Ahmed SaifSchool Of Marketing

Modern Marketing

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The History Of Marketing

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The beginning of marketing 2500 BC (Adam & Eve) First word of mouth

(Who is?)

1450 Gutenberg`s Metal movable type

1730s Emergence of magazines

1836 First paid advertising in newspaper in France

1922 Radio Advertising Commences

1941 First recorded use of television ads

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Marketing 1.0

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Product-Centric Marketing

•Sell Products

Objective

•Mass buyers with

physical need

Customers

•One to many

transaction

Interactions

•50S& 60s •(Product

Management « 4Ps)» 

•Product, Price, Place &

Promotion Marketing Direction

•People, Process, Physical

Evidence, Public

Opinion & Political

PowerMore Ps

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Marketing 2.0

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Customer-Oriented Marketing

•Satisfy & Retain the Consumer

Objective

•Smarter Consumer

with Mind & Heart

Customers

•One to One Relationshi

p

Interactions

• «Segmentation Targeting

Positioning » (Customer

Management)Marketing Direction 70`s & 80s (STP)

•Brand Managem

entMarketing Direction 90s & 2000s

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Marketing 3.0

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Modern Marketing is about how to influence

the culture

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2.mp4

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Objective: Make the world a

better place

Customers: Whole

human with mind, heart

& spirit

Interactions: Many to

many collaboratio

n

Marketing Direction: Culture

ManagementInbound

Marketing

Values-Driven Marketing

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Marketing 3.0

Mis

sion V

ision

Values

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DefinitionsMission:

Why your brand should exist in one simple statement

Vision: Where your brand will going in the

future

Values: The Moral values that you Instill it in

your employees in order to qualify them to achieve your mission

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Market the Mission to the Customers

Offer a Transformation

Mission

Story that Moves People

Customer Involvement

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Mission Examples

Apple`s Mission: make the people enjoy the technology

Google`s Mission: Make the world`s data more organized and

accessible

Facebook`s Mission: Make the world more connected

Linkedin`s Mission: Connect the professionals around the world

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Market the Values to the Employees

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Values Example

Cultural Value

Democracy Value

Collaborative Value

Creativity Value

Family Value

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Values Example

Fail Or You Are

Fired

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Benefits

Attracting And Retaining Talents

Back-Office Productivity

Front-Office Quality

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Market the Vision to the shareholders

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Benefits

Shareholders

Profitability

Improved Cost

Productivity

Returnability

Higher Corporate Brand Value

Sustainability

Higher Revenue

from new

markets opportun

ity

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Permission Marketing

Permission marketing is an approach to selling products and

services in which a prospect explicitly agrees in advance to receive marketing

information.

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Interruption Marketing

Profit

Sales

Buy Ads

Get Notice

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Advertising Paranoia

The Less It Work

The More You Spend

The More You Spend

The Less It Work

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Modern Marketing Action Steps

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Introduction

Trust Stages1 -Self Word of Mouth

2 -Trusted Word of Mouth3 -Normal Word of Mouth

4 -Advertising

Spam

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Worldview

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Purple Milk

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Step #1Be Remarkable

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The Magic Cycle of the Purple cow

Get Permission

Amplify the ambassadors

Let the people milk your cow

Recreate

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Step #2Smart Segmentation

Buyer PersonasWorldview - precise interest

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Step #3Smart Targeting

By Inbound Marketing

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Step #4Tell a Story That has compatibility with

the chosen worldview And playing around suitable Frame

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Step #5Collect a Tribe

(Modern Leadership)

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Golden RuleCustomer is the King

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Platinum RuleAuthenticity is the Best Marketing

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Marketing 3.0 For better life

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Success Rules

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Find me

Ahmed Saif Website:

Ahmed-Saif.com

#Egyptian_marketers

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Facebook Page

Facebook.com/SchoolOfeMarketing

Any Questions

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