modern food processing - february 2013

Modern Food Processing February 2013

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EDITORIAL

7February 2013 | Modern Food Processing

Riding the F&B wave, naturally!

Manas R [email protected]

7

EditorialAdvisory Board

Dr A S Abhiraman Former Executive

Director - Research, Hindustan Lever Ltd

Prof M Y Kamat Former Head,

Food Engg & Technology Dept, UICT, Mumbai

Consider these facts: In 2012, the sales of the largest coconut water brand

in Europe grew by nearly 60 per cent, and that of coconut water in the

US had more than doubled. Wonderful Pistachios emerged as one of the

most successful healthy snack launches of the last decade. Its retail sales

rose from a zero base to more than $ 400 million from 2008 to 2012. Last, but not the

least, is the meteoric rise of Greek yoghurt in the US, which has been primarily led

by the Chobani brand. Its annual sales surpassed $ 1 billion within only four years of

launch. So, what is common in the extraordinary success of these three distinct product

categories?

The answer is quite natural: Naturality! Yes, naturality is a key factor that has helped

several Food and Beverage (F&B) product categories to strengthen their market position

in recent times. The trend-spotting report in the latest edition of New Nutrition Business

says that the influence of naturality on F&B product development will continue to grow

this year. Titled 10 Key Trends in Food, Nutrition & Health 2013, the report

adds that naturality has become ‘the direction people want to go in’ and will

shape and drive the market as companies across categories seek to ride on

the naturality wave.

Along with naturality, the report identifies and analyses nine other major

trends that will significantly impact the F&B industry in this year: energy,

fruits & vegetables, dairy, seniors, healthy snacking, packaging &

premiumisation, digestive health, weight management and immunity.

Further, the research findings show that 74 per cent of the people

surveyed thought that ‘natural’ meant ‘healthier’. This drives home

the point that the idea of ‘naturalness’ is connected to ‘healthier’

products in the minds of consumers.

It is important to note that ‘natural’ – instead of being strictly

defined by technical or regulatory parameters – is mostly defined

in the mind of the consumer, and this will have major ramifications

on the path forward for the Ready-To-Eat/Ready-To-Cook (RTE/

RTC) food category. Because consumers’ needs are directed towards

attributes such as taste & health, fast cooking, user-oriented packaging

and convenience, naturality can further influence the purchase decision,

thereby offering F&B companies multiple opportunities to market products

with a value-added premium.

All these point towards naturality as the next super-trend to shape F&B

categories across the world, which is far beyond its mere nutritional advantage

to a wholesome healthy living. Of course, we will keep you posted on this

evolving ecosystem from time to time.


Note: ` stands for Indian rupee, $ stands for US dollar and £ stands for UK pound, unless mentioned otherwise

Insight & Outlook: Ready-to-eat/cook (RTE & RTC) foods Special Focus: Bakery Bakery products ..................................................................

Premium bakery market .....................................................

Glucose biscuits market ..........................................................

Cakes segment ....................................................................

Roundtable ..........................................................................

In Conversation With

John Luke, Chairman and CEO, MeadWestvaco Corporation ...........

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Frozen foods .......................................................................

Breakfast foods ...................................................................

Interface - Vijay Uttarwar, CEO, Naturell India Pvt Ltd .....

Roundtable .........................................................................

Household spending ...........................................................

Decline in seafood exports ................................................

Machine vision system ......................................................

50

Facility Visit: Parikh Packaging Pvt LtdDefining new horizons for food packaging ....................... 44

52

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Automation TrendsMachine safety: Aiding productivity through integrated approach ...........................................................

Energy ManagementDairy processing: Reducing cost with simplified energy saving solutions .....................................

Policies & RegulationsFDI in retail: Small towns, the next modern trade destination .................................................................

StrategyPackaged ready meals: Warming up the market with convenience ...............................................................

Tips & TricksDust explosion: Practical tips for safe handling of powdered substances .......................................................

Cover photo: Nachiket Gujar; Food styling: Chef Prabhakar, Ovenfresh, Dadar, Mumbai

Regular SectionsEditorial ............................................................................ 7

News, Views & Analysis .................................................. 13

Technology & Innovation ................................................ 20

Technology Transfer ........................................................ 22

Projects ............................................................................ 73

Tenders ............................................................................ 75

Event List ........................................................................ 77

Book Review .................................................................... 79

Products .......................................................................... 80

List of Products .............................................................. 88

List of Advertisers .......................................................... 89

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Highlights of Next EditionSpecial Focus: Beverage Processing

Insight & Outlook: Health Foods Details on page no. 77

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NEWS, VIEWS & ANALYSIS

Modern Food Processing | February 201312

CAPACIT Y EXPANSION

McCain Foods to invest $ 69 million in Gujarat plantTo cater to the growing demand in

frozen snacks market, McCain Foods

India Pvt Ltd will invest another $ 69

million in its potato processing plant

in Mehsana, Gujarat. The investments

will roll in from October 2013. The

company is working with about

1,200 contract farmers over 4,000

acre in Gujarat to cultivate ‘processed

quality’ potatoes in Gujarat. To meet

the enhanced plant capacity, McCain

Foods will be working with contracted

farmers to double the acreage under

potato cultivation, thereby enhancing

employment opportunities in the area.

Vikas Mittal, Managing Director,

McCain Foods India, said,“The

McCain brand is driving growth

of frozen snacks in India and this

growth is resulting in the need for

capacity addition. The Indian frozen

snacks market is on the rise as the

combination of taste and convenience

is rapidly increasing in the retail

market. We expect the pace of growth

to continue and, hence, even more

investment is expected in the short-

to medium-term.”

MeadWestvaco (MWV), one of the global leaders

in packaging, announced that it has signed a

Memorandum of Understanding (MoU) with the

Gujarat Government. “Our total projected investment

plans in India amount to ` 1,000 crore, to be invested

over the next two to five years, in Gujarat especially.

The investment is expected to create 800 jobs over

the next five years. It includes the acquisition of Ruby

Macons and plans to expand the current production at

the facility with the installation of a new paper machine to manufacture new paperboard

products and grades. With the new capital in place, we plan to more than double the

capacity of current operations as well as bring to India high SHE standards. Apart from

corrugated packaging, we are also concentrating on our other businesses involving plastics

packaging, pumps & dispensers,” said Pete Durette, Chief Strategy Officer, MWV.

The company sees significant opportunities for higher quality and more innovative

packaging solutions in corrugated packaging to suit various consumer categories such

as food, beverage, healthcare and personal care. “Through the investment, we are

committing to develop globally competitive products that best suit India’s needs and

bring the highest standards for environmental and social responsibility to our local

operations,” he added.

Mahua Roy

Britannia Industries Ltd has announced key appointments in its management functions.

The company appointed Vinod Menon as the Vice President and Chief Financial

Officer, effective from February 1, 2013, replacing Raju Thomas, who has relinquished

his post on January 31, 2013. The company has also appointed Neeraj Chandra, currently

Chief Operating Officer and Vice President of Marketing, Sales & Innovation, to take

over the role of Vice President of Strategy and New Business Development. Replacing

Chandra as Chief Operating Officer and Vice President will be Varun Berry.

INVESTMENT

MWV plans to invest ` 1,000 crore in India

MANAGEMENT CHANGE

Britannia carries out minor reshuffle

FOOD PACKAGING

Turkish packaging firm eyeing Indian food sector for growth APACK Ambalaj Makine Sanayi ve Tic Ltd Sti, the Turkey-

based packaging machinery manufacturer, is planning to tap the

growing processed food market in India with its innovative tray

packaging solutions. “Many of the traditional food packaging

is in polyethylene bags, which are unhygienic, and

the branded products are in the now outdated retort

packages. We have introduced in India the latest

modified atmosphere tray packing that have long shelf-

life at normal ambient conditions for a wide variety

of fresh produce such as meat, fish, dairy and cut

vegetables & fruits. Almost all ready-to-cook or ready-

to-eat food products can be packaged in trays with

modified atmosphere to retain freshness and nutrition,”

said Muharrem Demir, General Manager, APACK

Ambalaj Makine Sanayi ve Tic Ltd Sti.

APACK, which started production of packaging machinery

in 2009, offers a total packaging consultancy service to support

and innovate equipment & processes required by customers.

While APACK initially focussed its activities in domestic market

and near-by countries, it is now planning to explore other potential

markets for exports. Demir elaborated, “In the domestic market,

more and more emphasis is on packaged food products.

In the next three years, we are aiming at larger export

volumes to have at least 50 per cent of our machinery

exported. Therefore, we will export more to the

emerging markets such as India, CIS countries, Middle

East, Iran and Russia.”

In India, APACK has the Delhi-based RAC

Global as its sales partner. “In India, we intend to

help the processed food industry with innovative

packaging solutions, which alone can maintain quality

and freshness for the entire long period between production and

consumption,” he added.

Rakesh Rao

Pete Durette

Muharrem Demir

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INGREDIENTS

European company to develop solutions for Indians Arla Foods Ingredients, a subsidiary of

Arla Foods – one of Europe’s principal

dairy groups, sees great opportunities

in Indian food processing industry.

The company is eyeing bakery and

dairy industry in India to offer

customised solutions. “Arla Foods

Ingredients sees huge opportunities

in India in the bakery industry, where

our Nutrilac egg replacers can be used

to produce delicious eggless cakes. We

also cater to producers of traditional

dairy products such as shrikhand and

have developed solutions to help

manufacturers produce these products

cost-effectively and at the highest

quality,” said Trine Matthiesen

Schmidt Fredsoee, Product Manager,

Arla Foods Ingredients.

The company recently launched

an innovative protein solution that

enables yoghurt manufacturers

to produce Greek-style yoghurts

with dramatically reduced levels

of wastage. “Greek yoghurts are

similar to traditional dahi. The key

difference is that Greek yoghurts

offer protein levels of 6-10

per cent, which is much higher than

the protein levels in dahi, which are

only 3 per cent,” added Fredsoee.

Nutrilac protein is designed to

be used in conjunction with Arla

Foods Ingredients’ ‘Quick’ process

– a manufacturing technique that

eliminates the need for the whey

separation step associated with

traditional Greek yoghurt making.

“Thus, dairy manufacturers in

India can now offer natural, high

protein yoghurts to health-conscious

consumers without investing in

expensive equipment. There are

opportunities to create full-fat, low-

fat and fat-free products, helping

Indian dairy companies cater to all

kinds of consumers,” said Fredsoee.

Mahua Roy

Keeping in mind the growth of food

packaging sector, Parikh Packaging has

introduced new products in the market.

Pramthesh Pandya, Head - Unit &

Business Development, Parikh Packaging

Pvt Ltd, said, “We are developing bulk bags

for grains, rice and pet food packaging with

1,100 mm height x 500 mm width x 200

mm gusset, which is the largest bag size.

Also, spout insertion at diagonal position

for liquid packaging is one of the specialty

pre-formed pouch product formats being

manufactured by us. Further, we are also

launching diagonal zipper instead of

pouch width zipper pre-formed pouch

for free flow product such as sugar/salt/

tea. In addition, we have launched lidding

laminate for food application with almost

zero solvent retention.”

In order to fulfill the needs of the

customers, the company has also deployed

new technologies such as new 8 colour

printing machine 300 mtr/min speed;

solvent-free lamination machine with

400 mtr/min speed; slitting machine with

400 mtr/min speed; extrusion coating &

lamination machine with 300 mtr/min

speed; and shrink sleeve technology with

converting equipment.

Avani Jain

Gopaljee Ananda, one of the leading dairy names

in Northern India, has recently launched 6 Pm

Masala Paneer, a Ready-To-Eat (RTE) snack,

positioned on the health platform. “The main USP

of our product is that there are few healthy options

in the snacking category that are filling, especially

between lunch and dinner time. This product looks

at filling the need gaps. It is a healthy option and

our packaging is complete, one just has to open it

and eat,” said R S Dixit, CMD, Gopaljee Ananda.

It comes in a 200 gm packing and priced at ` 55. In the initial phase, the company is

looking at targeting the northern belt comprising Delhi, NCR, Uttarakhand, parts of

UP and Haryana.

Incorporated in 1989, the company is growing at a fast pace with a turnover of

`500 crore and has a consistent growth of 20 per cent. “We are today perfectly poised

to strive for greater success in the years to come and achieve ` 1,000 crore turnover in

next five years,” said Dixit.

Mahua Roy

PRODUCT DEVELOPMENT

Parikh Packaging launches a range of products for food industry

RTE SNACK

Gopaljee launches RTE paneer snack

PACKAGED BREAKFAST

Quaker launches Nutri Poha and Nutri Upma

Quaker, a reputed oats brand from the

house of PepsiCo, has launched its all-new

range Ready-To-Cook (RTC) traditional

breakfasts packed with the Quaker health

advantage. These offerings are Quaker

Nutri Poha and Quaker Nutri Upma,

each available in two flavours inspired by

authentic foods from different regions

of India. According to Anuj Chadha,

Category Director - Quaker, PepsiCo

India - Foods, “We are committed to

building our presence and participation in

the growing RTC breakfast space. The new

Quaker Nutri breakfast range maintains the

traditional essence of breakfast in India and

will delight consumers who are looking

for convenience without compromising on

nutritional values and authentic taste.”



ICE CREAM

Mother Dairy introduces ice cream range in HyderabadMother Dairy recently introduced

its entire ice cream range, which

includes impulse & take-home ice

creams and the premium Classics

range in Hyderabad. “Though we

are working towards extending our

presence across all key distribution

channels, the most important and

biggest ones are the mobile vending

units. Traditional and modern retail

formats will be the focus areas for

Mother Dairy to start with. In

addition, our ice creams would be

available from our exclusive milk

booths located at prominent locations

across the city,” commented Munish

Soni, Deputy General Manager -

Dairy Products, Mother Dairy.

In its endeavour to have a national

footprint, the company had extended

its presence in South Indian market

last year with the successful launch

of ice creams in Bengaluru. “Now,

Mother Dairy is being launched in

Hyderabad and will be followed by

other key markets in South such

as Chennai and other parts of

the country in next few months,”

added Soni.

Mahua Roy

RECOGNITION

HNG wins National Energy Conservation AwardHindusthan National Glass (HNG) was conferred with the

National Energy Conservation Award – 2012 by the Ministry

of Power, Government of India, recently. The company won

the first prize in the glass sector. A pioneer in glass packaging,

C K Somany, Chairman, HNG, received the prize from Pranab

Mukherjee, the President of India, in the gracious presence of

Jyotiraditya M Scindia, Minister of State for Power (Independent

Charge) at the National Energy Conservation Day function

organised at Vigyan Bhawan, New Delhi.

HNG is the largest container glass packaging solutions

provider in India, occupying nearly 55 per cent marketshare.

Somany is an acknowledged expert in glass technology, who laid

the foundation of Hindusthan National Glass and Industries

Ltd in 1946, with a vision to become the largest producer of

glass containers in the world.

Introducing a unique concept, premier retail

chain HyperCITY recently inaugurated

a ‘pop-up’ store in Bengaluru. A first-of-

its-kind in India, the 1,000 sq ft store

aims at providing shoppers a sense of the

variety, depth and exciting offers that they

can expect from HyperCITY. The pop-up

store will offer products across categories

including food & grocery, toys, stationery

etc. The official 30,000 sq ft store, which

will be HyperCITY’s third in Bengaluru,

is slated to open shortly in the vicinity of

the pop-up store. “The concept of pop-

up stores has been used well by brands

in the West for a while and is gathering

momentum in India as well. Pop-up shops

create a sense of curiosity among customers

to stop by and visit the store. These stores

are also relatively cost-efficient to test a

new market, location or products without

high rental cost. We have already marked

our presence in the Bengaluru market and

the launch of this pop-up store is just a

trailer to the large format store, which

is scheduled to open for our patrons in

Whitefield area in the next two months,”

explained Darshana Shah - Business Head

for Marketing, Visual Merchandising,

Loyalty and Space on Hire, HyperCITY.

The chain is confident about future

opportunities to set up pop-up stores in

potential locations across India.

Mahua Roy

CavinKare’s RTE brand Garden recently introduced

ready-to-eat (RTE) sweets rasgulla and gulab jamun. The

product is prepared in pure ghee and available in tin

packaging. Besides Garden has an existing range of soan

papdi in flavours such as elaichi, pineapple, orange and

chocolate. The gulab jamun tin is available at ` 170 per

kg and that of rasgulla is available at ` 150 per kg at all leading retail stores across the

country. Garden has been the pioneer in introducing diet range of snacks such as Diet

Bhel, Diet Chivda and Lemon Bhel.

MODERN RETAIL

HyperCITY reinvents concept of a trailer

CONFECTIONERY

CavinKare launches new products in packaged sweets segment

GOURMET RETAIL

Godrej Nature’s Basket inaugurates a store in Mumbai suburb One of the leading gourmet chains in India, Godrej

Nature’s Basket inaugurated its latest store in Bandra suburb

of Mumbai. Spread over 8,000 sq ft, it offers the best of

global food ingredients. A special section for international

confectionery that houses leading chocolate and confectionery

brands is positioned as a gifting destination. Besides, there are

dedicated sections for health foods as well. It also claims to

stock the widest range of cheese and meat products anywhere

in India. Mohit Khattar, Managing Director, Godrej Nature’s

Basket, said, “Nature’s Basket is a bridge between world food

and its discerning patrons. With our latest store in Bandra,

we are demonstrating our resolve to bring not just the finest

in world food but also world-class shopping experiences for

our consumers.”

Darshana Shah



BUSINESS STRATEGY

Wagh Bakri plans tea lounges in West AsiaGujarat Tea Processors and Packers,

the maker of the Wagh Bakri tea

brand, is building on the concept

of tea lounges and even taking it

to neighbouring countries. With

two large format stores in Mumbai

and Delhi, Wagh Bakri tea lounges

will be crossing borders soon. Wagh

Bakri Tea Group aims at opening ten

lounges in the neighbouring countries

in West Asia by next year. These

would be large format stores, which

will be owned by the company. There

are already large tea drinking nations

such as Saudi Arabia, Iran, Iraq and

even Egypt, where the company

intends to have its tea lounges in high

streets and malls.

Since alcohol consumption is

banned in some of these countries

and caffeine intake is not exactly

encouraged, tea might serve as the

next alternative beverage. Parag Desai,

Executive Director, Wagh Bakri Tea

Group, noted, “Saudi Arabia has

banned alcohol consumption and the

strict laws in some of these countries

might help in encouraging tea

consumption even further.” Focussing

on the domestic retail market this

year, Wagh Bakri plans to expand the

number of tea lounges through small

format stores especially at airports

and malls.

The Germany-based intralogistics

solutions provider, Klug GmbH, which

recently sold its 26 per cent to beverage

filling & packaging technology company,

Krones, is expected to explore more

growth opportunities in other countries.

“Yes, we think so. Klug will have more

growth opportunities and our customers

will receive excellent intralogistical

solutions,” said Danuta Kessler-Zieroth,

Press Officer, Krones AG.

In view of this alliance with Klug,

Krones has decided to discontinue

during the course of the 2013 business

year the firm’s own operations in the

fields of material flow technology and

intralogistics. Through the co-operative

arrangements, Klug will continue to offer

Krones’ clients holistically conceived

solutions for their intralogistical

operations. “Klug is a well-known and

expert company concerning intralogistical

solutions. In future, Krones will offer

its clients full-coverage intralogistical

solutions through its new partner Klug,”

she added.

With its strategic tie-up with Klug,

Krones will be able to improve its

earnings since its material flow technology

and intralogistics segment was a loss-

making unit. “Klug has been supplying

intralogistical solutions featuring software

systems developed in-house. While Klug

is a profitable company, Krones’ Material

Flow Technology & Intralogistics segment

was non-profitable (loss-making). With

this strategic decision, Krones plans to

achieve a lasting increase to its consolidated

earnings,” elaborated Kessler-Zieroth.

Rakesh Rao

FROZEN FOODS

Sunshine introduces soy-based products that taste like meatFrozen soy-based products made from Canadian soyabeans by the Malaysian brand

Everbest are being introduced by Sunshine. With its range of soy products, the

company is looking to provide a protein-rich replacement for meat. These products

are rich in protein and without any preservatives. Its range called mock meat is

textured soya protein, which imitates the aesthetic qualities of meat such as texture,

flavour and appearance. “Our products are available in 18 different varieties, which

tastes like pomfret fish, spiced duck, prawns, chicken meat, lamb etc, though it is 100

per cent vegetarian,” said Pinky Harwani, Founder, Sunshine.

As of now, the company is distributing its products via leading hotel chains and

caterers in Mumbai. Modern retail is also contributing to its business. The company

plans to introduce the products in Delhi and Bengaluru soon and is looking for

distributors. Sunshine is a gourmet food importing company that is committed to

bringing in innovative new products to the Indian markets.

Mahua Roy

BUSINESS REPOSITIONING

Alliance with Krones may help Klug to boost business

MARKET ANALYSIS

Over two billion tonne food wasted globally, says a report

As much as 50 per cent of all food produced

around the world never reaches a human

stomach due to issues as varied as inadequate

infrastructure and storage facilities through

to overly strict sell-by dates, buy-one-get-

one free offers and consumers demanding

cosmetically perfect food, according to a

new report – ‘Global food: Waste not, want

not’ – by the Institution of Mechanical

Engineers (IME).

The report stated, “With UN

predictions that there could be about

an extra three billion people to feed by

the end of the century and an increasing

pressure on the resources needed to

produce food, including land, water

and energy, the Institution is calling for

urgent action to tackle this waste.”

Dr Tim Fox, Head - Energy and

Environment, IME, said, “The amount

of food wasted and lost around the world

is staggering. This is food that could

be used to feed the world’s growing

population – as well as those in need of

food today.”



POLICY MAT TER

USP proposes new and revised standard for food ingredients In a bid to help ensure the quality of

popular food ingredients increasingly

being incorporated into products sold

in the US and worldwide, standards

for omega 3-rich krill oil and natural,

low-calorie stevia sweeteners are among

the latest proposed revisions to the

Food Chemicals Codex (FCC), an

internationally recognised compendium

of food ingredient quality standards

published by the US Pharmacopeial

Convention (USP).

V Srini Srinivasan, Executive

Vice President, Global Science and

Standards, USP, said, “Public standards

defining the identity, quality and

purity of ingredients incorporated into

finished products can be an important

resource for manufacturers as they

source ingredients from suppliers

around the world. While important

for all ingredients, it is especially

crucial for high-value ingredients,

including those linked to health

benefits such as krill oil and so-called

natural ingredients such as stevia,

which manufacturers and consumers

pay a premium for and are in high

public demand. We invite feedback

on the new proposals to allow us to

develop robust public standards that

are valuable to all parties.”

Amul is all set to reach Mumbaikars’

doorsteps with one of its most modern

dairy plants at Virar. “This will be the

first dairy plant with a fully automatic

traffic management system using robots

for milk packing operations. It will be

inaugurated shortly,” said Rahul Kumar,

Managing Director, Amul Dairy.

The Virar facility will be Amul’s

sixth plant in India. Operations such as

conveying of crates, packed pouches from

high-speed packing machines and filling

of pouches in crates by robots will be

fully automated and controlled through a

centralised computer monitoring system.

High-speed packing machines have been

integrated with online check weighers

and robotic operations in order to keep

the product from any human touch. “The

facility has been built with an investment

of ` 160 crore and is spread over 11 acre,

strategically situated just 2 km away from

NH-8 and with an easy approach from

Virar, which is 7 km away,” said Kumar.

Amul has decided to procure locally

up to 2 lakh litre per day (LLPD) of milk

by setting up co-operative services on the

Gujarat Co-operative Milk Marketing

Federation (GCMMF) pattern in the

areas between Manor and Vasai-Virar to

improve the socio-economic condition

of poor farmers who are not involved in

dairying activities at present. Further, the

new plant in Virar will have the capacity

to process 8 LLPD milk, 1.5 LLPD

buttermilk and 5,000 litre curd.

FOOD ANALYSIS

Mettler Toledo launches Ultimate Sugar GuideMettler Toledo has recently launched the

Ultimate Sugar Guide to provide comprehensive

information about sugar content determination

and moisture in sugar. Initially a rare and high-

priced product, sugar has become an excessively

used commodity. Nowadays, the industry trend is towards a reduction of sugar content

of food, in order to reduce the negative health effects of high sugar consumption. The

guide starts with a short review on the history of sugar and then presents & discusses

different methods for sugar content determination. The most common method for

determining sugar content is by refractometry or Brix based on density. A selection

of applications are presented & reviewed and the results of the measurements are

presented. Another topic is the titration of reducing sugars, as well as the determination

of moisture and water content in sugar. Production process control in sugar refineries is

presented as a conclusion of the topic.

