www.MoonMarketingSystem.com

©Moon Marketing 2016

ModernTechniques to Fill Your Sales Funnel

In this presentation, you'll discover how savvy sales and

marketing teams combine content with technology to pique prospects' interest

and keep them moving through the sales funnel.

Information and technology have completely changed the process of buying and selling. Today’s prospects are looking for:

How to Engage Prospects in Today’s Marketplace

• Company websites that are easy to read and navigate

• High value online content that is relevant their issues

• Savvy business solutions vs. selfish sales pitches

• Insights about how to improve their business outcomes

Prospects are searching online. Good, highly relevant content draws prospects to your website vs. your competitors’. The right messaging entices them further and further into the sales funnel.

Pique InterestWith Digital Content

Modern technology helps companies capture contact information and learn more about the prospects visiting the website. It helps salespeople talk to the right prospects at the right time with the right message.

Find Warm Prospects With Technology

Keep Your Sales Funnel FlowingUse content combined with technology to:

• Get found by your target prospects as they gather information online

• Pique interest in your company before they ever talk to a salesperson

• Have on-target sales conversations

• Increase sales process efficiency

Develop a variety of blog articles, educational content offers, videos, case studies, and more that address the objections, questions, and concerns prospects have as

they move through the buyer journey.

Create a Digital

Content Library

Include content in direct sales emails to answer questions, objections, or concerns throughout the sales process..

Use Content for

Direct Sales

Promote content through social media, email marketing and co-marketing to drive prospects to the website.

Use Content for

Marketing

Create Lead Generation PagesCollect contact information in exchange for good content.

Data about how your prospects are engaging in the sales process is critical for framing the most appropriate sales

conversations throughout the buying process.

Collect Prospect Intelligence

Track Email

Find out when your prospects open your emails and if they’re clicking on what you send.

Get Real-Time Alerts

Track

Sales Emails

Track Email Marketing

Who clicked and showed interest?

Who unsubscribed and is disengaging?

Track Website ActivityFind out what pages prospects in your database are looking at.

See what companies are visiting your website.

Monitor your social media accounts to see who’s following you and interacting with your posts. It could be a potential customer!

Track Social Followers

Ensure that the most qualified prospects are clearly identified and pushed to the top of the priority list.

Criteria Weight

Lead Score Criteria

Use Lead Scoresto Prioritize Prospects

Before you contact a prospect, see how they’ve engaged with your company so far.

View Prospect

Profile

www.MoonMarketingSystem.com

©Moon Marketing 2016

Get more fresh insights about how to use modern sales &

marketing techniques to launch business growth.

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