Modern Blood Banking in Modern Blood Banking in IndiaIndia

A Study of Prathama Blood A Study of Prathama Blood CentreCentre

ByByProf. Abhinava S. Singh & Dr. Siddharth G. DasProf. Abhinava S. Singh & Dr. Siddharth G. Das

The StudyThe Study

To highlight the current state of blood To highlight the current state of blood banking with reference to Prathama Blood banking with reference to Prathama Blood

Centre through a Centre through a secondary researchsecondary research, , Organization researchOrganization research & an & an opinion surveyopinion survey

of the public in generalof the public in general

What is Blood Donation?What is Blood Donation?

Voluntary!Voluntary!Role of Blood BankRole of Blood BankBlood TranfusionBlood TranfusionDrive, Events & CampaignsDrive, Events & CampaignsModern Blood BankingModern Blood BankingBenefitsBenefits

Myths & PerceptionsMyths & PerceptionsMyths & lack of information among communities prevent Myths & lack of information among communities prevent

large number of people to donate blood.large number of people to donate blood.

Someone else will donate all the blood that's needed. Someone else will donate all the blood that's needed. It hurts. It hurts. I don't have time. I don't have time. Blood banks ask embarrassing questions. Blood banks ask embarrassing questions. I might get infected from donating. I might get infected from donating. I take medication, so I can't donate. I take medication, so I can't donate. I'm too old. I'm too old. I'm too young. I'm too young. It will make me weak.It will make me weak.

Prathama Blood CentrePrathama Blood Centre

GenesisGenesis InfrastructureInfrastructureHighlightsHighlightsFuture OutlookFuture Outlook

The slightly hermetic concrete The slightly hermetic concrete exterior of Prathamaexterior of Prathama

A soaring atrium unites the A soaring atrium unites the various volumes and functionsvarious volumes and functions

Blood Donation SuiteBlood Donation Suite

Prathama at a GlancePrathama at a Glance

The Opinion SurveyThe Opinion Survey

Peoples’ Perceptions about;Peoples’ Perceptions about; Blood DonationBlood Donation State of Blood BanksState of Blood Banks Prathama Blood CentrePrathama Blood Centre

Survey Results-Survey Results-Blood DonationsBlood Donations

Blood Donations (Blood Donations (Positive Positive notions-59%)notions-59%) ““Donating Blood is for a noble cause”Donating Blood is for a noble cause” ““Good practice as if benefits another person”Good practice as if benefits another person” ““Blood donation leaves you with a satisfying Blood donation leaves you with a satisfying

experience”experience” ““Blood donation best describes give & take Blood donation best describes give & take

practice”practice” ““It inculcates social responsibility amongst the It inculcates social responsibility amongst the

Indian youth”Indian youth” ““It is helpful in networking in the social arena”It is helpful in networking in the social arena”

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ConcernsConcerns about Blood Donation (24%) about Blood Donation (24%) Health concerns because of perception of lack Health concerns because of perception of lack

of hygiene.of hygiene. Fear of needle prick.Fear of needle prick. Social Taboo.Social Taboo. Mistrust of proper utilization of blood donated.Mistrust of proper utilization of blood donated. Lack of awareness about benefits of blood Lack of awareness about benefits of blood

donation like regeneration of blood.donation like regeneration of blood. Not happy about the policy of replacement.Not happy about the policy of replacement.