DAIRY PROCESSING

Amul to open Mumbai suburb plant very soon

PRODUCT LAUNCH

Aston Foods introduces vacuum cooling machine for bakery segment

The Switzerland-based Aston Foods

AG has introduced automatic Continua

for large-scale bakery manufacturers.

Continua is vacuum cooling machine and

the company took 18 months to develop

the product. The fully automatic system

for the continuous process combines all

the benefits of tried-and-tested vacuum

cooling and enhances this technology

with industry-specific features.

Using optical identification, the baked

goods are directly and automatically

conveyed from the tunnel or shelf oven

to the correct chamber. The machine has

many important features; for instance,

the cooling process for baked goods can

be reduced to about three minutes. In

addition to reducing the time and staff

required, vacuum cooling also requires

significantly less energy than traditional

methods. At the same time, Continua

takes up only a fraction of the space

compared to cooling carousels and lines.

Vacuum chambers furthermore eliminate

the risk of food contamination. Overall,

the baked goods gain volume while shelf-

life and taste are also improved. The

innovative method has already gained

acceptance in small- and medium-sized

bakeries around the world; and soon,

customers of large-scale bakeries will also

be able to enjoy the technology.

TECHNOLOGY & INNOVATION


Rokk Food and Ice Cream Processing Equipment

has developed a robotic filling line, RO600-A, which

is capable of not only filling ice cream containers,

but also creating precise artisanal decoration on

bulk round and rectangular cake. The machine

features a semiautomatic, six-axis, pneumatically-

powered robotic arm that is highly proficient in

filling containers with aesthetically pleasing,

elaborate designs, and able to create ice cream cakes or decorate sponge cakes with

intricate, artisanal patterns with unrivalled accuracy. RO600-A is fully automatic

and features a cup drop & dispatch feature as well as a conveyor belt; together

removing the need for human intervention. It is able to create astonishing volumes

considering the complexity of the designs it is capable of crafting. Although final

capacity figures may vary, RO600-A can fill up to 600 five-litre containers, or 800

one- or two-litre tubs per hour.

On the decoration side, it can create up to 360 rectangular cakes or

300 round cakes per hour. Coming with a fully open stainless steel frame

for easy cleaning and mounted on wheels for easy transportation around the

production hall, RO600-A also boasts of a Siemens S7 PLC control panel,

which is pre-programmed with three decoration recipes, although many more

can be added and stored. The panel is remote accessible allowing line managers

to control its output from anywhere within a predetermined network, or with

an established WiFi connection.

Rokk Food’s new robotic filling line capable of creating complex ice cream designs

Marel has introduced ITM2

trimming robot, an ideal solution

for high-value salmon trimming. It

can work more quickly, reliably and

consistently than a master trimmer

working at peak performance and

can do so continuously, all day long.

Featuring highly advanced vision

technology, the ITM2 calculates the

most profitable cut configuration

based on weight, shape and colour

grade parameters, before trimming

belly sides, fillet surfaces etc at high

speed. According to industry experts,

the machine is reliable, efficient &

fast, and cuts nice fillets every time.

For salmon processors, the bottom

line is that the ITM2’s high trimming

performance improves yield - both

for high-value trims and overall - by

delivering uniform trimming tailored

to anyone’s specifications, with high

reliability and throughput, and

consistently high quality.

ITM2 is designed for seamless

integration into pre- or post-rigor fillet

processing lines. An integrated fillet

processing line becomes even more

powerful when Marel Innova yield

monitoring software is implemented.

By integrating predefined weighing

points along the processing line, Innova

enables processors to monitor the raw

material utilisation at each processing

step, thereby taking the management of

yields and enhancement of production

value to new levels.

Marel’s trimming robot improves yield in salmon processing

Eriez introduces its new E-Z Tec XR-pack X-ray

inspection system, specifically designed to provide

unmatched protection for packaging applications.

The state-of-the-art E-Z Tec XR-Pack X-ray

inspection system exhibits improved performance

in identifying contaminants, scanning for missing

or broken products, and mass inspection, to

guarantee users’ product and packaging integrity.

It effectively inspects for foreign objects (metal,

glass, stone, bone and some plastics), count, seal

integrity, weight, shape, item position and presence/absence of items. Its features

include tool-less disassembly for cleaning, unique beam geometry, compact 60-inch

overall length, low profile design and auto learn for easy set up.

Eriez also provides online remote support for this equipment. In addition

to the E-Z Tec XR-Pack, it offers E-Z Tec XR-Bulk X-ray inspection systems

for bulk flow applications. Its magnetic lift and separation, metal detection,

X-ray, materials feeding, screening, conveying and controlling equipment

have application in the process, metalworking, packaging, plastics, rubber,

recycling, mining, aggregate and textile industries. Moreover, Eriez provides

E-Z Tec XR-SS (side shoot) X-ray inspection systems for upright packages &

containers and E-Z Tec XR-Clean X-Ray inspection systems for meat, poultry

and sanitary applications.

Eriez’ new X-ray system provides better inspection for contaminants

TECHNOLOGY & INNOVATION


Omron Corporation announced the release of a 2-axis MEMS flow sensor

designed for high-precision measurement of airflow velocity and direction aimed

at contributing to reducing the electricity consumption of air-conditioning

systems. Omron’s newly developed D6F-D 2-axis flow sensors provide a clear

picture of airflow velocity and direction within air-conditioned spaces. Its high

precision airflow direction measurement 2-axis flow sensors are able to not

only detect airflow velocity but also direction. Continuously monitoring airflow

direction makes it possible to ensure that air is always flowing exactly where it

ought to, thereby making optimisation of air-conditioner efficiency possible. It

also has a dust-resistant design, which means the sensors can be installed in a

wide range of environments.

Omron’s unique 3D flow channel sensor module design, created with flow

analysis technology, enables to isolate dust particles from the sensor, reducing

the impact of dust on the sensor chip, and thereby securing a high level of

reliability. By installing D6F-D sensors near server racks in data centres, it is

possible to ensure that air-conditioning is always set at optimum levels, and

thereby keep energy wastage to a minimum. When air flows diagonally in clean

rooms, particles tend to repeatedly accumulate in certain set places. The manner

in which air moves through clean rooms has a substantial impact on the level of

cleanliness that can be maintained. Gaining a detailed picture of airflow within

clean environments can, therefore, provide the information needed to optimise

their integrity.

Omron’s 2-axis MEMS flow sensor improves air-conditioning energy efficiency

Flexicon has launched Sanitary Tilt-

Down Flexible Screw Conveyor on a

caster-mounted frame that can be

manoeuvered through narrow aisles

and around corners. With the hopper,

support boom and conveyor assembly

tilted down, the unit fits through

standard doorways and orients the

conveyor tube horizontally, allowing

the flexible screw to be removed easily

for thorough cleaning and inspection.

The conveyor’s surge hopper, which is

configured for dust-tight connection

to the outlet of upstream equipment,

includes an air displacement vent with

cartridge filter that is equipped with

a reverse pulse cleaning system, which

dislodges accumulated dust with short

bursts of compressed air, returning the

dust to the hopper on a timed cycle,

maintaining operating efficiency.

Material flows through the

hopper into an adapter that charges

the conveyor. The flexible screw is

driven only at the discharge end and

does not require any bearings or seals

within the product contact area. The

conveyor transports bulk ingredients

ranging from sub-micron powders to

large pellets, while the gentle rolling

action of material being conveyed

prevents the separation of blends.

Flexicon launches tilt-down flexible screw conveyor

Amcor Rigid Plastics has expanded the use of its

unique Roll-On Pilfer-Proof (ROPP) finish design for

aluminium screw-cap PET bottles to meet growing

market demand for premium packaging for the wine

and spirits segments. The ROPP finish design, available

in 30-mm by 60-mm finish (750 ml) and 36-mm by

52-mm finish (1.75 L), enables a smooth conversion from

glass to PET with minimal changes on the glass filling

line. The ability to use the same aluminium closure for

glass on PET bottles is a major advantage, offering brand owners a similar filling

experience at reduced changeover and cost. In addition, brand owners are able to

mimic the premium look of glass and achieve high-quality aesthetics. The ROPP

finish containers are designed to withstand the top load required for aluminium

cap applications. PET bottles meet all required testing to ensure a secure seal with

the aluminium closure.

Various decorating options including custom printing and embossing are

available to upscale the aluminium closure. Aluminium screw-cap PET bottles

for spirits are convenient, lightweight, and shatter resistant. Amcor’s ROPP finish

bottle design also permits the elimination of a neck support ring, which enhances

aesthetics. For the 1.75 L stock bottle, a standard plastic pour restrictor – typically

used for glass bottles – is incorporated inside the bottle neck to prevent spillage.

For spirits makers, the switch to PET also delivers key sustainability benefits. PET

containers are lightweight, unbreakable, and easy to transport.

Amcor’s ROPP finish design extends to spirits market

TECHNOLOGY TRANSFER


As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies.

We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.

TECHNOLOGY OFFERED

Beverage maker An Indian firm is offering ‘three-in-one’

beverage maker, which is a portable kit

that allows the user to simultaneously

make three functional beverages as per

requirement. Using this, the consumer

can set up three different types of

fermentation simultaneously at one

particular temperature.

Areas of application

Beverage industry

Forms of transfer

Technology licensing

Chocolate manufacturing technology An Indian firm provides chocolate

manufacturing and snack extrusion

technology with machinery.

The firm supplies chocolate machines

like chocolate conches, chocolate

enrobers with cooling tunnel, one

shot chocolate moulding machines,

chocolate storage tanks, etc. The

machines are manufactured using

European technology.


Chocolate manufacturing

Forms of transfer

Consultancy, technical services and

equipment supply

Food-paste moulding machine A Thailand-based firm offers

a food-paste moulding machine

that produces cylindrical-shaped

food paste with both ends

sealed. This machine enables

faster production of food paste

with consistent size and hygiene, which

increases business potential in bigger

markets both locally and abroad.


It is useful in food processing industry

where the food products of cylindrical

shape are required

Forms of transfer


Food processing machineryAn Indian firm offers all machinery for

processing fruits, vegetables, poultry,

meat and fish. Manufactured in Europe,

the machinery is easy to use and makes

high-quality food products. It also offers

ice-making machines.


Food processing, agro-based

industries

Forms of transfer

Consultancy, equipment supply,

turnkey

Liquid glucoseAn Indian firm offers a novel bio-process

technology for liquid glucose production.

The company has made a significant

progress in technical advancement of the

process.


Only for food and confectionery

Forms of transfer

Consultancy, technology licensing

Sugarcane juice powder (dried)An Indian firm offers technology for

making sugarcane juice powder using

spray drying technique. It is a natural,

healthy, safe and nutritious product from

sugarcane.

Areas of application Food & beverages sector

Forms of transfer

Consultancy, technology licensing

Technology for milk, fruit and cereal-based productsAn Indian firm offers technology

for processing milk products, fruit &

vegetable products and ready-to-eat &

ready-to-cook food products


Food processing industry

Forms of transfer

Consultancy, subcontracting, joint

venture, technical services, capacity

building, technology licensing, equipment

supply, turnkey, others

Technology for natural dyes/oleoresins An Indian firm provides assistance in the

manufacture of oleoresins/natural colour

extracts using latest technology.


Food colours/natural dyes

Forms of transfer

Consultancy, technical services,

turnkey

Vacuum sealer and gas injection machine A Thailand-based company is

providing technology for preserving

and extending shelf-life of food

products. Proper packaging is critical

for avoiding food spoilage. The

vacuum sealing and gas injection

technique prevents contaminating

microbes to enter the container,

thereby increasing the shelf-life of

the product.


Food p roce s s ing and

agro-based industries

Forms of transfer


TECHNOLOGY TRANSFER


Coconut milk beverage An Indian entrepreneur is interested in

acquiring the technology for producing

& processing coconut milk beverage.



Forms of transfer

Consultancy

Corn processingAn Indian company is looking for a

complete proposal/project report to set

up a dry milling corn processing plant

in Andhra Pradesh. Targeted finished

product is tinned corn, popcorn, corn

flakes etc. It is also interested to import

similar kind of plant & machinery to set

up the same in India.


Corn processing industry

Forms of transfer

Others

Extruder pilot plant An Indian company is seeking the

extruder pilot plant for manufacturing

processed cereal-based weaning food.


Infant food, supplementary food,

weaning food

Forms of transfer

Others

Food processing equipmentAn Indian company is seeking technology

and equipment for processing of fruits,

vegetables and other related products.



Forms of transfer

Others

Food preservationA Thailand-based food and preserved

fruit trading firm is looking for efficient

technology to extend the shelf-life and

preserve food and fruit.


Food processing, confectionery and

pastry industries

Forms of transfer

Others

Fruit drinks-doy packA firm from UAE is interested

in acquiring the technology for

manufacturing fruit juices and drinks

using optimum formulation technology.

The firm needs technology providers,

consultants and price quotes for the

project based on turnkey & know-how.



Forms of transfer

Others

Juice and food processingA company based in the UAE proposes

to establish a food processing plant that

would help process fruit juices, jam/jelly,

juice concentrates and pulp. Through

this plant, the company also wishes to

obtain valuable by-products like cattle

feed, fertiliser and raw materials for

plywood.



Forms of transfer

Others

Rice husk ash to silica precipitatesAn Indian company is seeking the

technology to convert rice husk ash into

some useful matter like silica precipitate,

as the rice husk is rich in silica content.


Agro-based mills, which burn rice

husk for internal purposes

Forms of transfer

Others

Spice grinding and processing plant An Indian firm is seeking to set up a

spice plant and requires turnkey project

consultants for the same.



Forms of transfer

Others

Virgin coconut oil production A Thai entrepreneur is interested in

acquiring the technology for production

of virgin coconut oil. He plans to set up

coconut oil production line with technical

co-operation from technology providers.



Forms of transfer

Others

TECHNOLOGY REQUESTED

Share and Solicit TechnologyThe mission of Modern Food Processing is to spread the technology culture. Here is an opportunity to be a part of this endeavour by sending your technology on offer or

technology requirements. If you belong to any of these two categories, you are invited to furnish the techno-commercial details for publication. The write-up needs to be

as per the format of this section with information about the particular technology offered or requested, its areas of application and forms of transfer.

Contact us: Modern Food Processing, Network18 Media & Investments Ltd, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W),

Mumbai 400 028.Tel: 022-3024 5000, 3003 4672 � Fax: 022-3003 4499 � Email: [email protected]

Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, Asian and Pacific Centre for Transfer of Technology (APCTT) of United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), APCTT Building, C-2, Qutab Institutional Area, New Delhi - 110 016, Tel: 011-3097 3758 (Direct), 3097 3710 (Board), Fax: 011-2685 6274, E-mail: [email protected], Web: www.apctt.org, For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

IN CONVERSATION WITH John LukeIN CONVERSATION WITH

We plan to bring in

R&D facilities in India and make it one of our research hubs for packaging

...says John Luke, Chairman and CEO, MeadWestvaco Corporation (MWV). In conversation with Mahua Roy, he reveals his big plans for India and highlights promising innovation areas for packaging solutions.

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26 Modern Food Processing | February 2013


John Luke

What is your market portfolio in India?We see significant opportunities for

higher quality and more innovative

packaging solutions in corrugated or

industrial markets, as well as many

consumer categories such as food,

beverage, healthcare and personal

care – largely due to the emergence

of modern retail and a fast-growing

middle class in India. We are starting

to see evolution in rigid packaging in

the country. It is being adopted rapidly,

thereby replacing flexible packaging in

many traditional product categories such

as cookies, crackers, biscuits, snacks and

few homecare products too.

In Pune, we have our manufacturing

unit. Our corrugated packaging solutions

mainly go into the agricultural markets,

ie packaging for fruits & vegetables that

help in their hygienic transport from

farm all the way to market. Our solutions

are aimed at industry and supply chain -

ready to be competitive in this rapidly

developing scenario in India.

Besides, we are also excited about

our caps and closures portfolio. With the

growing demand for convenience, caps

and closures call for renewed innovation.

Items such as ketchups, condiments,

etc have huge scope of absorbing this

innovation. It is imperative to upgrade

packaging, making it consumer-friendly.

What has been the status of corrugated packaging in India?The industry as a whole is served by

sub-par quality packaging. This greatly

brings in the need and acceptance for

high-quality packaging. It is necessary

for the industry to realise that packaging

is one of the most important parameters

for reduction of spoilage and waste.

How do you view India as a business destination?We are enthusiastic about the

opportunities in India. Even though

the overall GDP has been growing at a

slower rate in the country, if one looks

at the broader canvas, there are huge

opportunities in packaging. It can be

rightly said that no place in the world

is booming in economy as India. It is

an attractive market and we are excited

about expanding in India. If you look at

the figures, in India, per capita packaging

consumption is $ 10, whereas in its

contemporaries China and Brazil, it is

$ 40 and $ 100 respectively. In the US &

UK, it is way ahead, $ 400. This shows

the under-penetration of packaging in

the country, which can translate into huge

opportunities. We plan to invest more in

consumer & supply chain research. We

are now in the process of turning them

into solutions in the market. In course

of next three years, we plan to bring in

R&D facilities in India and make it one

of our research hubs for packaging.

What are your priorities for the Indian market?Our first priority is around executing

integration and expansion of Ruby

Macons, given how important a

stepping stone that acquisition is in our

growth strategy. At the same time, we

are looking at more than doubling the

capacity of our businesses in the country.

This not just includes scaling up the

manufacturing but also expanding our

presence in the relevant marketplaces.

We aim at capturing the latent demand

and essence & needs of the consumers

in the industry, which calls for much

higher quality. Apart from making our

innovations consumer-friendly and

attractive, we are also aiding the demands

of brands. Brands can benefit greatly as

they can enhance promotional features

on the packaging.

What are the areas of innovation for corrugated packaging? One of the most common observations

across retail stores is the presence

of dented or damaged corrugated

packages. Research shows that around

the world, consumers reject externally

damaged packages. It affects the brand

image directly. There is great potential

on this front to enhance strength of

packages. Also, there is a growing need

to increase strength in tertiary packaging

to withstand harshness of supply chain.

Besides, bringing in good printability to

help product stand out on the shelf is

another area of innovation.

One of things we learnt in Brazil

was the emphasis on reducing wastage.

So we concentrated on developing

products for the agricultural sector to

reduce the substantial transit related

damage of fruits and vegetables. We

developed a packaging solution where

fruits can be placed in an innovative

package and then loaded in an organised

manner. Virtually all of it made it to the

market unscathed, and gradually

contributed to make Brazil a net exporter

for fruits. We plan to replicate this

model in India and have invested greatly

in primary research. Using corrugated

packaging solutions will prove to be a

better alternative to the current practice

of loading directly in trucks or wooden

crates. Rotting food contributes largely

to greenhouse gas emissions and good

packaging solutions can help combat

this global problem. We are looking

at sustainable solutions to use lighter

materials and downsize the amount

of packaging.


Can you mention one business etiquette you always follow?Maintaining engaging conversations with people and listening intently.

What causes do you care passionately about?In my 30 years with MWV, social development and environment are causes that have been driving the company’s philosophy.

Dear Reader,

‘Modern Food Processing’ solicits original, well-written, application-oriented, unpublished articles that refl ect your

valuable experience and expertise in the food processing industry.

You can send us Technical Articles, Case Studies and Product Write-ups. Th e length of the article should not exceed

1500 words, while that of a product write-up should not exceed 100 words.

Th e articles should preferably reach us in soft copy (either E-mail or a CD). Th e text should be in MS Word format

and images in 300 DPI resolution & JPG format.

Th e fi nal decision regarding the selection and publication of the articles shall rest solely with ‘Modern Food Processing’.

Authors whose articles are published will be sent a complimentary copy of that particular edition.

Published by Network18 Media & Investments Ltd, ‘Modern Food Processing’ one of the leading monthly magazines

exclusively meant for producers and user fraternities of the food processing industry. Well supported by a national

readership of over 80,000 and our strong network of 26 branch offi ces across India, this magazine reaches out to key

decision makers among the Indian manufacturers of food processing products, machinery and allied sectors. Brought

out in association with Hong Kong-based Ringier Trade Publishing Ltd (one of the world’s largest trade publishing

houses with more than 200 special interest titles and offi ces in every major country), it ensures that advertisers are

able to promote their products and services across the globe at no extra cost.

So get going and rush your articles, write-ups, etc…

Th anking you,

Yours sincerely,

An invite that rewards as well...

Manas R BastiaSenior Editor

Network18 Media & Investments Ltd‘A’ Wing, Ruby House,J K Sawant Marg, Dadar (W)Mumbai 400 028India

T +91 22 3024 5000F +91 22 3003 4499E [email protected] www.network18publishing.com

D +91 22 3003 4669

Business Insights •Technologies•Opportunities

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SPECIAL FOCUS


Photo: Nachiket Gujar;

Food styling: Chef Prabhakar,

Ovenfresh, Dadar, Mumbai

BAKERYBAKERY PRODUCTS Baking a new growth story .....................................32

PREMIUM BAKERY MARKETTempting consumers with sumptuous offerings ....34

GLUCOSE BISCUITS MARKETIs it losing steam against other bakery products? ...36

CAKES SEGMENTIt’s celebration time! ................................................40

ROUNDTABLESmall size packs, the next big thing for premium bakery manufacturers! ..............................42


Prasenjit Chakraborty

According to research findings

by Global Industry Analysts,

the global baked goods

industry is expected to exceed

$ 310 billion in 2015. The demand for

baked and pastry goods is being driven

by changing lifestyles, which leaves little

time to prepare meals. Busy consumers

are quick to buy convenient, baked snack

foods such as wraps and sandwiches. The

global baked goods market has shown

strong growth over recent years.Emerging

markets such as Middle East, Africa and

Asia represent good market potential

as Western lifestyles and eating habits

continue to be adopted in these regions.

India is also not far behind.

The bakery sector in India today has

an important place in the industrial map

of the country. Bakery products are mass

consumed in view of their low price and

high nutrient value. With rapid growth

and changing eating habits of people, such

products have gained popularity among

masses. The sector, typically, constitutes

cakes, breads and biscuits. It has achieved

third position in generating revenue

among the processed food industry.

No one can deny the fact that the

bakery industry has come a long way.

But, it is also fact that the industry is

largely unorganised in India. “The sector

is dominated by unorganised players.

There are hardly 50-60 players belonging

to organised sector who have driven

the changes. The unorganised sector

is fighting its own battle,” says Pradeep

Gopalan, Director, Hospitality First India

Pvt Ltd - the organiser of Hospitality

First exhibition.

Expanding the product basketThere was a time when bakery industry

in India was synonymous with biscuit

products only. However, the industry has

traversed a long distance with various

innovative products. During the last few

years, the industry witnessed considerable

innovation in savoury biscuits and

crackers. With the launch of Aliva,

Frito-Lay, the food division of PepsiCo,

introduced baked crackers to consumers.

Parle Products introduced sugar-free

cream crackers. Consumers are moving

towards savoury biscuits and crackers,

which have added health benefits.

Inspired by the development, regional

companies (such as Anmol, Bisk Farm

and Priya in Eastern India) are providing

strong competition to national players

such as Britannia Industries, Parle

Products and ITC. Apart from creating

competition, regional companies are also

inspiring the national brands towards

product innovation. “Earlier, biscuit was

the prime offering by bakery industry.

But recently, different kinds of cakes,

rusks, cookies, seasoning bread, pizza and

other products have been introduced in

the market. It is also believed that bakery

products - compared to other food

products such as namkeens, snacks etc -

are healthier, and thus gaining popularity.

Since the array of products offered by the

industry has increased, the marketshare

has also increased for bakery products,”

opines Om Prakash Gattani, Managing

Director, Gattani Biscuit Industries.

Growth driversThe rapid growth of bakery industry could

be attributed, to a considerable extent,

to the availability of better ingredients

for toppings, fillings, flavours etc. Such

ingredients are instrumental in bringing

the products closer to the customers.

Besides, exposure to outer world has

brought in many new players striving to

manufacture products of international

standards rather than products of low

quality. In this way, the number of players

is increasing slowly. More and more

people are starting to take this up as a

profession, after doing short- or long-

term courses at premier institutes such as

Le Cordon Bleu.

To facilitate further growth in the sector,

even bakery equipment manufacturers are

offering innovative solutions. For example,

Bühler has opened Bakery Innovation

Of late, reputed bakery product manufacturers in India have launched many innovative products to address the increasing consumer demand. By doing so, they are augmenting their marketshare as well. Even regional brands

are doing the same; hence making the bakery market truly competitive.

SPECIAL FOCUS Bakery products

a new growth story


Bakery products

Centre (BIC) at Uzwil in Switzerland.

