modern entrepreneur social media marketing best practices
TRANSCRIPT
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Telling Our
Story
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Last year alone, with almost $200,000 in loans, we supported 133 businesses in Southwest Idaho and ensured the future
for 118 jobs.
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Bee Wise Goods launched as blog in 2004.
8 years with local and
international start-ups and
nonprofits.
Opened store front in 2012.
Gabrielle Krake
Amanda K. Larrinaga
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1.SEO has changed and it matters to your business.
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PENGUIN
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2.A better
definition of social media.
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RELATIONSHIPS
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STRATEGY
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Impact leads to:Clients
Cash Matches FundingCommunity Partnerships
Corporate Sponsorship
s A Future
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All Roads Lead To:Small Biz Thought
Leader
Community leader
Idaho Small Biz Champion
Indispensable
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BROADCAST
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Our Voice:Approachable
Low-tech to high-techKnowledgable
CompassionateClient-OrientedConsisten
tOpportunity-
focused
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Messaging
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Visual Identity
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Channels
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3.Love conquers all,
but if love doesn’t do it, try hard work.
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REALITY
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Growing Green Businesses
Most RSVPs in 2012Highest Opened & Clicked Email
5 new clients in >45 days through Twitter and
Boise Weekly KTVBIdaho Statesman
Idaho Conservation League20+ Local Blogs
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Content Needs:Calendar Events
Small Biz Resources
Client Success Stories
CommunicationPress
Opportunities
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4.The ladder of success is best
climbed by stepping on the rungs of opportunity.