modern marketing concept_parakramesh jaroli_mba
TRANSCRIPT
Presented By:
Parakramesh JaroliMBA (Dual) II - Semester
Faculty of Management Studies
Presentation on:
Marketing in Modern Context
Modern Marketing Context
In 1950s the marketing concept emerged. The marketing concept is aimed at orienting a firm completely towards its customers. Every department from production to finance to human resource should be customer focus.
Traditional marketing concept
Product to be sold to customer
Focus
Selling and Promotions
Means
Profit through sale volume
Objective
Modern marketing concept
Product satisfaction customer need
Focus
Marketing MixProfit through
customer satisfaction
Means Objective
Modern Marketing 4 P’s
• Product• Price• Promotions• Place
Product Decisions
Branding Quality Features
Pricing Strategies
Penetration
Skimming
Competition
Product Line
Bundle
Psychological
Promotional Mix
Advertising
Public Relations
Sales PromotionPersonal SellingDirect
Place
Manufacturer
Consumer
Manufacturer
Retailer
Consumer
Direct Distribution Indirect Distribution
Conclusion
• As per the new concept of Marketing, its not about only selling the products to the customers. In present scenario, marketing is all about to satisfied the customer and providing the excellent services to establish brand image in consumers mind.
Thank You