Speaking on this, Prashant Gokhale,

General Manager & Head of Sales - Grain

Milling, Bühler India, says, “BIC offers

unique services in grain and flour analytics

as well as expertise in flour and baking

ingredients. The exceptional infrastructure

of the BIC includes state-of-the-art bakery

technology equipment as well as indepth

and comprehensive analytical services. The

experts at the Centre deal with issues such

as how to achieve optimal and consistent

flour quality and how to differentiate one’s

products in the marketplace by offering

specialty flours and innovative products,

and developing customised & sustainable

solutions for the global grain processing

food industry.”

With the innovation in technology

and availability of ingredients,

manufacturers are trying their best to

offer quality products. “Being unique is

always considered an added advantage.

It is essential to create a differentiated

product if one is looking towards creating

a brand image. If done properly, the end-

consumer starts identifying with it, and

slowly but steadily, one can create a niche

in market. If one creates run of the mill,

‘me too’ products, it is more difficult for

customers to identify with these products.

However, initially every company has to

copy the market leader to gain acceptance,

especially so in a volume-oriented

business such as biscuits - foods where

end-consumers have taste preferences,”

points out Ranveer Singh, Managing

Director, Bakefresh Biscuits Pvt Ltd.

Among the different categories of

bakery products, health sector seems to be

gaining traction in the market, especially

in the urban market. Says Gattani, “There

would be more focus on offering healthier

products with adoption of advanced

technology in food industry. However,

manufacturers are offering both indulgent

as well as healthier products. For example,

Britannia offers high fat cookies as well as

digestive biscuits. Indulgent products that

are linked to premium foods are in high

demand, such as those labelled ‘all natural’

or ‘organic’. Organic breads are coming

into the market, but because of lack of

expertise and price factors, these products

are gaining popularity at a slower pace.”

A cautious approachManufacturing of bakery products that

address health needs is a costly affair and it

is to be seen how rural markets accept such

products. Here price will play an important

role because success in rural market for any

product category provides volume. And

when it comes to costly products, volume

sale is imperative. “The health category

is growing slowly but steadily in India.

However, this has gained more acceptance

in the urban landscape mainly due to the

price factor. It would be interesting to see

how the industry shapes up and creates

health products that are inevitably more

costly and difficult to manufacture for the

rural population, which is more price-

sensitive,” concludes Singh.


SPECIAL FOCUS Premium bakery market



The biscuit industry in India

is worth ` 150 billion and

ranked as the third-largest

in the world. Of late, the

industry has been witnessing a shift

towards premium products. This shift

can be attributed to modern retail,

rising disposable income in B and C

class towns and health awareness. Even

people in lower income brackets are

upgrading from the glucose biscuits

to mass cream biscuits and mass

cookies. There are various segments in

the biscuit industry such as economy,

middle, premium and super premium.

If current trends are any indication,

then premium segment is likely to

register substantial growth in the

next few years. People involved in the

industry believe that premium segment

is growing at a fast pace.

Currently, biscuits catering to

the mass segment comprise around

70 per cent of the total market of India.

Due to the growing demand in the

premium segment, the share of the mass

biscuit segment may come down. “While

premium categories of biscuit are also

growing reasonably, it constitutes only

10-15 per cent of the overall growth of

the biscuit segment. The biscuit industry

predominantly consists of biscuits

that are priced low to cater to the

masses,” says K P Mohandas, Secretary

General, Indian Biscuits Manufacturers’

Association (IBMA).

Modern retail infusing growthIn the recent past, the industry has

observed more premium products in

the market and companies are actively

conducting research to offer products

that consumers desire. Why biscuit

manufacturers are giving thrust to the

premium sector? A closer look says that

it is the retail revolution that is infusing

the growth to the premium biscuit sector.

The retail sector in India is growing at

a phenomenal pace opening up many

new avenues right from providing job

opportunities to widening the market

for different products such as biscuits.

And premium biscuit manufacturers are

cashing in on this.

According to the Global Retail

Development Index 2012, India ranks

fifth among the top 30 emerging markets

for retail. The recent announcement of

the Indian Government with regard to

Foreign Direct Investment (FDI) in

retail, especially allowing 100 per cent

FDI in single brands and multi-brand,

has brought in positive sentiments in

the retail sector. Increased consumerism

with a capacity to spend on premium

items and increased spending power in

the hands of Indians are being reflected

in the biscuit segment as well. Today,

many Indians are travelling abroad and

are exposed to different cultures, and

hence seeking more varieties in food

products, garments etc. India’s internal

consumption is high; the consumption

pattern owing to diversity in culture,

religion and family values that encourage

spending on specific occasions keeps the

retail business in a healthy state.

Currently, there are many mini metros

across the country where modern retail

industry has seen encouraging growth.

Moreover, there is growing presence of

malls even in smaller towns of India.

All these have generated volume for

premium biscuits segment, and as a result,

the premium biscuit manufacturers are

coming out with new products. Perhaps,

since the last few years, the biggest

Tempting consumers with sumptuous offerings

The premium biscuit segment in India has been witnessing encouraging growth mainly due to rising disposable income, health awareness and

exposure to the outside world. But, it is the modern retail that has provided volume to the premium biscuit sector. Today, the presence of malls, hyper markets etc, even in smaller towns of India has facilitated

increase in consumption of premium biscuits.

Photo: Nachiket Gujar;

Food styling: Chef Prabhakar, Ovenfresh, Dadar, Mumbai


Premium bakery market

Source: Indian Biscuit Manufacturers’ Association

shift in the biscuit industry is towards

premiumisation. And when one segment

grows, the other segment feels its impact.

Here, the growth of premium segment is

at the cost of glucose segment.

Today, cream biscuits are also available

in smaller towns, which was not the case

few years ago. “People have become more

aware of the connections between health

& diet and are leaning towards premium

& healthy products. Indian consumers

are now willing to pay higher prices

for a better product. In the recent past,

India witnessed many premium products

that have flourished in the market and

gained wide popularity. For instance,

Britannia increased focus on its fortified

biscuit brand Nutrichoice, while Parle

launched Hide & Seek bourbon biscuits.

The increasing tendency of premium

products in the market is not only the

manufacturer’s interest but also the

consumer’s desire. On the other hand,

the international brands such as Oreo,

McVitie’s and Unibic are gaining much on

the strength of their premium products,”

says Om Prakash Gattani, Managing

Director, Gattani Biscuit Industries.

Within retail, the emerging sectors would

be food and grocery, apparel, electronics,

e-commerce, fashion and lifestyle.

Pack full of goodies According to Gattani, bakery producers

are aiming at increasing the presence

of premium products in all market

segments. The glaring example in this

direction is Britannia. “Its premium

product Good Day, which was originally

in a family pack size, is now also available

in ` 5 pack, and on the other hand, Parle

has come up with ` 5 pack of 20/20.

Moreover, the demand for ` 1 tikki pack

is immensely high in the rural areas. The

pocket size packs are attracting both kids

and the youth. This strategy seems to

have opened up doors for the people with

limited income to go for premium tastes,”

points out Gattani.

There is flurry of activities in the

biscuit industry of India; in the recent

years, a number of new regional biscuits

companies have come up that caters to

the taste of a particular region. And, the

national branded companies have given

stress on developing strong marketing

network. The recent packaging norm

introduced by the government is

expected to give fillip to the industry.

“The recent amendment in Legal

Metrology (PC) Rules 2011 (that is

effective from November 1, 2012) has set

certain standard pack sizes for biscuits

but exemption was given to value-based

packs with MRP between ` 1 and ` 10,

which indeed is an advantage for the

manufacturers to set any weight for these

pocket size packs according to their cost

of production. If we just look around

a shop, we will find a number of small

packs on sale of products ranging from

shampoo, jam, cakes, biscuits, wafers,

snacks, chips, etc. To conclude, Indian

market still has good scope for the small

pack size products,” states Gattani.

To be more precise, availability of

premium biscuits in smaller pack size

is one of the reasons why the products

are being well-accepted in smaller

towns. According to Indian Biscuits

Manufacturers’ Association, the per

capita consumption of biscuits in the

country is only 1.8 kg, as compared to

2.5 kg and 5.5 kg in South East Asian

and European countries, and 7.5 kg in

the US. Clearly, there is enough scope

for premium biscuit players to augment

their share further. But a lot depends

on what they offer.

Eyeing bigger pie of the marketAnother important point to look at is

can the premium biscuit manufacturers

maintain their margin against the

rising cost of raw materials? Any

further hike in price may affect the sale

of premium biscuits, especially in the

rural market. So, there has to be more

prudent approach for manufacturers

catering to premium biscuit segment.

As Ranveer Singh, Managing Director,

Bakefresh Biscuits Pvt Ltd, rightly

points out, “I think they are definitely

adding to the margins, but we should

carefully see what volumes are being

generated. Premium products command

a premium price, which have few takers.

Moreover, the whole marketing strategy

for this segment will be different and

costly. The offtake of such products is

more through modern trade outlets. I

feel it will take some time for premium

products to start generating large

revenues as a segment, and the biscuit

manufacturers will still look towards

getting volume sales and turnover.”


Premium products command a premium price, which have few takers. Moreover, the whole marketing strategy

for this segment will be different and costly. The offtake of such products is more through modern trade outlets.

Ranveer SinghManaging Director, Bakefresh Biscuits Pvt Ltd

Availability of premium biscuits in smaller

pack size is one of the reasons why the products are being well-accepted in

smaller towns.

Annual production of organised biscuit manufacturing industry

Year Production (in lakh metric tonne)

2003-04 11.00

2004-05 12.55

2005-06 14.29

2006-07 16.14

2007-08 16.85

2008-09 17.50

2009-10 18.50

2010-11 19.00

2011-12 20.50

2012-13 10.50 (April to September 2012)

SPECIAL FOCUS Glucose biscuits market



In the recent past, the biscuit

industry in India has seen a new

type of consumption pattern. The

glucose biscuit, which had the

largest marketshare earlier, is now losing

the battle to both cookies and cream

biscuits. The share of glucose biscuits is

steadily falling as companies such as Parle,

ITC, Britannia etc are focussing more on

cookies and cream biscuits due to growing

consumer demand for such products.

Besides the rising demand from consumers,

such categories also provide good margin

to the manufacturers. According to

estimates, in the first half of 2010-11,

the marketshare of glucose biscuits was

around 26.5 per cent whereas shares of

cookies and cream biscuits were 23.8

and 16.6 per cent respectively. However,

the share of glucose biscuits during

April-September 2012 has dwindled to

19.3 per cent in value sale while that

of cookies and cream biscuits rose

26.2 per cent and 22.2 per cent respectively.

As Ranveer Singh, Managing Director,

Bakefresh Biscuits Pvt Ltd, says, “Glucose

is still a large volume generator for most

of the biscuit manufacturers in India.

Having said that, Bakefresh as a policy has

not ventured into that segment since we

would like to create a more differentiated

market segment for ourselves.”

More choices for consumersThe recent past has witnessed a plethora

of value-added products in the biscuit

industry. Interestingly, the price difference

between cookies and cream biscuits is not

much when compared with that of the

glucose biscuit. It means consumers have

options to buy or taste a product, which

is different from glucose. This facilitates

the growth of cream biscuits and cookies.

“Glucose biscuits indeed happened to

be the primary choice in our days. But

with the upgradation in consumers’ tastes

and choices, the glucose biscuit market is

going down. This slide has been pushed

by the introduction of categories such as

cookies, cream biscuits, crackers, fortified

biscuits and cream wafers. At the same

time, biscuit manufacturers have been

able to achieve economies by offering

premium products at an incremental price.

Moreover, the availability of premium

products within the range of ` 5 and ` 10

packs have also impacted the stability of

glucose biscuits,” points out Om Prakash

Gattani, Managing Director, Gattani

Biscuit Industries. Besides taste, pricing

strategy of premium biscuits players

has an important role towards growing

marketshare of cookies and cream biscuits.

Encouraged by the response,

Parle Products, the largest biscuit and

confectionery manufacturer of India, has

entered the low-cost, choco-chip cookie

market with the launch of Happy Happy.

The new product is available across

markets in India at half the price of its

brand Hide & Seek, the comparatively

premium offering and market leader

in the category from the Parle group.

Parle has been in the market of making

indulgence biscuits for long time, with

products such as Hide & Seek, Milano

and Bourbon. The low-cost, choco-chip

cookie category in India is growing in

surplus of 15-20 per cent, as compared

to the regular glucose biscuit category.

The launch clearly signifies two things

- first more options in terms of price

for consumers and more challenges for

regular glucose biscuit segment. It is time

Glucose biscuits indeed happened to be the primary choice in our days. But with the upgradation in consumers’ tastes and

choices, the glucose biscuit market is going down. This slide has been pushed by the introduction of categories such as cookies, cream biscuits, cream wafers, etc.

Om Prakash GattaniManaging Director, Gattani Biscuit Industries

Is it losing steam against other bakery

products?Currently, the glucose biscuit segment is facing tough times as its share

has plummeted due to the rise in consumption of other bakery products such as cookies and cream biscuits. Taking due cognizance of the fact, glucose

biscuit manufacturers have taken some corrective steps to infuse growth in the segment.


Glucose biscuits market

for glucose biscuit manufacturers to add

more value to its product and come out

with new strategy to attract consumers.

According to Shalin Desai, Group

Product Manager, Parle Products, “Being

the largest player in the industry, it is

important for us to have a presence across

all categories of biscuits. Parle as a brand

stands for trust and great value to the

customers. The premium and low-cost,

choco-chip cookie segment is growing

rapidly, and with the launch of Happy

Happy, we would like to strengthen

our presence in the mass segment. Our

premium brand in the same category

Hide & Seek has done exceptionally well

since its launch and I am sure we will be

able to achieve the same for Happy Happy

in the coming days.”

Plight of the glucose segmentAny product having significant share

in the market for years together cannot

vanish all of a sudden. It is because many

manufacturers are largely dependent on

that category of products and will do

everything (giving new taste, look, and

adopting new marketing strategy) so

that the product survives in the market.

Glucose biscuit is a case in point. At

present, the segment (glucose biscuit)

is facing difficulty due to the growth

of premium biscuits but no one can

ignore the segment. Many believe, what

is happening in glucose biscuit is just a

temporary phenomenon.

Is glucose biscuit segment losing

marketshare to other bakery products?

Replies Gattani, “Yes, it is true that the

glucose biscuits sector is losing marketshare

to other bakery products. The increasing

purchasing power of the consumers

is adding to the affordable options.

The rising input cost has compelled

the manufacturers to go for innovative

products rather than sticking to glucose.

The bakery products manufacturers have

witnessed drastic growth and profitability

by offering premium range varieties.

The availability of attractive categories

of bakery products has diverted the

consumers’ interests; as such even the

rural consumers have now shown interest

in premium biscuit categories.”

Rejigging marketing plans However, a closer look says that many

manufacturers still have faith in the

segment (glucose biscuit) and believe that

the demand for such biscuit will bounce

back in the days to come. And what is

important here is that manufacturers (of

glucose biscuit) are doing R&D in this

direction. Taking this into account, bakery

players are rejigging their glucose brands.

For example, Parle Products has launched

Parle G Gold in May last year targeting the

urban markets. The product provides its

consumers a richer and better formulation

along with a bigger biscuit and a better

bite. It understands the need to indulge

consumers. The overall look of the biscuit

is wheatish brown with increased weight

of 6.7 gm per biscuit. Even the packaging

is done in a hazy Bi-Axially Oriented

Polypropylene (BOPP) material in a mix

of royal colours of red and gold connoting

the premium quality of the biscuit. The

colour, design and texture of the packet

are clutter breaking, thus appealing to the

consumers.

Similarly, Britannia Industries has

roped in Bollywood superstar Salman

Khan for its Tiger brand. It strongly

believes Khan’s appeal cuts across the

segment and geographies, which will

play a crucial role in further enhancing

Tiger’s core values through his association

in presenting the brand, its products and

promotional activities.

Down, but not outAll these activities are clearly directed

towards revamping the glucose biscuit

segment. Interestingly, all the glucose

biscuit brands such as Parle G of Parle

Products, Sunfeast glucose biscuit of ITC

Foods, Britannia’s glucose brand Tiger,

still contribute significantly to the overall

income of their companies. While cookies

and cream biscuits are discretionary

products, glucose biscuit is considered

more of a necessity. What is important

now for glucose biscuit manufacturers

is to offer more innovative products.

Reputed companies have already initiated

the process (in terms of taste, packaging,

celebrity endorsement); now it is time for

the regional brands to emulate it. Little

more innovation coupled with right pricing

strategy will help the glucose biscuit

segment to regain its lost ground.


26.50%

23.80%

16.60%

19.30%

26.20%

22.20%

0

5

10

15

20

25

30

Glucose biscuit Cookies Cream biscuits

Biscuit categoriesM

ark

etsh

are

(in

%)

April-Sept 2010-11

April-Sept 2012

Share (in terms of value) of different biscuit categories

Source: The Economic Times

Northern Zone

Southern ZoneEast and North East Zone

Western Zone

Source: Indian Biscuit Manufacturers’ Association

25%

23%24%

28%

Pattern of biscuit consumption (on zonal basis) in India

SPECIAL FOCUS Cakes segment


Avani Jain

Bakery industry in India is

witnessing a growth curve.

This sector has indicated

promising prospects and has

been making rapid progress. The bakery

industry has achieved the third position

in generating revenue among all other

categories in the processed food sector.

The baked goods industry encompasses

products such as bread, cakes, biscuits and

pastries, among other things. The cake

segment is picking up well in the market

and demand for cakes is increasing

considerably. “As the population is

increasing and people are celebrating

even small occasions of life, the demand

for cakes is continuously rising,” opines

Lester D’Souza, Proprietor, Café Upper

Crust - a fast casual restaurant.

With rapid growth and changing

eating habits of people, bakery products

have gained popularity among masses.

There are various other factors that have

highly affected the demand for cakes in

India such as the desire for indulgent

foods to celebrate important occasions

of life. This is true for all the classes of

people and not a phenomenon restricted

to one section of society. Moreover, due to

increased purchasing power and exposure,

the demand for cakes and pastries has

only increased. Thus, as against what

was observed few years ago, the demand

for cakes has now percolated to tier 2

and 3 cities as well. The cake segment is

now exploring new markets and luring

customers from all sections of society.

Mapping the current trendsThe segment has matured to a great

extent in the past three to four years.

This has mainly happened due to two

reasons. First is the availability of better

ingredients for toppings, fillings, flavours

etc. Secondly, many new players striving

to manufacture products of international

standards rather than products of low

quality are coming into the market.

The number of players is increasing

slowly. In the years to come, many of

these newcomers will be expanding their

horizons into the retail segment.

Indians have always had a sweet

tooth. With more travel and exposure

to the worldwide market, people have

now started appreciating good quality

products, exquisite finishing and are

willing to pay the extra buck. Thus,

growth rate of cake shops is directly

related to the spending power. Today,

people are less hesitant about spending

money, leading to the possibility of

higher prices, and better products.

All these have motivated the

manufacturers to come up with new

varieties and flavours of cakes & pastries.

“Earlier, a cake or a pastry was only

limited to Black Forest. But today, people

are more open to try more variants and

flavours of cakes, and there are cakes for

every occasion right from baby shower

to engagements and weddings. These

days, people are also demanding more

personalised cakes such as the photo

cakes and the marzipan designer cakes,

which are more of theme-based cakes,”

notes Vaidehi Chokhani, CEO - Kabhi

B, Kanhai Foods Pvt Ltd - which offers

personalised cakes and a range of pastries,

baked items and snacks.

Recently, many bakers have gotten into

three dimensional cakes and theme cakes.

As the population is increasing and people are celebrating even small occasions of life, the demand for cakes is

continuously rising. Currently, there is also demand for big shaped and fresh cream cakes.

Lester D’SouzaProprietor, Café Upper Crust

Making birthdays and cakes synonymous, the bakery industry is credited with the accolade of presenting possibly the oldest example of a planned purchase of an indulgent product. With the new marketing strategies, the prospects for this industry, especially the cake segment, seem promising in the tier 2 and 3 cities where demand for cakes is increasing on a continuous basis.

It’s celebration time!


Cakes segment

Cutting off from the regularity, bakers are

now experimenting with ingredients such

as rice treats, and inculcating them into

cake designs. Some bakers even make

use of wooden planks for support. There

is also something called sugar crystal

sculptures, where they try and use them

as per the theme of the cake. To this,

D’Souza adds, “Currently, there is also

demand for big shaped and fresh cream

cakes. Further, with new developments,

these varieties will only increase.”

Challenges aheadDespite the growth of the segment, there

are certain challenges that need to be

dealt with so as to further provide a boost

to the industry. The cake business is not

a high revenue-generating business. With

commercial property rates so high, it is

difficult to sustain and have profitable

retail outlets. It is also expensive in cities

like Mumbai to expand the production

unit due to the same reason. At present,

the challenge for cake manufacturers is

to expand the consumption of packaged

cakes. In fact, this challenge is also a

significant opportunity for this particular

segment. With the right enablers from

product and supply chain, this is a

category waiting to explode.

Future trends Since the cake segment is growing at

a fast pace in the country, the segment

is bound to see positive changes in the

future. Chokhani concludes, “With new

innovations happening in this sector

and with the availability of sugar-free

products, less cream or even without

cream cakes in the market – keeping in

mind the demand from health-conscious

people – the masses will switch to cakes

and pastries from traditional sweets. As

for tier 2 and 3 cities, since people are

getting exposed to the current trends,

there would be more acceptability of

these desserts over traditional sweets and

we are expecting that the demand will

increase considerably, ie the cake will be

in demand not only on fixed occasions

but would be included into the day-to-

day meal in the form of desserts.”

Thus, with globalisation and

cultural integration, eating habits of the

discerning urban as also rural consumers

are changing fast. Increasing consumer

demands for healthy, convenient &

tasty food have prompted the bakery

manufacturers to differentiate and

innovate baked products, including cakes,

to capitalise on these trends.


Earlier, a cake or a pastry was only limited to Black Forest. But today, people are more open to try more variants and

flavours of cakes, and there are cakes for every occasion right from baby shower to engagements and weddings.

Vaidehi ChokhaniCEO - Kabhi B, Kanhai Foods Pvt Ltd

SPECIAL FOCUS Roundtable


Small size packs, the next big thing for premium bakery manufacturers!

The Indian market is price-sensitive, which makes it difficult for the premium bakery product manufacturers to make their presence felt on a pan-India basis. Of late, they have come out with small-pack strategy to sell their products in remote corners of the country. Is it a right strategy? Prasenjit Chakraborty finds out …

By introducing small packs in the market, manufacturers make their products affordable to consumers. Today, such packs are selling in the

rural markets, which was not the case earlier. Consumers do not mind to test a new product if the price is affordable. This is possible only

when size of the pack of a particular product is small. If they like it, they do not mind to go for bigger packs.

EDITORIAL TAKE

The sales volume (unit wise) of

small-size packs are higher than

big-size packs. Packaging strategies,

particularly making products

available in smaller size packs, have

facilitated high sales as this makes

products affordable to every class of

consumers. Now, even the branded

companies have launched most of the

premium varieties in smaller packs.

Indian market has major

consumers located in the rural

areas. Generally, the products of

national and international players

are restricted to cities and towns,

whereas the rural areas are filled

with the products of the local

manufacturers. But now, people

are more erudite and the various

advertising mediums have made

them sensible about the premium

products. The small pack strategy

seems to open new avenues for

players as it attracts kids and youth,

who constitute a major chunk of

our population.

Ranveer SinghManaging Director,

Bakefresh Biscuits Pvt Ltd

This is already happening since

it is perfect to create a sampling

strategy and make your product

more accessible to a larger audience.

Once someone likes the taste of a

product, he/she is bound to come

back for it. However, if the product

is not accessible in the first place

due to the price point, it would

remain untasted. It is a fact that

small size is easy to consume for

the first time than the big size.

At the same time, it has been

observed that consumers do not

want to spend more for a big

size pack without experiencing

a product. They are much

comfortable to get small size pack

for the first time to check the

quality, taste of the product, price,

manufacturing date, etc. In the last

four to five years, it has been seen

that consumers had shown interest

in buying small packs for every

product as they consider it as first-

time investment.

Pradeep GopalanDirector,

Hospitality First India Pvt Ltd

The major advantage of small

pack size is that manufacturers can

gauge the impact of their products

among the masses. The small pack

strategy is a good option for the

biscuit manufacturers to reach out

to consumers who hesitate to try

premium products due to various

reasons. If you want premium bakery

products to have volume business,

you need to correct your packaging

size and only then you can have

volume sales. Today, if you go to any

kirana store, you will find that most

of the baked products available are

in small packs, hence affordable to

most consumers. Today, premium

biscuits are selling in the rural

market, which clearly indicates that

small-pack strategy is successful.

Many companies have adopted this

route and it seems that the trend will

continue. Consumers also associate

small packs with freshness because

they can consume it at a time and

there is no need to preserve it.

