mocality presentation
TRANSCRIPT
An overview of Mocality Mocality Business conference 2011
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Background: Global Group
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Background: EA office
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Focus
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What is Mocality
• Mocality is a business enablement platform.
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We are:
• Looking to become lead business enabler on the continent
• Launching products targeted at businesses to help them grow
• Constantly looking to engage with businesses to find synergies with products developed.
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Progress so far:
May 2009- Launched
Nairobi Directory
June 2010 - Agent
Program Launched
Dec 2010 - Mombasa
City Directory Opened
Jan 2011 - 4 other cities
launched(Kisumu, Eldoret Nyeri,
Nakuru)
August 2011-
Deals Site Launched in Nairobi
November 2011 – 16
other Cities
launched Nationwid
e.
January 2012? -
New Products..
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Our Products
• Business Directory
• Mocality Deals
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Business Directory
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Our Directory is…
• Kenya’s largest business directory
• a service that enables the consumer to find products, services and businesses.
• A service that enables the business to interact even more closely with both the consumer and other businesses
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Interesting Mocality.com directory facts…
• Over 160,000 business listed
• Over 5,800 in Kisumu
• 21 Other cities now part of the directory
• Free Basic listing directory
• Free Business tool suite
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Biz Tool over-view: Free SMS
• Listed businesses get 400 free SMS Monthly
• Used for marketing, communication, advertising etc.
• Can send Individual and bulk messages.
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Examples of use:
• Appointment setting: e.g. “ Dear Njeri, Please remember that your hair salon appointment for tomorrow is at 2pm. Looking forward to see you then. good evening.’
• Announcements: e.g. “Dear Customer. this is to inform you that we will be closed on the 4th of august, due to some minor renovations taking place. we apologize for any inconvenience”.
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Free SMS Tips and Examples of use:
• Marketing new offers: e.g. “Dear customer. Please remember that we will be having our happy hour this friday from 6pm -8pm, only at Kanini’s bar and restaurant. All drinks at 50% off. don’t miss it.”
• Loyalty programs: e.g “ Dear Gerald. Happy birthday. Since this month is your birthday month, we at Koki design clothes will offer you 30% off on any items you buy from us this month.”
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Biz Tool over-view: Contact Storage• Unlimited free storage
of phone contacts.
• Access from anywhere as long as you have an internet connection.
• Separates consumers from suppliers for easy bulk messaging.
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Biz Tool over-view: Business cards
• Virtual Cards contain contact information + a link to your Mocality website.
• Listed businesses gets 2000 SMS business cards every month.
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Biz Tool over-view: Mobile Website
• Gives businesses a footprint on the internet.
• Platform where the business can provide as much information on their business as they want to.
• Future ‘First contact’ point with the consumer
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Ahead of the competition…
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Real results…
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NEW! : Premium Listings• Introduced in September 2011
(Marked ‘C’ in image)
• Premium listings appear before the conventional listings
• Can be tweaked to appear on search of a certain ‘Key Word’.
• Similar concept to the ‘yellow pages’ model. These are ‘prominent’ listings.
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Directory Enablement?
• Tools provide direct communication avenue
• Constantly connects businesses with new customers
• New Marketing Avenues
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The Deals Site
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Pioneered by…
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How it works• It leverages the power of
‘group buying’ to effect discounts
• Owners divert marketing funds into discount giving to increase foot traffic to their shops
• Buyers are upsold other products/services when claiming discounted goods.
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Advantages
• Minimal Risks – No money changes hands unless deal sells
• Guaranteed Foot-traffic – Buyers will have to visit to claim goods/service bought
• Enjoy mass marketing from Mocality + Social Networking buzz on great deals could last days…
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Success Stories on Mocality deals…
557
Sold 489
Sold
300
Sold86
Sold
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Interesting Facts about Mocality Deals…
• Already the largest group buying site in KE
• Has the largest email subscription list of any deals site in KE.
• Incorporates video and online marketing into promoting its clients products/services online
• Already serviced over 4000 buyers since it began in late August.
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Deal Site Enablement?
• Access to Market
• Cost effective Marketing
• Online payment gateway enabled…
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Going Forward
Expanding our City Scope…
Free Websites
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Questions?
• Joshua Mwaniki• Country Manager – Kenya
• Mocality.com
• [email protected]• 020 2902102