models of co-creation - de koning, crul, wever
TRANSCRIPT
Models of Co-crea.on Jo#edeKoning,MarcelCrul,ReneeWever
PhDatDel:UniversityofTechnology,IndustrialDesignEngineeringDesignForSustainability
Topic: Co-creaHngSustainableFoodinVietnam
Why study co-crea.on models?
Growingamountofliterature(fromdifferentfieldsandwithdifferentscopes)
Why study co-crea.on models?
Why study co-crea.on models?
Why study co-crea.on models?
Growingamountofliterature(fromdifferentfieldsandwithdifferentscopes)
Variousmodelsdescribingvariousaspectsofco-creaHon(butwhichonedescribeswhat,andwhereistheoverlap?)
And because…
Growingamountofliterature(fromdifferentfieldsandwithdifferentscopes)
Variousmodelsdescribingvariousaspectsofco-creaHon(butwhichonedescribeswhat,andwhereistheoverlap?)
ModelsarecapableofcreaHngclaritythroughvisualrepresentaHons(andusdesignerslikevisualoverviewsofcomplextheoryinliterature)
Goal:conceptualclarity(intheformof4meta-models,yes,moremodels)
Three levels of clarity
(1) TheoreHcalTheco-creaHonspectrumandhowitrelatestootherterms
(2) PracHcalThedifferenttypesofco-creaHonandhowtheyrelatetoeachother
(3) AppliedThedifferentstepsinaco-creaHonprocess.
Method Scopus ar*cle search: co-crea*on + model Google images search: co-crea*on + model
4 categories
CO-CREATION MODELS
0 Joint space of creation
1 Co-creation spectrum
2 Co-creation types
3 Co-creation steps
Total
Only SciVerse Scopus (249 articles) 11 4 7 6 28
Only Google Images (300 images) 0 7 9 6 22
Total 11 11 16 12 50
Method Scopus ar*cle search: co-crea*on + model Google images search: co-crea*on + model
Defini.on
Co-crea)onistheprocessofmutualfirm-customervaluecrea)on.Co-crea)onistheprocessofmutualfirm-customervaluecrea)on.Thisfacilitated(crea)ve)processgeneratesanac)veformofinterac)onandsharingbetweenfirmandendconsumer,Thisfacilitated(crea)ve)processgeneratesanac)veformofinsteadoftheac)vefirm,passiveconsumerinterac)on.interac)onandsharingbetweenfirmandendconsumer,
insteadoftheac)vefirm,passiveconsumerinterac)on.Oneoftheresultsofco-crea)onisthatthecontactbetweenfirmandcustomermovesawayfromtransac)onalandbecomesanOneoftheresultsofco-crea)onisthatthecontactbetweenfirmexperience.
Applica.on
sustainablefoodinVietnam
CO-CREATING SUSTAINABLE FOOD
-IN VIETNAM
A METHODOLOGY FOR CO-CREATION WORKSHOPS, RESULTS OF 16 CO-CREATION WORKSHOPS WITH 16 COMPANIES, AND A STEP-BY-STEP FACILITATION MANUAL FOR ORGANIZING CO-CREATION WORKSHOPS. ALL TO IMPROVE THE OFFERING OF SUSTAINABLE FOOD PRODUCTS IN VIETNAM.
Prac.cal Guidelines