Om Prakash GattaniManaging Director,

Gattani Biscuit Industries


Avani Jain

Indian packaging industry is

growing at a CAGR of 15

per cent and is estimated to touch

$ 28 billion by 2014. Out of this,

food packaging contributes to 38 per cent

of market (tea - 3 per cent, snacks - 6

per cent, biscuits - 6 per cent,

confectioneries - 6 per cent, food staples

- 6 per cent and others - 11 per cent).

Taking into account this growth of

food packaging sector in the country,

many companies in the segment are

continuously involved in improving the

quality to serve their customers better.

Among them is the Ahmedabad-

based company Parikh Packaging Pvt

Ltd. Pramthesh Pandya, Head - Unit &

Business Development, Parikh Packaging

Pvt Ltd, notes, “Food is a thriving

industry with a large untapped potential.

The growth of food processing sector has

nearly doubled to 13.7 per cent during

the last four years. This has obviously

given a boost to the food packaging

segment and companies like us stand to

benefit from this.”

Cutting-edge infrastructureParikh Packaging Pvt Ltd, a venture

of Parikh Group, was established in

1999. In a short span, the company has

become a one-stop solutions provider

for all flexible packaging needs in

industries such as food, agriculture,

pharmaceutical, personal care, and many

more. Of all the solutions provided

by the company, the food packaging

segment has the largest share.

Sprawling across 20,000 sq yards,

the company has state-of-the-art

infrastructure, along with a dust-free

and insect-free premise. Its design

meets international standards in hygiene

required by food and pharmaceutical

industries. The factory houses three units.

Unit-1 has been recently revamped and

new machines are added to this section.

Unit-2 is the multilayer blown film unit

where the company carries out blowing

of its own films. These films are used

as a sealant layer in packaging and the

same unit has a separate segment for

making pouches.

Unit-3 has a proper segregation of

work, and operations are carried out in a

clean & highly controlled environment

similar to that of a pharmaceutical

company. First in the sequence is

the printing department, followed

by lamination department, extrusion

coating, slitting, packaging and dispatch

With the increasing disposable income, rising consumer awareness & popularity of processed food, etc, the demand for food packaging is growing at a fast pace. The companies in the segment have to continuously innovate to cater to this demand. One such company is Parikh Packaging Pvt Ltd, which strives to serve its customers in the best possible manner.

Defining new horizons for food packaging

Parikh Packaging Pvt LtdFACILITY VISIT


Parikh Packaging Pvt Ltd

sections. Pandya notes, “There is a clear

distinction between every technology/

department. The temperature and

hygiene level of each department is

maintained. We follow standards similar

to those of a pharmaceutical factory.”

The facility is a one-stop shop for all

printing and packaging solutions. Parikh

Packaging believes that infrastructure

and technology are must-haves to meet

high standards of quality. Hence, the

company uses the latest technology to

fulfill the needs of the customers and

also meet current market demands.

Pandya states, “Apart from the already

existing machines, the company has

recently deployed new technologies

such as 8 colour printing machine

having 300 mtr/min speed; solvent-

free lamination machine with 400 mtr/

min speed; slitting machine with 400

mtr/min speed; extrusion coating &

lamination machine with 300 mtr/min

speed; and shrink sleeve technology

with converting equipment. This added

capacity will help us to execute 1,100-

1,200MT/month volume.”

Enhancing qualityThe Quality Control Department at

Parikh Packaging is fully equipped to

meet the toughest standards set by clients.

Vigorous tests are carried out on all raw

materials and finished products to ensure

that the products are clean, hygienic and

defect-free. Checks are done at all stages

of production cycle. Technical assessment

of products verifies conformity to

customer’s specifications and customised

reports ensure total traceability. The

company is ISO 9000 and 2000 certified

and possesses 18-19 equipment for quality

testing at various stages.

Parikh Packaging is sensitive to the

current market trends and this could be

seen in its innovative products. Pandya

notes, “We are developing bulk bags for

grains, rice and pet food packaging with

1,100 mm height x 500 mm width x 200

mm gusset, which is the largest size bag.

Also, spout insertion at diagonal position

for liquid packaging is one of the specialty

pre-formed pouch product formats being

manufactured here. Diagonal zipper

instead of pouch width zipper pre-

formed pouch for free flow product such

as sugar/salt/tea is also launched by us.

In addition, we have launched lidding

laminate for food application, with

almost zero solvent retention.”

Addressing sustainability issuesBiodegradable laminates is one of

the specialities of Parikh Packaging.

Through this, it is trying to attain

sustainability. Another technology being

developed at the company is extrusion

laminates technology, which is solvent-

free. This is also developed keeping in

mind the current trends. “We are trying

to reduce material at source and energy

consumption during manufacturing. In

addition, we are taking every possible

step to reduce wastage,” avers Pandya.

Envisaging growth opportunities The food packaging industry in India is

growing at a fast pace and Parikh Packaging

Pvt Ltd, being an amalgamation of

family-owned business and a professional

set-up, has strong chances to be a market

leader. The company exports mainly

to the US, Canada, African continent

and Middle East and is in the process

of opening offices in the US and UK.

Pandya concludes, “The company aims at

serving the consumers all over the world

by continuously developing and creating

value-added packaging products. We

also want to be a major player in the

global packaging market by 2018 through

innovation, quality, customer partnering,

support, operational excellence,

international best practices and world-

class competitive strengths. This is our

long-term plan; and as for the short-term

vision, we aim to achieve ` 500 crore

sales volume by 2015.” In a nutshell, the

company is trying its best to live up to its

tagline – ‘Beyond Expectation’!

Photo: Aamir Kadri


We are trying to reduce material at source and energy consumption during manufacturing. In

addition, we are taking every possible step to reduce wastage.

Pramthesh PandyaHead - Unit & Business Development

Extrusion coating and lamination machine Products ready for dispatch

INSIGHT & OUTLOOK


READY-TO-EAT/COOK (RTE & RTC) FOODS

INSIGHT & OUTLOOK

FROZEN FOODSCool offerings on a platter! ............... ...................................................................................................50

BREAKFAST FOODSQuick-fix options rule the roost............................................................................................................52

INTERFACE - Vijay Uttarwar, CEO, Naturell India Pvt Ltd“Nutrition bars have been able to create a position in the market, which is full of snacking meals”............................. ...............................................................................54

ROUNDTABLEAre frozen foods meeting freshness needs of consumers?....................... .............................................55

HOUSEHOLD SPENDING Processed food vying for a bigger pie.......................... .........................................................................56

DECLINE IN SEAFOOD EXPORTS A short-term phenomenon or long-drawn challenge?......................... .................................................58

MACHINE VISION SYSTEMA key enabler to attain global quality benchmark ........................... ....................................................60

INSIGHT & OUTLOOK Frozen foods


Mahua Roy

A hot favourite of the Indian

consumer today, ironically,

is frozen food. From the

freezer to the microwave/

fryer, for a little less than three minutes

is all it takes to enjoy a hearty snack

or meal. Ready availability without

compromising on quality and freshness

is making frozen food market gain a

larger marketshare in the food processing

industry. “Frozen prepared foods are the

next best alternatives to fresh, cooked

food, especially on busy days, and help

in serving meals at short notice as and

when an occasion demands. Over the

past few years, increase in the number

of working women and changing trends

in food habits have led to greater

indulgence in frozen food. Additionally,

increasing number of nuclear families,

rise in disposable incomes, young singles

with little or no cooking skills, enhanced

awareness on healthful diets and increased

interest in ethnic and international foods,

are other factors providing impetus to

the frozen foods industry,” says Rahul

Kulkarni, Director - Marketing, West

Coast Fine Foods.

Battling scepticismThe category of frozen foods started to

gain momentum in the last few years. In

its initial days, it had to face consumers’

scepticism in terms of its health attributes.

However, the growing consumption

pattern of frozen foods has a completely

different story to relate. “Frozen food

in the past was restricted to categories

such as frozen fruits, and vegetables such

as peas. However, in the past few years,

traditional products that were usually

prepared at home have become readily

available in frozen form. Modern retail

has played an integral part in making

this a success,” says Harish Bijoor, CEO,

Harish Bijoor Consults Inc.

The Indian frozen food market is

estimated at ` 1,500 crore, and according

to industry experts, is expected to

become a category worth ` 3,750 crore

in another five years. “Frozen foods

have good growth opportunities as the

consumers are seeking convenience,

round-the-year availability of consistent

quality and safe packaged food. The most

potential channels for frozen foods are

modern trade and food services segment,”

says Pradipta Sahoo, Business Head

(Horticulture), Mother Dairy Fruit and

Vegetable Ltd.

Still an impulse buy?Most of the products in the frozen

food category are snacks and appetisers.

These are spontaneous buys and do not

require extensive prior planning from

the consumers’ side. It is driven mainly

by visibility, and modern retail has thus

a great responsibility in pushing the

sales. “The product portfolio of frozen

foods has been limited to a few product

categories and variants. Innovation is

required to present a bigger assortment

of products in this category to really see

it grow,” opines Bijoor.

However, marketers are working hard

to convert it into a planned purchase and

thus marketing communication is being

driven in that direction increasingly. The

products are positioned as saviours in

emergency situations, for instance, when

guests arrive uninformed, or as an easy

option for parties. Besides, workplaces

can also be increasingly encouraged as a

consumption point. As Kulkarni further

Freezers in Indian households no longer stock just peas and ice. A wide range of frozen foods is becoming favourites among consumers. These foods are readily combining taste, convenience as well as health – the perfect combination for fast-track households of today.

COOL OFFERINGS ON A PLATTER!

Frozen food products are easy as well as fast to cook; they can be enjoyed even in workplaces and

outdoors. Being frozen, its convenience of longer shelf-life makes it an ideal solution for bachelors as well.

Rahul KulkarniDirector - Marketing, West Coast Fine Foods


Frozen foods

says, “Frozen food products are easy as

well as fast to cook; they can be enjoyed

even in workplaces and outdoors.

Being frozen, its convenience of longer

shelf-life makes it an ideal solution for

bachelors as well.”

Another characteristic of the

consumer that seems to be driving

this category is the want for variety.

Choices drive today’s consumer. “With

the expansion of the working class in

India and also with consumers’ desire

to experiment with different cuisines,

it is imperative to be innovative

with products,” says Rajesh Gandhi,

Managing Director, Vadilal Industries.

The category, in its early days, had

limited itself to products, which were

directly picked up from international

markets. However, with consumers

taking more interest in the category,

the players brought the Indian twist to

the food products. The recent entrant

Vadilal’s Quick Treat includes vegetarian

products such as samosas, parathas, naans

and curried vegetables. Currently, this

segment stands at 15 per cent revenue

share of overall sales at Vadilal and

the company plans to double its share

in the next three years, increasing it

to about 30 per cent. Besides, Godrej

Tyson’s Yummiez range of frozen food

products includes non-vegetarian items

such as chicken nuggets and seekh kebabs

and the favourite chicken tikka. Venky’s

is another big player in the category,

which deals in non-vegetarian products

such as chicken nuggets, chicken cutlets,

chicken patties, etc.

Product differentiationOf all the products in the frozen foods

category, there are few products that are

unique to the players in the market. The

rest are common to all. For example, most

brands offer frozen chicken sausages, or

aloo tikkis, samosas, etc. In such a scenario,

product differentiation surfaces as another

difficulty to stand out in the clutter.

Bijoor elaborates, “If a consumer wishes

to buy a frozen food snack, why should

a consumer pay a premium or prefer

brand A over brand B? The entry barrier

into the frozen foods category is much

lower.” This competition is projected to

intensify once private labels identify this

as an opportunity area. “Innovation in

both process and products is required

to succeed in the frozen foods segment.

The consumers look for value for money,

consistency in quality, convenience,

hygiene and food safety. The innovation

has to be directed towards addressing

this,” says Sahoo. West Coast Fine Foods

has attempted to create differentiation by

bringing in sea food specialties in the

frozen form.

Exploring other opportunitiesThe exceptionally high growth of food

services in recent times, especially the

Quick Service Restaurants (QSRs), is

abundantly offering a massive opportunity

area for the frozen foods sector. The edge

lies in the hygienic supply chain and strong

value-added brands. Expert processing

and product development to create

great tasting, safe, and healthy products

constitute the key to be successful in this

segment. A healthy business relationship

with the food services industry will surely

aid the growth of frozen foods, and this

plan is well-imbibed in the strategies

of the players. “We would be keen to

strengthen the Hotel/Restaurant/Catering

(HORECA) segment by launching bulk

packs for almost all our retail offerings,”

adds Gandhi.

Still a long way to go“Since frozen foods is not as evolved a

category in India as in other parts of

the world, tackling the mindset of the

Indian consumers who find it hard to

believe that frozen food is fresh and are

shying to try the category, is the main

focus as of now. Such a scenario calls

for strategising tactically that will help

the consumers understand the category

and will build on category acceptance as

a whole,” opines Gandhi. It makes a lot

of sense for companies in this segment

to focus on luring the consumers to

try the products on the shopping floor.

“Once the consumer is convinced about

the quality and taste of the product,

the probability of acceptance increases

manifold. Our marketing team goes extra

miles to reach the consumer and make

him/her taste the products. Moreover,

our new packaging and below the line

activities being our focus area along with

a judicious usage of print medium will

give voice to our brand,” adds Gandhi.

Besides, in terms of packaging, marketers

have tried to combat the hesitation of

consumers about buying frozen food by

the introduction of trial packs. These

cost less and are thus a better buy for

a consumer who is unsure about the

product and the category.

Other challenges involve the

penetration and thus distribution in tier

2 and 3 markets, which still struggle with

lack of adequate cold chain facilities,

and power cuts. As the products have an

expiration date and much time is wasted

in transportation, solutions need to be

devised urgently to address this.

The frozen foods segment is expected

to grow at a rate of 15-25 per cent. As

this is such an exciting market, one can

expect more entrants in the industry, thus

activating this segment furthermore.


With the expansion of the working class in India and also with consumers’ desire to experiment with

different cuisines, it is imperative to be innovative with products.

Rajesh GandhiManaging Director, Vadilal Industries

Frozen foods have good growth opportunities as the consumers are seeking convenience, r o u n d - t h e - y e a r

availability of consistent quality and safe packaged food. The most potential channels for frozen foods are modern trade and food services segment.

Pradipta SahooBusiness Head (Horticulture), Mother Dairy Fruit and Vegetable Ltd

INSIGHT & OUTLOOK Breakfast foods


Mahua Roy

Around two decades back,

Kel logg ’s a t tempted

changing the breakfast

habits of a rigid consumer-

base like India, making them shift from

hot butter-dolloped parathas to milk

and cereals. It was a daunting challenge,

which involved category creation as well.

And today the company enjoys a 55

per cent marketshare in the ` 600-crore

breakfast foods segment in India. So

what makes the breakfast segment such

an interesting category that almost every

player in the Fast Moving Consumer

Goods (FMCG) sector is attempting to

grab a pie?

The breakfast warAccording to recent reports, two of

the country’s largest food companies,

Hindustan Unilever and Nestle India,

will soon launch oats, and liven up the

competition in the breakfast range.

Breakfast cereal maker Bagrry’s recently

had announced that it is looking at

acquiring companies or brands worth up

to ` 50 crore, and plans to launch an

upma brand, customised for India. The

company will also be investing ` 15 crore

on expanding the production capacity

and marketing activities. Not long ago,

Britannia forayed into this segment with

its new range of Healthy Start mixes of

upma (semolina), poha (flattened rice),

porridge and oats. Marico too entered

this segment with Saffola Oats. PepsiCo

is, however, the market leader in the oats

segment with its Quaker brand having a

35 per cent share.

Kellogg’s has launched its own range

of breakfast oats, besides introducing

numerous innovations in the corn

flakes and muesli categories. “While

there are challenges in changing Indian

consumers’ food habits, breakfast as an

occasion is seeing the maximum change.

The organised breakfast market is

under-penetrated at present, and new

entrants will help grow the segment

even as competition intensifies,” states

Harish Bijoor, CEO, Harish Bijoor

Consults Inc.

Category awarenessIt took almost a decade and a half

for a giant like Kellogg’s to create

awareness about benefits of corn flakes

as a breakfast item. Today, corn flakes

dominate almost 80 per cent of the

breakfast food market. Oats and muesli

as a category are gradually seeing

some activity and acceptance. “Indian

consumer awareness of branded oats and

muesli as a breakfast option is still quite

low. All brands will need to invest in

creating the right quality of awareness.

The point that oats are a good breakfast

food, much like idlis or dosas or poha, has

to be driven home in memorable ways,”

opines Anuj Chadha, Category Director

- Quaker, PepsiCo India Foods.

Oats by itself is ` 200-crore market

in India, growing at a compounded

average rate of 25 per cent according

to industry estimates. The opportunities

are huge in this segment. It is the right

time that the players come together to

promote the category as a whole, and

not just individual brands. This will

work in favour of the category, thereby

pushing sales. “A lot of experimentation

has taken place in last two to three years

in the breakfast category and with the

recent slew of launches of flavoured

As the old adage goes ‘one should eat breakfast like a king’. And food processing companies have finally taken this seriously. This has given rise

to numerous launches in the breakfast foods category in India.

Quick-fix options rule the roost

It is unclear whether consumers will take to Indian flavours in what is essentially a Western breakfast cereal

experience. The experience in Western fast food markets (aloo tikki burgers and tandoori chicken pizzas) appears to be positive though.

Harish BijoorCEO, Harish Bijoor Consults Inc


Breakfast foods

oats specially with local flavours, the

entire dynamics of the market has

transformed,” says Devendra Chawla,

President, Food Bazaar, Future Group.

What works for the consumer?“Trends in food categories differ from

one consumer group to another. In

urban areas where health awareness

has increased along with the spending

power and preference for convenience,

we can observe an increased popularity

for breakfast cereals, fortified beverages,

fresh fruits and juices. Consumers are

also shifting more towards Western

breakfast options owing to the increased

awareness about different cultures and

cuisines. Traditional breakfast including

rice and bread are still popular in the

semi-urban & rural areas and differ from

one region to another,” says Chaitra

Narayan, Program Manager, Chemicals,

Materials & Foods Practice, Frost &

Sullivan.

While one segment of consumers

prefer Western meals such as corn

flakes, muesli and oats, there is an

equally large segment that preferentially

favours Indian breakfast specialties

such as upma, poha and South Indian

snacks. Opportunities are, therefore,

well-defined for players in this segment.

“Companies in the breakfast segment

are looking to cash in on a surge in

demand for quick-fix breakfast options

in urban areas where the number of

double-income families and working

professionals are rising and consumer

lifestyle & food habits are changing.

These products are targeted specifically

at urban, working people and hence,

there is no price undercutting or margin

pressure. This helps the industry grow

in double-digits, in volume and value,”

explains Chawla.

Glocalising breakfastGlocalisation works wonders with

consumer psyches. When global brands

adapt to Indian environments and

introduce product offerings, especially

customised for the palate, it builds a

unique trust relationship with the brand

and induces a different level of consumer

loyalty. “It is unclear whether consumers

will take to Indian flavours in what is

essentially a Western breakfast cereal

experience. The experience in Western

fast food markets (aloo tikki burgers and

tandoori chicken pizzas) appears to be

positive though,” observes Bijoor.

Kellogg’s is all set to rolling out

variants such as pudina, tomato and

garam masala for its oats range and

is likely to follow the launch with

localised variants of its other products

as well. PepsiCo’s Quaker made a big

launch last year with Homestyle Masala

oats range, which includes strips of

carrot and tomato and Lemony Veggie

Mix oats has real pieces of capsicum.

“After bringing oats to the breakfast

table in India, the innovation had taken

a hit. With a number of players in

this market, the companies need to do

something different in order to stand

out,” adds Chadha.

McCain Foods contributed to the

breakfast foods portfolio by launching

frozen idlis. McDonald’s too changed its

strategy in the country by introducing

its breakfast range, thereby changing

the opening time of its outlets to 07.30

am. It can thus be agreed that the food

processing industry is betting big on the

breakfast range.


BIG NAMES IN THE BREAKFAST GAME

Pioneering the cereal category in India, Kellogg’s is now looking at offering local flavours. Its range includes corn flakes, oats and muesli.

PepsiCo’s famous brand Quaker Oats launched new flavours Strawberry with Apple; Kesar with Kishmish; Homestyle

Masala and Lemony Veggie Mix.

Mohun’s, the brand offered by Mohan Meakin, remains one of the well-known and affordable brands of corn flakes in the country.

Sticking to its ‘good for heart’ communication, Marico’s brand Saffola extends its portfolio to include Saffola Oats.

GSK is the latest entrant in the oats category, with its extension to the ` 1,600-crore brand Horlicks.

This breakfast cereal maker’s current portfolio includes oats, muesli & bran and it is looking towards expanding in the upma space.

The premier bakery company recently introduced its RTE range of traditional Indian breakfast items via its brand Healthy Start.

Known for its mixes, MTR is repositioning itself in the breakfast category with rava dosa, idli, uthappa, dhokla mix. It is offering these in healthy oats variants as well.

Eyeing 20 per cent share in the instant mixes segment, ITC Foods launched rava idli, rice idli & rice dosa mix.

INSIGHT & OUTLOOK Interface - Vijay Uttarwar


How mature is the health snack bars sector in India? Nutritional bar is becoming a fast-growth

category. Changing lifestyles and modified

eating habits of India’s growing urban

population have propelled its processed

food industry. About 30 million upper and

middle class Indians consume packaged

food and 200 million more are projected

to do so in the next three years. Many

companies in the food sector have jumped

on the bandwagon to provide healthier

alternatives to liberate consumers from

the ill-effects of fattening products. The

converging economic and demographic

trends in India have laid the groundwork

for opportunity in nutritional bar segment.

Granola bar or cereal bar is a

popular snack today, available in most

supermarkets. But until five years ago, it

was unknown to most Indians. Naturell

was the first company to introduce

the concept of granola bars/nutrition

bars in the country in 2006 and has

cracked the market successfully under

the brand RiteBite. Today, there are

many competitors who have entered the

market including local and international

companies. However, RiteBite is the

market leader in the entire granola

bar/nutrition bar market. Naturell

India has a wide range of nutritional

bars in a wide range of variants catering

to different market segments, taste,

availability and price.

Who are the target audience for nutrition bars? RiteBite nutrition bars are positioned

as ‘on the go snacking bars’, whereas

our newly launched Max Protein Bar is

positioned as post-workout protein bar

or as a meal replacement bar. Under a

broad classification, we are positioning

Max Protein to consumers who fall under

two heads – the sportspersons and the

health-conscious consumers. They tend

to supplement other nutritional or health

products such as protein powders with

the protein bars. The health-conscious

consumers vary from people who workout

occasionally to keep in shape or as a

recreational activity to the people who

eat these products because these bars are

convenient to carry, filling to stomach,

acts as a mini meal and are as healthy as

our regular diet. Touch points for RiteBite

and Max Protein are gym goers, athletes,

health-conscious individuals, specialty

segments such as women having unique

health requirements.

Have snack bars been able to create a differentiation in the market?Nutrition bar is slowly moving from the

niche markets of gyms and health food

stores to mass-market outlets competing

with other health food products such

as protein supplement, sports beverages,

and so on. Driven by new ingredients,

packaging formats and changing

consumer behaviour, sports products are

finding their way into supermarkets and

convenience stores to satisfy consumer

demand for healthy and convenient

lifestyle solutions

Nutrition and snack bars have been

able to create a position in the market,

which is full of snacking meals. It is

crucial to balance both healthy lifestyle

and tedious work life in order to lead

happy life. People are now aware of

health benefits, which have resulted in

consumption of nutrition bars in their

daily routine. Nutrition bar, which offers

multiple benefits in a single serving, fits

perfectly well into today’s busy lifestyles.

What are the future expansion plans of Naturell?Customers are looking for more

choices and varieties in the nutrition

bars segment, with different flavours

and ingredients that we serve; hence

we continue to expand our product

portfolio. As we expand our product

portfolio, improving nutritional values

while maintaining the great taste of

our bar is also important to us. RiteBite

nutrition bars are catering to wide target

audience in various categories such as

protein bars, healthy snacking bars, diet

bars, breakfast bars, etc. We want to

maintain the market leadership position

through innovative products.


…says Vijay Uttarwar, CEO, Naturell India Pvt Ltd. In an interaction with Mahua Roy, he shares his views, observations and predictions about the upcoming snack bar segment in India.

Nutrition bars have been able to create a

position in the market, which is full of snacking meals

INSIGHT & OUTLOOKRoundtable


Are frozen foods meeting freshness needs of consumers?

While the food processing industry maintains its stand that frozen foods are an upcoming category, the consumers are still struggling to accept the product attributes and come to terms with the fact that frozen foods are healthy, hygienic and safe. Mahua Roy speaks to industry experts to gauge their opinion about the strategies to succeed in the frozen foods category.

