best medicine’ and ‘cost’ were most important

– If moving from the current service would choose the GP only option

• Intervention still receiving the service– ‘Advice on medicines’, ‘satisfactory replies’, ‘chance of receiving

the best medicine’ and ‘cost’ remained most important plus ‘advice on medicines and lifestyle’

– If moving from the current service would choose the combined GP-pharmacist option

Page 39: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Willingness to pay

• Intervention all– Valued their current service at £19.28

• Intervention still receiving the service– Valued their current service at £21.99

– Would pay £50 to move to a GP-pharmacist service

• Control groups – Would pay £17.09 to stay with their current service rather than

move to GP-pharmacist service

Page 40: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Cost benefit analysis for trial

Control Intervention all Intervention still receiving the service

Mean extra benefits per patient (from DCE)

-£17.09 £19.28 £21.99

Mean extra cost per patient

£32.67 £18.16 £18.16

Mean net benefits per patient

£-49.76 £1.12 £3.83

Page 41: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Decision making process Efficient allocation of resources

Outcome measures Results Economic evaluation

Clinical outcome

(Appropriateness of treatment)

NO difference across groups Cost minimisation

Results: increased total NHS costs with the introduction of the service

QALY (EQ5D and SF6D)

NO difference across groups Cost minimisation

Results: increased total NHS costs with the introduction of the service

DCEs Differences across groups: Subjects who experienced the new service valued the input from their pharmacists, and preferred it to any other option

Cost benefit analysis

Results: The increase in intervention costs was partially compensated by increased patients’ valuation for that service

Page 42: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Conclusion

• Patients value the opportunity to have input from both pharmacist and GP

• Extra costs of delivering the pharmacy led medicines management service were partially offset by increased value to patients

• The DCE methodology:– helped understand what patients valued

– quantified value of the service within a CBA

– is useful for use in pharmacy policy decision making

Page 43: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Summary

• DCEs can inform emerging policy and evaluate implemented policy

• Add a dimension not otherwise available

• In pharmacy research has explained what stakeholders want and how it is valued

Page 44: Modernising community pharmacy in Scotland- how do we know what the stakeholders want? Christine Bond Department of General Practice and Primary Care and

Thank you for listening