Survey Results-Survey Results-Blood BanksBlood Banks

77% felt that Blood Banks involved in 77% felt that Blood Banks involved in Profit Profit MakingMaking

““Activities are not morally related”Activities are not morally related” ““Discrimination against rich & poor”Discrimination against rich & poor” ““Most of them ask for replacements”Most of them ask for replacements” ““Few are good…most of them are bad”Few are good…most of them are bad” ““Doubtful activities”Doubtful activities” ““Profit-making…commercial”Profit-making…commercial”

Survey Results-Survey Results-PrathamaPrathama Interesting Quotes arising from the response;Interesting Quotes arising from the response; ““In time of emergency, Prathama showed promptness”In time of emergency, Prathama showed promptness” “ “Prathama is well-managed, professional & ethically Prathama is well-managed, professional & ethically

making money”making money” ““Prathama denied supply of blood during need ”Prathama denied supply of blood during need ” ““Prathama is a profit-making organization”Prathama is a profit-making organization” ““Prathama is doing good for the society and not Prathama is doing good for the society and not

making money”making money” ““Prathama building looks like a five star hotel, their Prathama building looks like a five star hotel, their

mobile vans appear like designer vehicles...Prathama mobile vans appear like designer vehicles...Prathama blood bank is making a lot of money and could put blood bank is making a lot of money and could put vampires to shame!”vampires to shame!”

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92% Name Awareness92% Name Awareness72% feel Prathama is Professional & Well-72% feel Prathama is Professional & Well-

ManagedManaged84% feel Prathama is Money-making 84% feel Prathama is Money-making

Blood Bank with high Profit OrientationBlood Bank with high Profit Orientation3% felt Prathama is Modern & 3% felt Prathama is Modern &

Professional Blood Bank with noble Professional Blood Bank with noble objective of serving the societyobjective of serving the society

Final CommentsFinal Comments 5-10% (Developed Countries) versus 5-10% (Developed Countries) versus

0.6% (India)0.6% (India) 6 million units of blood/ year & 40% 6 million units of blood/ year & 40%

donations voluntary in Indiadonations voluntary in India 22ndnd Largest number of people living with Largest number of people living with

AIDS in the WorldAIDS in the World Lack of awareness of Safe Blood in the Lack of awareness of Safe Blood in the

countrycountry Gujarat Leads the wayGujarat Leads the way

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Ahmedabad rated best in the state for Ahmedabad rated best in the state for easy and prompt availability of easy and prompt availability of Safe BloodSafe Blood

Blood Demand in cases of emergency & Blood Demand in cases of emergency & natural disasters exceeds the supply due natural disasters exceeds the supply due to the prevailing mythsto the prevailing myths

Perception of Blood Banks in India!Perception of Blood Banks in India!Lack of nationally coordinated blood Lack of nationally coordinated blood

transfusion services systemtransfusion services system

The ParadoxThe Paradox

Professionally RunProfessionally RunPioneer of Societal MarketingPioneer of Societal MarketingPractices Cause MarketingPractices Cause MarketingMaintaining Donor Database through Maintaining Donor Database through VyanVyanUse of Blood mobile VansUse of Blood mobile VansA dedicated Call CentreA dedicated Call Centre

Allegations and/or PerceptionsAllegations and/or Perceptions

Profit MakingProfit MakingContradicts general perception of Blood Contradicts general perception of Blood

BanksBanksProfessional Money MakingProfessional Money MakingRich Man’s Blood BankRich Man’s Blood BankSource of Funds ?Source of Funds ?Aggressive, Blood thirstyAggressive, Blood thirsty

What should Prathama do?What should Prathama do?

Mass Campaigning to educate the Mass Campaigning to educate the importance of;importance of;

1.1. Safe BloodSafe Blood2.2. High Quality ComponentsHigh Quality Components3.3. Importance of Blood Donations & use of Importance of Blood Donations & use of

Professional Marketing ApproachProfessional Marketing Approach4.4. Seek more Financial & Political SupportSeek more Financial & Political Support

Our take on PrathamaOur take on Prathama

Prathama has made a very good beginning Prathama has made a very good beginning towards efforts to modernize Blood towards efforts to modernize Blood

Banking in India & since inception, saved Banking in India & since inception, saved a lot of precious lives!a lot of precious lives!

Final MessageFinal Message

““Blood Saves Life. Safe Blood Starts with Blood Saves Life. Safe Blood Starts with MeMe.”.”

World Health Organization, 2004World Health Organization, 2004