Creating consumer awareness is a daunting task before the industry to address the challenge of low penetration of frozen foods. Below the line

(BTL) activities at points of sale coupled with widespread communication by means of labelling, packaging and advertising in mainstream media

are some viable solutions. It is time the processed food industry collaborated to promote frozen foods altogether, rather than individual brands.

EDITORIAL TAKE

When it comes to frozen foods, the

urban population, which is hygiene-

and health-conscious, is increasingly

shifting from live chicken to value-

added chicken. Lifestyle changes

have been in favour of consumption

of Ready-to-Cook (RTC) products.

The edge lies in the hygienic supply

chain and strong value-added

brands. As a strategy to promote

consumption, we have left it to the

consumers to add their signature

touch, enabling the homemaker

to customise the finished products

according to family tastes. Expert

processing and product development

to create great tasting, safe, and

healthy products constitute the key to

be successful in this segment. Godrej

Tyson lays stress on innovative

poultry solutions and world-class

products, but accordingly customised

to suit local tastes. The challenge

lies in ensuring the ‘first buy’ of our

product. The product attributes then

ensure that we get repeat purchases

from the ‘experienced’ consumer.

Harish BijoorCEO,

Harish Bijoor Consults

Busy, time-crunched lifestyle results

in lesser food preparation time, which

has led to the growth in demand for

the frozen processed food. But this

market also presents giant challenges:

The frozen food market in India is

still at a nascent stage with limited

products, a comparatively low

consumer awareness levels and not

so efficient frozen food distribution

network. Besides, recognising that

freezing itself is a natural method of

food preservation without the use of

any preservatives or chemicals and

that it locks freshness & maintains

the nutritive value of food is a fact

not known to most consumers.

The growing demand for

convenience food has also

supported growth in frozen foods,

with consumers appreciating the

convenience of stocking up and

keeping easily prepared food at hand.

The perception barriers associated

with frozen foods will gradually

disappear as companies take prudent

measures to address the shortfall.

Rajiv SubramanianPrincipal – Consumer & Retail,

Tata Strategic Management Group

In the last few years, consumers in

India have gone through a dramatic

transformation in lifestyle by moving

from traditional spending on food and

groceries to lifestyle and convenience

food products, thus leading to growth

in home consumption of frozen

foods. With increasing penetration

of organised retail chains, there has

been an aid to the rising demand

for frozen food products. However,

there is low consumer awareness

about frozen foods. For the Indian

consumers, frozen foods is a new

category altogether and they are

still getting familiar with it. Our

research with consumers shows that

consumers do have misconceptions

about frozen foods. With boom in

modern retail, product sampling has

been made easier. Extensive product

sampling can be the best way to

tackle misconceptions faced by

consumers at point-of-sale, and thus

ensure that the end-consumers get to

taste the product first-hand without

buying the product.

Sushil SawantAVP,

Godrej Tyson Foods

INSIGHT & OUTLOOK Household spending


Rakesh Rao

Finding the link between

economic trends and consumer

purchases has always been

difficult, but it is becoming

increasingly vital as companies try to

plan their sales strategies across multiple

markets growing at very different rates.

While consumer spending in the

emerging markets – China, India, Mexico,

South Africa and Turkey – is expected to

grow between 7.7 per cent and 15.2 per

cent a year during the period 2013-16, US

spending growth will average 4.5 per cent

a year and UK’s will be just 3.6 per cent.

The world’s developed economies

are still dealing with the fallout from

the banking crisis of 2008. At the same

time, many emerging markets have seen

incomes rise significantly, providing

significant growth opportunities for

FMCG businesses looking to enter new

markets. Each market continues to differ

and a need for businesses to understand

their market remains integral.

As is typical in wealthy markets,

consumers in the US and the UK devote

less of their spending to food compared

to those in most emerging markets,

according to OECD data – although that

ignores the food service market, which

is enormous in the US, and increasingly

sizeable in China. Globally, food spending

is the priority for consumers, staying

strong in most countries throughout the

recession and keep on growing steadily

even as the global economy recovers.

Higher commodity prices have fed into

that growth, particularly when it comes

to commodity food, where suppliers have

few options to shift to cheaper ingredients.

Nevertheless, underlying this trend

are some sizeable shifts in spending

habits. The most obvious is the increasing

consumption of more expensive, prepared

foods, whether it is snack foods in

Mexico, breakfast cereals in India, or

cooking sauces in China.

India: A shift from commodity to processed food The traditional Indian breakfast used to

be cooked and ranged from chapattis to

dosas, depending on the region. Now, lured

by marketing strategies of food processors

(both MNCs and domestic) as well as the

need for speedier eating, wealthier Indians

are shifting to breakfast cereal. “Breakfast

cereals epitomises a nascent market with

considerable potential. These are gradually

replacing the cooked breakfasts made

from ingredients. Furthermore, these

traditional breakfast foods were regional

in nature (eg dosas or chapattis); so there

will be a gradual move towards national

CONSUMER SPENDING TRENDS IN INDIA � Consumers continue to shift gradually away from home-cooked food

� Demand for breakfast cereals is increasing as lifestyles become busier

� Higher spending expected in beverages market

� Food service market shows the slowest growth despite investment from multinationals

The recently published report ‘Convergence with Divergence’ – prepared jointly by economic forecaster The Economist Intelligence Unit and the consumer market expert Mintel – looks at household spending trends in the five major emerging markets of China, India, Mexico, South Africa and Turkey, and contrasting those with the developed US and UK markets. While the report focusses on the different Fast Moving Consumer Goods (FMCG) categories, we present here some of its interesting findings pertaining to spending on food and beverages.

PROCESSED FOOD VYING FOR A BIGGER PIE

($)

Sources: The Economist Intelligence Unit; Mintel

Mexico South Africa TurkeyUK USA India China

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

16151413121110090807062005

Food and drinks : Spending per capita


Household spending

“PREPARED FOODS AND PACKAGED DRINKS WILL DO BETTER”

…says Peter Ayton, Global Consumer Analyst, Mintel, while commenting on the household spending in India.

According to the report, spending on both prepared as well as commodity food in India during 2013-16 is expected to be lower than 2009-12. Why is it so?

There is general slow down in consumer spending expected over the next few years and

food will be part of this. There was a considerable price hike of many commodities in

global markets at the beginning of the past review period. While prices are expected

to rise for some foods in the forecast, these are not anticipated to be so high. Also, the

entry of international retailers is expected to put downward pressure on food prices.

Which segments will show higher spending rate in 2013-16 compared to 2009-12? Prepared foods and packaged drinks will do better. These are undeveloped markets

and will gradually replace unpackaged foods previously bought from markets

and small independent retailers, primarily among the growing numbers of urban

affluents. Tea provides a good example as does breakfast cereals.

As per the report, the food service market is forecast to grow 2.8 per cent a year during 2013-16 period (compared to 6.5 per cent a year during 2009-12). What are the reasons for this? The official food service sector has proportionally not done so well in recent years despite

the growth in the economy. Much food is still supplied by street vendors, which do not

get recorded in the data. Eating out is not part of popular consumer Indian culture as it

is in, say, China; many men get home-cooked lunches delivered to them at work.

food habits,” opines Peter Ayton, Global

Consumer Analyst, Mintel.

India’s food market has changed over

the past few years, as consumers shift

away from home-cooked commodity

food towards prepared food. The shift

has begun, but is likely to proceed

gradually, given the country’s huge wealth

disparities. Although spending on ice

cream, noodles, tinned food, snacks and

breakfast cereals is growing fast, Indian

spending on prepared food remains low,

even by South-East Asian standards.

Moreover, with total expenditure

growth decelerating after its strong recovery

in 2011, spending on both prepared food

and commodity food is likely to slow down.

This fits with India’s growing wealth, which

means that even the poor are spending a

lower proportion of their incomes on food.

Food prices are likely to moderate too, after

soaring in 2011.

Everything is relative though, and

food spending will continue to show

growth rates of over 13 per cent a year

during 2013-2016, around the level

of total expenditure growth. “Many of

the food markets, particularly packaged

products, are at the early stages of

development and there is huge potential,”

says Ayton.

The beverages market (alcoholic and

non-alcoholic) is expected to witness

buoyant growth. Growing demand for

non-alcoholic drinks, meanwhile, is

partly driven by health considerations,

with Indians particularly keen on

vitamin-enriched fruit juices. Explaining

the reasons for this buoyancy, Ayton

says, “It is mainly the undeveloped

nature of this market. For beverages,

there is still a large unpackaged

market not so suitable to national

distribution. Despite India having

the largest whiskey market in the

world, per capita consumption of

many other drinks is still low on a

global scale and the growing affluent

urban dwellers are providing a

prime market.”

India’s decision in September

2012 to liberalise its laws on

foreign retailing is likely to aid

faster growth of processed food &

beverages market. Ayton explains,

“One of the problems for food supply

is the basic nature of the distribution

system, with much food getting rotten

before reaching its destination. The

government hopes that by allowing

global retailers to trade, there will be

investment in, for example, chilled

storage facilities, thus raising efficiency.

Naturally, prepared food products that

have a long shelf-life are preferable to

suppliers for the same reason.”

Reference:� ‘Convergence with Divergence’ report

jointly published by The Economist

Intelligence Unit and Mintel. (To

download a copy of the report visit:

www.mintel.com/eiu)


(%)

2013-162009-12

Sources: The Economist Intelligence Unit; Mintel

0

5

10

15

20

25

0

5

10

15

20

25

Total

spen

ding

Person

al ca

re

Beaut

y pro

duct

s

Food

serv

ice

Hou

sehol

d pr

oduc

ts

Clo

thin

g

Tobac

co p

rodu

cts

Alco

holic

drin

ks

Com

mod

ity fo

od

Prepa

red

food

Non

-alco

holic

drin

ks

Bever

ages

Annual average spending growth in India

INSIGHT & OUTLOOK Decline in seafood exports


Rakesh Rao

The period April 2011-

March 2012 was a landmark

year in the history of the

Indian seafood industry

since it recorded more than $ 3.5 billion

through the exports for the first time.

This is also the first time export has

crossed all previous records in quantity,

Rupee value and Dollar terms. Exports

aggregated to 8,62,021 tonne valued at

` 16,597 crore and $ 3,508.45 million.

Many believed that the industry

will better this record in 2012-13 with

much improved global market and

increased catch. The year (2012-13)

started on a positive note with seafood

exports during April-June 2012 showing

a healthy growth rate of over 15 per

cent compared to same period in 2011-

12. Experts believed that the increase

in demand, mainly for Litopenaeus

Vannamei shrimp and Black Tiger shrimp,

in the US and European markets would

raise India’s marine exports by over 28

per cent in 2012-13.

Frozen in crisis However, seafood industry suffered a

setback when the provisional figures

for first half of 2012-13 (ie, April-

September 2012) showed a decline in

India’s seafood exports, compared to

the same period in 2011-12. Exports of

marine products registered a decline of

6.91 per cent in quantity and 16.60 per

cent in Dollar earnings.

According to a statement of Seafood

Exporters Association of India (SEAI),

“The industry is passing through a tough

phase right now. Just a few months

back, we had been celebrating the

conclusion of our most successful fiscal,

surpassing all previous export records

and the $ 3.5-billion mark. Though the

current setback could be attributed to

some unforeseen developments in the

international scene, the impact has been

devastating.”

After a gap of around four years,

Europe (with a share of 24.2 per cent)

fell to the second spot after the US (with

24.3 per cent share) in the export table.

New regulations and certification systems

in markets such as China adversely

affected exports during the period.

Similarly, exports to Japan (which

was fourth-largest importer of Indian

marine products in 2011-12) was stalled

due to detection of ethoxyquin, an anti-

oxidant used in shrimp feed, above the

permitted level, for weeks. As a result,

exporters in Odisha and West Bengal

had to incur huge losses.

Real cause for worry While reasons such as global economic

slowdown, stringent quality measures

in importing countries, competition

from other Asian countries, have been

attributed to this decline in catch in

the first half of 2012-13, some industry

observers fear that this could be just a

tip of the iceberg.

Explains Biju Nair, Director, Goan

Fresh Marine Exports, “The mechanised

and traditional fishing was existing side

by side in a most profitable manner till

late 1980s. During those days, seafood

In spite of witnessing a healthy growth in the first quarter of 2012-13, seafood exports from the country registered negative growth during April-September of this financial year compared to the same period in 2011-12. Slowdown in developed markets, stringent regulatory issues in Japan and increased competition are some of the

reasons for this decline. But are these the real reasons? Let’s find out…

A SHORT-TERM PHENOMENON OR

LONG-DRAWN CHALLENGE?

Growth in export of Indian marine products (2007-08 to 2011-12)

Year Quantity in tonne

Value in ` crore

Value in $ million

Growth rate (in %)

Quantity ` value $ value

2007-08 541701 7620.92 1899.09 -11.58 -8.88 2.49

2008-09 602835 8607 1908.63 11.29 12.95 00.50

2009-10 678436 10048.53 2132.84 12.54 16.74 11.75

2010-11 813091 12901.47 2856.92 19.85 28.39 33.95

2011-12 862021 16597.23 3508.45 6.02 28.65 22.81Source: The Marine Products Export Development Authority


Decline in seafood exports

(marine resources) was mainly consisting

of only premium species such as shrimps,

kingfish, pomfrets, squids, cuttlefish, etc.

Soon after the introduction of deep sea

Chinese fishing trawlers in early 80s,

the landings of these prime species have

declined drastically and almost gone

extinct towards the end of 80s.”

Adds M V Swamy, General

Manager, Goan Bounty, “Since then, the

decline in the catch and destruction of

the sea bed has continued, though the

total figures of fish caught and exported

have shown steady increase till 2011-

2012. This is only because the fishermen

and the industry exploited commercially

unimportant and unexploited low-value

species such as pink perch, sardines,

ribbonfish, horse mackerel, etc, which

used to be dumped back into the sea or

used as manure when landed in excess,

prior to 1980s.”

Experts believe that the damage and

reduction in these low value varieties

was noticed after the introduction

of high speed bull trawlers in 2010-

2011. “In reality, the fish landings of

important varieties have steadily shown

decline from 1980s till date. It is not

during April to September of 2012-

2013,” asserts Nair.

The writing is on the wall In fact, a Greenpeace report released

in June 2012 warned that 90 per

cent of India’s fish resources are at or

above maximum sustainable levels

of exploitation. According to Areeba

Hamid, Campaigner, Greenpeace India,

“Current levels of mechanised fishing

are ecologically unsustainable and can

never employ the millions that currently

depend on non-mechanised fisheries

for their livelihood.” The report also

highlights ecological damage to marine

biodiversity caused by overfishing.

Capacity, intensity and technology

used in combination directly impact

populations of specific species of fish,

and also negatively alter ecosystems.

“If we continue in the same manner

to fulfill our greed, in a year or two, even

sardines and mackerels will not be seen

in the market, which was supposed to be

poor man’s food once upon a time. The

entire fishing industry and processing

will collapse,” warns Swamy.

According to Nair, the decline in

exports as seen in the first half of 2012-

2013 is not because of any temporary

and passing phenomenon such as

climatic change or cyclone etc. It is

because of the onslaught of deep sea bull

trawling on the seabed and degradation

of marine ecosystem. “Definitely there

would not be any improvement in future

till we take remedial measures,” he adds.

Need for a course correctionIn addition to accounting for close to

2 per cent of the national GDP and an

average annual output value of ` 42,178

crore, marine fisheries form an important

socio-economic component of the

coastal regions. The fisheries sector has

also been one of the major contributors

to foreign exchange earnings through

export. India’s fish exports were worth

over $ 3.5 billion in 2011-12, 45 per

cent of this export value comes from

marine capture fisheries.

The government aims to achieve

$ 6 billion worth of seafood exports by

2015. So what steps should be taken

to improve the performance? “It is

just impossible to improve the damage

caused in last three decades in a year’s

time. Irreparable damage must have been

done to the entire marine ecosystem.

This can be clearly understood and felt

by analysing the varieties & quantities

caught and exported from 1970s till

date,” opines Swamy.

According to him, following

measures should be adopted to improve

the situation:

� Suspend deep sea high speed trawling

and bull trawling

� Limit power/HP of engine of the boat

� Have two ban periods in a year, May 1

- August 15 and December 1 - January

31 (spawning period for cuttlefish)

� No new licenses for fishing boats.

And do not permit a new boat in

place of scrapped one because the

density of boats is already in excess

� The mesh size of the nets should

be restricted in such a way that no

fingerlings are caught

� Suspend catching of particular variety,

if found with fully grown eggs

� There must be a regular patrolling

on landing centres by authorities to

monitor proper implementation of

the measures

For a long-term benefit, these measures

should be implemented for the

entire coastline in India. For smooth

implementation, there must be a thorough

discussion and participation of all the

stakeholders of fishing such as union/

co-operative societies of mechanised/

traditional fisherman; prominent and

progressive boatmen; representatives

from processing industries, fisheries

colleges & fish research institutes,

government fisheries department, etc.

Nair notes, “If these corrective measures

are not taken immediately, the entire

industry and employment related to this

sector will be no more in near future.”


Seafood exports in first half (H1) of 2011-12 and 2012-13

H1 2011-12 H1 2012-13 % Growth

Quantity (tonne) 37,4923 34,9009 -6.9

Value (` crore) 7,942.64 7,979.23 0.4

Value ($ million) 1,775.38 1,480.73 -16.60

Unit value ($/kg) 4.74 4.24 -10.40

Source: Business Standard

Current levels of mechanised f ishing a r e e c o l o g i c a l l y unsustainable and can never employ the millions

that currently depend on non-mechanised fisheries for their livelihood.

Areeba HamidCampaigner, Greenpeace India


Cou

rtes

y:

Cog

nex

In

c

Indian Food & Beverage (F&B) industry is witnessing a sea change. While

it has covered vast grounds with regard to adoption of novel processing

equipment, a large number of operations are yet to be automated.

Machine vision system can enable Indian manufacturers to achieve

global quality benchmark in a cost-effective way.

A key enabler to attain

global quality benchmark

Didier Lacroix

During the past decade,

India has emerged as one

of the key hubs for global

manufacturing companies

in the automotive, pharmaceutical,

packaging, food processing and

textiles industries. In 2010, Deloitte

Touche Tohmatsu ranked India as

the second-best global manufacturing

platform in the world, above traditional

m a n u f a c t u r i n g

countries such as

the US, Germany and

Japan. Innovation combined with

a talent pool of scientists, researchers

and engineers is more critical to

manufacturing growth on the global

stage rather than low-cost energy,

labour and regulations, it stated.

The manufacturing sector accounts

for nearly 17 per cent of India’s total

GDP and employs nearly 100 million

people (as per ASSOCHAM estimates).

Frost & Sullivan’s IPC Practice predicts

that by 2020, this would generate

25 per cent of the country’s GDP. However,

Frost & Sullivan analysts add that this

growth can only be realised through

adoption of factory automation, which

enables greater efficiency, productivity,

sustainability, global competitiveness and

compliance to standards.

The domestic manufacturing

industry is facing competition from

emerging manufacturing hubs in Asia

and South America. Increasing material

and labour costs coupled with process

inefficiencies are impacting Indian’s

competitive edge. India’s

future depends on adopting

appropriate automation,

innovation & technology;

and empowering its

talented, English-

speaking workforce.

Automation and global competitionAutomation in India has always been a

shop-floor tool rather than a business

performance enabler. When it comes

to core manufacturing processes,

manufacturers rely on labour-intensive

methods. Even with factory automation

in place, the technology threshold is fairly

low when compared to world standards

due to lack of knowledge and awareness.

Based on their prior experience,

significant investments are being made by

established manufacturing hubs in the US

and Japan in India to increase efficiency

and flexibility of their supply chains while

improving upon product features and

quality in the food processing industry. An

increase in the demand for such solutions is

already being witnessed in the Asian region.

Automation technology providers

offer variety of factory automation

Machine vision system INSIGHT & OUTLOOK


Machine vision system

technologies, including machine vision.

While manufacturing equipment and

robotics make products, machine vision

provides quality assurance, product

tracking and documentation for standards

compliance.

Machine visionMachine vision systems address three

critical areas in the manufacturing

process: identification, inspection,

and guidance. Identification refers to

tracking and tracing raw materials,

components and products throughout

the entire production cycle. It tracks

any industrial code, including engraved

or embossed serial numbers placed on

a product; and informs manufacturers

how, when and where it was produced,

about raw materials used to manufacture

the product, supplier identification,

and any number of other important

production data.

Inspection refers to presence or

absence checking and dimensional

checking where manufacturers make sure

that a part is manufactured to critical

dimension.

Guidance is the use of vision to locate

a part, feature, or pattern to automate

the mechanical handling of that part

during assembly, material handling, and

packaging processes.

Aiding quality missionMachine vision systems offer various

advantages such as:

� Identification (ID) systems, which

when used separately or together

help manufacturers improve their

manufacturing process and cut costs

� Create total visibility and

measurement by automatically

retrieving codes and other identifying

marks on raw materials, components

and products as they move through

the manufacturing supply chain

� Enable accurate, timely information

about a specific item, which can be

stored, retrieved, and analysed in

easy-to-use manufacturing databases

that, in turn, help manufacturers with

removing hidden inefficiencies in

material handling productivity and

tracking the flow of operations

By deploying machine vision system in

the production processes, especially in

the packaging line, food and beverage

manufacturers can increase the line speed

and bottom line as both inspection and

verification are done simultaneously,

eliminating packaging errors. Hence,

machine vision system can help Indian

food & beverage manufacturing

companies reduce costs while improving

throughput and quality.

Didier Lacroix is the Senior

Vice President - International

Sales & Marketing at Cognex

Inc. He has been with

Cognex for over 10 years

and has worked in the machine vision industry

for more than 20 years. For details, contact on

email: [email protected]

AUTOMATION TRENDS Machine safety



With the continued

drive towards a more

dynamic and flexible

manufacturing culture,

manufacturers must not lose sight of the

importance of machine safety in every

aspect of their operations. By proactively

integrating safety, where productivity

and environmental considerations are

foundational elements, manufacturers

are better able to meet their long-term

business goals of better efficiency and

optimised assets, while protecting both

human and manufacturing capital.

With the enforcement of stringent

F&B legislation, there is no room for

compromising on safety and quality issues.

The focus is to protect the consumers and

their interests, while offering consistent

food products. Hence, consistent high

quality along with complete transparency

of the process is of high importance in

this industry. Automation solutions

can promote a better understanding

of production and business processes

in addition to ensuring quality through

precisely defined recipes.

Evolving machine safety marketOver the past decade, the perception

of machine safety solutions among

manufacturers of process and discrete

industries has evolved. A safe working

environment is no longer recognised as

a compromise on productivity. “Safety

in the workplace has been put into

the spotlight recently, and demand for

machine safety solution is expected to

grow in the days to come,” says Niju

V, Director, Industrial Automation &

Process Control, South Asia & Middle

East, Frost & Sullivan.

There are many issues involved in

machine safety such as specification,

assessment of risk, etc. When it

comes to food processing industry,

manufacturers have to be more cautious

while implementing this, because subtle

difference may affect the quality and taste

of food products. What is important here

is manufacturers must consider it as an

investment, which is lacking in India.

According to Chris Brogli, Business

Development Manager for Safety -

Global, Rockwell Automation, “Making

the decision to upgrade a plant’s

safety procedure and equipment is

not easy. It involves an investment in

understanding specifications, performing

risk assessments and engineering to

develop the appropriate circuits, systems,

procedures, validation methods, training

and other aspects associated with the

safety lifecycle. Many view this as an

additional cost and cause for delays.

However, safety-savvy manufacturers

view this as an investment with many

positive returns, which include process

optimisation and increased productivity,

improved system availability and

ergonomics, reduced injuries and

associated costs. Besides, such steps

improve morale of the employees and

help in team building.” He was speaking

at Safety Automation Symposium

recently held in Pune.

An emerging trendGlobally, more and more manufacturers

are developing food processing equipment

that adheres to internationally accepted

standards. They are investing in making

machinery safer so as to protect workers

as well as the equipment. It is essential to

carry out a design stage risk assessment

looking at mechanical and electrical safety.

Taking due note, many enterprises in

India have started to realise the necessity

of incorporating safety into machine and

equipment (M&E) during the initial

design and not to retrofit safety into M&E

after an accident. “The latter approach

not only causes loss in terms of disability

or injury to humans, but huge financial

burdens in terms of lawsuits, retrofitting

safety and needless to mention the loss

in production,” says Nitin Kumar TCV,

Engineering Manager, General Motors

Technical Center India Pvt Ltd.

Since machine safety has become

an important parameter for running

a successful business, companies are

creating manufacturing process that

utilises emerging technology in new and

creative ways to gain competitive edge

by reducing lifecycle cost and increasing

flexibility. These new processes can

fundamentally change the way people

interact with automated machinery. Today,

safety specifications are changing and

becoming increasingly global. It is time

for Indian food processing industry to go

for machine safety, which will ultimately

help to ensure more productivity and safe

plant environment.


