modern media conference 19th september 2014 "think like a dj final final.pptxl"
DESCRIPTION
Think Like a DJ…and Remix Your Chosen Field Whether you’re a musician, a journalist, a filmmaker…all forms of media now have worldwide audiences thanks to digital technology. But what does this mean for you? How can you brand yourself and your work so that it goes beyond Georgia to the world at large? Derek Woodgate is a futurist: which means that he won’t tell you not how to keep up with changes in your field. Instead, he’ll tell you how you can reconceptualize how you think about your chosen media profession. And soon, you will be the change and the world will follow.TRANSCRIPT
Think like a DJ…Remix your chosen field Derek Woodgate
President The Futures Lab, Inc
September 19th, 2014
“You must have chaos within you to create a
dancing star” - Frederic Nietzsche
The Age of Upheaval
Creating the future!
Discontinuous change
Finding connections in disconnects
Bringing the future to the public
WHERE KNOWLEDGE, TECHNOLOGY AND ENTERTAINMENT CONVERGE
The Futurists’ Toolbox
Vision and signals Disruption and wildcards Juggling unknowns Think the Unthinkable Remixing concepts and context
The potential of of the remix: Discovering alternate potential
The Remix Society• Multiple identities• New archetypes• Real virtuality• Nomadic, non-linear• Reconfigurable lives• Collaborative• Upskilling
The extended self
“The 21st century self is so fully immersed and defined by the data that surrounds it, we are entering an era of multiplex consciousness.”
- DJ Spooky - Rhythm Science
Remixing creative imagination
Convergent disconnects Amorphoscapes and random worlds Collision - asymmetries Biomimicry – bionomics Parallel Realities Body>Data>Space Magical and Alchemical
Think like a DJ
Think like a DJDeconstructMutateSpin TransformMigrateDisplaceSimulateFuseTranslateRecombine
Context based interactive narrative
New dimensions of convergence
Hybrid realities
Nano Art – Medicine as media
Sensors as a creative tool
Cinematography, Augmented reality, 3D and Projection Mapping
CCTV as media
Interactive storytelling
Living the story
Augmented reality for storytelling
Non-invasive tracking technologies with gesture recognition
Cinema and AR
4D Cinema, experiential venues, interaction
Visual tracking, robot cameras, scene development and human interaction with virtual objects for VR TV
Augmented affect and atmospheres•
• Socially aware systems, ambient and sensation enhancers
• Voice to vision
• Smell walls
• Temperature amplification
• Wearables
1 million piece screen
Motion control gaming with AR
Datamatics as interactive media and art
Playable Objects
Remixed professionals
• Neuroscientist meets film director• Computer scientist meets set designer• Digital artist meets environmentalist• Sociologist meets digital ambient architect• 3D artist meets fiction writer• Robotist meets game designer• Historian meets AR designer• Synthetic character designer meets psychologist
The Future Media Landscape 2013 - 2020
Global Entertainment & Media Revenues: $2.5 trillion by 2020
(1.6 trillion: 2012)
US Entertainment & Media Revenues: 732 Billion
($498 Billion: 2012)
Source: PWC/TFL
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200
400
600
Column2Series 1
2012 2020
US Entertainment & Media
Agile, intelligent enterprises
• New workforce structures:40% Employees18% Temporary12% Consultants15% Network specialists15% Strategic partners
New jobs•Digital identity planners
•Transmedia architects
•Digital archeologists
•Online Community Organizers
•Roboticians
•PAL/Avatar designers
•Cloud archivist
•Polymedia anthropologists
•Mobie marketing Jedi
Synthetic character casting agents
Data Storyteller
Content archivist
Rhizomist
A 4D event planner
Virtual set designer
Protocol steward
Projection mapper
Interaction coordinator
Emerging media companies
3D displays
Behavioral email
Employment criteria
• Global: willingness to relocate
• Innovation: 12-18 months head start
• Ability to collaborate with international teams
• Depth of skill, breadth of knowledge
• Transferable skills across platforms
• Innovative thinking in convergence terms
• Ability to understand prototyping and accelerators