modern media conference 19th september 2014 "think like a dj final final.pptxl"

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Think like a DJ… Remix your chosen field Derek Woodgate President The Futures Lab, Inc September 19th, 2014

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Think Like a DJ…and Remix Your Chosen Field Whether you’re a musician, a journalist, a filmmaker…all forms of media now have worldwide audiences thanks to digital technology. But what does this mean for you? How can you brand yourself and your work so that it goes beyond Georgia to the world at large? Derek Woodgate is a futurist: which means that he won’t tell you not how to keep up with changes in your field. Instead, he’ll tell you how you can reconceptualize how you think about your chosen media profession. And soon, you will be the change and the world will follow.

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Page 1: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

Think like a DJ…Remix your chosen field Derek Woodgate

President The Futures Lab, Inc

September 19th, 2014

Page 2: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

“You must have chaos within you to create a

dancing star” - Frederic Nietzsche

The Age of Upheaval

Page 3: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

Creating the future!

Page 4: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

Discontinuous change

Finding connections in disconnects

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Bringing the future to the public

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WHERE KNOWLEDGE, TECHNOLOGY AND ENTERTAINMENT CONVERGE

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The Futurists’ Toolbox

Vision and signals Disruption and wildcards Juggling unknowns Think the Unthinkable Remixing concepts and context

The potential of of the remix: Discovering alternate potential

Page 8: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

The Remix Society• Multiple identities• New archetypes• Real virtuality• Nomadic, non-linear• Reconfigurable lives• Collaborative• Upskilling

The extended self

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“The 21st century self is so fully immersed and defined by the data that surrounds it, we are entering an era of multiplex consciousness.”

- DJ Spooky - Rhythm Science

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Remixing creative imagination

Convergent disconnects Amorphoscapes and random worlds Collision - asymmetries Biomimicry – bionomics Parallel Realities Body>Data>Space Magical and Alchemical

Think like a DJ

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Think like a DJDeconstructMutateSpin TransformMigrateDisplaceSimulateFuseTranslateRecombine

Page 12: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

Context based interactive narrative

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New dimensions of convergence

Hybrid realities

Page 14: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

Nano Art – Medicine as media

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Sensors as a creative tool

Page 16: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

Cinematography, Augmented reality, 3D and Projection Mapping

Page 17: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

CCTV as media

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Interactive storytelling

Living the story

Page 20: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

Augmented reality for storytelling

Page 21: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

Non-invasive tracking technologies with gesture recognition

Page 22: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

Cinema and AR

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4D Cinema, experiential venues, interaction

Page 24: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

Visual tracking, robot cameras, scene development and human interaction with virtual objects for VR TV

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Augmented affect and atmospheres•

• Socially aware systems, ambient and sensation enhancers

• Voice to vision

• Smell walls

• Temperature amplification

• Wearables

Page 26: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

1 million piece screen

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Motion control gaming with AR

Page 31: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

Datamatics as interactive media and art

Page 32: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

Playable Objects

Page 33: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

Remixed professionals

• Neuroscientist meets film director• Computer scientist meets set designer• Digital artist meets environmentalist• Sociologist meets digital ambient architect• 3D artist meets fiction writer• Robotist meets game designer• Historian meets AR designer• Synthetic character designer meets psychologist

Page 34: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

The Future Media Landscape 2013 - 2020

Global Entertainment & Media Revenues: $2.5 trillion by 2020

(1.6 trillion: 2012)

US Entertainment & Media Revenues: 732 Billion

($498 Billion: 2012)

Source: PWC/TFL

0

200

400

600

Column2Series 1

2012 2020

US Entertainment & Media

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Agile, intelligent enterprises

• New workforce structures:40% Employees18% Temporary12% Consultants15% Network specialists15% Strategic partners

Page 36: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

New jobs•Digital identity planners

•Transmedia architects

•Digital archeologists

•Online Community Organizers

•Roboticians

•PAL/Avatar designers

•Cloud archivist

•Polymedia anthropologists

•Mobie marketing Jedi

Synthetic character casting agents

Data Storyteller

Content archivist

Rhizomist

A 4D event planner

Virtual set designer

Protocol steward

Projection mapper

Interaction coordinator

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Emerging media companies

3D displays

Behavioral email

Page 38: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"

Employment criteria

• Global: willingness to relocate

• Innovation: 12-18 months head start

• Ability to collaborate with international teams

• Depth of skill, breadth of knowledge

• Transferable skills across platforms

• Innovative thinking in convergence terms

• Ability to understand prototyping and accelerators

Page 39: Modern Media Conference 19th September 2014  "Think like a dj final final.pptxl"