AUTOMATION TRENDS

The approach to machine safety in the Food & Beverage (F&B) industry is undergoing constant change with the emergence of new international food safety standards. Machinery manufacturers are concentrating more on an integrated approach while manufacturing machines, as food processors are opting for quality and safe equipment.

ENERGY MANAGEMENT Dairy processing


ENERGY MANAGEMENT

Avani Jain

Due to rising energy prices,

every segment of the food

processing industry is now

adopting various measures

for energy efficiency. Any organisation

or industry segment for that matter can

effectively manage its energy use and costs

by adopting a continual improvement

approach to energy management; for

instance, adopting practical yet simple

guidelines. Such guidelines or smart

strategies not only reduce energy

consumption but also minimise various

unwanted costs incurred by a company.

The dairy segment is continuously

striving to reduce energy usage and move

towards sustainability. Sham Chaudhry,

Ex-Assistant General Manager (Quality),

Gujarat Co-operative Milk Marketing

Federation (GCMMF), notes, “Energy

conservation is important in dairy

processing because it helps in minimising

the operating costs and waste, which can

also result in burden on the environment

on a larger scale.”

He adds, “Companies can ensure

energy conservation through frequent

energy audits by professional agencies

and plugging the gaps where needed;

maintaining records of performance

of all machines and sub-systems;

regularly reviewing data regarding

efficiency of all utilities including steam,

power, water, compressed air etc;

discussing on the above points in weekly/

fortnightly departmental meetings;

arriving on common solutions and

implementing them.”

Energy management programmeImproving how energy is managed by

implementing an organisation-wide

energy management programme is one

of the most successful and cost-effective

ways to bring about energy-efficiency.

Continuous improvements to energy

efficiency typically occur when a strong

organisational commitment exists and a

formal energy management programme

is in place. A good energy management

programme is required to create a

foundation for positive change and to

provide guidance for managing energy

throughout an organisation. Such

programmes always help in ensuring

that energy-efficiency improvements do

not just happen on a one-time basis, but

rather are continuously identified and

implemented in an ongoing process of

continuous improvement. Without the

backing of a good energy management

programme, such improvements might

not reach their full potential due to lack

of a systems perspective and/or proper

maintenance and follow-up.

Monitoring at each stageVarious opportunities exist within the

dairy processing industry to reduce

energy consumption while maintaining

or enhancing production. As part of

the dairy industry’s aggressive move to

reduce the carbon footprint and energy

consumption of the industry as a whole,

energy-efficiency improvements to dairy

processing facilities hold the key to

attaining this goal.

The most effective method to

improving energy efficiency in a dairy

processing facility is to implement energy

saving techniques across various levels

of production. At the component and

equipment level, energy efficiency can be

improved by preventative maintenance,

proper loading and operation, energy-

efficient choices for new equipment, and

the replacement of older components and

equipment with higher efficiency models

when feasible.

At the process level, process control,

optimisation, and integration can

In the present scenario, where there is shortfall of power throughout the country, adopting energy-efficient measures has become one of the major goals for the food processing industry including the dairy sector. Here are some practical guidelines for conserving energy during dairy processing.

Reducing cost with simplified energy saving solutions

Cheese slice packing machine at Parag Milk Foods’ Manchar Plant, Pune

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Dairy processing

ensure maximum efficiency. In addition,

implementation of new or alternative

process systems can improve efficiency

and reduce operating costs. At the

facilities level, efficient lighting, heating,

and cooling can reduce energy loads, and

implementation of combined heat and

power or process integration systems can

improve efficiency.

Finally, at the organisational level, a

strong company commitment to energy

management, augmented by energy

monitoring, target setting, employee

involvement and continuous improvement,

is essential to the long-term success of

energy efficiency improvements and its

associated cost benefits.

Practical guidelinesIt is extremely important to save energy

during dairy processing. There are ways

and means to do so but the basic steps

remain unchanged. So, some of the practical

guidelines for reducing energy consumption

during dairy processing include:

� Spreading awareness among the

entire workforce about the need for

energy conservation in all the sections

of the dairy.

� Training them for following desirable

practices to ensure judicious/efficient

use of energy.

� Energy monitoring of all utilities

(electric power, steam generation,

water used etc) is a prerequisite for

conserving energy. Energy monitoring

systems may include energy sub-

metering at the component,

equipment, or process level and can

be used to track various end-uses of

energy over time for energy-efficiency

improvement analysis.

� Use of Variable Frequency Drives

(VFD) in compressors, chillers,

blowers and fans.

� Reuse of water in coolers, heat

exchangers and evaporators. As a

thumb rule, the dairy should aim at

using not more than 1 litre of water

per litre of milk handled.

In a nutshellThe companies need to adopt

all the possible steps for reducing its

fuel and power consumption. They need

to pay attention to even minute details,

so as to achieve total energy efficiency

in their operations. Chaudhry notes,

“The future trend for conserving

energy during dairy processing would

include high level instrumentation and

automation. Further, usage of solar

heating system and power generation

through biogas (resulting from effluent

treatment plant operation) will also

assume importance.”

Thus, against the backdrop of

shortfall of power throughout the

country, the above mentioned steps

for optimum use of energy will help

the industry to reduce its energy costs

to a large extent. These are right

steps in the right direction and can

help the dairy companies to move

towards sustainability.


POLICIES & REGULATIONS FDI in retail


Mahua Roy

What do towns such

as Zirakpur, Indore,

Meerut, Agra have in

common? They are in

the ‘favourites’ list of international retail

chains. German wholesale retailer, Metro

Cash & Carry, is planning to open new

store at Zirakpur in Punjab and Indore

in Madhya Pradesh. French retailer

Carrefour is targeting Meerut and Agra.

And the Fortune 500 number 1 company,

Walmart (through its JV with Bharti),

has made its foothold strong in 13 tier

II cities. With opportunities aplenty in

tier II cities, modern retail chains are all

set to enjoy the marketshare. What is

more crucial is that the opening of stores

by international retailers will change

consumption pattern in these cities by

generating employment and income

opportunities, attracting migrants and

fostering a cosmopolitan culture. “The

potential liberalisation of the FDI policy

presents retailers with an unprecedented

opportunity to expand into tier II and III

cities in the country. The entry of large

retailers into non-metro towns would

catalyse more demand from consumers.

These cities with their untapped clusters

have high potential for retail demand that

international brands can exploit,” says

Pankaj Renjhen, Managing Director –

Retail Services, Jones Lang LaSalle India.

The modern retail revolution in

India began in biggies such as Delhi

and Mumbai over a decade back and

gradually spread to Pune, Hyderabad and

Bengaluru as well as other tier I cities of

the country. These prominent locations

offered clear advantages to retail chains:

millions of potential consumers with

solid purchasing power, high level of

urbanisation, availability of quality retail

real-estate, and good infrastructure.

However, over the years, competition

intensified and rentals & operational costs

soared, affecting the overall profitability

of retailers. “As a result, many players

have begun to seriously look at growth

opportunities in smaller towns beyond

the metros where the competition is less,

rentals are still reasonable, and consumers

have begun to prefer the sophisticated

atmosphere of modern retail outlets over

crowded bazaars that they have been so

far accustomed to,” adds Renjhen.

Figures speak for themselvesWhile the modern trade sector as a

whole grew 28 per cent annually in 2011

nationwide, sales in the modern retail

stores in cities such as Jaipur, Indore

and Surat grew at about 40 per cent, 39

per cent and 27 per cent, respectively

as per AC Nielsen. Modern retail is

expected to grow by a whopping 50-60

per cent per annum in tier II and III

cities of India over the next few years,

as compared to only 35 per cent in

tier I cities. This indicates greatly that

shoppers in tier II cities are waking up to

the advantages that the modern outlets

bring in.

Trent Hypermarkets has 15

hypermarkets measuring 35,000-80,000

sq ft, including those in small towns

such as Aurangabad, Surat and Kolhapur.

Others like Spar have outlets in towns

such as Coimbatore, Vijaywada and

Mangalore spread across 35,000-40,000

sq ft. Bharti Walmart has its presence in

tier III towns such as Ludhiana, Guntur,

Meerut, Agra, Amravati and the like.

Uniform consumer dynamicsTier II and III cities display markedly

vivid characteristics at the current stage

of retail evolution. The success of modern

retail chains in tier I cities has made

several retailers eager to create the first

mover advantage and establish brand

loyalties in tier II cities. As per Technopak

Advisors, of the 700 upcoming malls in

India, almost 40 per cent will come up in

tier II and III cities, which also account

for large chunk of the approximate new

retail supply of 20 million sq ft a year.

Chandigarh, Ludhiana, Kochi, Jaipur and

Coimbatore are among those markets that

are being targeted by both value retailers

and premium international brands.

While some industry experts perceive

non-urban markets consumers to be

Small towns, the next MODERN TRADE

DESTINATIONIn September last year, the Indian Government relaxed norms for Foreign Direct Investment (FDI) in multi-brand retail. While this move is expected to cheer organised retailers, the bigger question is will it benefit the tier II and III cities?


FDI in retail

on par with their urban counterparts, a

section also believes that the non-urban

consumer is still cost-conscious. “The

unmet demand and the cost structure in

the tier II towns are much better than in

the larger metros. When it comes to food

retailing, consumption does not change

much from a smaller town to a larger city,

but the cost structure can change by as

much as 50 per cent,” opines Prof Srikant

Gokhale, Faculty, IIM-A.

The brands are thus keeping this

important market in mind before strategic

launches and marketing communication.

“Non-urban markets are must-go places

for every food brand looking to establish

itself across all segments. The non-

urban markets, though slow to adapt and

difficult to break-in, have astonishingly

high purchasing power. However, if the

product delivers the quality (read taste)

promise, the consumer will stick to that

brand with utmost loyalty,” says Rahul

Kulkarni, Director - Marketing, West

Coast Fine Foods.

Creating success storiesOne of the major reasons for failures in

tier II and III markets happens as a result

of low investments in market research. As

in case of any real estate, the onus lies on

location. Besides, maintaining a product

mix and store format customised for the

local population is a must. “Retailers need

to adjust their business model according

to the local tastes and dynamics of the

area. They have to study the market and

the customer profile and offer the product

mix accordingly,” says Kulkarni. Else they

will end up combatting the challenge

of ensuring repeat purchase and store

loyalty among consumers. The chains

strategise to have basket sizes gradually

upgraded with people buying more rather

than splitting their baskets across stores.

How China prosperedChina opened up to FDI in retail way

back in 1992 but was limited to 26

per cent. Ten years later, in 2002, that

cap was raised to 49 per cent. It was only

in 2004 that 100 per cent FDI in retail

was allowed. Today, China is a really

interesting example of how it transformed

Walmart USA. As China ramped up

its own manufacturing sector, through

subsidies, special economic zones and

other perks, as many as 15,000 Chinese

suppliers were serving Walmart China

in 2010. Exports to the US amounted to

$ 60 billion annually. Walmart China

now claims that 95 per cent of its

goods sold in China are sourced locally.

Replication of this strategy in India will

spell wonders for the local economy, and

tier II and III cities will play a pivotal

role in boosting this.

Prof Gokhale adds, “Of the top 250

retailers, only 50 operate in more than

10 countries. Of these, 37 are in China

and 18 out of them are already in India.

Barring few, most of the retailers are

facing tough situation on their home

turf. Modern retail in India is here to

revolutionise the economy.”



Mahua Roy

Convenience tops the

shopping list of consumers

today. And not just in

metros. The category of heat

& eat has been a priority for innovation

among food processing companies. After

seeing a slump and slow growth in the

initial years, today this is one of the most

promising categories of processed foods.

With immense innovations and new

product launches, the consumer is spoilt

for choices in the supermarket aisles.

“Heat and eat/frozen food category is

estimated to be around ` 1,300-1,500

crore in 2011-12 and is expected to grow

at a rate of 20-25 per cent for the next

five years,” observes Chaitra Narayan,

Program Manager, Chemicals, Materials

& Foods Practice, Frost & Sullivan.

Experimenting with experienceBeing a consistent player in the

FMCG industry works well for the

new launches. Such companies have

a deeper understanding of consumer

psyche and needs, and are better placed

to come up with launches tweaked for

Indian consumers, sometimes, offering

customisations and availability based on

regional geographies. “The Ready-to-Eat

(RTE) arena has lately seen a wide array

of variants being launched. Companies

are launching foods, including snacks,

dals, non-vegetarian items and even

combo meals. The combo meals are

a combination of rice complemented

with a gravy item (dal or rajma). This

provides a complete meal for one. Along

with bringing in mass popular dishes,

companies are also launching products

that are not just country-specific,

but also region-specific. Region-

specific special dishes, though a niche

market, find many takers,” adds Mohit

Khattar, Managing Director, Godrej

Nature’s Basket.

HUL, ITC, Heinz, Britannia are

experimenting with an experienced

hand in this category with their range

of ready meals. Life in today’s world is

fast-paced and consumers are looking for

quick eating options. With this growing

demand, the Indian market has seen a

strong insurgence of RTE food, which

is fast gaining popularity among the

masses. These products are being well

marketed by companies that have been in

the FMCG arena for years selling a wide

variety of products, and also by companies,

which have recently made their mark in

the industry for RTE segment.

MTR that forayed into the RTE

segment way back in 1998 is set to

project ` 500 crore sales over the next

five years. ITC has gone a step ahead

and introduced product differentiation

by creating two distinct segments – the

premium brand Kitchens of India and

the mid-level market brand Aashirwad

series. It offers RTE products using

the experience of the popular Bukhara

and Dum Pukht restaurants at its hotel

chain. Godrej Yummiez, which comprises

vegetarian and non-vegetarian products

in its portfolio, has positioned itself as

a ‘party-maker’. Vadilal, for its Ready-

to-Cook (RTC) range, stresses on the

So who’s competing with the dal makhani at your favourite restaurant? No, not the new restaurant in town, but the neighbourhood supermarket that is stocking heat & eat meals, an upcoming category. So what makes this category so special? Read on...

Warming up the

market with convenience

One of the trends observed in the Indian RTE/RTC segment is increasing interest among consumer s

with focus on health- and diet-based products. Besides, new product offerings that include exotic/regional cuisines are being observed.

Chaitra NarayanProgram Manager, Chemicals, Materials & Foods Practice, Frost & Sullivan

STRATEGY Packaged ready meals


Packaged ready meals

instant, hassle-free cooking attribute, in

case there is the arrival of uninformed

guests or if there is a party at home.

Differentiation on the basis of cuisine

is also an intelligent trend being followed

by a few players. It gives them an edge

as per first mover advantage and higher

recall. Fieldfresh Foods’ Del Monte brand

has its own range of Italian cuisine whereas

Capital Foods’ Ching’s Secret brand offers

Chinese ready meals. Other interesting

feature is the foray of food services players

into this category, with the most recent

launch being one of northern India’s

oldest eateries Moti Mahal, credited with

creating the present day version of tandoori

chicken, dal makhani and butter chicken in

1920, which has entered the market with a

range of RTE processed foods.

Health as a propositionOne of the biggest issues plaguing the

ready meals industry is the misconception

about the health factor of the product.

While marketers aim to make this

category a part of the regular shopping

list of consumers, the consumers, on the

other hand, treat it as an experimental

meal. Addressing the skeptical mindset

of consumers is the top priority for food

processing companies today. “Consumers

need to be made aware that all RTC

foods do not contain preservatives and

that freezing itself is a preservation

technique. Besides, no synthetic colours

or additives are used. It is only through

awareness that consumers’ confidence

in frozen foods can be increased,” says

Rajesh Gandhi, Managing Director,

Vadilal Industries.

At the same time, new launches

are concentrating on highlighting the

health factor in ready meals. “One of

the trends observed in the Indian RTE/

RTC segment is increasing interest

among consumers with focus on health-

and diet-based products. Products are

increasingly being positioned under

‘natural’ or ‘no-preservative’ platforms.

Besides, new product offerings that

include exotic/regional cuisines are being

observed,” says Narayan.

The biggest activity can be seen in

the oils used in the ready meals. There

is wide adoption of new-age oils such

as canola, olive and rice bran, which are

aiding the food processing companies to

propel the health proposition. “Rice bran

oil has got a neutral flavour that augurs

well for food processing industry. Ready

meal manufacturers can be regulated

to use transfat-free oils like rice bran.

FSSAI needs to ensure some strict

regulations on the edible oil being used

by the food processing industry, especially

those producing deep fried foods,” says

Ravinder Pal Singh Kohli, Director, Jivo

Wellness Pvt Ltd. Similarly, olive oil is

being used in ready Italian meals.

Retail completes the puzzleApart from the urban socio-economic

development, it is the lucrative high

margins in RTE products that are dictating

the market’s fast-paced growth and new

players’ foray into this industry. The retail

industry will aid the ready meals segment

to gain further traction. The prime need is

to reach out to the right consumers. “With

restaurant costs escalating, consumers have

an easy option to buy readymade packs

without spending a lot or investing too

much time sourcing the ingredients to

make them. Modern retail is playing a big

role in pushing the convenience and health

attributes,” opines Kohli.

The RTE segment mostly attracts the

youth or the working women, so a right

placement is needed. “Consumers tend

to do a quick pick of chips and biscuits,

so the RTE or ready meal packs should

be placed along with such quick picks

strategically. Besides, the retailers should

also tie-up with companies and run

awareness, marketing and testing drives so

as to raise the consumption numbers. We

have also consistently attempted to offer

superior in-store experience to consumers

– not just through our friendly store staff

but also through association with relevant

food experts and renowned chefs. We have

worked with them to demystify world

food and make it easier to accept and use

by our consumers,” says Khattar.

Export marketsThere is the huge overseas market,

hungry for branded Indian RTE cuisines.

For example, as per figures provided by

ITC, its Kitchens of India brand sells six

times more in the US than it does in

India, reflecting a trend common to all

companies in the business, and one which

is easily explained. Customers overseas

do not have easy access to Indian food as

customers in India do. MTR’s RTE food

segment that contributes about 5 per cent

to its overall business is driven by exports,

ie 60 per cent.


Consumers need to be made aware that all RTC foods do not contain preservatives and that freezing itself

is a preservation technique. Besides, no synthetic colours or additives are used. It is only through awareness that consumers’ confidence in frozen foods can be increased.

Rajesh GandhiManaging Director, Vadilal Industries

The Ready-to-Eat (RTE) arena has lately seen a wide array of variants b e i n g l a u n c h e d . Along with bringing

in mass popular dishes, companies are also launching products that are not just country-specific, but also region-specific.

Mohit KhattarManaging Director, Godrej Nature’s Basket

Differentiation on the basis of cuisine is an

intelligent trend being followed by a few players. It gives them an edge as per first mover advantage and

higher recall.

TIPS & TRICKS Dust explosion


Practical tips for safe handling of powdered substances

A combustible dust explosion hazard may exist in a variety of industries, including food (eg, candy, starch, flour, feed, etc). Over 70 per cent of all organic materials are combustible and have the potential to result in a dust explosion. The manufacture of food products involves storage and handling of materials such as grains and flours, which can give rise to fire and dust explosion hazards. Hence, it is imperative to take steps to prevent dust explosion.

Transport, storage

and handling of

organic materials

using silos, bucket elevators and

pneumatic powder transport can generate

dust clouds, which may be controlled by

the use of dust collection systems.

P r o c e s s i n g

operations such as

milling, spray drying,

blending, etc can produce potentially

hazardous dust clouds. In addition,

high temperature process operations

such as baking and frying can give rise

to fire and explosion hazards. All these

hazards must be assessed in a formal risk

assessment and the appropriate safety

measures must be in place to control the

identified hazards. These would include

a combination of hardware systems –

trips and explosion vents – and software

systems such as trip/testing procedures,

control of ignition sources and hazardous

area classification, per unit operation.

There are other

hazards that may

also need to be

controlled, such as those from flammable

gas (fuels for ovens), flammable liquids

and vapours (spirit-based flavourings and

cooking/coating oils).

Locate plant in

the open air or

in a strong steel-

framed building with lightweight panel

walls, so that the roof and wall cladding

panels can, if necessary, lift and act as

explosion relief. Within older brick/stone

built premises, provide the maximum

possible area of explosion relief, so far as

is reasonably practicable.

Seal joints and

leakage points

around powder

handling systems to prevent escape

and accumulation of dust in the

storage building.

Maintain scrupulous

cleanliness by the

use of a fully earthed,

centralised piped vacuum cleaning system.

Avoid the use of sweeping brushes and

compressed air except for non-dusty

cleaning activities.

Fit silos or bins

with explosion

relief and vent

to an unoccupied place of safety,

preferably outside the building. Ensure

that the venting system is designed to

an acceptable standard. Vent openings

should be unrestricted to allow the free

venting of an explosion.

Equip all explosion

relief vents with index

switches to close

down the plant in the event of explosion

relief being activated to prevent the onward

transmission of burning material.

Hammer mills are

often engineered to

be strong enough to

contain a dust explosion, but sparks or

smoldering particles may spread from the

mill to other more vulnerable equipment.

Associated cyclone/dust collector units

should be equipped with explosion relief

and a rotary valve at the discharge.

Grain throwers

pose a risk of

generating dust

and should not be used.Grain heaps

should be aerated to prevent self-heating

and may be monitored to detect any

temperature rise.

Reference: � The Health and Safety Executive, the

UK’s national regulator for workplace

health and safety

� Burgoyne Consultants Ltd


Adust cloud of any

combustible material

will explode where the

concentration of dust in

air falls within the explosion limits;

and a source of ignition of the required

energy is present. Explosions and

fires within the food industry from

combustible materials are a known

hazard and they can have devastating

and irreversible effects. Common

processes generating explosible dusts

in the food industry include flour and

provender milling, sugar grinding,

spray drying of milk & instant coffee,

and conveyance/storage of whole

grains & finely divided materials.

Given below are some useful tips to

prevent fire and explosion hazards

encountered in the food industry from

dusty and powdered substances.

22

33

11

44

66

77

88

99

10155

PROJECTS


Agro processing

Future Agrovet Ltd Project type

New facility

Project news

Future Agrovet Ltd is planning to set

up a new agro processing plant at Navi

Mumbai in Maharashtra.

Project location

Navi Mumbai, Maharashtra

Project cost

Not known

Implementation stage

Planning

Contact details:

Future Agrovet Ltd

Knowledge House,

Off Jogeshwari-Vikhroli Link Road,

Shyam Nagar, Jogeshwari (E)

Mumbai 400 060

Tel: 022-30841300

Fax: 022-66442201


----------------------------------------

Agro processing

Programme for Rural Advancement Nationally Project type

New facility

Project news

The Bangladesh-based agro-processing

group Programme for Rural Advancement

Nationally (PRAN) has announced plans

to invest around ` 6.8 crore for the setting

up of an agro-food processing unit in

Tripura. The venture will be supported

by the Tripura Industrial Development

Corporation (TIDC).

Project location

Tripura, India

Project cost

` 6.8 crore


Planning

Contact details:

PRAN

Foods Industriespran-RFI Center 105/1, Ga

Middle Badda, Dhaka 1212

Bangladesh

Tel: +880-2-9890345

Fax: +880-2-8829533


----------------------------------------

Dairy processing

The Kaira District Cooperative Milk Producers Union Ltd Project type

New facility

Project news

The Kaira District Cooperative Milk

Producers Union Ltd (KDCMPUL),

popularly known as Amul Dairy,

is setting up a dairy plant in

Kolkata with an investment of over

` 100 crore.

Project location

Kolkata, West Bengal

Project cost

` 100 crore


Planning

Contact details:

KDCMPUL

Amul Dairy, Anand 388001

Gujarat

Tel: 02692-256224/324

Fax: 02692-240225


----------------------------------------

Dairy processing

Gujarat Co-Operative Milk Marketing FederationProject type

New facility

Project news

Gujarat Co-Operative Milk Marketing

Federation (GCMMF) will set up a

dairy unit in Thane district, Maharashtra.

The first unit will come up in the Vasai

area. The ` 140-crore plant will collect

around 10 lakh litre of milk daily.

Project location

Thane, Maharashtra

Project cost

` 140 crore


Ongoing

Contact details:

GCMMF

Amul Dairy Road, Anand 388001

Gujarat

Tel: 02692-258506/07

Fax: 02692-240208


----------------------------------------

Dairy processing

Milgram Milk Specialities Pvt Ltd Project type

New facility

Project news

Milgram Milk Specialities, belonging

to the Milgram Group, is setting up

1 lakh litre per day capacity plant at

Vandiperiyar (Idukki district, Kerala).

The unit will produce milk, paneer,

butter, ghee, etc.

Project location

Vandiperiyar, Idukki, Kerala

Project cost

` 1,000 million


Planning

Contact details:

Milgram Milk Specialities Pvt Ltd

C/O Milgram Group

Pazhanganad

Kizhakkambalam

Ernakulam 683562

Kerala

Tel: 0484-2684123


----------------------------------------

Milk processing

Parag Milk Foods Pvt Ltd Project type

New facility

Project news

The Pune-headquartered ` 1,000-crore

dairy company, Parag Milk Foods, plans

to scale up its production capacity by

setting up milk processing plants, one

each, in east and north India. The units

are likely to come up in West Bengal

and either in Haryana or Delhi. The

company will invest close to ` 100 crore

in these two plants, which are likely to

New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers like consultants, contractors, plant & equipment suppliers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry.

PROJECTS


Information courtesy: Tendersinfo.com

1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India

Tel: 022 28666134 • Fax: 022 28013817 • Email: [email protected]

come up within the next two years.

Project location

East and North India

Project cost

` 100 crore


Planning

Contact details:

Parag Milk Foods Pvt Ltd

81-A, Mittal Court

Nariman Point

Mumbai 400021

Tel: 022-22844761

Fax: 022-43005580


----------------------------------------

Milk processing

ITC Ltd Project type

New facility

Project news

ITC Ltd has commenced the

construction work on a milk processing

plant in Munger, Bihar. The company

is investing around ` 1.5 billion

($ 27.33 million) for the construction

of the plant, which will be completed

in a year.

Project location

Munger, Bihar

Project cost

` 1.5 billion ($ 27.33 million)


Ongoing

Contact details:

ITC Ltd

Virginia House

37 J LNehru Road

Kolkata 700 071

Tel: 033-22889371

Fax: 033-22882252


----------------------------------------

Oil seeds processing

Mep Cotton Ltd Project type

New facility

Project news

Mep Cotton Ltd is planning to set up

a new plant at Rajkot in Gujarat. The

project involves processing of oilseeds,

oilcakes by solvent extraction process

(excluding items reserved for SSIs).

Project location

Rajkot, Gujarat

Project cost

Not known


Planning

Contact details:

Mep Cotton Ltd

305, Solitaire Complex

150 Feet Ring Road

Rajkot, Gujarat

Tel: 0281-2588316/17

Fax: 0281-2588318


----------------------------------------

Rice bran oil

SSS International LtdProject type

New facility

Project news

SSS International Ltd is planning to set

up a plant at Raisen (Mandideep) in

Madhya Pradesh. The project involves

manufacturing of rice bran oil.

Project location

Raisen (Mandideep), Madhya Pradesh

Project cost

Not available


Planning

Contact details :

SSS International Ltd

M-71(Mkt), First Floor

Greater Kailash-2

New Delhi 110048

Tel: 011-47572222

Fax: 011-29215560


----------------------------------------

Rectified spirit

Jakraya Sugar Ltd Project type

New facility

Project news

Jakraya Sugar Ltd plans to set up a

30 KLD molasses-based distillery at

Watwate Village in Solapur district,

Maharashtra. The company will mainly

produce rectified spirit in this unit.

Project location

Solapur, Maharashtra

Project cost

Not available


Planning

Contact details:

Jakraya Sugar Ltd

Chelekar Galli, Mangal Wadha

Solapur 413305, Maharashtra

Tel: 02188-221173

Fax: 02188-220523


----------------------------------------

Rectified spirit

Sangamner Bhag Sahakari Sakhar Karkhana Ltd Project type

Facility expansion

Project news

Sangamner Bhag SSK Ltd plans to

expand its molasses-based distillery

from 40 KLD to 80 KLD by adding

another molasses, grain-based distillery

unit of 40 KLD at Amrutnagar, in the

district of Ahmednagar, Maharashtra.

The unit will produce rectified spirit.

Project location

Ahmednagar, Maharashtra

Project cost

Not available


Planning

Contact details:

Sangamner Bhag Sahakari Sakhar

Karkhana Ltd

Amrutnagar, Post Sangamner S K

Taluka-Sangamner

Ahmednagar 422608, Maharashtra

Tel: 02425-225370/457

Fax: 02425-225425


TENDERS


Latest Popular Tenders brought to you by www.tendersinfo.com

Vegetarian preparation machine & meal serving conveyorOrg : Al Khafji Joint Operations (KJO) TRN : 14323061 Desc : Provision of vegetarian preparation machine & meal serving conveyor BOD : February 11, 2013 Loc : Saudi Arabia BT : ICB_______________________________________________

Batch ice cream freezer Org : Karnataka Veterinary Animal and Fisheries Sciences University TRN : 13975840 Desc : Supply of batch ice cream freezer with air in corporation system (5 ltr capacity)BOD : February 11, 2013 Loc : Bengaluru, Karnataka BT : Domestic _______________________________________________

DCS machineryOrg : Dakshina Kannada Co-Operative Milk Producers Union LtdTRN : 14318473 Desc : Supply of DCS machinery/materials, power operated chaff cutter (3 hp), power operated chaff cutter (2 hp), hand operated chaff cutter, power operated milking machine, hand operated milking machine, milk pail (5 ltr cpacity)BOD : February 11, 2013 Loc : Mangalore, Karnataka BT : Domestic _______________________________________________

Milk and dairy productsOrg : Ministarstvo Pravosuđa, Uprava Za Zatvorski Sustav, Kaznionica U Glini TRN : 14206798 Desc : Supply of milk and dairy productsBOD : February 11, 2013 Loc : Croatia BT : ICB_______________________________________________

Laboratory equipment for food grainOrg : Maharashtra Agricultural Competitiveness Project (MACP) TRN : 14305469 Desc : Supply of equipment for setting up laboratory for food grain for MSWC warehouse; digital moister meter, computerised grain/seed counter, seed/ grain analyser, grain sampling trierBOD : February 12, 2013

Loc : Pune, India BT : Domestic _______________________________________________

Equipment for setting up food grain testing laboratory Org : Maharashtra Agricultural Competitiveness Project (MACP) TRN : 14296058 Desc : Supply and installation of equipment for setting up food grain testing laboratoryBOD : February 12, 2013 Loc : Pune, Maharashtra BT : Domestic _______________________________________________

Desert coolers Org : Northern Railway TRN : 14293604 Desc : Hiring installation operation and maintenance of desert coolersBOD : February 13, 2013 Loc : New Delhi BT : Domestic _______________________________________________

Milk and milk products Org : Jednostka Wojskowa Nr TRN : 14211855 Desc : Supply of milk and milk productsBOD : February 13, 2013 Loc : Poland BT : ICB_______________________________________________

Food and beverage processing, laboratory equipmentOrg : Výskumný Ústav Potravinársky TRN : 14201950 Desc : Equipment for food and beverage processing, laboratory equipment BOD : February 14, 2013 Loc : Slovakia BT : ICB_______________________________________________

Dairy plant complete with standard tools, accessories and spareOrg : Ministry of Defence, Bangladesh TRN : 14238941 Desc : Supply of dairy plant complete with standard tools, accessories & spare worth fast & slow moving of FOB value BOD : February 17, 2013 Loc : Dhaka, Bangladesh BT : ICB

TENDERS


Latest Popular Tenders brought to you by www.tendersinfo.com

Org: Organisation’s name, TRN: Tendersinfo Ref No, Desc: Description, BOD: Bid Opening Date, Loc: Location, BT: Bidding Type

Information courtesy: Tendersinfo.com

1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India

Tel: 022 28666134 • Fax: 022 28013817 • Email: [email protected]

Milk and dairy productsOrg : Defense Logistics Agency, the US TRN : 14099431 Desc : Supply of milk and dairy products for Puerto Rico area BOD : February 18, 2013 Loc : The US BT : ICB _______________________________________________

Food containerOrg : Jednostka Wojskowa TRN : 14317323 Desc : Supply of food containersBOD : February 19, 2013 Loc : Poland BT : ICB_______________________________________________

Electronic milk analyserOrg : Dairy Development Department TRN : 14426140 Desc : Electronic milk analyser with ultrasonic water bathBOD : February 19, 2013 Loc : Idukki, Kerala BT : Domestic_______________________________________________

Sheep and goat milk processing equipmentOrg : Agris Sardegna TRN : 13771822 Desc : Supply and installation of equipment for the processing of sheep and goat milk BOD : February 19, 2013 Loc : Sassari, Italy BT : ICB_______________________________________________

Bulk milk coolersOrg : Punjab State Cooperative Milk Producers Federation TRN : 14465278 Desc : Annual contract for supply, installation and commissioning of bulk milk coolers of capacities 1,000 ltr, 2,000 ltr, 3,000 ltr & 5,000 ltr along with complete accessories & DG set BOD : February 20, 2013 Loc : Chandigarh, Haryana BT : Domestic

Water coolers and accessoriesOrg : Bridgend County Borough Council TRN : 14138253 Desc : Supply of water coolers and accessories BOD : February 20, 2013 Loc : The UK BT : ICB_______________________________________________

AutoanalyserOrg : National Institute For Environmental Studies (NIES) TRN : 14283638 Desc : Supply of auto analyser for the determination of nutrients concentrationsBOD : February 27, 2013 Loc : Japan BT : ICB_______________________________________________

Installation and management of distributors of hot and cold drinks and pre-packaged food Org : A S L Della Provincia Di Cremona TRN : 14193785 Desc : Service concession installation and management of distributors of hot and cold drinks and pre-packaged foodBOD : February 27, 2013 Loc : Italy BT : ICB_______________________________________________

Milk and dairy productsOrg : Krajská Nemocnice T. Bati, AS TRN : 14260245 Desc : Supply of milk and dairy productsBOD : February 28, 2013 Loc : Czech Republic BT : ICB_______________________________________________

Milk and milk products Org : Viešoji Istaiga Respublikine Panevežio Ligonine TRN : 14211874 Desc : Supply of milk and milk products BOD : March 07, 2013 Loc : Lithuania BT : ICB

EVENT LIST


NATIONAL

World Tea & Coffee Expo 2013India’s exclusive trade fair for all leading

global companies associated with tea

& coffee trade to showcase their latest

products and technologies; February

15-17, 2013; at Bombay Exhibition

Centre, Mumbai

For details contact:

Amita Salunke

Sentinel Exhibitions Asia P Ltd

B-603, Samajdeep, Adukia Road

Off S V Road, Kandivli (W)

Mumbai 400 067

Tel: 022-28625131, Fax: 022-28625133


National Conference-cum-Exhibition on Food: Processing, Packaging & ExportA knowledge-sharing seminar and

tradeshow emphasising on the

opportunities in the food industry;

March 05, 2013; at Kanpur


Key2Green Pvt Ltd

E- 58, Ground Floor, Behind PNB ATM,

Old Jasola, New Delhi

Tel: 011-29949816, Fax:011-26940127


Nutra India Summit 2013 An exclusive event for nutraceuticals,

functional foods, dietary supplements

and ingredients; March 13-16, 2013; at

Vivanta by Taj-President, Mumbai


MM Activ, 240, Kaliandas Udyog Bhavan,

Babasaheb Woralikar Marg

Near Century Bazaar, Mumbai 400 025

Tel: 022-24385007/9

Fax: 022-24379882


AAHAR 2013 One of the comprehensive tradeshows

with emphasis on upcoming trends in

the food & beverage industry as well as

hospitality sector; March 14-18, 2013; at

Pragati Maidan, New Delhi


India Trade Promotion Organization

Pragati Bhawan, Pragati Maidan

New Delhi

Tel: 011-23378802, Fax: 011-23371492


Food Technology ShowTradeshow, to be held along with

PackPlus South, will provide a one-stop

shop for food & drink technology, quality

assurance, packaging, retail solutions, food

safety and laboratory equipment; July

05-08 2013; at Hyderabad International

Trade Exposition Centre, Hyderabad


Print Packaging.Com Pvt Ltd

F 101, Tower No. 7, First Floor

International Infotech Park

Vashi Railway Station, Vashi

Navi Mumbai

Tel: 022-27812619

Fax: 022-27812578


Food & Technology ExpoTrade show to gain an insight into global

trends in food & beverage processing and

allied technologies; July 26-28, 2013; at

Pragati Maidan, New Delhi


NNS Events & Exhibitions Pvt Ltd

Meri Delhi House, 25/10, East Punjabi Bagh

New Delhi

Tel: 011-46867500, Fax: 011-46867521


Food Tech India – KolkataPremier exhibition dedicated to the

food processing, bakery and food service

industry; August 16-18 2013; at Milan

Mela Complex, Kolkata


N K Kapur & Company Pvt Ltd

C -151 A, Mayapuri Industrial Area,

Phase 2, New Delhi

Tel: 011-28117927, Fax: 011-28117930


Annapoorna - World of Food IndiaOne of the leading and most

recommended B2B food & beverage

shows, with an advanced range

of processed products on display;

September 23-25, 2013; at Bombay

Exhibition Centre, Mumbai


Federation of Indian Chambers

of Commerce & Industry

Federation House, 1, Tansen Marg

New Delhi

Tel: 011-23738760/23738770

Fax: 011-23320714/23721504


FI India 2013A premier exhibition & conference

for ingredients and specialty chemicals

used in the food & beverage industry;

October 03-05, 2013; at Bombay

Exhibition Centre, Mumbai


UBM India Pvt Ltd

Sagar Tech Plaza A 615-617

6th Floor, Andheri Kurla Road

Saki Naka Junction

Andheri East, Mumbai

Tel: 022-66122600

Fax: 022-66122626


For details

Network18 Media & Investments LtdRuby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028.

• Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: [email protected]

India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment,

Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.

AURANGABADMaharashtra,

Feb 22-25, 2013

HYDERABADAndhra Pradesh,

May 31- June 3, 2013

EVENT LIST


INTERNATIONAL

The information published in this section is as per the details furnished by the respective organiser.

In any case, it does not represent the views of Modern Food Processing

Japan Food Service Equipment ShowExposition catering to the growing

segment of food services with various new

technologies on display; February 19-22,

2013; Tokyo International Exhibition

Center (Tokyo Big Sight), Tokyo, Japan


Japan Management Association

3-1-22 Shiba Koen, Minato-ku

Tokyo, Japan

Tel: +(81)-(3)-34340998/34341988

Fax: +(81)-(3)-34348076


Gulfood ExhibitionOne of the biggest tradeshows for the food

industry showcasing latest equipment for

processing & packaging; February 25-28,

2013; at Dubai International Convention

& Exhibition Centre, Dubai, The UAE


Dubai World Trade Centre

PO Box No: 9292, Dubai

The UAE

Tel: +(971)-(4)-3321000

Fax: +(971)-(4)-3322866


Ingredients Middle EastTradeshow and conference on food

& beverage ingredients; February

25-28, 2013; at Dubai International

Convention & Exhibition Centre,

The UAE


Dubai World Trade Centre

P.O. Box. No: 9292

Dubai, The UAE

Tel: +(971)-(4)-3321000

Fax: +(971)-(4)-3322866


China DrinktecInternational tradeshow on the beverages

industry; March 04-06, 2013; at China

Import & Export Fair Pazhou Complex,

Guangzhou, China


Adsale Exhibition Services Ltd

6th Floor, 321 Java Road North Point

Hong Kong, China

Tel: +(852)-(2)-8118897

Fax: +(852)-(2)-5165024


Foodex JapanTradeshow and conference for the

food processing industry, with special

emphasis on organic foods; March 05-08,

2013; at Makuhari Messe - International

Convention Complex, Chiba, Japan


Japan Management Association

3-1-22 Shiba Koen, Minato-ku

Tokyo, Japan

Tel: +(81)-(3)-34340998

Fax: +(81)-(3)-34348076


Ingredients RussiaPremier tradeshow for food ingredients

& additives; March 12-15, 2013, All-

Russian Exhibition Center (V.V.C),

Moscow, Russia


ITE Group Plc

105, Salusbury Road

London, The UK

Tel: +(44)-(207)-5965000

Fax: +(44)-(207)-75965111


Global Natural Food & Machinery Industry ExhibitionTradeshow dedicated to latest technologies

in natural food processing as well as

packaging and kitchen equipment; March

28-31, 2013; at Changwon Exhibition

Convention Center, Changwon, Korea


Messe Korea Inc.

No 43, Apec-ro, Haeundea-gu

Busan, Korea

Tel: +(82)-(51)-7407707

Fax: +82-51-7407708


IFFA 2013The leading international trade fair for

processing, packaging and sales in the

meat industry; May 04-09, 2013; at

Frankfurt am Main, Germany


Messe Frankfurt Exhibition GmbH

Ludwig-Erhard-Anlage 1

60327 Frankfurt a. M.

Germany

Tel: +49 69 75 75 0

Fax: +49 69 75 75 - 60 06


Guangzhou International Coffee Equipment & Supplies FairSpecialised exhibition cum tradeshow

for the coffee processing & retail

industry; June 27–29, 2013; at China

Import & Export Fair Pazhou Complex,

Guangzhou, China


Guangzhou Huazhan Exhibition Planning

Company Ltd

Suite H, 9th Floor, Jinsui Tower, No. 900

Guangzhou Avenue Mid

Guangzhou, Guangdong, China

Tel: +(86)-(20)-38866965

Fax: +(86)-(20)-22223568


Natural Products Expo AsiaInternational tradeshow for natural foods

attracting the nutraceuticals, ingredients

& health foods sector; August 29-31,

2013; at Hong Kong Convention &

Exhibition Centre, Hong Kong, China


Penton Media Asia Ltd

Unit B, 3/F, EIB Centre

40 Bonham Strand, Sheung Wan, Hong Kong

Tel: +852 2975 9051

Fax: +852 2857 6144


BOOK REVIEW


Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001Tel: 022-2207 4484/6631 8958, Telefax: 022-2203 4058, Email: [email protected]

Chemistry of food additives and preservatives

Author: Titus A M MsagatiPrice: ` 11,500

Reviewer: Tejas Padte, Lecturer, Ramnarain Ruia College

Food and package engineering

Author: Scott A Morris Price: ` 11,520

Additives and preservatives form an integral part of processed & packaged

food available today. A lot of challenges are encountered by food engineers

to incorporate these ingredients during product formulation. Adding new

ingredients to a food has an effect on its chemistry and structure as well as its

sensory characteristics. This book is an up-to-date reference guide on the range

of different types of additives (both natural and synthetic) used in the food

industry. It looks at the processes involved in putting additives and preservatives

to foods, and the mechanisms & methods used. The book contains full details

about the chemistry of each major class of food additive, elaborating not just

on functions of additives but also on their chemical mechanism. In addition,

it also covers new additives currently being introduced. The book contains a

special feature on quality analysis and food safety, two contemporary topics in

the food industry today.

This book is an ideal reference for food chemists, food safety specialists and

agencies, food processors who are working with additives and preservatives,

and food regulators & policy makers.

This book uniquely reflects the systemic, interconnected nature of the food

packaging industry. It takes a holistic approach offering comprehensive

perspectives to discuss critical interrelated topics such as economics, politics,

and natural resources in food packaging. The book also covers engineering

basics and food preservation principles.

Aimed at readers with varying levels of experience, this book provides

multilevel accessibility to each topic, allowing both students and professionals

to find useful information and develop technical expertise. It provides both

real-world examples and challenging problems in food packaging that require

consideration at several different levels. The book includes a special feature on

the packaging cycle, where the life of a package, from raw materials through

material conversion, food packaging operations, distribution, retail and recycling

or disposal by the consumer is elaborated in detail.

PRODUCTS


This section provides information about the national and international products available in the market

Looking For A Specific Product?Searching and sourcing products were never so easy.

Just type MFP (space) Product Name and send it to 51818

eg. MFP Fryer and send it to 51818

Reels for confined sanitary spaces

The SSN800 series stainless steel hose

reel features a narrow frame that makes

it ideal for mounting in smaller spaces.

With no paint to chip or potential for

rust and corrosion, this reel is ideal for the

food and beverage, dairy, pharmaceutical

and cosmetics industries. Typical

applications include washdown, chemical

transfer, potable water, food ingredient

transfer and even fire protection. It is constructed using fine

grade 304 stainless frames, discs and drum. It handles single ID

hose from ¾” to 1”, accommodates pressures up to 1000 psi and

sustains temperatures from 20oF to 400oF (-7oC to 204oC).

Hannay Reels

U.S.A

Tel: 518 797 3791


Website: www.hannay.com

Pouch making machine

The high speed three side

seal pouch/stand up pouch

is available with two up

and four up zipper units.

Standing pouches with zipper can be made at 240 CPM.

Maximum film speed is 45 m/min. The patented ‘Wait Time’ and

‘Slow-Start’ feature to reduce set up time and material waste. It has

an original precise servo motor control system, individual servos

with tension dancers and segmented nip rollers that enhance

proper tracking of film. The machine allows control of print repeat

variations. It produces plain - clear or plain film, with no eye marks

and no mark sensor set-up. The print mode allows for ±0.1 – 1

mm of adjustment with each repeat (bags match repeat, not overall

length). This machine can be used to make standing pouches with

zipper for soup stock powder, dried foods, etc. The pouches with

zipper can be used to preserve content even after opening.

Reifenhauser (India) Marketing Ltd

Mumbai - Maharashtra

Tel: 022 - 26862711

Email: [email protected], [email protected]

Website: www.reifenhauserindia.com Microcut emulsifier

The multi-purpose high speed microcut

emulsifier is used for continuous process,

controlled and consistent size reduction.

The easily removable, hardened steel

tipped cutting rotors having no metal-

to-metal contacts provide long tool life,

easy cleaning and minimum product temperature rise. No

pre-run or adjustments are required. The machine is almost

maintenance free. It is ideal for fine pastes, wet spices (onions,

ginger, chilli, garlic), peanuts, vegetables, fruits and confectionery,

meat emulsions for sausages, kebabs, etc, where protein swelling

is better. It is also useful for fish-head paste, flaking fish for

refabrication into portions, grinding fish or chicken skin for fat

recovery, sea moss, reduction for pet food, offal, feathers for feed,

etc. The outputs range from 600 to 1000 kg/hr.

Tricon

Pune - Maharashtra

Tel: 020-25652205, Mob: 09890192832

Fax: 020-25652451


Digital test gauge

The digital test gauge Accu-Cal Plus is ideal

for pressure measurement and for calibrating

pressure transmitters, switches and gauges.

Accu-Cal Plus digital test gauge offers

outstanding accuracy, resolution and stability

for pressure measurement and calibration

requirements. It is used extensively in process monitoring and

control industry. It is housed in waterproof casing of polished

stainless steel and rated IP65/NEMA4. Accurate stainless

steel pressure sensors offer models to cover from vacuum up to

10,000 psig with accuracy up to 0.05% of full scale. This test

gauge provides numerous user-configurable features including

adjustable sample rates, dampening, tare, custom engineering

units, minimum/maximum and password-protected field

calibration. A five-digit rotating backlit display with oversized

digits, 20 segment bar graph and high contrast provides superior

resolution and excellent readability in poor light conditions or

bad viewing angles. Temperature compensation circuitry and

multi-temperature calibration provides outstanding accuracy over

a temperature range of 0° to 50° C.

Cole-Parmer India Pvt Ltd


Tel: 022-67162209/2222


Website: www.coleparmer.in

PRODUCTS


Calorimeter

Calorimeter is suitable for

measuring reflected colour and

colour difference in a wide range

of application in food industry. It

has 8 mm measuring area and can

meet various measurements, from

all kinds of ingredients, foods, raw

materials and finished products. It has a redesigned data processor,

which features a large back light display for numerical or graphic

display of measurement data and a built-in thermal high speed

printer. The data memory now can store up to 100 target colours and

2,000 measurements. Several new colour spaces and pass/fail formulas

as well as indices for whiteness and yellowness, tomato index, citrus

index enhance the usage into various fields of applications. The

new user indices function allows the input of six different user- or

application-specific equations using CIELAB, XYZ, YXY values.

The communication languages can be set for English, German,

French, Italian, Spanish and Japanese.

Jay Instruments & Systems Pvt Ltd

Mumbai – Maharashtra

Tel: 022 - 23526207, Fax: 022-23526210


Website: www.jayinst.com

Electronic rotary contact coder

Electronic rotary contact coder

(ERCC) is suitable for coding for

food and beverages, pharma, agro,

fertiliser, dairy industries. It operates

on a micro-processor based system

and is easy to learn, and less complex

to operate. This ERCC continuous coder is for manufacturers/

packers of packaged goods to print B.No, date of manufacture,

expiry date, price and other statutory information on packages,

containers, labels, cartons, pouches etc. It gives bigger printing

area up to 50 mm and has 4-6 lines of printing on various goods.

This machine is mounted on your parental machine and it works

in co-ordination with your mother packing machine. The speed

of this machine is co-ordinated with the parental machine and

coding up to 4 line with the stereo set. A specially formulated

fast drying universal coding ink is used for marking on the BOPP

surfaces (biscuit wrappers). It runs by signal system of proximity

switch and in-built timer operation.

Pic-Code Systems

Vadodara - Gujarat

Tel: 0265 - 2290936, Mob: 09825039844, 09825139823


Website: www.piccode.com

PRODUCTS


Closure feeding system

Fully automatic, hygienic and sanitation-friendly

closure feeding system is used for crowns, PP

caps, aluminium caps, etc. The system is suitable

for high-speed bottle filler machines up to 600

BPM in industries such as beverages, breweries,

distilleries, pharmaceuticals, dairy, etc. It ensures

the flow of closure in gentle and controlled manner into the crowner/

capper hopper, which nullifies the damage and bending of closures

remarkably. The system is self-mounted, as the dies do not require

any foundation and can be moved anywhere in the bottling hall.

Alien Fabricon (India)

Ahmedabad - Gujarat

Tel: 079-25855892, Email: [email protected]

Website: www.bottlingplantconveyor.com

Semi-automatic powder filling machine

The machine is basically an auger type filling machine.

The container/bottle/pouch is to be held manually below

the nozzle. As the pedal switch is pressed, the machine

starts dispensing through the nozzle. The required

quantity can be set with the help of microprocessor-based

logical panel control. A separate stirrer is provided for

stirring the powder in the hopper. All the parts coming in contact with

the product are made of SS304. The start/stop operations of auger screw

are controlled by clutch-brake combination and I/R sensor.

Shruti Flexi Pack Pvt Ltd


Tel: 022-25955274, 25945274, Mob: 09892618924


Website: www.indiamart.com/shruti-flexipack

Food waste disposal system

Kitchen garbage/food waste disposal system is used

for at-source disposal of all kinds of biodegradable

food waste generated in hotel kitchens and food

processing industries. Various models to suit each point

of food preparation area/vegetable preparation area/

non-veg preparation/butchery area/tableware wash/

landing table/dining area/wet and dry garbage room applications are

available. The system crushes all food wastes into a slurry form that pass

through the drainage. It protects hotels/foodprocessing industries from

contamination of bacteria, insects, files and rodents, foul odour, etc.

Sree Devi Enviro Pvt Ltd

Chennai - Tamil Nadu

Tel: 044 -24512850


PRODUCTS


Incinerator

The fully-automatic incinerator is used for

incinerating solid, sludge, liquid, gas and chemical

waste. It comes with SOT burners, which cover

less space, and the complete incineration process is

smokeless due to the multi-chamber design. Waste

material is incinerated by a main SOT burner in the primary chamber

under controlled combustion conditions. The gases generated along

with volatile materials are completely burnt in the secondary chamber

through SOT after fire burner.

Steam-O-Tech Engineers (I) Pvt Ltd

Dist Thane - Maharashtra

Tel: 0250-2455288

Email: [email protected], Website: www.steamotech.com

Planetary mixer

The planetary mixer is a modern heavy-duty mixer

designed specially for uniform mixing by planetary

movement of beater (agitator). Detachable cylindrical

bowl with flat/hemispherical bottom of suitable

dimension and batter/dough hook/wire whip cage-type blade is

constructed out of SS-316/304/MS material. The bowl is jacketed for

heating or cooling. Mixer is designed to operate under vacuum to avoid

air entrapment in the product during mixing. The planetary mixer is

used in mixing of liquid-liquid, liquid-solid, solid-solid blending, such

as wet mass, ointments, creams, toothpastes, lotions, cosmetics, pesticides

and insecticide formulations, adhesives, colours & pigments, food and

confectioneries, ceramics, rubber compounds, resins, etc.

Paresh Engineering Co


Tel: 022-28501794

Email: [email protected], Website: www.pareshenggco.com

Twist wrapping machine

The model 6IST double-twist wrapping machine

is used for wrapping chews, toffees and hard candy

& eclair products. It is available with a number of

standard features, such as Teflon liner in the feeder

bowl to prevent product damage, no sweet no wrapper sensor, paper

breakage sensors, paper jamming sensor, total product wrapped counter

and VFD speed control.

A M P Rose (P) Ltd

Bengaluru - Karnataka

Tel: 080-28473611

Email: [email protected], Website: www.amprose.co.in

PRODUCTS


To make the product of superior quality, it must

adhere to safety and contamination-free norms. This

makes the end-product well-accepted in the market

reducing its rejection rates.

Agnish Roy (Manager - Business Development)

Marsap Services Pvt Ltd

Wafer biscuit oven

The SW series fully-automatic wafer biscuit oven

is compact in terms of space requirement with

horizontal banking plates of 350 mm x 500 mm

size. This oven is used for making flat wafers

in large scale. It is available with 48 and 60 baking plates mounted

lengthwise. The SW series machines are also available for production of

hollow wafers, logos and deep patterns. These are made of robust steel

frame with a chain path and continuous line chain that carries the tong

carriages and baking plates. The conveyor of the oven with baking plates

moves on running wheels.

Gemni International

Secunderabad - Andhra Pradesh

Tel: 040-27896990, Mob: 09849746350

Email: [email protected], Website: www.gemni.com

Sugar pulveriser

This is a fine powdering and coarse powdering

machines for sugar. The sugar pulveriser and impact

mill are designed to grind sugar as per customers’

requirements. One does coarse grinding with high

capacity and another fine material but comparatively

less quantity. These are made with accuracy and precision with perfect

selection of type of grinding elements. Different capacity machines are

manufactured as per customers’ requirements.

Able Manufacturers

Hyderabad - Andhra Pradesh

Tel: 040-65974111, Mob: 09849271975


Website: www.processmachines.com

Fruit miller

An efficient range of fruit millers, which is

apt for crushing and grinding fruits, tomatoes,

pineapples, chillies, etc, is available. The miller

has in-built rotators, which operates the crushing

process with great ease. These products require

low maintenance and are offered in different

capacities. The miller is used to crush fruits and

vegetables. Capacity ranges from 300 kg/hr to 3,000 kg/hr.

Suan Scientif ic Instruments & Equipments

Kolkata - West Bengal

Tel: 033-25342047, Mob: 09903872341

Email: suanscientif [email protected]

Website: www.suanscientif ic.com

Bag closer stitching machine

This portable bag closer stitching machine

comes with technologically advanced imported

transmission techniques for timing belt and

timing pulley. Unlike V-belt, the timing belt

does not slip or stretch, giving 100 per cent

power transfer. The auto oil pump lubrication

system supplies oil to all parts for smooth operation. The machine

is coated with special paints, which help to slow down the chemical

corrosion process thereby giving longer life. It comes with two 1/10

hp dust-proof speed motors at 8,000 rpm having a continuous rating,

a fuse holder with fuse, power light and shock indicator lamp.

Nikko


Tel: 022-23864641


Website: www.vacunair.com

Vacuum sealer

The model WVM-405 mini-type non-nozzle

vacuum sealer is made in stainless construction.

This vacuum sealer keeps fish and game longer

without freezer burn. It stores clothing scent-

free. The commercial-grade vacuum sealer comes with an extra large Teflon

bar for sealing bags up to 400 mm. Double piston vacuum pump can

preserve foods 5-6 times longer than traditional methods. It is equipped

with a cooling fan to cool down the pump.

Wu-Hsing Electronics Co Ltd

Taichung - Taiwan

Tel: +886-4-22711498


Website: www.wuhsing.com

PRODUCTS


Food processors

The high-pressure food processor is

available as laboratory high pressure

food processor and industrial high

pressure food processor. The working

pressure of laboratory food processor is

in excess of 1,000 MPa. Besides, it ranges from the basic unit, up to

sophisticated, fully computerised pressure and temperature controlled

system. The food processor finds application in diverse areas, such as

food preservation, food texturisation and food safety. Some of the

advantages include capability to retain natural flavour, to enhance

texture and taste of food and use of minimum amount of fresh water.

Batliboi Ltd


Tel: 022-66378200

Email: [email protected], Website: www.batliboi.com

Dairy homogeniser

The dairy homogeniser is fabricated using

high-grade raw material and is known for

high-performance, efficiency, ease-of-use

and durability. This homogeniser requires

low maintenance. The high-pressure

homogenisation is a process of increasing the consistency of a product

by means of dispersion. Products displaced under the generation of

high-pressure are forced through homogenising valve gap. Cavitation

turbulence and sheer force break the product into particles of size less than

1 micron. The dairy homogeniser finds application in industries like dairy

& ice-cream, food & beverage, pharmaceutical, cosmetics, and chemical.

Goma Engineering Pvt Ltd


Tel: 022-41614161, Mob: 09322654236

Email: [email protected], Website: www.gomaengg.com

Compressed refrigerated air dryer

The 2KD series compressed refrigerated air

dryer is compact in design with low pressure

drop and consistent dew point. It has features

such as low power saving, high quality finishing,

non-cyclic system, more reliability, ease of

installation, environment-friendliness, reduced

maintenance, etc.

Gem Equipments Ltd

Coimbatore - Tamil Nadu

Tel: 0422-2363800, Mob: 09366631697


Website: www.gemindia.com

PRODUCTS


Gravity filling machine

The semi-automatic gravity filling machine can fill

both glass and PET bottles up to top lip. This is

highly useful for batch production up to 8,500 bottles

of 500 ml, 6000 to 7500 bottles of 1000 ml per shift.

There is no requirement of power and any kind of

major setting for different size and capacity of bottles.

It works uninterruptedly for long run. The machine is used to fill water,

fruit juice, oil, or any free-flowing liquid.

The Royal Scientif ic Industries

Chennai - Tamil Nadu

Tel: 044-22254749

Email: royal.scientif [email protected]

Dispensing machine

This dispensing machine is mostly used for

dispensing, counting of empty pouch, filled

flat pouch, paper, paper bags, carton poly bags,

etc. The speed of the machine ranges from 0 to

400 per/min. Range of the product is minimum

of 50 mm x 70 mm and maximum 210 mm x

350 mm. Thickness of the dispensing unit is 70 GSM paper to 10

mm thickness size (which should be flat). Counter and printer are

available (as extra provision) if required.

Jacsons Engineers

Ahmedabad - Gujarat

Tel: 079-25841814

Email: [email protected], Website: www. jacsonsengrs.com

Block ice plant

The standard block ice-making

plant is available in 9 sizes with

a capacity range of 3 to 65 tonne

of ice per 24 hours. Depending

upon the size and customers’

specifications, the plant is designed for either 100 lb (45 kg) or 300

lb (135 kg) capacity cans. Manual or electric hoist for removing cans

from the freezing tank is furnished depending upon the can dump

system employed. Can fillers are suitable for large ice plants using can

grid system. Grid system (optional) is provided for unloading up to

20 cans at a time. A sprinkler type can dump is provided for plants

arranged to harvest 1 or 2 cans at a time.

Industrial Refrigeration Pvt Ltd


Tel: 022-22041185

Email: [email protected], Website: www.irl.co.in

Double-twist wrapping machine

The model CW-300 double-twist wrapping

machine has auto feeding system with vibrator.

It has quick and easy changeable size. Two

wrapper reels are provided for inner and outer

requirements. Other features include no sweets –

no wrapper system, low maintenance and easy to

clean, product feed flow controlled by sensor, etc.

Makson Export

Dist Surendranagar - Gujarat

Tel: 02752-285991

Mob: 09825224488


Website: www.makson-group.com

Before taking delivery of any machine, one must take

trials of the product for a short time. This will help

determine the product’s effi ciency and effectiveness.

Sharayu Sawant (Director)Shruti Flexipack Pvt Ltd

Weigh filler

The single- and multi-head weigh fillers are

economical machines that weigh the product

accurately and then deliver them to the pans.

Readymade pouch is used to collect the product.

Separate sealing machine is used to seal the filled

pouch. Technical specifications include: single/double and multi-

number of heads, linear vibratory type feeding method, weighing

range 50 gm to 2 kg, speed (fills/min) 8-14, depending on the weight

and type of product, weighing accuracy 0.1-2 per cent depending on

the weight and type of product, and power supply of 230/110 V AC,

50/60 Hz, single-phase 300 V A per head.

Sensograph Packaging Technology Pvt Ltd


Tel: 022-41420002, Mob: 09920232025

Email: [email protected], Website: www.packagingmachinery4u.com

PRODUCTS


The information published in this section is as per the details furnished by the respective manufacturer/distributor.

In any case, it does not represent the views of

Modern Food Processing

Suction pad for chocolate

Suction pad has an extremely thin and supple

sealing lip that provides an optimal seal for both

smooth, glazed chocolate bonbons and structured

surfaces. The high nominal flow of the suction

pad ensures that the required operating vacuum is quickly formed and

leaks that occur when moving highly-structured chocolates are optimally

compensated. It is manufactured from FDA-compliant silicone and

authorised for direct contact with food. It complies with applicable hygiene

regulations because it can be replaced without causing contamination. A

mounting aid that is integrated in the shaft enables to mount or remove

the suction pad without touching the sealing lip. The SPG can also be

steam sterilised and cleaned using industry-standard cleaning agents. A

one-piece insertable connection element with a 1/8” thread and integrated

seal is used to connect it to the handling or robot system.

Schmalz India Pvt Ltd

Pune - Maharashtra

Tel: 020-40725500


Milk collection system

The automatic milk collection system measures accurately the

parameters of milk and its quantity. The milk analyser analyses

fat, SNF and water percentage in milk using ultrasonic

technology. The ultrasonic stirrer’s function is to stir the

milk sample and remove air bubbles from the sample to get

a perfect reading. The data processing unit, an integrated

unit with the inbuilt printer, accepts data from the electronic

weighing balance and milk analyser. The milk analyser comes

equipped with battery, inverter with battery and solar power

system, depending upon the requirements. The electronic

weighing balance’s main function is to electronically weigh

and digitally display the milk quantity in litres.

IDMC Ltd

Anand - Gujarat

Tel: 02692-236375


Website: www.idmc.coop

LIST OF PRODUCTS


Sl. No. Product Pg. No. Sl. No. Product Pg. No. Sl. No. Product Pg. No.

8th Nutra India Summit ............................. 10Acoustic enclosure .................................. BICAgitator .........................................................FICAir audits blower ............................................... 6Air circuit breaker ............................................. 3Air cooled sealer .............................................. 33Air cooler ........................................................ 15Amino acid analyser ........................................ 48Analog timer ..................................................... 4Analytical instrumentation .............................. 17Animal feed technology .................................BCAtomic absorption spectrophotometer ............ 48Autoclave ........................................................... 5Automatic rotary type cup fill ......................... 81Bag closer stitching machine ...................... 84Beverages blending/preparation system .......... 30Block ice plant................................................. 86Blower ............................................................. 69Brewing ..........................................................BCCalorimeter ............................................... 81Capsule filling machine ..................................... 5Cartoner ............................................................ 5Centrifugal monoblock ................................... 82Chiller ....................................................... 41, 87Chocolate/cocoa .............................................BCCleaning section equipment ...........................BCClosure feeding system ................................... 82Cold room ....................................................... 41Colour masterbatch ......................................... 61Colour sorting ................................................BCColumn and chemistry .................................... 17Compressed refrigerated air dryer ................... 85Compressor ................................................. 6, 15Condenser ....................................................... 87Condensing unit .............................................. 41Connecting clamp ........................................... 83Contactor and motor starter ............................. 3Control panel .................................................. 41Conventional phase failure relay ....................... 4Conveyor belt .................................................. 37Conveyor system ............................................. 41Corner track .................................................... 83Counter ............................................................. 4Counter and power supply .............................. 47Cream separator packing collar ....................... 87Dairy homogeniser ..................................... 85Dehumidifier ................................................... 23Digital test gauge ............................................ 80Dispensing machine ........................................ 86Door ................................................................ 82Double-twist wrapping machine ..................... 86Drive sprocket ................................................. 83Drives/invertor .................................................. 3Dry van pump .............................................. BICDry-break coupling ........................................... 6Dust control door ............................................ 82Ejector......................................................... 6Electronic rotary contact coder ....................... 81Empower ......................................................... 17Encoder ........................................................... 47Engineering plastic component....................... 83Evaporating unit ............................................. 41Evaporating units for cold room ..................... 15Evaporator .............................................. 87, FICExhauster ......................................................... 69Exhibiiton - Plastivision 2013 ........................ 63Extruded product ...........................................BCFastback revolution seasoning system ......... 41Film for packaging .......................................... 29

Flexible transparent PVC strip door ............... 82Flour milling ..................................................BCFood processor ................................................ 85Food waste disposal system ............................. 82Forced convection unit air cooler ................... 15Frame support ................................................. 83Fruit miller ...................................................... 84Fuelling system .................................................. 6Gas chromatography .................................. 48Grain handling ...............................................BCGravity filling machine ................................... 86Grinding and dispersion ................................BCGuide rail clamp ............................................. 83Heat exchanger ........................................FICHeat resistant door .......................................... 82HMI .................................................................. 3Housing ........................................................... 39HPLC ............................................................. 17Human-machine interface ................................ 3Ice candy plant ........................................... 41Idler wheel ....................................................... 83Incinerator ....................................................... 83Induction sealing ............................................. 33Industrial chilling equipment .......................... 41Industrial control and sensing device .............. 47Industrial door ................................................. 82Industrial type unit air cooler.......................... 15Infomedia Yellow Pages .................................. 46Informatics ...................................................... 17Ink adhesion .................................................... 33Insulated container .......................................... 41Label adhesion ........................................... 33Large diameter welded pipe ............................ 87Laser particle size analyser .............................. 48Level controller ............................................... 47Liquid process filter ........................................ 39Liquid sterile filling machine ............................ 5Loading arms .................................................... 6LVS .................................................................. 3Magelis STU HMI panel ........................... 25Measuring and monitoring relay ..................... 47Mechanical vacuum booster ............................ 69Melt blown filter ............................................. 39Membrane filter .............................................. 39Microcut emulsifier ......................................... 80Milk collection system .................................... 87Milk tank ........................................................ 41Modular belt ................................................... 83Natural herbal sweetener .............................. 8Nylon can scrubber brush set .......................... 87Oil milling ................................................BCPanel meter ................................................. 4Pasta ...............................................................BCPhase failure relay ............................................. 4Photo electric sensor ....................................... 47Planetary mixer ............................................... 83Plastic pellet ...................................................BCPlastic sheet ..................................................... 90Plate heat exchanger gasket ............................ 87PLC .................................................................. 3Pleated filter .................................................... 39Pollution control equipment .........................FICPolystyrene product ......................................... 90Porous metal filter ........................................... 39Pouch and bag-making machinery ................. 19Pouch-making machine .................................. 80Power plant PHE gasket ................................ 87Priming valve..................................................... 6Product handling equipment .......................... 41

Production HPCL .......................................... 48Proximity sensor .............................................. 47Pump ........................................................ 6, BICPure steam generator......................................... 5PVC strip door ................................................ 82Quality screening ......................................... 67Reels for sanitary spaces ............................... 80Relay .................................................................. 4Return roller .................................................... 83Rice milling equipment ..................................BCRoots blower ................................................ BICRotary gear ...................................................... 82Rotary lobe pump............................................ 82S.S. pipeline gasket ....................................... 87Safety access equipment .................................... 6Safety door ...................................................... 82Safety light ...................................................... 47Sanitary centrifugal ......................................... 82Screening ......................................................... 67Screw pump ..................................................... 82Seal machine ................................................... 81Sealer ............................................................... 33Seamless pipe .................................................. 87Selp-priming monoblock ................................ 82Semi-automatic powder filling machine ......... 82Servos ................................................................ 3Side bracket ..................................................... 83Spray dryer ....................................................FICStainless steel pipe........................................... 87Stainless steel slat chain .................................. 83Storage tank equipment .................................... 6Submersible cable ............................................ 82Suction pad for chocolate ............................... 87Sugar herb ......................................................... 8Sugar pulveriser ............................................... 84Sugar syrup preparation system ...................... 30Surface treatment ............................................ 33Switching relay ................................................ 47Tank truck equipment .................................... 6Temperature controller ............................... 4, 47Temperature indicator ....................................... 4Thermal process .............................................BCThermoplastic slat chain ................................. 83Timer............................................................... 47TPU masterbatch ............................................ 61Transmissions and PTOs .................................. 6Trilobe roots blower ........................................ 69Triplex plunger ................................................ 82Tube ................................................................ 87Twin lobe roots blower ................................... 69Twist wrapping machine ................................. 83‘U’ tube ......................................................... 87Universal type unit air cooler .......................... 15UPLC .............................................................. 17Vacuum booster pump .............................. BICVacuum pump and system ................................ 6Vacuum sealer ................................................ 84Vacuum system ............................................ BICVertical inline .................................................. 82Vibro separator ................................................ 67Vision sensor ................................................... 47Wafer biscuit oven........................................ 84Water for injection generation still ................... 5Water jetting ..................................................... 6Weigh filler ..................................................... 86Welded pipe .................................................... 87Window hardner ............................................. 41

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

Looking For A Specific Product?Searching and sourcing products were never so easy.

Just type MFP (space) Product Name and send it to 51818eg. MFP Fryer and send it to 51818

ng | F

LIST OF ADVERTISERS

Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No


Our consistent advertisersNot applicable BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

Acme Air Equipment Co Pvt Ltd 69T: +91-79-25831985

E: [email protected]

W: www.airequipments.com

AIPMA 63T: +91-22-28217324


W: www.plastivision.org

Alok Masterbatches Ltd 61T: +91-11-41612244


W: www.alokmasterbatches.com

Analytical Technologies Limited 48T: +91-265-2253620


W: www.ais-india.com

Bosch Limited 5T: +91-80-41768218


W: www.boschindia.com/pa

Bry Air (Asia) Pvt Ltd 23T: +91-11-23906777


W: www.bryair.com

Buhler (India) Pvt Ltd BCT: +91-80-22890000


W: www.buhlergroup.com

Dev Engineers 82T: +91-79-26403839


W: www.devpumps.com

Enercon Asia Pacific Systems Pvt Ltd 33T: +91-09600344430


W: www.enerconaciapacific.com

Essen Speciality Films Pvt. Ltd 90T: +91-2827-252021


W: www.essenspeciality.com

Everest Blower Systems BICT: +91-11-45457777


W: www.everestblowers.com

Frascold India Pvt Ltd 15T: +91-79-40190411


W: www.frascoldindia.com

Galaxy Sivtek Pvt Ltd 67T: +91-22-25691208


W: www.galaxysivtek.com

Gardner Denver Engineered Pro. (I) Ltd 6T: +91-79-40089312


W: www.gardnerdenver.com

Gelco Electronics Pvt Ltd 4T: +91-79-22200902


W: www.gelco-world.com

Heat And Control 85T: +91-44-42103950


W: www.heatandcontrol.com

IC Ice Make Refrigeration Pvt Ltd 41T: +91-79-65426394


W: www.icemakeindia.com

Mech-Air Industries 8T: +91-265-2280017


W: www.freshnpure.net

Metro Polythene Manufacturers 29T: +91-260-2242895


W: www.abcfilms.com

Mitsibishi Electric India Pvt. Ltd. 3T: +91-20-27102000


W: www.MitsubishiElectric.in

MM Activ Sci-Tech Communications Pvt Ltd 10T: +91-22-24385007/08/09


W: www.nutraindiasummit.in

Nilsan Nishotech Systems Pvt Ltd 30T: +91-22-41515169


W: www.nilsan-nishotech.com

Omron Automation Pvt. Ltd. 47T: +91-80-40726400


W: www.omron-ap.com

Plast World 82T: +91-09376128372


W: www.stripdoor.co.in

Raj Process Eqpts & Systems (P) Ltd FICT: +91-20-40710010


W: www.rajprocessequipment.com

Reifenhauser India Marketing Ltd 19T: +91-22-26862711


W: www.reifenhauserindia.com

Schneider Electric India Pvt Ltd 25T: +91-124-3940400


W: www.schneider-electric.co.in

Spectra Plast India Pvt Ltd 83T: +91-422-6539529


W: www.spectraplast.in

Suraj Limited 87T: +91-79-27540720


W: www.surajgroup.com

Thermax Limited 39T: +91-20-66476365


W: www.thermaxindia.com

Ultraplast Chainbelts Pvt. Ltd 37T: +91-129-4113187


W: www.ultraplastindia.com

Venus Trading Co. 87T: +91-2692-261142


Vikaash Packaging 81T: +91-44-42171271


W: www.vikaashpack.com

Waters (India) Private Limited 17T: +91-80-28371900


W: www.waters.com

Yellow Pages 46 W: www.yellowpages.co.in

92

Registration No: MH / MR / WEST / 232 / 2012-2014; RNI No: MAHENG / 2008 / 25262; Licence to Post at Mumbai Patrika Channel Sorting Offi ce, Mumbai GPO., Mumbai 400 001

Date of Mailing 3rd & 4th of Every Month Issue. Date Of Publication: 1st of Every Month

modern food processing - february 2013

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